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Neutrogena Montreal

Blogger's Brunch: Montreal

Blogger's Brunch: Montreal

by Kayley Reed @ Blog - Kayley Reed

I started Blogger’s Brunch a few months ago as a way to bring together female bloggers, influencers & content creators to build relationships IRL. Always behind our screens, BB became a safe space for women to connect and collaborate, to ask questions without fear of judgement, to learn from each other, and support each other in building our personal brands.  From our first sold out brunch in Saint John, to partnering with Joe Fresh for meet-ups in Toronto and Vancouver, to now hosting a Blogger’s Retreat in Montreal. The past few months have been so inspiring, and I’ve met soon many creative, passionate, and ambitious women.  Here's a recap of our latest retreat & brunch in Montreal.

MI VIAJE A MONTREAL – GUÍA TURÍSTICA 2017

by Florencia @ Florencia Vallejo

Rexall Brunswick Officially Opens with a Nod to the Iconic Venue’s Musical Past

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Rexall officially marks the beginning of a new chapter in the rich history of the Brunswick House as its flagship drugstore in Toronto’s Harbord Village.

 

Known for over 100 years as a hotel, local bar and famous live music venue, the new store opening was celebrated with the unveiling of the Rexall Brunswick House Music Artifacts Exhibition.  Conceived and produced by DDB Public Relations, the special exhibition includes priceless memorabilia from household names whose music once graced its stage: Jeff Healey, Oscar Peterson, Downchild Blues Band, Peter Appleyard and others.

 

“For many years, the Brunswick House was synonymous with good times. We’re very proud to be a part of the community and build on that legacy by providing excellent health and wellness services to the community,” said Paul Dale, executive vice president, store operations.

 

To remain true to the building’s history, Rexall worked closely with the City of Toronto’s Heritage Preservation Service, and fully restored the building’s outdoor façade and interior elements, including its famous keg barrel bar, which now serves as the store’s main checkout area. Chandeliers, tin ceilings and iconic interior signage have all been restored and now feature prominently in the new drugstore’s layout and design.

 

“The Brunswick House is hallowed ground for music fans and its local neighbours,” says Martine Lévy, managing director, DDB Public Relations.  “To best transition the property, Rexall wished to welcome the community to its new flagship drugstore with an appropriate tribute and homage to those artists who graced its stage.”

 

On April 27th, 2017, the music exhibit and memorabilia collection was unveiled to media and industry guests at a special event coordinated by DDB Public Relations.  An omni-channel campaign including OOH, transit, digital, social, print advertising and in-store experiential programs by Anderson DDB invites the general public to visit the exhibit for a limited time before it moves on to a permanent home at Calgary’s Studio Bell, home of the illustrious National Music Centre.

 

About Rexall

With a heritage dating back over a century, Rexall/Pharma Plus is a leading drugstore operator with a dynamic history of innovation and growth. Our focus is helping Canadians improve their overall health and wellness with a wide assortment of products and easily accessible, more convenient services. Operating 471 pharmacies across Canada, Rexall's 7,300 employees are dedicated to providing exceptional patient care and customer service. Rexall is a member of the Rexall Pharmacy Group Ltd., a wholly owned subsidiary of McKesson Corporation. For more information, visit rexall.ca.

 

 

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

 

 

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For more information or interviews, please contact:

Paige Calvert

604.608.4421

paige.calvert@ddbcanada.com

Test beauté : Gel à action ciblée Rapid Clear, de Neutrogena - Elle M - Être & Vivre

Test beauté : Gel à action ciblée Rapid Clear, de Neutrogena - Elle M - Être & Vivre


Elle M - Être & Vivre

Ma peau a toujours été relativement gentille avec moi. Loin d’avoir un teint parfait, mes petites imperfections sont facilement camouflables et je serais bien malcommode de me plaindre. Sauf que. Sauf qu’il y a quelques semaines, mon adolescence a décidé de venir me dire bonjour et de me laisser quelques souvenirs au passage: De beaux … Lire la suite »

Nouveautés Neutrogena

Nouveautés Neutrogena


Magazine Féminin en ligne

Il y a quelques semaines, nous avons reçu une invitation pour découvrir les routines beauté et les nouveautés Neutrogena tout en ayant la chance d'apprendre à surfer sur une vague intérieure. Vous vous en doutez, c'était impossible de refuser cette si belle invitation! Nous étions donc au rendez-vous, terriblement excitées et impatientes par l'idée de tenter cette expérience...…

Review: gel de limpieza Neutrogena Ultra Gentle

Review: gel de limpieza Neutrogena Ultra Gentle


Hache Beauty

Se acerca fin de año y, si hago una breve contabilización, puedo asegurarles que durante el 2015 probé más jabones faciales que en todos los años anteriores de Hache Beauty.

Jessica LaBlanche

Jessica LaBlanche


Folio Montréal

Jessica LaBlanche

Metro Vancouver Crime Stoppers Offers a #WorldWithoutCrime

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Today, Metro Vancouver Crime Stoppers unveiled a powerful public service campaign to generate tips and help reduce crime across the Lower Mainland.  To educate and motivate more people to contact Metro Vancouver Crime Stoppers, the campaign takes aim at a new millennial target, who may not be familiar with Crime Stoppers and how their anonymous tips can help the non-profit organization fight crime.

“Crime Stoppers has been a household name for decades, however we want to connect with a younger generation who may not know how our organization works and how they can help,” says Linda Annis, executive director, Metro Vancouver Crime Stoppers.  “We want to hear from people who may know of individuals committing criminal activity — relatives, friends, neighbours or even rival gangs.  Even the smallest tip can make a big difference.”

The province-wide campaign features three 30-second TV spots Assault, Gangs and Kidnapping, radio, print and social creative that addresses serious issues like gang activity and gun violence; however each execution takes an auspicious twist by depicting what life might look like without crime.

“A crime free world has mass appeal, but requires a mass effort from the community,” says Daryl Gardiner, group creative director, DDB Canada Vancouver.  “The new campaign taps into the millennial mindset of getting involved and doing their part to help make a difference.”

Recognizing the opportunity for communications to affect and save lives, DDB Canada, Radke Film Group, Cycle Media, Wave Productions, Adam and Kev Photography, Pattison, Lamar, Newad and local radio and television stations joined forces by either donating or discounted their expertise and media space to realize this campaign.  The province-wide campaign reaches people through more than 500 billboards and transit shelter placements blanketing Metro Vancouver; as well as washroom posters, digital advertising in restaurants and bars, PSA radio and television advertisements on heavy rotation, and social media extensions on Facebook, Twitter, Instagram and YouTube.

About Metro Vancouver Crime Stoppers
Metro Vancouver Crime Stoppers is a non-profit society and registered charity that receives anonymous tip information about criminal activity and provides it to investigators in communities. Tip information is provided to a wide variety of provincial, federal and international investigative agencies. People can leave their anonymous tips in a variety of ways including downloading their information onto an iPad or iPhone app, calling Crime Stoppers at 1-800-222-8477, at www.solvecrime.ca, following the link on Crime Stoppers Facebook page, or texting a message to CRIMES (274637). Crime Stoppers accepts tips in 115 different languages.

» Download the app for iPhone » Download the app for Android

About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

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For more information or interviews, please contact:

Paige Calvert
604.608.4421
paige.calvert@ddbcanada.com

$20 · Neutrogena gift set moisture cream + cleaner + Eye make-up remover

$20 · Neutrogena gift set moisture cream + cleaner + Eye make-up remover


UsedRegina.com

Brand new in a set, never opened.

Nicole Kidman's Red Carpet Philosophy: 'I Try To Have Sense of Humor About It'

Nicole Kidman's Red Carpet Philosophy: 'I Try To Have Sense of Humor About It'


PEOPLE.com

The actress and face of Neutrogena on her red carpet process and starring in her first commercial for the skin care brand

Neutrogena Makeup Removing Wipes - With All My Affection

Neutrogena Makeup Removing Wipes - With All My Affection


With All My Affection

Skincare is the most important part in a beauty regimen. We often hear about lotions, moisturizers, creams, serums, etc. but not so much about makeup remov

DDB Ignites Its Brand Accelerator Model Across Canada

by devops@tribal.io (Tribal Dev) @ DDB Canada

DDB Ignite, an accelerator model designed to collaborate with disruptive start-ups to move them from a unique product idea to a concise brand platform and business-driving communications strategy, is launching nationally across Canada.  Developed and piloted in DDB Canada’s Vancouver office, DDB Ignite puts the power of the agency’s brand-building expertise and ecosystem of resources, including Tribal Worldwide Canada and Karacters Design Group, behind emerging start-ups and high-growth companies.  The program is now being rolled-out across the country, with each of DDB Canada’s offices tailoring the program to support the unique entrepreneurial communities and game-changing start-ups in Vancouver, Edmonton, Montreal and Toronto.

“DDB Ignite empowers each office to meaningfully engage with the local entrepreneurial community and foster mutually beneficial partnerships that drive innovation through shared learning,” explains Lance Saunders, national president and chief operating officer, DDB Canada.  “It allows the agency the opportunity to build new brands and communication strategies for innovative companies, while exposing our talent and clients to progressive ways of thinking.”

Unlike traditional business accelerators, DDB Ignite offers brand, design and communication expertise and mentorship via three programs to help start-ups reach their next stage growth through the creation and expression of a compelling brand story.  The agency offers its services to start-ups in exchange for deferred fees, equity and exposure to the most innovative new ideas and category breaking business.

“We’ve been building our program behind the scenes for the past three years with advisors from the business community, academia and the start-up world - pivoting on our idea, much like the Lean Startup method recommends,” says Saunders. “First it was a way to give back to next gen companies, like a strategic probono, but has since evolved into a full suite of programs to empower companies to flourish and prosper.”

The first tier of DDB Ignite’s three programs is a Brand Founding Workshop, a free day-long session designed for validated start-ups to empower their teams to develop a solid communication strategy that will drive efficient, scalable growth.  Since its inception, over 25 ventures participated in the Vancouver-based workshops, to overwhelming positive response – encouraging the agency to extend the program across Canada.

For a Brand Inflection Project, DDB Canada supports start-ups ready to scale their business and take ownership of their category through their first comprehensive brand lead campaign in a strategic partnership with Discover Media House (DMH). DMH negotiates opportunities for start-ups to exchange equity or deferred payment in return for media space, when they are ready to launch their first multi-channel campaign. DDB is the official creative agency for DMH’s new initiative entitled the Inflection Program where strategy and creative is developed for start-ups under a deferred payment program.

In a Brand Growth Partnership, DDB Canada invests expertise for equity in start-ups and empowers the founders with the resources of a full-service agency, working collaboratively to establish a customer engagement strategy that focuses on early adoption and advocacy from seed customers and influencers.

In 2015, DDB Canada Vancouver piloted a Brand Growth Partnership with MyBestHelper Solutions, a tech company helping people with support for child and elder care.  In exchange for equity, the agency developed brand positioning for the company and their suite of digital products, and created a pitch and story for investment opportunities.  The exercise paid off, with one of Mybesthelper’s founders, Dr. Greenhill delivering the pitch at the Cartier World Women Entrepreneur Awards - winning the global competition and becoming the first Canadian to do so. In addition, the company was invited by Google for Entrepreneurs to attend the BlackBox Connect accelerator in Silicon Valley.

In 2014, Tribal Worldwide Toronto initiated a Brand Growth Partnership with STEM Village, an education service provider. The partnership involved strategy, brand identity, product design and development, in-market user testing, and the launch of their market viable product.  The resulting experience drove user adoption, a positive proof-of-concept and fueled investor interest, affording STEM Village the opportunity to buy back their equity from the agency.

This year, DDB Canada and Tribal Worldwide Vancouver have signed on two additional Brand Growth Partners, Sili Solutions and Sparkit.

Part of the DDB Ignite model includes an alliance with leading local business accelerators BC Tech Association, e@UBC, Startup Edmonton and Ontario Centres of Excellence. Each organization helps DDB Canada to identify the most promising entrepreneurs for DDB Ignite, while extending the agency’s expertise and mentorship to their members via advisory roles and speaker sessions.  DDB Canada is currently seeking a business accelerator to partner with in Montreal.

The next series of Brand Founding Workshops will take place in Vancouver, Edmonton, Montreal and Toronto in Fall 2016. DDB Canada invites entrepreneurial game-changers to visit http://ddbignite.com/ to learn more and to determine which of the programs best matches their brand and communication needs.

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing. 

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For more information or interviews, please contact:
Paige Calvert
Director of Corporate Communications, DDB Canada
604.608.4421
paige.calvert@ddbcanada.com






Sweet success: Inside Neutrogena President Susan Sweet's career

Sweet success: Inside Neutrogena President Susan Sweet's career


Easy Reader News

feature, Manhattan Beach - How Neutrogena president Susan Sweet balanced toughness and tenderness in her ascension to corporate leadership

DDB Public Relations bolsters its bench strength in Montreal

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

DDB Public Relations is pleased to announce that Deborah Bourne has joined the agency as an account manager to lead the agency’s growing practice in Québec. Based out of DDB Canada’s Montreal office, Bourne is charged with developing attention-getting media relations and influencer programs, implementing high profile events and creating engaging social media strategies and content for the Moët Hennessy portfolio of brands.  She also provides strategic and tactile regional support in French Canada for select accounts.

“Deborah is a highly skilled practitioner, who excels at media and influencer relations, experiential and social, and we couldn’t be more delighted that she has joined the team in Montreal,” says Martine Lévy, managing director, DDB Public Relations.

Prior to joining DDB Public Relations, Bourne served as account supervisor at High Road in Montreal and was responsible for planning and overseeing media and influencer relations for a varied client roster. 

“Moët Hennessey is celebrated for its glamorous events and creative communications programs and I jumped at the opportunity to work on the business,” says Bourne.  “I was also excited to work within an integrated agency where I would have the chance to collaborate with a broader team responsible for a client’s holistic marketing mix.”

About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

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For more information or interviews, please contact:
Paige Calvert
604.608.4421
paige.calvert@ddbcanada.com

 

Strategy’s 2016 Creative Report Card

by devops@tribal.io (Tribal Dev) @ DDB Canada

Strategy’s annual Creative Report Card is now available.  Each year the magazine tallies major international, national and regional creative advertising and marketing effectiveness award shows to compile a scorecard of the brands, agencies and creative talent behind the year’s strongest communications work.

Together DDB Canada and Tribal Worldwide Canada ranked as the #3 creative agency, which marks the 20th consecutive year that the agency has earned a spot in the top three.

“I’m proud of our talent across Canada that continues to produce breakthrough, award-winning work, allowing the agency to uphold its strong ranking,” says Lance Saunders, national president and COO, DDB Canada.  “But more importantly, I want to thank our clients who share our passion for transformational creativity, and commitment to every piece of work we create together.”

The agency’s creative talents also made their mark within the top rankings of this year’s Creative Report Card.  Under the Top Creative Director category, Cosmo Campbell, Dean Lee and Joshua Stein were ranked #13, #14 and #19.

In the Top Copywriter category, Geoff Vreeken was ranked #10 and the Top Art Director category featured Daryl Gardiner at #7.

DDB Canada’s clients were also given top grades with Netflix taking #6, General Mills (Cheerios) at #11 and Johnson & Johnson (Neutrogena, K-Y Canada) ranked #17 in the Top Brand category.

To read the profile piece on DDB Canada/Tribal Worldwide in this year’s Creative Report Card, visit: http://strategyonline.ca/2016/02/19/creative-report-card-ddbs-constellation-of-specialties/

Winter Skin Care with Neutrogena • The JetSet Family

Winter Skin Care with Neutrogena • The JetSet Family


TheJetSetFamily

Whether you are on the beaches of Hawaii in flip flops or skiing Tahoe in Wellies, Don't be caught without Neutrogena Body Oil this season.

Neutrogena summer sunscreen roundup & mini reviews - theNotice

Neutrogena summer sunscreen roundup & mini reviews - theNotice


theNotice

Let’s talk sunscreen. It’s not something I do often, but it is something that’s really important to pay attention to — especially...

Shadows of The Academy Awarded Best in Show at 2017 Anvil Awards

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Alberta Health Service’s anti-smoking game, “Shadows of the Academy” took home the top prize at Ad Rodeo’s Anvil Awards, the annual awards competition that honours breakthrough ideas and creative excellence in advertising and design.  Previously only open to agencies in Calgary, this year the Anvil Awards expanded by welcoming submissions from any agency based in Manitoba, Saskatchewan and Alberta.

Conceived and created by the talented team at DDB Canada’s Edmonton office, “Shadows of the Academy” aims at preventing Alberta students from smoking. To do so without lecturing them, the agency created a fantasy-inspired, card-based role playing game.  While elements of the game are clear allegories for the dangers of smoking, it is also meant to give kids the tools to address the root causes that contribute to picking up the habit in the first place, such as peer pressure. The game has also been adopted as part of the school curriculum in Alberta.

In addition to being awarded Best In Show, the campaign was also awarded Anvil awards in the Outdoor – Non-traditional, Craft – Fearless Client, User Experience, Digital – Microsite and the Integrated Campaign categories.

“While we are very proud of our recent success at the Anvil Awards, the real winners that should be recognized are the thousands of pre-teens who via the game, have built both self-esteem and tangible skills to manage peer pressure to smoke,” says Helene Leggatt, president, DDB Canada Edmonton.

The agency’s annual report, titled “Bucket L15t” for Edmonton International Airport was awarded Anvil and merit awards in the Design – Annual Report and Craft – Printing categories respectively.  Meanwhile, its campaign “The Blunt Truth” for Alberta Transportation’s Office of Traffic Safety earned a merit in the Outdoor – Non-traditional category.

DDB Canada’s Edmonton’s success at the Anvil Awards falls on the heels of the agency’s success at the 2017 Advertising Club of Edmonton (ACE) Awards, where the agency’s top communications work earned 31 awards, making DDB the most-awarded agency at the annual competition for the fourth year in a row. 

To see all the winners, visit: http://www.adrodeo.com/awards/

About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

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 For more information or interviews, please contact:

Paige Calvert
604.608.4421
paige.calvert@ddbcanada.com

How Neutrogena Built a Monster Hit

How Neutrogena Built a Monster Hit


WWD

New LED mask helps deliver innovation to the mass-market acne category.

A Tale of Transitions with Neutrogena – Ania.B

A Tale of Transitions with Neutrogena – Ania.B


Ania.B

ever since i first started blogging, it was my belief that anything that happens should be taken as an opportunity to step outside the box and try something new. when this opportunity came in the form of being asked to share my stories with Neutrogena, and do it en route to california by way of …

Ad Choices

by jnjcanuser @ Johnson & Johnson Inc. Canada

Johnson & Johnson Inc. (“we”, “us” or “our”) is concerned about privacy issues and wants you to be familiar with how we collect, use, and disclose information. We and our media agencies use cookies, pixel tags, web beacons, clear GIFs, or other similar technologies on our web sites which allow our media agencies to deliver advertisements about our products and services when you visit other web sites or web properties across the Internet. For example, we place a small piece of computer text, a “cookie”, on your web browser when you visit one of our sites (including our HEALTHY ESSENTIALS® web site or brand web sites (e.g. NEUTROGENA®)). The cookie allows our media agency to track when your browser visits other web sites within an advertising network, which consists of a number of web pages available for advertising. The browsing information obtained from following your preferences when you visit different sites, can help our media agency to make a prediction about the type of information you may be interested in and can then be used to provide you with ads that are tailored to your interests when you visit other web sites. For example, individuals who visit our NEUTROGENA® website may find ads for NEUTROGENA® on other web sites they visit.

If you would like to learn more about our privacy practices please visit our Privacy Policy. You may also visit the Ad Choices consumer opt-out page to learn more about interest based advertising and manage your preferences for interest based advertising by any of the participating companies listed on the tool. Companies listed in that tool which our media agency uses, as of May 16, 2016, are Turn Inc. and TubeMogul, Inc.

Des crèmes solaires vous protègent moins qu’annoncé

Des crèmes solaires vous protègent moins qu’annoncé


Le Journal de Montréal

«C’est inquiétant de voir que certains produits (crèmes solaires) ne respectent pas les normes qu’ils affichent eux-mêmes.»

Helene Leggatt Honoured With ACE Fellowship Award

by chrisw@tribalworldwide.ca (Chris Webden) @ DDB Canada

This year at the 38th annual Advertising Club of Edmonton (ACE) Awards, DDB Edmonton’s top communications work earned 31 awards, making DDB the most-awarded agency at the annual competition for the fourth year in a row. 

In addition to agency creative work being recognised at the gala, a special honour, the ACE Fellowship Award was presented to DDB Edmonton president Helene Leggatt for her outstanding contribution to both the advertising industry and the community. The ACE Fellowship Award is awarded annually to a special individual who has inspired or shared their knowledge and talents with those in their industry and in the community at large.

“A champion for creativity and a fearless leader in the industry, Helene has spearheaded numerous initiatives that have had far-reaching impact, from post-secondary school programs and partnerships, to industry contributions and support for important community initiatives,” says Lance Saunders, national president and chief operating officer, DDB Canada. “She is highly-regarded by both her clients and staff for developing innovative programs that help the agency to recruit and retain the best talent.”

To read more of Helene’s many achievements and outstanding contributions, visit: http://awards.adclubedm.com/fellowship-award.

“It is a tremendous honour to be recognized by your peers and to join a remarkable group of individuals who have also received the Fellowship Award for their influence in advancing Edmonton’s advertising industry,” says Leggatt.  “I’m forever proud of the talented, smart and creative team at DDB Edmonton, as well as our strong showing at the ACE Awards.”

DDB Canada Edmonton took home 15 ACE Gold Awards and 18 Awards of Distinction for the following work:

  • ACE Gold, Design, Edmonton International Airport, “Bucket L15t”
  • ACE Gold, Innovation, Alberta Health Services, “Shadows of the Academy”
  • ACE Gold, Typography, Art Gallery of Alberta, “Thump/Pump/Bump”
  • ACE Gold, Typography, Hope Mission, “Failboards”
  • ACE Gold, Advertising Illustration, Anthology, Hot Diggity/Popsically/Slushee
  • ACE Gold, Printing, Stollery Children’s Hospital Foundation, Snowflake
  • ACE Gold, Printing, Edmonton International Airport, “EIA 2015 Annual Report”
  • ACE Gold, Annual Report, Edmonton International Airport, “Bucker L15t”
  • ACE Gold, Branded Environment, ICE District, “A Place of Energy”
  • ACE Gold, Fearless Client, Alberta Health Services, “Shadows of the Academy – The Campaign elements”
  • ACE Gold, Microsite, Alberta Health Services, “ShadowsoftheAcademy.com”
  • ACE Gold, Not-For-Profit Direct Marketing, Stollery Children’s Hospital Foundation, “A Winter Frolic”
  • ACE Gold, Not-For-Profit Print, Anthology, “Hot Diggity/Popsically/Slushee”
  • ACE Gold, Poster Series, Art Gallery of Alberta, “Thump/Pump/Bump”
  • ACE Gold, Poster Single, Art Gallery of Alberta, “Thump”
  • ACE of Distinction, Advertising Illustration, Canadian Patient Safety Institute, “Patient Safety Game”
  • ACE of Distinction, Typography, National Advertising Benevolent Society, “Laughter/Depression”
  • ACE of Distinction, User Experience, Alberta Health Services, “ShadowsoftheAcademy.com”
  • ACE of Distinction, Advertising Campaign, Alberta Transportation’s Office of Traffic Safety, “Spot the Difference”
  • ACE of Distinction, Digital Advertising, Alberta Transportation’s Office of Traffic Safety, “Date Night/Road Trip/Night Out”
  • ACE of Distinction, Direct Marketing, Alberta Transportation’s Office of Traffic Safety, “The Blunt Truth”
  • ACE of Distinction, Identity System, City of Edmonton-Waste Management Centre, “EWMC Identity”
  • ACE of Distinction, Not-For-Profit Broadcast/Video, Hope Mission, “It’s a Beautiful Thing”
  • ACE of Distinction, Packaging, Champion Pet Foods, “ACANA Treat Bags”
  • ACE of Distinction, Poster Series, Alberta Transportation’s Office of Traffic Safety, “Road Trip/Date Night/Night Out”
  • ACE of Distinction, Poster Series, Coalition for a Safer 63 & 881, “Idyllic/Scenic/Merry”
  • ACE of Distinction, Self Promo, DDB Canada, “Top Dog and Under Dog”
  • ACE of Distinction, Social Media, Encor by EPCOR, “Energy Hacks”
  • ACE of Distinction, Art Direction, Art Gallery of Alberta, Thump/Pump/Bump”
  • ACE of Distinction, Art Direction, Anthology, “Hot Diggity/Popsically/Slushee”
  • ACE of Distinction, Copywriting, Edmonton International Airport, “Bucket L15t”
  • ACE of Distinction, Design, ICE District, “A Place of Energy”
  • ACE of Distinction, Broadcast Single >$50,000, Western Canada Lottery Corportation, “Confetti Showers”

 

For the past 38 years, the ACE Awards gala is where the Edmonton advertising community convenes to honour the best locally-produced creative work, while recognizing and rewarding the professionalism and entrepreneurial spirit of the industry. To view the winning work, visit: http://awards.adclubedm.com/winners/

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

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For more information or interviews, please contact:

Martine Lévy / Paul-Mark Rendon

DDB Public Relations

416.972.7719 / 416.972.7784

martine.levy@can.ddbpr.com / paul-mark.rendon@can.ddbpr.com

Introducing The Milk Glass™, the best way to enjoy a glass of milk

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Today, Dairy Farmers of Canada launched a new campaign unveiling the latest innovation in milk drinking, The Milk GlassTM, which takes an incredibly popular idea – the glass – and refines it further. 

Competing in a category, which sees a proliferation of new product options and beverage innovation each year, milk is often forgotten as a beverage choice by many Canadians. 

“While our target enjoys drinking milk, it’s often overlooked due to the overwhelming amount of choice in the beverage category,” says Victoria Cruz, director of marketing and retail, Dairy Farmers of Canada.  “The campaign aims to get Canadian adults to appreciate milk again, by reminding them of the pleasure and taste of enjoying a glass of milk.” 

Knowing that many beverages that are truly appreciated often have a designated drinking vessel, the new campaign by DDB Canada’s Toronto office romanticizes the milk glass by playfully positioning The Milk GlassTM as the future of milk drinking.

“Parodying popular new product launches, this provocative, new approach uses humour and science to breakthrough to get people thinking about milk and drinking it more often,” says Paul Wallace, executive creative director, DDB Canada.  

The integrated campaign includes an online film, television, preroll, OOH station dominations and social posts driving to www.themilkglass.ca, designed by DDB and developed by Mirum, where users can learn more about the tastefully designed glass.  The campaign launched on October 3, 2016 and will continue in various markets across Canada for eight weeks, with Initiative responsible for media buying and planning.

About Dairy Farmers of Canada

Founded in 1934, Dairy Farmers of Canada (DFC) is the national organization defending the interests of Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry. Working within supply management, DFC promotes safe, high quality, sustainable, and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy, and lobbying initiatives. Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national initiatives. Visit dairyfarmers.ca for more information. 

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

 

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For more information or interviews, please contact:

Paige Calvert
604.608.4421
paige.calvert@ddbcanada.com

Fascinating Facts Invite Montréalers to Discover The Ecomuseum Zoo

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

The Ecomuseum Zoo, the only outdoor zoo on the island of Montréal, has launched an unexpected awareness campaign to increase foot traffic to the 11-hectare park that is home to over 100 different animal species native to Quebec. The non-profit organization creates a loving home to animals that are either orphaned, injured or born under professional care, whom are not able to return to the wild.

Targeting millennial Moms looking for unique family experiences this summer, the campaign by DDB Canada Montréal includes attention-grabbing illustrations paired with fun animal facts that invite families to discover the Ecomuseum Zoo and its inhabitants.  The French and English campaign lives on social, in Montréal Metro trains; and also includes, surprise-and-delight activations that transformed city alleys with campaign creative.  Brand ambassadors handed out free zoo passes to families.  The campaign kicked-off on May 30, 2017 and continues to the end of the summer.

"The Ecomuseum Zoo is an amazing place to meet and learn about Quebec’s local animals; which many Montréalers don’t even know exists,” says Jean-François Mallette, EVP managing director, DDB Canada Montréal.  “Our client partners are passionate advocates for the welfare of animals and through our collaborative process, we learned many interesting animal facts that we used in the campaign to invite people to the zoo.”

In addition to developing the campaign creative, DDB Canada Montréal is responsible for the media strategy of Ecomuseum Zoo’s summer campaign.  The agency was awarded the project after a competitive pitch process earlier this spring.

About Ecomuseum Zoo
The one and only exterior zoo on the island of Montreal, the Ecomuseum Zoo has been offering its visitors a unique and natural experience for over 28 years. Open to the public for the first time in 1988, it is operated by the Saint-Lawrence Valley Natural History Society, a not-for-profit organization with a mission centered on education, animal well-being and conservation of species and their habitats. The Ecomuseum Zoo offers to the public the possibility to share intimate glimpses into the lives of many impressive animals native to Québec. The Ecomuseum Zoo is open 364 days per year, allowing visitors to enjoy the beauty of its 11 hectare site. The Ecomuseum zoo is accredited by Canada’s Accredited zoos and aquariums (CAZA-AZAC). For more information, visit www.zooecomuseum.ca

About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

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For more information or interviews, please contact:

Paige Calvert
604.608.4421
paige.calvert@ddbcanada.com

Neutrogena embarks on first global campaign

Neutrogena embarks on first global campaign


The Drum

Johnson & Johnson-owned skin brand Neutrogena has launched its first global campaign, which tells women to 'See What’s Possible' when they chase their dreams.

Sometimes Your Inner Child Just Wants A Glass Of Milk

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

This week, BC Dairy Association launches a new advertising campaign that aims to return adults to the impulsive enjoyment of drinking a glass of milk.

 

Knowing the greatest opportunity* to increase consumption among adults is to remind them of milk’s role in delivering pleasure and happiness. The light-hearted creative by DDB Canada Vancouver connects with parents, aged 30 to 49, on an emotional level by depicting adults in playful situations embracing their inner child.

 

“Parents are busy balancing work and family, and have little time for pleasurable moments for themselves,” says Kristine Louie, marketing communications specialist, BC Dairy Association. “Just because people grow up, doesn’t mean they’re grown-ups.  To drive consumption amongst parents, the campaign sets out to renew the personal connection they had with milk in their youth by acknowledging that it’s okay to put your adult on pause.”

 

The campaign includes television spots, “Cop Car,” “Hotel Lobby,” and “Jumbotron,” preroll, OOH and digital banners, which launched on October 10, 2016 and will run for eight weeks.  This is the first time in four years BC Dairy has launched a campaign specifically for the British Columbia market.


 

“BC Dairy’s new campaign validates the youthful spirit inside us and reminds everyone that spirit still enjoys drinking milk, just like we did when we were kids,” says Dean Lee, executive creative director, DDB Canada Vancouver.

 

*Based on three years of tracking data from its previous Milk Every Moment campaign, milk emotion for pleasure and happiness can be associated with an 830 per cent increase in glasses of milk consumed.

 

About BC Dairy Association

BC Dairy Association (BCDA) is a not-for-profit organization that represents the dairy farmers of BC, by advancing the legitimate business interests of its dairy producers and by raising awareness of the dynamic, economically sustainable nature of the industry, which consistently supplies high-quality products to consumers. BCDA implements innovative advertising, promotion and nutrition education programs and advocates for producers’ concerns such as the environment, animal welfare, product safety, employee training, trade and regulatory matters. To learn more, visit: https://bcdairy.ca/

 

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

 

- 30 -

 

For more information or interviews, please contact:

Paige Calvert

604.608.4421

paige.calvert@ddbcanada.com

 

 

 

 

 

Neutrogena s'associe avec Laurence Leboeuf

Neutrogena s'associe avec Laurence Leboeuf


Clin d'oeil

L'actrice devient la nouvelle ambassadrice québécoise de la marque, pour la campagne «Mon coin beauté».

If it’s made with Canadian milk, it’s worth crying over.

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Today, Dairy Farmers of Canada (DFC) is launching a new campaign to get the nation to fall in love with Canadian milk by establishing it as the key ingredient in their favourite dairy products like yoghurt, cheese, ice cream and butter.

 

“Milk is often taken for granted,” explains Victoria Cruz, director of marketing and retail, Dairy Farmers of Canada.  “Canadians love dairy products; but most are not aware that high quality Canadian milk is what makes them so delicious and enjoyable.  For the first time, Dairy Farmers of Canada shines the spotlight on Canadian milk’s key role in consumers’ favourite foods, and in doing so elevates the perception of Canadian milk.”

 

Developed by DDB Canada’s Toronto office, the integrated campaign debuts with the film The Dinner Party, which appears in cinemas, on television and online. The film opens on a tableau of an elegant dinner party frozen in time. The camera pans slowly down the table to reveal beautifully plated dairy products and static party guests with comically tragic facial expressions and glistening tears streaming down their cheeks.  The camera finds the head of the table, revealing the source of the guests’ distress, a toppled pot of cheese fondue projected to splash onto a man’s lap.

 

“Everyone knows spilled milk isn’t worth crying over, but it’s a whole different story if that milk happens to be Canadian,” says Paul Wallace, executive creative director, DDB Canada Toronto.  “In this campaign, we communicate the high quality of Canadian milk by showing different characters crying over spilled dairy products - because losing even a single drop of ice cream made with quality Canadian milk is a real tragedy.”

 

Scenes from the film are used to create arresting cinemagraphs and GIFs for social and digital out-of-home advertising.  Images of teary-eyed people crying over spilled Canadian dairy products also appear in print, transit shelter advertising and a station domination at Toronto’s Union Station.  The campaign launched on January 16, 2017 and will continue across English Canada for 12 weeks, with Initiative responsible for media buying and planning.

 

All campaign elements direct consumers to www.qualitymilk.ca where they can learn more about DFC’s high standards and commitment to providing quality Canadian milk.  The site page was designed and developed by Tribal Worldwide Canada with Mirum responsible for web platforming and deployment.

 

A national media relations and influencer program by DDB Public Relations also commences this month and focuses on educating Canadians on the quality aspects of Canadian milk.

 

The new campaign is the first consumer communications to include DFC’s new certification and consumer marketing logo created by Karacters Design Group. The logo is part of a new brand conviction strongly reaffirming that dairy farmers believe in the power of dairy to give Canadians a healthier future.  Inspired by the simple, natural purity of milk and designed to be eye-catching and straightforward, the new logo makes it easier for consumers at grocery stores to identify high quality dairy products made from Canadian milk.

 

About Dairy Farmers of Canada

Founded in 1934, Dairy Farmers of Canada (DFC) is the national organization defending the interests of Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry. Working within supply management, DFC promotes safe, high quality, sustainable, and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy, and lobbying initiatives. Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national initiatives. Visit dairyfarmers.ca for more information.

 

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

 

- 30 -

 

For more information or interviews, please contact:

Paige Calvert

604.608.4421

paige.calvert@ddbcanada.com

 

Chemical Exfoliant Reviews: Neutrogena 3-in-1 Hydrating Acne Treatment (BHA) + Clarins Gentle Exfoliator Brightening Toney

Chemical Exfoliant Reviews: Neutrogena 3-in-1 Hydrating Acne Treatment (BHA) + Clarins Gentle Exfoliator Brightening Toney


Megan|Taylored

In my last skincare post, I presented a beginner's guide to one of 2013's latest skincare crazes, the use of alphahydroxy acids (AHA) and betahydroxy acids (BHA) as a means of removing excess dead...

3 bars cachés pour une sortie inspirée de la prohibition (Montréal)

by Audrée @ Elle M – Être & Vivre

Plus populaires que jamais à Montréal, les bars cachés (ou speakeasy) promettent un vrai retour dans le temps. Ceux-ci sont inspirés de la prohibition, cette époque où la vente d’alcool était interdite aux États-Unis, de 1920 à 1933. Des bars clandestins en servaient alors illégalement à ceux qui savaient trouver l’adresse! Aujourd’hui, les bars cachés n’ont … Lire la suite »

L’article 3 bars cachés pour une sortie inspirée de la prohibition (Montréal) est apparu en premier sur Elle M - Être & Vivre.

SAY GOODBYE TO ACNE WITH THE NEW NEUTROGENA® LIGHT THERAPY ACNE MASK

by Florencia @ Florencia Vallejo

Nicole Kidman est la nouvelle ambassadrice mondiale de la marque Neutrogena

Nicole Kidman est la nouvelle ambassadrice mondiale de la marque Neutrogena


Huffington Post Québec

Nicole Kidman est la nouvelle ambassadrice mondiale de la marque Neutrogena, c'est officiel! La star s'est immédiatement fendue d'une lettre pour manifester sa joie. « Le hasard fait bien les choses!...

Neutrogena Oil-Free Acne Face Wash With Salicylic Acid, Pink Grapefruit, 6 Fl. Oz. - Walmart.com

Neutrogena Oil-Free Acne Face Wash With Salicylic Acid, Pink Grapefruit, 6 Fl. Oz. - Walmart.com


Walmart.com

Reviews Neutrogena Oil-Free Acne Face Wash With Salicylic Acid, Pink Grapefruit, 6 Fl. Oz. at Walmart.com

Neutrogena

Neutrogena


Well.ca

Buy Neutrogena products at Well.ca

DDB Canada Montreal Appoints A New EVP, Managing Director

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Today, Lance Saunders, national president and chief operating officer of DDB Canada, is pleased to announce that Jean-François Mallette has been appointed as executive vice president, managing director to the Montreal office. 

 

Mallette joins DDB Canada from Cundari, where he gained valuable leadership experience as VP, managing director. Prior to this position, he worked at Terrain Marketing in various strategic planning and client service positions, and held client-side roles at Jean Coutu and Cineplex Odeon.  He also sits on the board of A2C (formerly AAPQ) and last year was recognized with the “Prix Relève d’excellence leadership PME” for professionals under 35-years-old.

 

As EVP, managing director of the Montreal office, Mallette joins VP, creative director Etienne Bastien to co-lead the team at DDB Canada Montreal, as well as to play a crucial role in servicing the Volkswagen Canada business, McDonald's Canada and Investors Group accounts. 

 

“After an extensive search, we believe J.F. is the ideal choice to co-lead the Montreal office and to bolster the agency’s strategic planning expertise,” says Saunders.  “His strategic thinking and deep automotive expertise will prove very valuable to our partnership with Volkswagen Canada.”

 

Over the course of his 14-year career, Mallette has provided strategic planning expertise to many top brands including BMW, Clémentines Maroc, CIBC, Subway, Sobeys, and Baccardi, as well as to spearhead innovative, business-building campaign work that has earned recognition at Créa, CASSIES and the CMA Awards.

 

“Etienne and I share a similar work philosophy and management style in that we are both results oriented, data minded and love to bring fun to the workplace,” says Mallette. “I’m excited to lead and mentor the talented team in Montreal, and look forward to creating real impact.”

 

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

 

- 30 -

 

For more information or interviews, please contact:

Paige Calvert

604.608.4421

paige.calvert@ddbcanada.com

Self-Care Sunday with Neutrogena

Self-Care Sunday with Neutrogena


Kayley Reed

I've struggled with acne for as long as I can remember. The past year or so, I've finally become more comfortable in my skin (thanks to the body positive & self-love communities on instagram!). This Self-Care Sunday post is all about finding confidence, regardless of your complexion

MLS and Neutrogena team up to fight skin cancer with "Choose Skin Health"

MLS and Neutrogena team up to fight skin cancer with "Choose Skin Health"


MLSsoccer.com

Direct sun exposure is the No. 1 environmental cause of skin cancer, which affect 1 in 5 adults in their lifetimes. Join MLS and Neutrogena as they team up to fight skin cancer through the Choose Skin Health initiative.

Dairy Farmers of Canada Encourages You To “Pour A Tall Cold One”

by chrisw@tribalworldwide.ca (Chris Webden) @ DDB Canada

Today, Dairy Farmers of Canada (DFC) launches a refreshing new campaign that encourages consumers to grab a cold glass of Canadian quality milk and take a sip.  The new campaign is part of a communications strategy to halt the decline of milk sales, by embracing the true consumer and their perception that ‘milk is just milk’.

“Men are most likely to pour themselves a glass of milk at lunch, dinner or as a snack,” says Sébastien Bergeron, assistant director, Marketing, Dairy Farmers of Canada.  “They already know all there is to know about milk, so we needed to take a different approach. To drive consumption, we crafted a story that is self-aware, unexpected and gives men permission to drink milk more often.”

Developed by DDB Canada’s Toronto office, the integrated campaign “Pour A Tall Cold One” parodies the sometimes over-the-top approach of beer advertising without taking itself too seriously. Leveraging some of the age-old traditional beer formats, the English-only campaign includes the 30-second TV spot “Hockey” which takes milk into the mountains and the 15-second online video “Pour” which dramatizes the pour. The campaign will also include preroll and social videos; homepage takeovers; out of home advertising, including high impact transit shelter advertising and a 3D billboard; and a paid influencer program coordinated by DDB Public Relations.

“Our target enjoys drinking milk for what it is – a delicious drink to be enjoyed anywhere, anytime,” says Paul Wallace, executive creative director, DDB Canada Toronto.  “We aren’t trying to persuade them to like something they already love, we’re just reminding them that milk is refreshing.”

The first flight of the campaign launched on February 13, 2017 and will continue in various markets across Canada for 13 weeks, with Initiative responsible for targeted media buying and planning.  The campaign’s second flight launches later this summer.

About Dairy Farmers of Canada

Founded in 1934, Dairy Farmers of Canada (DFC) is the national organization defending the interests of Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry. Working within supply management, DFC promotes safe, high quality, sustainable, and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy, and lobbying initiatives. Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national initiatives. Visit dairyfarmers.ca for more information.

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

For more information or interviews, please contact:

PM Rendon

Account Manager, DDB Public Relations

416.972.7784

paul-mark.rendon@can.ddbpr.com

Self-Care Sunday with Neutrogena

Self-Care Sunday with Neutrogena

by Kayley Reed @ Blog - Kayley Reed

I've struggled with acne for as long as I can remember. The past year or so, I've finally become more comfortable in my skin (thanks to the body positive & self-love communities on instagram!). This Self-Care Sunday post is all about finding confidence, regardless of your complexion

New Campaign Conveys How Canadian Cheese Is Crafted With Creativity

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Today, Dairy Farmers of Canada (DFC) launches a new campaign to help elevate the quality perception of Canadian cheese and give it social cachet amongst a new millennial target. 

 

With new trade laws soon making imported cheese more accessible to the Canadian consumer, DFC has crafted a narrative that establishes Canadian cheese as a global competitor and an indulgence worth exploring. With the millennial target in mind, the campaign suggests that what separates Canadian cheese from imported European cheese, is the creativity of Canadian cheese makers.

 

“Canadian cheeses are recognized for their quality and flavour around the world,” says Sébastien Bergeron, assistant director, Marketing, DFC.  “The integrated campaign looks at how Canadian cheeses are crafted and enjoyed through the lens of creativity, from the Canadian cheese makers who make new cheeses that represent where they’re from and what they love, to the consumers who cook for their loved ones and friends.”

 

To bring this message to life, the integrated campaign by DDB Canada features Mia & Morton, a short, animated film that chronicles the journey of a young, Canadian cheese-maker as she learns the craft and begins to express herself differently from her traditional father. 

 

“Rather than tread the well-worn traditionally crafted, artisanal quality story typical in cheese advertising, we share a new story for Canadian cheese,” says Paul Wallace, executive creative director, DDB Canada Toronto.  “Inspired by a mosaic of traditions, peoples and tastes, Canadian cheese-makers are unburdened by tradition and unbound by rules, leaving them free to craft new, creative cheeses in any manner their heart desires.”

 

The film appears on YouTube and through targeted Facebook advertisements, with 15 and six-second preroll cutdowns, each driving to https://www.canadiancheese.ca. Designed and developed by Tribal Worldwide, the new site shines a spotlight on some creative Canadian cheese makers and introduces a handy pairing tool for creative serving ideas. Out-of-home advertisements and social media extensions also feature unique pairings perfect for Canadian cheese.

 

To bring the campaign to life at retail, TracyLocke invites shoppers to experience the creativity of Canadian cheese for themselves, and to be inspired by it.  To initiate trial and purchase, the program features in-store campaigns at retailers across Canada, highlighting delicious cheeses to serve for the upcoming holidays. A detailed and descriptive brochure instructs shoppers on how to create their own perfect cheese boards, and suggests pairings from the traditional to the bold and unexpected.  Finally, in-store cheese samplings allow shoppers to experience Canadian cheese first-hand.

 

A Cheese of the Month Club program by DDB PR rounds out the campaign over the course of 2017, by inviting tastemakers and influencers to taste the creativity of Canadian cheeses and suggest pairings that their followers can explore.

 

The campaign launched on April 10, 2017 and runs until mid-June, with a second flight planned for fall 2017. Initiative is responsible for the media planning and buying.

 

About Dairy Farmers of Canada

Founded in 1934, Dairy Farmers of Canada (DFC) is the national organization defending the interests of Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry. Working within supply management, DFC promotes safe, high quality, sustainable, and nutritious Canadian dairy products made from Canadian milk through various marketing, nutrition, policy, and lobbying initiatives. Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national initiatives. Visit dairyfarmers.ca for more information.

 

 

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

- 30 -

 

For more information or interviews, please contact:

Paige Calvert

Director of Corporate Communications & PR

1.604.608.4421

paige.calvert@ddbcanada.com

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Neutrogena Skinclearing Mineral Powder, Natural Beige 60, .38 Oz., (Pack of 2)
$16.94
Neutrogena Oil-Free Acne Face Wash With Salicylic Acid, Pink Grapefruit, 6 Fl. Oz. (Pack of 3)
$25.00
Neutrogena Hydro Boost Hydrating Serum, 1 Fl. Oz
$19.46
Neutrogena Norwegian Formula Hand Cream Fragrance Free, 2 Oz (Pack of 6)
$23.82
Neutrogena Visibly Even Bb Cream Daily Moisturizer SPF 30, Light-Medium, 1.7 Fl. Oz
$14.94
Neutrogena Naturals Purifying Pore Scrub, 4 Fl. Oz. (Pack of 3)
$18.81
Neutrogena Healthy Skin Anti-Aging Perfector Spf 20, Retinol Treatment, 30 Light To Neutral, 1 Fl. Oz.
$12.07
Neutrogena Wet Skin Kids Stick Sunscreen Broad Spectrum Spf 70, 0.47 Oz.
$9.00
Neutrogena Men Triple Protect Face Lotion With Sunscreen, Broad Spectrum Spf 20, 1.7 Fl. Oz (Pack of 2)
$11.38
Neutrogena Hydro Boost Hydrating Gel Cleanser, 6 Ounce
$7.80
Neutrogena Healthy Skin Compact Makeup Foundation, Broad Spectrum Spf 55, Buff 30, .35 Oz.
$8.99
Neutrogena Rapid Wrinkle Repair Serum With Retinol, 1 Fl. Oz.
$19.99
Neutrogena Rapid Dark Circle Repair Eye Cream, .13 Fl. Oz
$21.00
Neutrogena Hydrating Makeup Remover Cleansing Facial Towelettes, 25 Count (pack of 3)
$20.97
Neutrogena Hydro Boost Hydrating Tint, 1.0 Fl. Oz. 40 / Nude
$15.02
Neutrogena Cooldry Sport Sunscreen Lotion Broad Spectrum SPF 70, 5 Oz
$11.85
Neutrogena Deep Clean Invigorating Foaming Face Scrub, 4.2 Fl. Oz.
$10.08
Neutrogena Healthy Skin Anti-Aging Perfector Spf 20, Retinol Treatment, 40 Neutral To Tan, 1 Fl. Oz.
$12.68
Neutrogena Cleansing Wipes, Oil-free, Acne-prone Skin, Pink Grapefruit, 25 Ct (Pack 2)
$22.90
Neutrogena T/Sal Shampoo, Scalp Build-up Control, 4.5 fl oz
$7.99
Neutrogena Naturals Purifying Facial Cleanser With Salicylic Acid, 6 Fl. Oz.
$6.39
Neutrogena Oil-Free Moisture, Combination Skin, 4 Ounce
Neutrogena Rapid Clear Acne Eliminating Spot Gel With Salicylic Acid, 0.5 Fl. Oz. (Pack of 3)
$23.97
Neutrogena Visibly Even Foaming Cleanser, 5.1 Ounce
$10.29
Neutrogena Healthy Skin Blends, 10 Clean, Face Makeup, .3 Oz.
$11.03
Neutrogena T/Gel Daily Control 2-In-1 Dandruff Shampoo Plus Conditioner, 8.5 Fl. Oz.
$10.85
Neutrogena Naturals Fresh Cleansing And Makeup Remover, 6 Ounce (Pack of 2)
$13.83
Neutrogena Healthy Skin Firming Cream SPF 15, 2.5 Fl. Oz
$12.35
Neutrogena Oil-Free Acne Stress Control Power-Clear Scrub, 4.2 Fl. Oz.
$7.04
Neutrogena Healthy Skin Eye Cream, 0.5 Oz
$12.99
Neutrogena Skinclearing Mineral Powder, Natural Ivory 20, .38 Oz.
$9.88
Neutrogena Ultra Sheer Face & Body Stick Sunscreen Broad Spectrum Spf 70, 1.5 Oz.
$10.17
Neutrogena Oil-Free Moisture, Sensitive Skin, 4 Ounce (Pack of 2)
$23.98
Neutrogena Hydro Boost Water Gel SPF 15, 1.7 Oz
$18.98
Neutrogena Sheer Oil-Lotion, Skin-Silkening Moisturizer 8.50 oz
$8.99
Neutrogena Oil-Free Acne Stress Control Power-Cream Wash, 6 Fl. Oz.(Pack of 3)
$22.01
Neutrogena Fragrance Free Liquid Neutrogena, Facial Cleansing Formula, 8-Ounce Pump Bottles (Pack of 4)
$22.39
Neutrogena Body Clear Body Wash for Clean, Clear Skin, 8.5 Ounce (Pack of 2)
$14.15
Neutrogena Body Clear Body Wash, Pink Grapefruit, 8.5 Ounce
$8.33
Neutrogena Oil-Free Acne Face Wash Cream Cleanser, 6.7 Fl. Oz. (Pack of 6)
$32.82
Neutrogena Therapeutic Shampoo 4.5 oz, 2 Pack
$15.75
Neutrogena Beach Defense Body Spray Sunscreen Broad Spectrum SPF 70, 6.5 Oz
$10.17
Neutrogena Clear Face Liquid Lotion Sunscreen For Acne-Prone Skin, Broad Spectrum Spf 55, 3 Fl. Oz.
$10.99
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