Neutrogena Wave Canada

Neutrogena is the number one sunscreen to avoid, says EWG

Neutrogena is the number one sunscreen to avoid, says EWG

Vancity Buzz

The Environmental Working Group (EWG) has released their 2015 guide to sunscreen, and among the worst brands for sun protection is the number one culprit for toxicity and false advertising, Neutrogena.

Neutrogena SWOT & Value Chain Analysis

by (Anna Odobesku) @ NeuWaveProject

1. Availability in many countries such as the USA, the UK, Canada
2. Has a wide product range like cleansers, moisturizers, sun protection, fairness, anti-aging etc
3. Good Supply chain and distribution network
4. Strong advertising media through Ad campaigns
5. Associations with celebrities help in creating a string brand image
1. To enter rural markets 
2.Launching products for lower middle class
3. Partner with hotel chains, clinics, hospitals
4. Position the brand globally
5. Target groups that show the highest growth potentials

1. An overabundance of overlapping anti-aging products that is perennially confusing for consumers
2.Despite being a high quality product, its global reach is limited
3. A narrow market segment covered by its positioning
1. Local brands and other international brands
2. Cheaper and less medical-like treatments
3. strong competitors without and within the industry for cosmetics
4. copying of technology

Value Chain
Infrastructure & Human Resource Management
Specialists mention, that Neutrogena’s organizational structure is its major weakness because it is decentralized. This makes other departments products to be cannibalized as well as making the control of the company difficult. The company’s structure is more decentralized due to the many sub units and departments put in place. This decentralized system makes it even more difficult in the minimization of product cannibalization from different departments also the organization's control.
Technology Development & Procurement
Neutrogena spends a lot on scientific research. The company brings innovation to its products through its efficient research and development department. For instance, Neutrogena examined thousands of natural ingredients to find the best bionutrients, such as Peruvian Tara Seed, to promote healthy-looking skin. In addition, Neutrogena Neuturals uses environmentally sensitive post-consumer recycled material in its packaging and built a first-of-its-kind green server, which runs the brand’s website solely on solar and wind energy. In overall, the products Neutrogena delivers have no perfume and only mild cleansing properties. This involves more expensive R&D and manufacturing processes than its competitors have, which is of course a trade off, but is necessary to remain true to the brand. Neutrogena advertises in medical journals, attends medical conferences, and performs at its own skin-care institute. Every department and activity within the Neutrogena value chain is designed and configured to fulfill its mild mediclinical promise.
Due to some restrictions and legislations in terms of how certain chemicals to be used, Neutrogenais put under the obligation of producing only products that are safe with no harmful substances.
Inbound & Outbound Logistics
The product is marketed and distributed uniquely by using a large sales force that calls on dermatologists. The distribution of Neutrogena products is in over 70 countries.  
Marketing & Sales
Neutrogena avoids price promotions, sends direct mail to doctors. In choosing this specialist position, Neutrogena had to stay away from the popular market of the deodorants and skin softeners that many customers like in their soap and also sacrifice large volume potential of selling through supermarkets.
The prices are usually lower than those of competitors so as to make its products affordable and at the same time ensure customer satisfaction. It is also important that Neutrogena recently started to use mass customization to meet the needs of each and every customer. This mass customization has gained a lot of ground in the corporation’s quest of satisfying its customers. Neutrogena products are available in many departmental and drug stores and are easily bought over the counter or from online portals.
Neutrogena does a lot of advertising for its products so as to make consumers aware of the products existence. The brand relies on a host of celebrity actors and models like Diane Lane,Jennifer Garner and Vanessa Hudgers , Natasha Mcelhone to build its popularity. Although celebrities create an aura of premiumness for the brand, the real driver for the brand's acceptance is the quality and efficacy of the products. This production promotion is done via promotion packs, free gifts, personalized deliveries to consumers, among others. Neutrogena has also come up with a strategy of placing its products for sale at designated places where the targeted customers frequent. For instance, these places comprise of beauty salons and supermarkets. Also recently Neutrogena began selling its products online.
In 2011 Neutrogena launched Wet Skin Sunblock Spray, the first sun screen designed to be applied directly to wet skin. The sprays quickly became the top-selling new products in the sun category. Also in 2011, Neutrogena Corporation launched the first products in its line of Neutrogena Naturals face and lip products. The five products are, on average, 94 % naturally derived. Neutrogena’s variety-based products positioning strategy is based on a “kind to skin”, residue-free soap formulated for pH balance. Its target markets are dermatologists and drug stores.
An online portal called Neutrogena skin iD acts as a virtual dermatologist. A kit of skin solution is recommended to users by the virtual dermatologist  after the users’ subjection to a querying session about their skins and themselves.
Neutrogena has a unique value chain. It is probably in many ways less efficient and more expensive. But from the other hand, it creates unique attributes of the brand and long-term competitive advantage.

Advertising & Promotion: Overview of Strategy, Tools & Timing

by (Anna Odobesku) @ NeuWaveProject

General Advertising Strategy 
       We can think of different ways to present Neutrogena Wave in Russia. On the one hand, we could follow the general trend of Neutrogena Wave in other countries and just copy their actions there. However, since the market is specific, we can also offer different strategies. Since the management in Neutrogena is decentralized, we can hope that Russian department will have some right of vote in developing advertising campaign for Russia.
We suggest that in general we stick to the overall marketing strategy of Neutrogena Wave. However, in some part of our advertising campaign we could implement tools which will help us navigate the customers and address to their specific needs. For instance, we could develop an advertising campaign which is aimed towards a specific problem (e.g. acne). So, some ads will represent our product as a cleansing device which helps to get rid of problems with skin, but some part of ads will specify that exactly the acne problem will be solved. So far, this result was proven by the specialist and this is a considerable competitive advantage. As an example, we could issue banners or use more innovative instruments like a computer watch which reminds you of the problem and a solution for it. 
Further, to attract the customers and persuade them that they need your product it is important to support relations with your customers. You can use various techniques to establish good public relationships.
 Online communication
We suggest that Neutrogena develops a separate website in Russian or a microsite where customers can get the full information or even ask some questions online and get the answers from a consultant.
We could also organize some quizzes and competitions as it was done on other markets. A prize could be, for instance, a discount coupon for refilling pads.
Also there we could place some voting polls on this website to learn the needs and preferences of customers so that they felt our interest in them and got involved.
We can also organize a Facebook/VKontakte community to support two-ways communication with our customers.
We can also put our banners on the web and develop a contextual advertising.
Print Ads
We can print banners and ads to put them in fashion magazines and magazines for young women and teenagers. Also we need to make banners for outdoor advertising. Moreover, we can print promotion stickers and distribute them in shops for school goods and in beauty salons.
Promotional videos
Since the TV ads are pretty expensive, we could launch viral videos featuring Neutrogena Wave. We can use YouTube as a channel. These videos can show our satisfied customers telling about the products or some instructions how to improve the skin with the help of Neutrogena Wave. In connection to this, on the website we could also launch a competition for the best video advertising Neutrogena made by our customers. This would help us to see how our customers perceive the product and get them involved.
Consumer exhibitions
In the distribution locations we could organize small exhibitions and trainings and invite consultants to explain the customers how they should care about their face skin and in connection to this what the product is and what it does. This can be a short-term action, like a product launch event.
Special stands with Neutrogena Wave may be installed so that the product was separated from other products and was perceived as something special.
Celebrity endorsements
As it has been done in other markets we can invite celebrities to advertise the product. This will personalize the product and bring positive associations. We believe that since our product is new on the market and oriented at both teenagers and young women, we should find a person who is popular and promising but not overappearing in media. Some celebrities, like Vera Brezhneva, for instance, associate with too many things and ads with her will not differentiate our product from others. We suggest Svetlana Ivanova. She is a young and promising movie star in Russia; many women would like to look like her. Moreover, she perfectly suits our target audience.
Charity Programs
Probably, at a later point, we could also join some charity programs in Russia. However, at a launch stage, this could only weaken our position by taking the funds away and not bring the expected result due to the low brand awareness. 
We expect that our campaign brings positive results in a pretty short term perspective of approximately 3 months. As for the sequence of events, we consider the following preliminary schedule:

1st stage: 

• Launch of a website/microsite/Facebook community

• Print ads (celebrities)
• Trainings
• Product exhibitions

2nd stage:

• Viral videos

• Special Stands

• Quizzes/Competitions

3rd stage:

• Diversfying the ads: general and specific

• Charity Programs

• Active paricpation in the life of the market/country

Response targets
We expect to achieve the following targets as a result of our advertising & promotion campaign:
1) Customers learn about product and brand.

2) Customers have positive attitude towards our product and brand.

3) Customers understand what they need it for.

4) Customers associate the solution to their problem with our product.

5) Word-of-Mouth Effect starts.

6) The brand awareness increases.

7) Our sales and market share increase.

We can judge the success of our advertising campaign by:

1) the amount of feedback comments left on the website

2) the amount of visits to our website/Facebook-VKontakte community

3) the amount of people participating in our quizzes/competitions

4) performing a survey periodically on customer brand awareness/attitude towards the product
 The budget has been accounted for an advertising campaign in Saint-Petersburg only.

Type of product/service
Price, rub per 1 unit/1 period of time
Amount needed
Total Cost
Website Launch
Microsite Launch
Online Banners
Contextual Advertising
50 000
Ads in magazines
130 000
Banners on the billboards
Promotion stickers
Trainings in Beauty Shops
Celebrity Endorsement
Total Cost of Advertising Campaign

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Russian Consumers of WAVE

by (Angelina Abdullayeva) @ NeuWaveProject

In order to understand the behavior of potential Neutrogena WAVE consumers let’s create the consumers portrait of Russian women. To create appropriate strategy of this product market entry we should understand the peculiarities of Russian women behavior.
According to the research of the world perfumery and cosmetics market conducted by British agency Euromonitor (2011) Russian women spend on cosmetics (decorative and personal care) about $ 30 a year per capita in average and around 50$ in big cities. This indicator is higher in case of Russia, if we compare the result with similar expenses of women in Latin America ($ 20), but significantly lower than in North America ($ 160) and Western Europe ($ 120).
The largest share in the total sales of cosmetics, both worldwide and in Russia, belongs to hair treatment goods. Then we can see interesting difference in preferences of Russian women and women living in developed countries. For instance, in western countries the second place belongs to the skin care products, when in Russia this place belongs to decorative cosmetics. The next places in sales in Russia belong to (in descending order of proportion): oral hygiene, perfumes, and shower facilities.
Research of KOMKON Company confirms that Russian women prefer decorative cosmetics and they pay more attention to make-up than to their skin. Russian women traditionally prefer to save on that is not shown, but spend on what people can see. They are guided by the logic that the cream stays at home on the shelf, but the lipstick or powder can be demonstrated on public. For instance, no one can see that she has cream by Chanel, but everyone can see her Chanel powder when she will use it on public. It is a part of demonstration of social status and wealth for Russian women.
In April 2011 MAGRAM Market Research agency conducted marketing and sociological research of consumer habits and preferences in cosmetics and perfumes. Residents of 23 Russian cities in age from 16 to 55 years old with an income of middle and upper-middle were interviewed (totally 1500 women). The survey revealed that various means of cosmetics are used by 99% of Russian women, and 76% use it daily, 9% - 4-5 times a week, 7% - 2-3 times a week, 5% - once a week or less often.
The next step we would like to consider where Russia women prefer to buy perfume and cosmetics. The most popular places are specialized stores such as L'Etoile, Douglas Rivoli, Ile De Beauté, Rive Gauche, Sephora, etc. About 42% of women prefer to buy cosmetics in specialized stores which, in their opinion, can provide greater range and variety of brands and offer customers special discount programs than other sales channels. Specialized stores are associated with a guarantee against counterfeiting. About 30% of Russian women prefer to buy cosmetics in shopping malls when they come there for the products or clothing. About 18% of women prefer to buy goods from catalogue, as it allows making purchases at any time. For the same reasons Internet is gaining popularity in Russian cities, about 14% of women buy cosmetics and perfumes in the worldwide web. In particular, a special preference to the internet is given by young mothers who sit with the children and they are unable to make long shopping trips.

Pricing strategy

by (Yulia Sokolkina) @ NeuWaveProject

Price is one of the main factors that influence the purchasing behavior. That is why it was important for us to determine the range of prices in the Russian cosmetics mass market. For this purpose we compared prices of different mass and luxury brands. The results are presented below.

La Roche-Posay
Yves Rocher
Natura Siberica
Baikal Herbals
Clean and Clear
Himalaya Herbals
The Body Shop
Sto reseptov krasoti
Chistaya linia

In the table you can see average prices of the competitive cleansers; average is because the deviation of 20-30 RUR is possible in both sides, depending on the average retailer. According to this findings, the average price of the mass cleanser is about 177,5 RUR, whereas of the luxury one – 880 RUR. We would keep this fact in mind when we will count the price for Neutrogena WAVE in Russia.
Furthermore, it is necessary to say the Neutrogena WAVE pricing strategy is the same for all markets, and there is a rationale for that. Neutrogena is considered to be the mass market brand, however, it is a bit higher than mass market. There is a strong association with high quality, dermatologists’ participation, pharmacies, etc. Therefore, it is unlikely for Neutrogena to establish low prices. Taking into account all the characteristics and perception of the brand, we decided that Neutrogena WAVE pricing strategy in Russia would be standardized.
You will be able to read about the Neutrogena WAVE price in Russia in the following posts.

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by Nick Rico @ Donato Salon + Spa

Donato Salon + Spa Master Stylists Loucas & Mayela took the spotlight on Entertainment Tonight Canada showing you how to do the latest trends from this past awards season and fashion runways. Watch.

Birchbox Canada Review - December 2014 | Girl Meets Box

Birchbox Canada Review - December 2014 | Girl Meets Box

Girl Meets Box

Well, here it is! The very first Canadian Birchbox! I'm sure this review is unexciting for US readers, but for…

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Porter's 5 forces analysis for Neutrogena

by (avefimova) @ NeuWaveProject

For the meso-part of our analysis we have chosen Porter’s five forces framework: threat of new entry, bargaining power of buyers, bargaining power of suppliers, threat of substitutes, and competitive rivalry in the industry.

Threat of new entry
The cosmetic industry has a low threat of new entrants due to the following factors. First of all, the costs of entry are huge. Developing unique cosmetic products requires a lot of resources, thorough research and complicated manufacturing process. Only a few middle and small scale firms can afford such expenses and perform effectively. In addition, there are such huge competitors such as Estee Lauder, L’oreal, Clinique, Unilever, etc, who all have a large market share.

Bargaining power of customers
The cosmetics industry has a high bargaining power of customers due to the increased competition and wide availability of cosmetic products from many different manufacturers. Since these products have high substitutes, then it is possible for consumers to force manufacturers to reduce their product prices by buying those of their competitors. This is a challenge which manufacturers of cosmetic products face across the world.

Bargaining power of suppliers
The cosmetic industry has a low bargaining power of suppliers due to the high number of market players and large supply of diverse products to the market. There are many cosmetic products which are developed by both large and small manufacturers. The supply is so huge that consumers have the power to influence the market prices as opposed to the suppliers.

Threat of substitutes
The threat of substitute products could be characterized as moderate. In this case, substitute is not a facial wash produced by a competitor, it could be a trip to a beauty salon where a professional dermatologist takes care of your skin or a trip to your own bathroom where you perform the same cleansing routine every day. Neutrogena Wave might be a cheaper alternative for the former, but a more expensive one to the latter, therefore the threat of substitutes is moderate. 

Competitive rivalry in the industry
Cosmetics industry is very competitive. Various surveys show that every year more women in Russia start using cosmetics. That is more, on average Russian woman uses more cosmetics than a European one, therefore Russian market attracts more players due to its big potential. 

Par : hajar

by hajar @ Commentaires sur : Nettoyant visage électrique!? Nouveau Neutrogena Deep Clean Wave

bonjour svp je voudrais savoir le prix de netrogena wave si possible ?? merci d'avance

Par : Poum

by Poum @ Commentaires sur : Nettoyant visage électrique!? Nouveau Neutrogena Deep Clean Wave

J'ai la petite machine de Neutrogena "adbvance solutions" qui fonctionne avec une crème cristallisée mais qui peut fonctionner aussi avec des tampons! Quel est la différence entre la Neutrogena Deep Clean Wave et la Neutrogena "adbvance solutions"? merci

Macro level analysis

by (Yulia Sokolkina) @ NeuWaveProject

Taking into account our decision to introduce Neutrogena Wave in Russia, we conducted PESTLE analysis in order to investigate determinants of Russian environment.
The analysis revealed that Russian environment is quite risky for running the business, but at the same time it has a big potential for future development.
In the table below(*) words in bold present the most influential factors on the Neutrogena in Russia.

Strengths, opportunities
Weaknesses, threats
Political analysis
International integration
WTO entry

Strong China-Russia relations (*)
Political instability
Bureaucratic pressure
Tense Russia-US relationships
Economic analysis
Improvement of business environment
Current account surplus
WTO membership
Long-term economic policy decree
Dependence on oil prices
Capital outflows
Socio-cultural analysis 
Increase in social spending
Modernization of the education system

Social policy measures
Rising poverty
Technological analysis
Development of nanotechnology
A large number of skilled workers
Weak science and technology systems
Poor performance on patents
Piracy and poor infrastructure
Legal analysis
Favorable FDI policies
Anti-corruption actions
Weak judicial system
Unfair competitive practices

Slowness of structural reforms
Environmental analysis
New environmental policy
Environmental security system
International cooperation
Water quality deterioration
Difficulties with environmental monitoring
(*) Source: MarketLine 2011, 2012.
(**) Generally it is considered to be good for Russia, but such a strong cooperation with China might cause a threat for European and US products.
Political analysis
International integration 
During 2001-2009 Russia followed a strategy to become more economically open society. For this reason Russia opened its doors for large foreign investments that flew into the country. Closer integration with international community is explained by long-term strategy to modernize key Russian industries, as well as infrastructure. In 2009-2010 Russia made bilateral agreements with China, Japan, Iran, the US, and several European countries in energy, R&D and environmental issues areas. Moreover, during the European Union summit occurred in Brussels at the end of 2011 European and Russian sides agreed to strengthen cooperation of Russia and the European Union.
WTO entry 
The entry of Russia into the World Trade Union in 2011 would lead to opening of new trading opportunities between Russia and the rest of the world due to removal of existing trade barriers. Moreover, such entry would force Russia to follow certain regulations, which would raise the necessity to resolve big problems connected to corruption, independence of juridical system, and protection of minority shareholders.
Strong Russia-China relations 
Relationships between Russia and China became even stronger after the visit of Mr. Putin to China in June 2012. Economic cooperation of two countries lead to increasing trade between two countries. It is forecasted that by the end of 2015 the trade would reach 100 billion dollars, whereas by the end of 2020 this amount would be equal to 200 billion.
Political instability 
The wave of political protests started in Russia at the end of 2011, when United Russia party was selected the ruling one during the parliamentary elections. More protests occurred in March 2012 after Mr. Putin won a third term as a president. Violations, happened at the election’s day, provoked strong negative reaction from public and opposition. The criticism intensified after severe flooding in Krasnodar region in summer 2012, which carried away the lives of many people. All in all, growing opposition is strengthening the political instability in Russia nowadays.
Bureaucratic pressure 
Lack of transparency and unclear division of responsibilities among governmental institutions not only slow down the communication process between them, but also support prosperity of corruption in Russia, which hampers the development of business for many companies.
Tense Russia - US relations 
The Magnitsky’s Bill passed in June 2012 by the US senate started the conflict between US and Russia. US announced the list of officials and the police who are prohibited from entering the US. Those people were involved in the lawsuit over Sergei Magnitsky, who died in prison in 2009. Russia, in its turn, threatened that its response would be even harder. All of these leads to instability of relationships between two countries and might cause threat to further cooperation.
Economic analysis
Improvement of business environment
Russia focuses on creation of supportive business environment for international companies nowadays in order to enhance economic performance of the country. That is why programs aimed at protection of company rights, opportunities for investors’ privatization, and liquidation of corruption are currently under development.
Current account surplus 
The amount current account surplus fluctuated since 2000 but remained positive, which indicates strong economic performance of the country.
Dependence on oil prices 
According to a 2012 World Bank report, Russian federal budget relies heavily on oil prices. Nowadays 40% of state revenues come from oil and gas sectors. This fact indicates Russia’s dependence on export of raw materials and underdeveloped character of other industries.
In 2011 Russian unemployment rate was equal to 7%, and it forecasted to be over 6% in 2012-2016, according to MarketLine.
WTO membership 
Russia has opportunities to improve its economy in the long-run in case it will be able to use smartly benefits provided by WTO, while improving investment, business and regulatory environment.
Long-term economic policy decree
In 2012 Mr. Putin signed the decree, which indicates the main areas of Russia’s economic, education, healthcare, social welfare and technology development in the next few decades. For instance, it was planned to increase labor productivity 1,5 times by the year 2018 in comparison to 2011. Moreover, expenditures on R&D were expected to increase 1,77% by 2015 compared to 2011. In case all the decrees would be implemented, it would be possible to talk about economic growth and prosperity of the Russian economy.
Capital outflows
Russia is characterized by high capital outflows due to low investment opportunities and political instability. It is crucial to establish safe economic climate in order to maintain and attract foreign investors.
Socio-cultural analysis
Increase in social spending
Regular increases of social security benefits occur in Russia. Labor pensions, child tax exemptions, spending on education, healthcare and housing programs are adjusted periodically. Despite the fact that such improvements still do not solve all the social problems, their further improvement may lead to the increase of the standard of living.
Modernization of the education system 
Following the strategy of creation of skilled labor force in Russia, the government focuses on modernization of educational system by improving accessibility, quality, efficiency of education, attracting foreign specialists to universities, changing educational technologies, content standards and assessment tools.
Social policy measures 
Mr. Putin highlighted series of social policy measures, such as reduction of mortgage loan rates, increase of real wages, provision of new homes to 60% of families to improve their living conditions. In case they would be implemented the level of society development would be improved significantly.
There is demographic crisis in Russia, which is more severe than in Europe. The population of Russia declined by 6 million people since 1992, and it is not the end of the story. According to MarketLine forecasts, it will further decline by 30% by the year 2050. Furthermore, high mortality rate of working age population become a challenge for Russian development. To improve such situation modernization of healthcare services is required in Russia in the nearest future.
Rising poverty 
There is a huge income gap between the richest and poorest citizens of Russia. The first ones earn up to 16 times more than the second ones. Furthermore, according to Rosstat’s data, the minimum wage in Russia is about 155 dollars per months, whereas the minimum cost of living is around 210 dollars. What makes the situation even worse that the percentage of poor people in Russia grows from year to year.
Technological analysis
Development of nanotechnology 
Russia focuses on development of nanotechnology nowadays. The country not only creates projects on this topic inside the country, but also it cooperates with other countries, such as South Korea and Singapore, on developing of nanotechnology. Created partnership with two mentioned countries would help Russia to enhance its technological level and to promote High tech products abroad.
Poor performance on patents 
Russia performed poorly in registration of patents for many years. According to MarketLine 298 patents were registered in Russia in 2011 compared to 108,626 registered in the US in the same year.
Weak science and technology systems 
The science and technology system in Russia is out of line with international standards due to language barriers, the lack of presence in international meetings, political restrictions, corruption and remains of Soviet times.
A large number of skilled workers 
The number of skilled science and technology workers in Russia still surpasses that number in the US, despite the growing migration trend. In case Russia provides its scientists with necessary working conditions and supportive programs, the level of technological development and R&D might increase significantly in the long run.
Piracy and poor infrastructure 
There are problems with copyright protection in Russia that is why the piracy prospers in the country, making it difficult to start any exclusive R&D. The government put lots of attention to social and military development, passing by the development of scientific infrastructure.
Legal analysis
Favorable FDI policies 
The government established policies, which support the inflow of FDI. In order to attract foreign investors Russia organized special economic zones, high technology parks and promising tourist regions.
Anti-corruption actions 
The new anti-corruption bill signed in 2011 raised the level of fines for bribing up to 100 times the amount of the bribe. The maximum fine, however, is equal to 18,3 million dollars. It is hoped that such a bill would help to diminish the bribery level of Russia.
Weak judicial system 
The juridical system of Russia suffers from the high level of corruption, complexity, understaffing, lack of funding, and slowness of decisions’ implementation.
Unfair competitive practices 
Remains of Soviet Union still negatively affect Russian business. Small Russian companies face tougher competition laws due to the fact that large monopolies might influence decisions of authorities. Moreover, local influence groups can manipulate the actions of local authorities, which creates less favorable investment climate for foreign companies, which, for example, are forced to pay additional fees.
Slowness of structural reforms 
The Russian governance system lacks transparency, which hampers business development of foreign investors. Despite the fact that several implemented programs eased the life of foreign companies in Russia, the increase of clarity and consistency is still required.
Environmental analysis
New environmental policy 
The new environmental policy was announced in 2012. According to this document, punishments for environmental crimes would be intensified and liability for environment legislation’s violations would be increased in Russia.
International cooperation 
Since 2008 Russia made agreements with several countries ( China, Japan, Czech Republic, etc.) to develop technologies aimed at improvement of environmental protection and conservation.
Water quality deterioration
There is a growing problem of water quality in Russia, especially in the places close to big cities. According to the government health public data, 20% of drinking water samples are below the chemical quality standards, and 9% did not meet bacteriological standards. This leads to growing number of intestinal infections of the Russian population from year to year.
Difficulties with environmental monitoring 
There is existing problem of communication between two Russian agencies responsible for environmental management – Hydromet and General Department of Natural Resources and Environment Protection (GDNR). These two institutes do not cooperate properly, which lead to inefficiency of environmental monitoring and inaccuracy of data.
Environmental security system 
Russia drew its attention to pollution problem and human-made environmental disasters. That is why the government plans to create an effective security system, which will provide solutions to environmental problems. Clean technologies, disposal of waste, minimization of danger from oil pipelines are now in main focus of the government.

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Par : Sandy

by Sandy @ Commentaires sur : Nettoyant visage électrique!? Nouveau Neutrogena Deep Clean Wave

Poum, La Neutrogena Advanced Solutions est un peeling facial et, par sa texture cristallisée, elle est orientée "micro dermabrasion". Ces produits sont réputés pour améliorer le relief de la peau, réduire les ridules et les tâches pigmentaires, corrige les irrégularités du teint, etc. Logiquement ce produit a plus d'action que le Deep Clean Wave, mais ne s'utilise pas tous les jours (2 fois par semaine, il me semble). Cependant, les micro dermabrasions chimiques sont moins efficaces que les appareils de micro dermabrasion domestiques qui projettent des cristaux d'alumine et qui sont ensuite aspirés. Une société a remplacé les cristaux d'alumine par des micro cristaux de blé je ne trouve plus la vidéo de démonstration, elle était bien détaillée.




I have already sold 1000s and sold many to friends and family without any problems at all. Experience an extreme deep clean for a refreshed feel and remarkably softer skin. USE WITHIN 12 MONTHS OF OPENING. | eBay!

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Toronto Sun

To get you ready for your summer trip in Canada, we count down the best summer travel gear for beach vacations, camping and road trips.

Par : houria ikram

by houria ikram @ Commentaires sur : Nettoyant visage électrique!? Nouveau Neutrogena Deep Clean Wave

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Par : guibert anny

by guibert anny @ Commentaires sur : Nettoyant visage électrique!? Nouveau Neutrogena Deep Clean Wave

ou trouver ce produit:deep clear wave ;j'ai fait toute les grandes surfaces et parapharmacie et rien;j'habite à troyes dans l'aube

Neutrogena Wave Duo – Musings of a Muse

Neutrogena Wave Duo – Musings of a Muse

Musings of a Muse

Kinda weird I was discussing the release of a new Clarisonic a few posts back and now Neutrogena Wave Duo pops on the scene. Neutrogena Wave Duo is the new

Neutrogena Wave Vibrating Power Cleanser Review

Neutrogena Wave Vibrating Power Cleanser Review

Hello Readers, I am going to review a vibrating cleanser from Neutrogena and is Neutrogena Wave Vibrating Power Cleanser Review. My morning starts with a face wash because that adds freshness to my day. In my skin care routine what I stress upon is cleansing because I spend hours in the kitchen and when I ...

Par : castaing

by castaing @ Commentaires sur : Nettoyant visage électrique!? Nouveau Neutrogena Deep Clean Wave

bonjour j'aimerais bien savoir où on peut acheter le nouveau Neutrogena Deep Clean Wave

Par : honey974

by honey974 @ Commentaires sur : Nettoyant visage électrique!? Nouveau Neutrogena Deep Clean Wave

bjr, on peut trouver wave a carrefour et leclerc. mais c'est un produit qui cartonne donc sa part trés vite.

Neutrogena Wave Sonic Spinning Power Cleanser & Pads

Neutrogena Wave Sonic Spinning Power Cleanser & Pads

Saloni™ Health & Beauty Supply

100% Genuine Guaranteed, In Stock Buy Online for Rs.1765 Only. Top Selling Rated A+ in Skin Care Face Cleanser Category

Emma Roberts: ‘I’m the Palest Person on the Planet’

Emma Roberts: ‘I’m the Palest Person on the Planet’

The actress and pal Hayden Panettiere talk summer beauty for Neutrogena

Success in Russia - how we measure it and how we plan it

by (avefimova) @ NeuWaveProject

When bringing a new product to the market, we cannot just wait around for what is going to happen. Surely, we are counting on a huge success, but while we do not know what it is going to be, we need some tools to measure the outcomes.
We have decided to adopt the following indicators of Neutrogena's Wave performance on Russian market. They could be classified into two groups - financial indicators and general market penetration indicators.
The first group is:
1) Profit;
2) Revenue;
3) Market campaign cost/profit - to see how many dollars did one dollar invested in marketing campaign brought.
4) NPV.
The second group:
1) number of customers - in a few months we are planning to reach 15 mln customers, which is nearly the number of all women in the age of 16-30 in Russia;
2) customer satisfaction - this can never be measured completely, but we still can find some reviews for our product online or even conduct special surveys.
3) market share - for now Neutrogena's products account for 2.5% market share in Russia. This is quite depressing, and competitive rivalry is very intense. Nevertheless, we are very optimistic about Neutrogena Wave and we project that introduction of this fabulous cleanser will result in 15-20% market share for Neutrogena in Russia;
4) market penetration - it seems logical to us to start sales in key regions such as Moscow and St Petersburgand then gradually introduce the product in other parts of Russia. Finally, we are planning to be able to provide Neutrogena Wave to any woman in Russia, wherever she is - in Nakhodka or Severodvinsk.

We have also developed the timeline of our future success, which hopefully Neutrogena Wave would follow.We give it four months to bloom - starting in October 2013 and reaching the end goal in January 2014.
In October 2013 we will start sales in Moscowand St Petesburg, introducing the product in about 600 stores of different cosmetics retail chains. During the next three months we plan to increase the number of stores where Neutrogena Wave is going to be sold, until it is available in all stores of Rive Gauche, L'etoile, Ulybka Radugi, Douglas, etc.

Neutrogena Deep Clean Gentle Face Scrub, 4.2 Fl. Oz.
Neutrogena Healthy Skin Anti-Wrinkle Cream Night With Retinol, 1.4 Oz.
Neutrogena Oil-Free Acne Face Wash With Salicylic Acid, 9.1 Oz. (Pack of 3)
Neutrogena Makeup Remover Cleansing Towelettes & Wipes, Refill Pack, 25 Count (pack of 6)
Neutrogena Rainbath Refreshing Shower and Bath Gel- 40 oz (Mega Size)
Neutrogena Rapid Wrinkle Repair Night Moisturize With Retinol, 1 Fl. Oz.
Neutrogena Hydro Boost Water Gel, 1.7 Fl. Oz
Neutrogena Microdermabrasion System Exfoliating Puff Refills, 24 Count
Liquid Neutrogena Facial Cleansing Formula, 8 Fl. Oz
Neutrogena Hydro Boost Gel-Cream, Extra-Dry Skin, 1.7 Oz
Neutrogena Alcohol And Oil-Free Toner, 8.5 Oz.
Neutrogena Rapid Wrinkle Repair Moisturizer With Spf 30, 1 Fl. Oz.
Neutrogena Ageless Intensives Anti-Wrinkle Deep Wrinkle Daily Moisturizer With Retinol, Broad Spectrum Spf 20 Sunscreen, 1.4 Oz.
Neutrogena Anti-Residue Shampoo, 6 Fl. Oz.
Neutrogena Body Oil, Light Sesame Formula, Sesame Scented Oil, 16 Fl. Oz.
Neutrogena Oil-Free Moisture Sensitive Skin, 4 Fl. Oz.
Neutrogena Rapid Clear Maximum Strength Treatment Pads, 60 Count
Neutrogena Rapid Wrinkle Repair Regenerating Cream, 1.7 Oz
Neutrogena Rapid Clear Stubborn Acne Cleanser, 5 Oz
Neutrogena Oil-Free Acne Face Wash Daily Scrub With Salicylic Acid, 4.2 Fl. Oz.
Neutrogena Transparent Facial Bar Bonus Pack, Original Formula - 6 ea, 3.5 oz each, total 21 oz
Neutrogena Light Therapy Acne Treatment Mask
Neutrogena Deep Clean Cream Cleanser, 7 Fl. Oz
Neutrogena Healthy Skin Anti-Wrinkle System With Retinol, 1 Kit
Neutrogena Rainbath Refreshing Shower And Bath Gel, Body Wash, Original, 16 Fl. Oz.
Neutrogena Triple Age Repair Moisturizer, Night, 1.7 Oz
Neutrogena Ultra Gentle Hydrating Cleanser For Sensitive Skin, 12 Fl. Oz.
Neutrogena Pore Refining Daily Cleanser, 6.7 Fl. Oz.
Neutrogena Ultra Sheer Dry-Touch Sunscreen, Broad Spectrum Spf 100, 3 Fl. Oz.
Neutrogena Body Clear Body Wash, Salicylic Acid Acne Treatment, Pink Grapefruit, 8.5 Fl. Oz. (Pack of 3)
Neutrogena Pore Refining Toner, Pore Cleanser, 8.5 Fl. Oz.
Neutrogena Rapid Wrinkle Repair Eye Cream With Retinol, 0 .5 Fl. Oz.
Neutrogena Age Shield Face Oil-Free Lotion Sunscreen Broad Spectrum Spf 110, 3 Fl. Oz.
Neutrogena Rapid Tone Repair Dark Spot Corrector, 1 Oz
Neutrogena Complete Acne Therapy System
Neutrogena Skinclearing Blemish Concealer, Light 10, .05 Oz.
Neutrogena Rapid Clear 2-In-1 Fight & Fade Acne Toner, 8 Fl. Oz.
Neutrogena Light Therapy Acne Mask Activator, 30 Count
Neutrogena Visibly Even Daily Moisturizer With Broad Spectrum Spf 30 Sunscreen, 1.7 Fl. Oz.
Neutrogena Rapid Tone Repair Night Moisturizer With Retinol, 1 Fl. Oz.
Neutrogena Mineral Sheers Loose Powder Foundation 20, Natural Ivory 20, .19 Oz.
Neutrogena Healthy Skin Anti-Wrinkle Anti-Blemish Cleanser, 5.1 Ounce (Pack of 3)
Neutrogena Triple Moisture Daily Deep Conditioner For Dry Hair Moisturizing, 8.5 Fl. Oz. (Pack of 3)
Neutrogena Healthy Skin Liquid Makeup Foundation, Broad Spectrum Spf 20, 30 Buff, 1 Oz.
Neutrogena Naturals Multi-Vitamin Nourishing Face Moisturizer, 3 Fl. Oz.
Neutrogena T/Gel Therapeutic Shampoo Original Formula, Dandruff Treatment, 4.4 Fl. Oz.
Neutrogena Skinclearing Makeup, 10 Classic Ivory, 1 Fl. Oz.
Neutrogena Norwegian Formula Intensive Moisture Wrap Body Treatment Ff, 10.5 Oz
Neutrogena Hydro Boost Eye Gel-Cream, 0.5 Fl. Oz
Neutrogena Healthy Skin Boosters Facial Cleanser, 9 Fl. Oz
Neutrogena Moisturesmooth Color Stick, 60 Soft Raspberry, .011 Oz.
Neutrogena Revitalizing Lip Balm Spf 20, Petal Glow 40, .15 Oz.
Neutrogena Body Sheer-Oil Lotion For Dry Skin , Light Sesame Formula, 32 Fl. Oz
Neutrogena Men Triple Protect Face Lotion with Sunscreen SPF 20 1.70 oz (Pack of 4)
Neutrogena Rainbath Multi-Pack of 3, 1 Original Formula, 1 Pomegranate and 1 Ocean Mist, 16 fl oz bottles
Neutrogena Light Facial Night Cream, 2.25 Oz.
Neutrogena Oil-Free Acne Wash Redness Soothing Facial Cleanser With Salicylic Acid, 6 Fl. Oz.
Neutrogena Skinclearing Mineral Powder, Natural Beige 60, .38 Oz., (Pack of 2)
Neutrogena Oil-Free Acne Face Wash With Salicylic Acid, Pink Grapefruit, 6 Fl. Oz. (Pack of 3)
Neutrogena Hydro Boost Hydrating Serum, 1 Fl. Oz
Neutrogena Norwegian Formula Hand Cream Fragrance Free, 2 Oz (Pack of 6)
Neutrogena Visibly Even Bb Cream Daily Moisturizer SPF 30, Light-Medium, 1.7 Fl. Oz
Neutrogena Naturals Purifying Pore Scrub, 4 Fl. Oz. (Pack of 3)
Neutrogena Healthy Skin Anti-Aging Perfector Spf 20, Retinol Treatment, 30 Light To Neutral, 1 Fl. Oz.
Neutrogena Wet Skin Kids Stick Sunscreen Broad Spectrum Spf 70, 0.47 Oz.
Neutrogena Men Triple Protect Face Lotion With Sunscreen, Broad Spectrum Spf 20, 1.7 Fl. Oz (Pack of 2)
Neutrogena Hydro Boost Hydrating Gel Cleanser, 6 Ounce
Neutrogena Healthy Skin Compact Makeup Foundation, Broad Spectrum Spf 55, Buff 30, .35 Oz.
Neutrogena Rapid Wrinkle Repair Serum With Retinol, 1 Fl. Oz.
Neutrogena Rapid Dark Circle Repair Eye Cream, .13 Fl. Oz
Neutrogena Hydrating Makeup Remover Cleansing Facial Towelettes, 25 Count (pack of 3)
Neutrogena Hydro Boost Hydrating Tint, 1.0 Fl. Oz. 40 / Nude
Neutrogena Cooldry Sport Sunscreen Lotion Broad Spectrum SPF 70, 5 Oz
Neutrogena Deep Clean Invigorating Foaming Face Scrub, 4.2 Fl. Oz.
Neutrogena Healthy Skin Anti-Aging Perfector Spf 20, Retinol Treatment, 40 Neutral To Tan, 1 Fl. Oz.
Neutrogena Cleansing Wipes, Oil-free, Acne-prone Skin, Pink Grapefruit, 25 Ct (Pack 2)
Neutrogena T/Sal Shampoo, Scalp Build-up Control, 4.5 fl oz
Neutrogena Naturals Purifying Facial Cleanser With Salicylic Acid, 6 Fl. Oz.
Neutrogena Oil-Free Moisture, Combination Skin, 4 Ounce
Neutrogena Rapid Clear Acne Eliminating Spot Gel With Salicylic Acid, 0.5 Fl. Oz. (Pack of 3)
Neutrogena Visibly Even Foaming Cleanser, 5.1 Ounce
Neutrogena Healthy Skin Blends, 10 Clean, Face Makeup, .3 Oz.
Neutrogena T/Gel Daily Control 2-In-1 Dandruff Shampoo Plus Conditioner, 8.5 Fl. Oz.
Neutrogena Naturals Fresh Cleansing And Makeup Remover, 6 Ounce (Pack of 2)
Neutrogena Healthy Skin Firming Cream SPF 15, 2.5 Fl. Oz
Neutrogena Oil-Free Acne Stress Control Power-Clear Scrub, 4.2 Fl. Oz.
Neutrogena Healthy Skin Eye Cream, 0.5 Oz
Neutrogena Skinclearing Mineral Powder, Natural Ivory 20, .38 Oz.
Neutrogena Ultra Sheer Face & Body Stick Sunscreen Broad Spectrum Spf 70, 1.5 Oz.
Neutrogena Oil-Free Moisture, Sensitive Skin, 4 Ounce (Pack of 2)
Neutrogena Hydro Boost Water Gel SPF 15, 1.7 Oz
Neutrogena Sheer Oil-Lotion, Skin-Silkening Moisturizer 8.50 oz
Neutrogena Oil-Free Acne Stress Control Power-Cream Wash, 6 Fl. Oz.(Pack of 3)
Neutrogena Fragrance Free Liquid Neutrogena, Facial Cleansing Formula, 8-Ounce Pump Bottles (Pack of 4)
Neutrogena Body Clear Body Wash for Clean, Clear Skin, 8.5 Ounce (Pack of 2)
Neutrogena Body Clear Body Wash, Pink Grapefruit, 8.5 Ounce
Neutrogena Oil-Free Acne Face Wash Cream Cleanser, 6.7 Fl. Oz. (Pack of 6)
Neutrogena Therapeutic Shampoo 4.5 oz, 2 Pack
Neutrogena Beach Defense Body Spray Sunscreen Broad Spectrum SPF 70, 6.5 Oz
Neutrogena Clear Face Liquid Lotion Sunscreen For Acne-Prone Skin, Broad Spectrum Spf 55, 3 Fl. Oz.
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