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How Your Diet Can Help Control Type 2 Diabetes

by Lisa Hannam @ Best Health Magazine Canada

Looking to control type 2 diabetes? Improve your disease outcome by making these small, sustainable changes toward a healthier diet.

The post How Your Diet Can Help Control Type 2 Diabetes appeared first on Best Health Magazine Canada.

The ultimate fall cycling bucket list

by Philippe Tremblay @ Canadian Cycling Magazine

How many can you check off your cycling buck list this autumn

The post The ultimate fall cycling bucket list appeared first on Canadian Cycling Magazine.

DDB One Thing: Shop a Song

by devops@tribal.io (Tribal Dev) @ DDB Canada

Shop a Song: eBay's Fun & Simple Video Campaign

Today’s One Thing was written by Tribal Toronto Sr. Community Cultivator, Andrew Panturescu

 

Sometimes, it’s the simplest ideas that can work out the best. Take eBay’s latest “Shop a Song” campaign, for instance. eBay provides customers with a platform on which they can buy lots of stuff. What kind of stuff? All kinds of stuff!

Using a somewhat eclectic selection of hit songs, the campaign created a series of lyric videos to highlight the sorts of things you might purchase on eBay. The videos also find some great moments to have some fun with the concept. Some lyrics lend themselves to a more literal connection, like showing popcorn and a collection of DVDs during the “movie that I think you’ll like” line in Vance Joy’s “Riptide”. Other moments, like showing a collection of shirts featuring howling wolves during the “ooooo oooo” refrain in the same song, provide an added charm.

At the campaign’s core, though, was simplicity. Take a catchy song, show something you can buy on eBay that matches the song’s lyrics, and your audience is now aware they can buy a snow globe on eBay. When deciding upon the One Thing, we often favour new, innovative, often mind-blowing ideas. However, in advertising, sometimes less is more – a fact we simply couldn’t deny.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

All Aboard Amazing: Rocky Mountaineer launches new global campaign

by devops@tribal.io (Tribal Dev) @ DDB Canada

Rocky Mountaineer’s train journey across the Canadian Rockies is a life changing experience. But without experiencing the world-class service, scenery and the magic of storytelling the guest services team creates, it’s hard to imagine that a rail ride over some mountains could be so moving.

DDB Canada was challenged to create maximum visibility and awareness for Rocky Mountaineer to set a positive and memorable frame of reference for the brand. Given Rocky Mountaineer’s premium offering, the new campaign helps audiences look beyond price point to see the value of a journey onboard Rocky Mountaineer by driving emotional engagement to bring to life this priceless experience.

“When you ride Rocky Mountaineer, you feel like a tiny element in a vast and fantastical world, one that lets you truly appreciate the richness of life and the people and places that surround you,” says Dean Lee, executive creative director, DDB Canada Vancouver.  “Our creative approach uses a combination of practical models and CG renderings to illustrate the heightened feeling guests experience on this journey and the wonder they feel in the face of giants.”

Rocky Mountaineer’s new Giant spot is part of the All Aboard Amazing integrated campaign running in US, Canada, New Zealand and Australia; which is a shift from their previous newspaper-first strategy to a multi touch point media mix that leverages the targeting ability of online channels and specialty TV.  The animated style helps inspire brand fame and differentiate Rocky Mountaineer in the cluttered category of stunning scenic photography commonly used to sell travel.

Television and pre-roll video is used to carry this visceral introduction to the brand to peek audiences’ interest, compelling them to find out more about this unique experience.  Targeted print, online, and direct marketing round out the campaign, with accompanying live-action photography of the guest experience, product details and promotional offers on the campaign landing page helping to deliver the context and consideration people require to book their next trip onboard Rocky Mountaineer.

Shakira Stays Fit With This Fitness Gadget (And A Few Diet Tricks Too)

by Lisa Hannam @ Best Health Magazine Canada

Okay, okay. So her hips don't lie. But one thing is for certain – especially after learning about her workout and diet – Shakira’s body just doesn’t quit.

The post Shakira Stays Fit With This Fitness Gadget (And A Few Diet Tricks Too) appeared first on Best Health Magazine Canada.

GO Transit Connects Riders To A Mash-Up Of Possibilities

by devops@tribal.io (Tribal Dev) @ DDB Canada

To establish GO Transit as an easy and enjoyable travel option during off-peak hours, the public transit service launched a new campaign that depicts a mash-up of different and interesting things GO helps connect its riders to.

“Concerts, great restaurants, museums, shopping and more, Toronto has much to offer and GO Transit is a smart way to help people get around beyond their daily commute,” says Paul Wallace, executive creative director, DDB Canada Toronto.  “The new campaign interprets these activities into fun visuals to remind people the many possibilities that are open to them with GO.”

The new campaign includes print, OOH, digital and social executions that launched at the beginning of the summer 2016 and will run until the end of the year across in Niagara, Barrie and the Greater Toronto and Hamilton area.

Extra $3 Bonus From Swagbucks!

by Cassie Howard @ Coupons & Deals, Frugal Living

Summer’s almost over, but you can still earn big bonuses at Swagbucks, the rewards site where you earn points (called SB) for things you’re probably doing online already, like searching, »» [read more] ««

The post Extra $3 Bonus From Swagbucks! appeared first on Coupons & Deals, Frugal Living.

Top Dogs, Underdogs & Hot Dogs Unite at the 2016 ACE Awards

by devops@tribal.io (Tribal Dev) @ DDB Canada

DDB Edmonton most awarded agency three years running

Congratulations to the team at DDB Canada’s Edmonton office.  On March 19, 2016, the agency’s top communications work earned DDB Canada 19 Advertising Club of Edmonton (ACE) Awards, making DDB the most-awarded agency at the annual competition for the third year in a row. For the past 37 years, the ACE Awards gala is where the Edmonton advertising community convenes to honour the best locally-produced creative work, while recognizing and rewarding the professionalism and entrepreneurial spirit of the industry.

“I’m extremely proud of the team and our strong showing again at the ACE awards, particularly because the winning work reflects the wide range of clients we partner with and the span of communications solutions we provide,” says Helene Leggatt, president, DDB Canada Edmonton.

DDB Canada Edmonton took home 11 ACE Gold Awards and eight Awards of Distinction for the following work:

  • ACE Gold, Broadcast Single, Office of Traffic Safety, Government of Alberta, “Hungry”
  • ACE Gold, Broadcast Series, Office of Traffic Safety, Government of Alberta, “Hungry, Vanity”
  • ACE Gold, Broadcast Series, EPCOR, “Everyday Heroes”
  • ACE Gold, Out of home/branded environment, ICE District, Oilers Entertainment Group, “ICE District HQ”
  • ACE Gold, Non-traditional, ICE District, Oilers Entertainment Group, “Dance of the Cranes – Nuit Blanche
  • ACE Gold, Microsite, Encor by EPCOR, “Chirp”
  • ACE Gold, Annual Report, Edmonton International Airport, “Non-Stop”
  • ACE Gold, Identity System, Wood Buffalo Regional Library, “Change it up”
  • ACE Gold, Not for profit campaign, Hope Mission, “Warm Fuzzy for Hope”
  • ACE Gold, Not for profit broadcast video, Hope Mission, “Warm Fuzzy Sings for Hope”
  • ACE Gold, Art Direction, Hope Mission, “Warm Fuzzy Sings for Hope”
  • ACE of Distinction, Package Design, Alberta Health Services, “Shadows of the Academy”
  • ACE of Distinction, Radio, Coalition for a Safer 63 & 881, “Tribute”
  • ACE of Distinction, Poster Series, Art Gallery of Alberta, “Show no mercy”
  • ACE of Distinction, Brochure, Edmonton International Airport, “The places we’ll go”
  • ACE of Distinction, Illustration, Edmonton International Airport, “The places we’ll go”
  • ACE of Distinction, Art Direction, EPCOR, “Everyday Heroes”
  • ACE of Distinction, Identity System Design for ICE District, Oilers Entertainment Group
  • ACE of Distinction, Website, Wood Buffalo Regional Library, “Change it up”

Following the awards ceremony, ACE Awards’ attendees were surprised with a DDB pop-up hot dog stand serving gourmet franks to the gala’s top dog and underdogs. DDB Canada chairman and CEO Frank Palmer’s famed hot dog story was also shared with attendees as a reminder of the agency’s commitment to do whatever it takes to make its clients successful.

Knowing the surprise hot dog stand sponsorship would be popular with attendees; the agency extended its sponsorship digitally by creating two on-demand geofilters on Snapchat around the perimeter of the awards show venue.  Featuring hot dog related puns, illustrations and the event hashtag, #AceAwards37, the first geofilter teased attendees that an activation was taking place later in the evening, while the second geofilter revealed DDB Edmonton was behind the idea.  By the end of the night, both Snapchap geofilters were viewed nearly 2,000 times.

Interbike 2017 Day 1: Updates from the show floor

by Matthew Pioro @ Canadian Cycling Magazine

New and cool stuff from the big trade show

The post Interbike 2017 Day 1: Updates from the show floor appeared first on Canadian Cycling Magazine.

Neutrogena Rapid Wrinkle Repair TV Commercial, 'Bye to Wrinkles' Ft.Nicole Kidman

Neutrogena Rapid Wrinkle Repair TV Commercial, 'Bye to Wrinkles' Ft.Nicole Kidman


iSpot.tv

Award-winning actress Nicole Kidman says good-bye to wrinkles with the help of Neutrogena's Rapid Wrinkle Repair. The powerful anti-aging cream can reduce wrinkles in one week. Time's up, wrinkles.

A Golden Night For Vancouver Opera At The 2016 CASSIES

by devops@tribal.io (Tribal Dev) @ DDB Canada

DDB Canada and Tribal Worldwide took home a gold, silver and bronze award at last night's Canadian Advertising Success Stories (CASSIES) Award show that demonstrates performance by isolating the affect of advertising on a client's business. DDB Canada Vancouver earned a CASSIES gold for its results-driven Stickboy campaign for the Vancouver Opera in the "Best Matching of Message to the Mediums" category.

The gold-winning campaign successfully doubled Vancouver Opera's ticket sales by selling to new patrons. This exceeded the target and the prior season's sales by almost 10 per cent. In terms of social conversation, Stickboy generated a 300 per cent increase over previous Vancouver Opera shows and its PR outreach generated 16 million impressions, including the front cover of Vancouver's premiere arts & entertainment publication, the Georgia Straight, as well as international coverage from influential blogs such as PSFK and Fast Company. Stickboy and its marketing efforts not only reinvented the way Vancouver views opera, it catalyzed the country to embrace a modern form of this fine art with opera houses across Canada reaching out to organize a national tour of the show, generating a potential new revenue steam for Vancouver Opera and a new name for the company within the arts community.

DDB Canada Toronto's Equipped for Life's Authentic Adventures campaign for Subaru Outback was awarded silver in the "Off to a good start" category. While the campaign was in market, the Intermediate SUV segment increased very slightly (+4 per cent), while Outback increased unit sales by +76 per cent, doubling market share to 8.2%. Despite no significant model changes, monthly sales velocity increased from 507 units per month to 995 units per month during the campaign period.

Tribal Worldwide Toronto's MAXIMUM Mural for Canadian Tire earned a bronze award in the "Best Launch" category. Over the course of the four-week online campaign, the MAXIMUM Mural generated more than 18,600,000 digital impressions, including 944,153 video views and an engagement rate of 9.71 per cent. This program did more than move the needle from a sales perspective. Drill bits were Canadian Tire's top selling tools SKU for the fall, and saw a $1,500,000 in incremental MAXIMUM brand product sales during the campaign's four week period: taking MAXIMUM from 7.7 per cent of Canadian Tire tool sales to 9 per cent in a very short period of time.

"Winning a CASSIES award takes a blend of great creative, innovative strategies and measurable results, which requires a true collaboration between DDB and our valued clients," says Lance Saunders, national president and chief operating officer. "Vancouver Opera, Subaru and Canadian Tire are three very different clients each with its own distinct business goal and challenges. Our strong showing at the CASSIES, proves the agency's strength in delivering innovative, business-building campaigns for our clients regardless of category."

This year, the panel of distinguished judges awarded a total of 47 CASSIES, including eight gold, 16 silver, 21 bronze and two Grand Prix. Winning case studies will be added to the comprehensive CASSIES case library at DDB Canada www.cassies.ca, as well as on warc.com and appear in the February/March issue of strategy magazine.

ABOUT THE CASSIES

The pre-eminent CASSIES awards show, celebrating its 23rd year, is Canada's only industry awards recognizing business effectiveness based on rigorous published cases. The CASSIES are presented by the Institute of Communication Agencies (ICA), The Association of Creative Communications Agencies (A2C) and the Association des professionnels de la communication et du marketing (APCM) and produced by strategy magazine. The current 2015 sponsors are: Globe Media Group Platinum Sponsor; ThinkTV Gold Sponsor; Black & ACTRA Toronto Silver Sponsors; Millward Brown Judging Sponsor; Canada Post Direct Mail Partner; DDB Public Relations PR Sponsor; Sandbox Advertising Creative Sponsor. Since its inception in 1993, the CASSIES has recognized the business achievements of over 500 campaigns from Canada's top advertisers and communications agencies. All award-winning case studies can be viewed in the Case Library section of the CASSIES website at www.cassies.ca, as well as on warc.com (World Advertising Research Centre).

About DDB Canada 

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montréal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

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For further information or interviews, please contact:

Paige Calvert
Corporate Communications, DDB Canada
604.608.4421
paige.calvert@ddbcanada.com

How To Prevent UTIs With These Natural Remedies

by Elena Melentii @ Best Health Magazine Canada

Tired of that horrible, burning sensation when you pee? Well, here are a few natural remedies you can take to prevent UTIs.

The post How To Prevent UTIs With These Natural Remedies appeared first on Best Health Magazine Canada.

Beauty: Neutrogena's healthy skin history

Beauty: Neutrogena's healthy skin history


Best Health Magazine Canada

Neutrogena is mining its rich history by presenting editors with some of its key milestones. Anyone remember the company's clear glycerin soap? I do! (it still exists by the way).Emanuel Stolaroff had a beauty supply company called Natone in the 1930s and 1940s that specialized in supplying to the film industry in the U.S.  While …

New CNIB campaign challenges preconceived notions of employing people who are blind

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Have you ever wondered how you would do your job if you lost your sight?

CNIB has launched a new EmployAbility public awareness campaign aimed at changing Canadian employers’ attitudes and practices around hiring people who are blind or partially sighted.

 

The campaign launches on the heels of a new Ipsos survey that revealed that, if faced with two fully qualified candidates, 70 per cent of Canadians would hire a sighted job candidate over a blind one.

 

Vision loss can happen to anyone, at any age – and when it does, it can have a serious, negative impact on employment potential. According to CNIB, there are half a million Canadians who are blind or partially sighted. Of these, over 100,000 are working-age adults. The employment rate among Canadians with vision loss is strikingly low: 38 per cent versus 73 per cent for people without a disability. And approximately half of Canadians who are blind or partially sighted live on a low income of $20,000 a year or less.  

 

“Thanks to advances in technology and mobility training, people like myself do our jobs a little differently than our colleagues, but we do them every bit as effectively,” says Diane Bergeron, executive director, CNIB Strategic Relations and Engagement. “Outdated misconceptions about the abilities of people who are blind are often based on nothing more than a lack experience working with someone with vision loss, and not understanding how straightforward technology makes it today. “

 

The campaign centres on a new series of public service announcements (PSAs), developed by DDB Canada’s Vancouver office, based on the insight that working with someone who is blind or partially sighted is no different than working with anybody else.  To support this insight and ensure authenticity, both the English and French spots, “Interview” and “Developer” feature real people who are blind in these roles, not actors.





 

Through an extensive audition process, Fred LeBlanc, a former firefighter who lost his vision in his 40s and now uses a white cane, and Shelby Travers, a public relations student who uses a guide dog, were cast in the English TV spots. David Demers, a business development and public relations manager, and Marilyn Gélinas, a mother and former nurse, were cast in the French creative.

 

“People face work related issues every day and some employers assume that those with vision loss experience more problems than the sighted,” says Dean Lee, executive creative director, DDB Canada Vancouver.  “CNIB is approaching this misconception head on by using people with vision loss in their advertising. Not only do we show the capabilities of people with vision loss but we prove that misconceptions exist and should be challenged.”

Job adaptations for people who are blind or partially sighted are straightforward to implement and vary depending on the type of vision loss.  They include magnifiers, screen enlargement software, speech output on computers and refreshable braille. In fact, the majority of work done on computers can be easily done by some who is blind with minimal adaptations. Canadians with vision loss work in a wide range of fields today – from science to engineering, law, technology, finance, creative arts – almost anything you can think of. Except for some minor accommodations, they work completely independently.

 

The creative launched on October 1, 2016 across Canada to commemorate the start of National Disability Employment Awareness Month.  Donated media space is coordinated by OMD Vancouver.

 

To view the PSAs, visit: cnib.ca/EmployAbility

 

Designed to stand apart: New Volkswagen campaign demonstrates the All-New 2018 Tiguan’s head-turning design and aesthetics

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

The compact SUV segment is becoming increasingly important and the default vehicle for Canadian drivers.  With so many offerings in the marketplace, features like all-wheel drive and versatility have become the norm and no longer a key selling point that attracts consumers. 

Volkswagen is launching the All-New 2018 Tiguan that is a complete, ground-up redesign specifically tailored to the North American SUV market.  The exceptionally-equipped SUV now features a completely new, bold look with 57 per cent more cargo space and offers the option of third-row seating.  Plus, its extended wheel base makes the 2018 Tiguan one of the largest in the compact SUV segment. 

“While other manufacturers focus on the capability of their SUVs, Volkswagen Canada has taken a different approach in its communications to highlight how the All-New Tiguan is designed to stand apart,” says Lynne Piette, Director of Marketing, Volkswagen Canada.

Created in partnership with DDB Canada, the campaign for the All-New 2018 Tiguan is a classic love story – it just so happens to be between a man and an SUV he can’t keep his eyes off – something his current SUV isn’t too happy about.

“With over 88 SUV offerings to choose from, Canadians are looking for something that feels different from the rest,” says Paul Wallace, Executive Creative Director, DDB Canada Toronto.  “For this reason, we created a campaign that was based on pure emotion, and what emotion is more powerful than love at first sight?”

To raise awareness for both the brand and the redesigned and redefined 2018 Tiguan, the campaign includes television, online video, out of home placements in major cities across Canada, point of sale materials, digital display ads encouraging users to visit VW.ca, and social placements that include arresting Tiguan Sutra-themed videos and images beckoning prospective drivers to take a closer look.

The campaign kicked off on August 21, 2017 and will run until the end of the year with Touché responsible for the media strategy and buy.

EN 60 seconds: https://www.youtube.com/watch?v=g_Ys9-sd--w 
FR 60 seconds: https://www.youtube.com/watch?v=v_6UHGUR6mA

  

Oven-Baked Korean Spiced Sesame Chili Coconut Cauliflower Bites

by Alyssa BAll @ Best Health Magazine Canada

These oven-baked cauliflower bites are amazing stuffed into wraps with your favourite add-ins or piled on a platter with cocktail picks as snacks.

The post Oven-Baked Korean Spiced Sesame Chili Coconut Cauliflower Bites appeared first on Best Health Magazine Canada.

Extra $3 Bonus From Swagbucks!

by Cassie Howard @ Coupons & Deals, Frugal Living

Summer’s almost over, but you can still earn big bonuses at Swagbucks, the rewards site where you earn points (called SB) for things you’re probably doing online already, like searching, »» [read more] ««

The post Extra $3 Bonus From Swagbucks! appeared first on Coupons & Deals, Frugal Living.

Oil-Free Acne Stress Control Triple-Action Toner

Oil-Free Acne Stress Control Triple-Action Toner


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Help stop acne before it even emerges with a refreshing, multi-tasking toner that works in 3 ways for clearer, shine-free skin. Make acne one less stress in your life with Neutrogena Oil-Free Acne Stress Control Triple-Action Toner.Salicylic Acid MicroClear Technology

Human Trafficking Often Hides in Plain Sight

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Human trafficking, which is not typically perceived to be a problem in Canada, is one of growing concern across the country.  More than 90 per cent of the victims of sex trafficking within Canada come from Canada.[1]  Young Canadian girls of all socio-economic backgrounds, in big and small cities, are being recruited and forced into sex work. Today, Toronto Crime Stoppers unveiled a powerful new awareness campaign to educate the public on how to recognize the signs of someone being victimized and drive them to report suspicious behavior by calling 1-800-222-TIPS.

“Human trafficking occurs closer to home than most Canadians realize, and the signs can be hard to identify or are easy to dismiss,” says Sean Sportun, vice chair, Toronto Crime Stoppers.  “Moreover, with the legalization of prostitution comes ambiguity over what is and isn’t a legal sexual service, making it difficult for everyday citizens to discern between a consenting sex worker and an exploited, abused and powerless victim.”                        

Knowing that hotels are one of the top hot spots where sex trafficking occurs, the campaign by Tribal Worldwide Toronto uses search engine marketing to target people searching for hotel accommodation in the Greater Toronto Area (GTA) to serve them digital banner ads for Hotel De Jeunesse, a fake hotel found online.  At first glance, the site appears like an innocuous hotel site, with nothing out of the ordinary; but upon further inspection it becomes clear to users that it’s not a real hotel; but rather a powerful tool to educate the public on the disturbing displays of human trafficking.

“We wanted to reach people right before they entered into a known human trafficking hotspot so they could help us fight this problem. By creating a presence on travel-related platforms and in those micro-moments, we are able to unpack what signs to look for,” says Marketa Krivy, executive creative director, Tribal Worldwide Toronto.  “The signs of Human trafficking hide in plain sight and can be easily dismissed if you don’t know what to look for. But once you do, it becomes much harder to ignore.”

The campaign also includes out-of-home placements across the GTA including, transit shelter ads, elevator advertising, TTC digital screens, advertising at gas stations and Mac’s convenience stores, and carousel ads on Facebook and Instagram targeting people with travel interests.  The creative discreetly places the scenes and signs of human trafficking within the patterns of hotel room fabrics, including the wallpaper, bedding and drapes. 

This is the first time Toronto Crime Stoppers has launched a campaign that focuses on human trafficking. It will run across the GTA for five weeks with OMD responsible for the media strategy and placement. 

Indicators that can point to sex trafficking include:

  • High-end vehicles driven by a young male and occupied by young females
  • Large age discrepancy between male and female in company of each other with no reasonable explanation for the relationship
  • Young girls with inappropriate beauty maintenance for their age range and or destination
  • Young girls in possession of expensive clothing, phones, jewelry with no reasonable means to afford the possessions
  • Young girls who are underweight and appear malnourished
  • Excessive activity on social media

About Toronto Crime Stoppers
Crime Stoppers is a collaboration involving the police, community and the media, which began in Toronto in 1984, as a way to solve and prevent crime. Crime Stoppers provides citizens with a vehicle to anonymously supply the police with information about a crime or potential crime of which they have knowledge. Cash rewards of up to $2,000 are offered to people who call the program and their information leads to an arrest.

About Tribal Worldwide
Tribal Worldwide, a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people.  Founded in 2000, Tribal Worldwide consists of 60 offices in over 42 countries with headquarters in New York, NY and Canadian offices, in Toronto and Vancouver. Tribal Worldwide’s Canadian operation was also honoured with strategy magazine’s Digital Agency of the Year award in 2012, 2013 and 2015, was ranked #2 agency in Canada by the Gunn Report in 2015 and was ranked #3 Top Creative Agency in Strategy’s 2016 Creative Report Card.

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For more information or interviews, please contact:

Paige Calvert
paige.calvert@ddbcanada.com
604.608.4421

[1] National Action Plan to Combat Human Trafficking – 2012 

Neutrogena Microdermabrasion System, 1 Count - Walmart.com

Neutrogena Microdermabrasion System, 1 Count - Walmart.com


Walmart.com

Free 2-day shipping on qualified orders over $35. Buy Neutrogena Microdermabrasion System, 1 Count at Walmart.com

DDB One Thing: Housecreep

by devops@tribal.io (Tribal Dev) @ DDB Canada

Housecreep: The Morbid Search Tool

Today's One Thing was written by Tribal Toronto Sr. Community Cultivator, Andrew Panturescu

 

Do you live in a “murder house”? Whether you’re considering the resale value of your bungalow, or excited by the potentially gory history of your new apartment, you might want to check out Housecreep

Housecreep is “an online community that chronicles the history of homes from all over the world”. Using a combination of news articles and personal experiences, Housecreep has created over 25,000 searchable listings on their website. Simply enter your address and the site will take you to a map view of your neighbourhood, where orange-coloured pins denote “listings” in the surrounding area pertaining to murders, accidental deaths, and other potentially ghost-producing occurrences that have occurred. Perhaps you’ll discover your workplace is actually built on an old cemetery. Or maybe your next-door neighbour’s home was the site of a double homicide in 2005. Either way, it’s an interesting, albeit morbid, way of learning something interesting about your location of choice.

Despite its dark subject matter, Housecreep is inherently social – who wouldn’t love to share fascinating gossip about their house or neighbourhood? The map interface also makes it fairly easy to browse around your town or city, clicking on pins as you go, which can make the experience rather addictive, not to mention an unexpectedly fun group activity. If the mainstream news is any indication, we’d be lying if we didn’t take some form of sick pleasure in the morose. Our interest is also piqued when news hits close to home - the more local, the better. Now we have a handy location–based tool to satiate those curiosities.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

DDB Ignites Its Brand Accelerator Model Across Canada

by devops@tribal.io (Tribal Dev) @ DDB Canada

DDB Ignite, an accelerator model designed to collaborate with disruptive start-ups to move them from a unique product idea to a concise brand platform and business-driving communications strategy, is launching nationally across Canada.  Developed and piloted in DDB Canada’s Vancouver office, DDB Ignite puts the power of the agency’s brand-building expertise and ecosystem of resources, including Tribal Worldwide Canada and Karacters Design Group, behind emerging start-ups and high-growth companies.  The program is now being rolled-out across the country, with each of DDB Canada’s offices tailoring the program to support the unique entrepreneurial communities and game-changing start-ups in Vancouver, Edmonton, Montreal and Toronto.

“DDB Ignite empowers each office to meaningfully engage with the local entrepreneurial community and foster mutually beneficial partnerships that drive innovation through shared learning,” explains Lance Saunders, national president and chief operating officer, DDB Canada.  “It allows the agency the opportunity to build new brands and communication strategies for innovative companies, while exposing our talent and clients to progressive ways of thinking.”

Unlike traditional business accelerators, DDB Ignite offers brand, design and communication expertise and mentorship via three programs to help start-ups reach their next stage growth through the creation and expression of a compelling brand story.  The agency offers its services to start-ups in exchange for deferred fees, equity and exposure to the most innovative new ideas and category breaking business.

“We’ve been building our program behind the scenes for the past three years with advisors from the business community, academia and the start-up world - pivoting on our idea, much like the Lean Startup method recommends,” says Saunders. “First it was a way to give back to next gen companies, like a strategic probono, but has since evolved into a full suite of programs to empower companies to flourish and prosper.”

The first tier of DDB Ignite’s three programs is a Brand Founding Workshop, a free day-long session designed for validated start-ups to empower their teams to develop a solid communication strategy that will drive efficient, scalable growth.  Since its inception, over 25 ventures participated in the Vancouver-based workshops, to overwhelming positive response – encouraging the agency to extend the program across Canada.

For a Brand Inflection Project, DDB Canada supports start-ups ready to scale their business and take ownership of their category through their first comprehensive brand lead campaign in a strategic partnership with Discover Media House (DMH). DMH negotiates opportunities for start-ups to exchange equity or deferred payment in return for media space, when they are ready to launch their first multi-channel campaign. DDB is the official creative agency for DMH’s new initiative entitled the Inflection Program where strategy and creative is developed for start-ups under a deferred payment program.

In a Brand Growth Partnership, DDB Canada invests expertise for equity in start-ups and empowers the founders with the resources of a full-service agency, working collaboratively to establish a customer engagement strategy that focuses on early adoption and advocacy from seed customers and influencers.

In 2015, DDB Canada Vancouver piloted a Brand Growth Partnership with MyBestHelper Solutions, a tech company helping people with support for child and elder care.  In exchange for equity, the agency developed brand positioning for the company and their suite of digital products, and created a pitch and story for investment opportunities.  The exercise paid off, with one of Mybesthelper’s founders, Dr. Greenhill delivering the pitch at the Cartier World Women Entrepreneur Awards - winning the global competition and becoming the first Canadian to do so. In addition, the company was invited by Google for Entrepreneurs to attend the BlackBox Connect accelerator in Silicon Valley.

In 2014, Tribal Worldwide Toronto initiated a Brand Growth Partnership with STEM Village, an education service provider. The partnership involved strategy, brand identity, product design and development, in-market user testing, and the launch of their market viable product.  The resulting experience drove user adoption, a positive proof-of-concept and fueled investor interest, affording STEM Village the opportunity to buy back their equity from the agency.

This year, DDB Canada and Tribal Worldwide Vancouver have signed on two additional Brand Growth Partners, Sili Solutions and Sparkit.

Part of the DDB Ignite model includes an alliance with leading local business accelerators BC Tech Association, e@UBC, Startup Edmonton and Ontario Centres of Excellence. Each organization helps DDB Canada to identify the most promising entrepreneurs for DDB Ignite, while extending the agency’s expertise and mentorship to their members via advisory roles and speaker sessions.  DDB Canada is currently seeking a business accelerator to partner with in Montreal.

The next series of Brand Founding Workshops will take place in Vancouver, Edmonton, Montreal and Toronto in Fall 2016. DDB Canada invites entrepreneurial game-changers to visit http://ddbignite.com/ to learn more and to determine which of the programs best matches their brand and communication needs.

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing. 

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For more information or interviews, please contact:
Paige Calvert
Director of Corporate Communications, DDB Canada
604.608.4421
paige.calvert@ddbcanada.com






Skin Savers: The Most Effective Skin Treatments

by Lisa Hannam @ Best Health Magazine Canada

Skincare is always evolving, but find out if the latest beauty launch is worth your hard-earned money. Read our reviews as we test out the newest products.

The post Skin Savers: The Most Effective Skin Treatments appeared first on Best Health Magazine Canada.

Bioré® ~ Get your Free Sample Sachet & a Money Saving #Coupon #Sample #Biore

by CouponNannie @ Coupon Nannie

  Receive a sachet sample of the Bioré® Baking Soda Cleansing Scrub and a coupon voucher. Limit of one per household. Canadian residents only. Limited quantities available.   Request yours […]

Nicoderm Supports Astronaut’s Willpower To Stop Smoking in Space

by devops@tribal.io (Tribal Dev) @ DDB Canada

To help re-ignite relevance of NICODERM® among dissonant smokers looking to quit, the brand launched its first mass advertising campaign in ten years to make NICODERM® the first approach smokers consider when they are ready to quit.

“While those trying to quit smoking can make plans to avoid common triggers and routines, sometimes the biggest challenges are unexpected,” says Paul Wallace, executive creative director DDB Canada Toronto.  “As a result, they’re looking for support to help reinforce their willpower whenever a challenge or craving presents itself, and believe they’ll stand a better chance of quitting if their willpower is supplemented with always-on support.”

The new creative by DDB Canada and Tribal Worldwide Toronto demonstrates how NICODERM® is there to support those attempting to stop smoking, whenever and wherever triggers challenge their willpower.

FR: https://youtu.be/wj0LhdqIWOo

EN: https://youtu.be/z2iRjuJGpBU

Volkswagen helps drivers find the weather they want

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Sunshine, fog, rain, freezing rain, snow, sleet.  Canadians experience some of the most diverse weather in the world.  If one waited for the desired weather to pursue an activity, they may get disappointed.  However, Volkswagen’s new 2017 Golf Alltrack and Golf SportWagen, equipped with 4MOTION All-Wheel Drive, provides the traction drivers need to maintain control in adverse weather, so Canadians can chase after the weather they really want.

 

“Whether it’s chasing a little sunshine on a dreary day, or freshly fallen snow with your skis and snowboards in tow, the Golf SportWagen with All-Wheel Drive can help people live life to the fullest,” says Rob Sturch, creative director, DDB Canada.  “Our challenge was to bring attention to the availability of 4MOTION® All-Wheel Drive in the SportWagen, while creating awareness of how this technology can enhance Canadian drivers’ lives.”

 

With 4MOTION All-Wheel Drive now available on the Golf SportWagen across all trim levels, Volkswagen has introduced a new level of capability to an already fun and versatile vehicle. To introduce its new feature, Volkswagen Canada has launched a new campaign that positions the new 2017 Golf Alltrack and Golf SportWagen with 4MOTION® All-Wheel Drive as the best wagons to handle rough road conditions with ease, helping drivers embrace all different kinds of weather.

 

The “Find the Weather You Want” campaign by DDB Canada includes television, preroll, digital, social, CRM and dealership executions.  The creative prompts users to book a test drive in challenging weather to truly experience the Golf Alltrack and Golf SportWagen’s capabilities.

 

“The 2017 Golf Alltrack and  Golf SportWagen are by far the best wagons to tackle varying weather,” says Lynne Piette, Manager Brand Marketing, Volkswagen Canada. “We are encouraging Canadians to take a test drive, rain, shine or snow, to experience for themselves the superior capability and confidence that comes from Volkswagen’s 4MOTION system.”

 

The integrated campaign launched on October 3, 2016 and will run for the remainder of the year, with MediaCom responsible for media planning and buying.


CIL Demonstrates How A Little Paint Can Make A Big Difference

by devops@tribal.io (Tribal Dev) @ DDB Canada

Touting the transformational quality of its Premium paint, CIL has launched a program demonstrating how colour aspirations and décor beauty can be achieved even on the smallest budget. To drive consumers to The Home Depot, where the affordable top-tier paint is exclusively sold, the campaign supports the relaunch of CIL Premium, which offers new packaging that communicates the content of paint plus primer gives off zero volatile organic compounds (VOCs)*.

Targeting Canadians across the country, the "Beauty on a Small Budget" campaign features a short film in which a drab room is transformed with CIL Premium paint and a few accessories. Shot entirely in miniature, the creative shows how easy it is to transform a room, even with a small budget.

"For many, painting is a daunting task. We wanted to help CIL create something that was fun, and showed how easy it is to transform a room with a bit of paint," says David Ross, creative director, DDB Canada Toronto. "All the miniatures featured were real and functional, with no CG used which helped add to the charm of the film."

Created by DDB Canada in partnership with Tribal Worldwide Toronto, the first phase of the program also includes two 15-second spots Brush and Roller, each driving viewers to CIL.ca/Premium for colour and décor inspiration, tips and tools. The campaign landing page arms shoppers with useful information to start their next painting project with CIL Premium, including a paint calculator tool, a room colour visualizer, a platform to engage with a CIL décor expert for guidance and a store locator to help find the nearest CIL retailer.

The first phase of the program kicked-off on September 24, 2015 with DDB Canada responsible for the media strategy and PhD handling the media buy across Canada. The integrated program runs throughout the fall and will later include in-store displays, a PR and promotions program devised and implemented by DDB Public Relations, community engagement on CIL's social channels and native advertising.

From now until November 29, 2015, all sheens of CIL Premium interior paint, including Flat, Eggshell, Satin Kitchen & Bath and Semi-Gloss finish are $29.

*Before adding colourant

About CIL

Available in Canada at The Home Depot, Walmart, Canadian Tire, Rona and other independent paint dealers, CIL paint has been a trusted brand in businesses, communities, schools and homes across the country for 85 years. With more than 1,200 colours in its palette, CIL paint has developed a colour mood system that guarantees a perfect match across a wide spectrum of colours.

About PPG Architectural Coatings

PPG Architectural Coatings, U.S. and Canada, is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG Industries, the world's leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.

About DDB Canada 

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2015 Creative Report Card and was ranked #2 agency in Canada by the Gunn Report in 2014. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montréal. The agency's integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing.

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For further information or interviews, please contact:

Paige Calvert
Corporate Communications, DDB Canada
604.608.4421
paige.calvert@ddbcanada.com

Tribal Amps Up Its Creative Offering

by devops@tribal.io (Tribal Dev) @ DDB Canada

Tribal Worldwide is pleased to announce Stéphane Fournier has joined the Vancouver office's integrated creative department as associate creative director. The new hire follows a steady flow of new business wins and organic growth, and the growing need for world-class digital, experiential and integrated solutions.

"Our clients are ramping up their digital offering and we require a strong conceptual thinker to help the agency deliver intelligent, engaging and interactive experiences for our clients and target platforms," says Marty Yaskowich, managing director, Tribal Worldwide Vancouver. "Stéphane is a multi-disciplined creative thinker and is passionate about innovation and collaboration, which makes him the perfect fit for our team."

Over the past 14 years Fournier has worked with an impressive list of clients, including: Whistler Blackcomb, Tourism Whistler, Arc'Teryx, Salomon, The North Face, Nike, Starbucks, Labbatt, Barcardi, National Film Board and more. Most recently, he served as associate creative director at Cossette in Vancouver, providing his expertise to UBC's Sauder School of Business, Royal Roads University, McDonald's Canada and TELUS.

"The agency has an impressive list of clients that I'm excited to start working with," says Fournier. "However, I was also attracted by the strength and collaborative nature of the creative department, agency culture and their reputation in the industry."

About Tribal Worldwide

Tribal Worldwide, a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people. Founded in 2000, Tribal Worldwide consists of 60 offices in over 42 countries with headquarters in New York, NY. In 2013, Tribal Worldwide was awarded Webby Agency of the Year and the network's Canadian offices, in Toronto and Vancouver, was ranked #18 in the 2013 Gunn Report's Most Awarded Digital Agencies in the World listing as well as the #1 Agency in Canada designation. Tribal Worldwide's Canadian operation was also honoured with strategy magazine's Digital Agency of the Year award in both 2012 and 2013, and was named Top Creative Agency in their 2014 Creative Report Card.

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For further information or interviews, please contact:

Paige Calvert
604.608.4421
paige.calvert@ddbcanada.com

Canadian Tire Challenges Canadians To Show Their True Patriot Love With Red & White Lights

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Canadian Tire is encouraging Canadians to shine their brightest for Canada’s 150th Birthday by introducing red and white string lights for sale in anticipation of Canada Day.

The idea, by DDB Canada, acknowledges that Canada has entered a new era of Canadian pride. “Our country is evolving before the world’s eyes, and three-quarters of Canadians think we are too quiet about what makes our country great,” says Sandra Moretti, SVP, head of strategy & innovation, DDB Canada.  “When you couple that, with the fact that Canadians love to celebrate and decorate even more than our neighbours south of the border, we saw an opportunity for Canadian Tire.”

Moretti adds,  “Canadian Tire is part of our national fabric and the destination for all our holiday needs, so perfectly placed to unite us when we are at our most patriotic.”

The initiative launched with a :30 television spot, which captures the glow of red and white lights that grow from a single house, down a street, then finally across the whole neighbourhood. “The red and white lights provide a way for Canadians to celebrate their pride for the country this extra special Canada Day, and in future Canada Days,” said Craig Ferguson, creative director, DDB Canada.

The :30 second spot is being supported by OOH, social, PR and in-store -  the result of a collaboration between DDB Canada and Canadian Tire’s in-house teams.

Investors Group Invests In Memorable New Positioning

by devops@tribal.io (Tribal Dev) @ DDB Canada

Investors Group, a national leader in delivering personalized and comprehensive financial solutions, unveils its new brand positioning via a national campaign that connects with Canadians on something they care about creating memorable life experiences. The new positioning follows extensive research with potential clients to determine the most compelling brand promise. This research revealed that Canadians have a preference for financial performance that empowers lifestyle enhancement, allowing for more memories and experiences of special moments throughout life.

"Investors Group is a widely respected and well-known brand, however many people aren't aware of our unique approach and what makes us different," says John Wiltshire, senior vice president of marketing, Investors Group. "Our research shows that a memorable life is what matters most to our core customers. Investors Group promises personalized and comprehensive financial plans for clients that give them the best chance of achieving their financial goals while getting more out of life."

Developed by DDB Canada Toronto in collaboration with specialists from Bleublancrounge, DDB Canada Edmonton and Tribal Worldwide Toronto, the integrated campaign centres on an evocative film where Canadians reminisce about their most cherished memory and share whether they would give up that memory for money.

"To differentiate the campaign from other financial advertising, the creative takes a more honest and human approach to the category," says David Ross, creative director, DDB Canada Toronto. "There's a tension in the pursuit of earning money, and not letting your working hours come at the expense of living a fulfilling life. We wanted to tap into that and remind people that, with a proper financial plan from Investors Group, you can get more out of your money so you can live a more memorable life."

Targeting hardworking, financially responsible Canadians who are making an investment in their futures, the integrated campaign includes versions of "Memories" of varying length appearing on television and online, insightful print executions and paid social executions. The creative highlights Investors Group's six key areas of financial expertise that ensure better financial performance: Investments, Tax Planning, Retirement, Estate Planning, Insurance and Mortgages. The campaign also drives stakeholders to InvestorsGroup.com for further information.

"The re-designed website homepage combines an engaging look-and-feel with the functionality that makes it easy to use and navigate. The site includes an Opportunity Quiz that allows Investors Group to present a personalized view of its financial solutions by identifying areas users should focus on.

The new campaign launched nationally on September 22, 2015. DDB Canada Edmonton is responsible for media planning and buying across English-speaking Canada who worked closely with Bleublancrouge, which handled media planning and buying in Quebec.

About Investors Group

Investors Group, founded in 1926, is a national leader in delivering personalized financial solutions to Canadians through a network of over 5,100 Consultants located throughout Canada. In addition to an exclusive family of mutual funds and other investment vehicles, Investors Group offers a wide range of insurance, securities, mortgage and other financial services. Investors Group is a member of the IGM Financial Inc. (TSX: IGM) group of companies. IGM Financial is one of Canada's premier financial services companies with approximately $138 billion in total assets under management as of July 31, 2015.

About DDB Canada 

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2015 Creative Report Card and was ranked #2 agency in Canada by the Gunn Report in 2014. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montréal. The agency's integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing.

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For further information or interviews, please contact:

Paige Calvert
Corporate Communications, DDB Canada
604.608.4421
paige.calvert@ddbcanada.com

DDB Canada & Tribal Worldwide Take Gold For The Team

by devops@tribal.io (Tribal Dev) @ DDB Canada

Last night at strategy's 2015 Agency of the Year gala in Toronto, DDB Canada and Tribal Worldwide's symbiotic approach propelled them to the top to win Digital Agency of the Year (DAOY). The gold award was garnered at the annual competition, where a panel of Canada's top industry executives evaluated digitally led campaigns, scoring them on strategic thinking, creative execution and results.

"When you work well together, good things happen," says Lance Saunders, national president & COO, DDB Canada. "The winning work is not only a testament to the agency's collaborative approach when solving our client's business problems, but also to the strong partnerships we have fostered with our clients."

For this year's competition, DDB Canada & Tribal Worldwide submitted case studies for McDonald's "Fry Defender," the world's first french fry security system that uses motion detector technology and a person's smartphone camera to alert the user the moment a fry theft occurs; Canadian Tire's "Shovel it Forward" initiative, where the retailer lent a helping hand by tapping into the simple gesture of clearing snow from a neighbour's driveway, fuelling acts of kindness across Canada; and Volkswagen Canada's "Where's Sportswagen," a mobile-optimized microsite which transformed a vehicle sell-sheet into an interactive and informative experience via a cross-country scavenger hunt.

To learn more about the competition and to read more on the winning cases, visit: Strategy

Together DDB Canada & Tribal Worldwide were also shortlisted in strategy's 2015 Agency of the Year contest and DDB Public Relations came in fourth in the PR Agency of the Year competition.

About DDB Canada 

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2015 Creative Report Card and was ranked #2 agency in Canada by the Gunn Report in 2014. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montréal. The agency's integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing. 


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For further information or interviews, please contact:

Paige Calvert
Corporate Communications, DDB Canada
604.608.4421
paige.calvert@ddbcanada.com

Helene Leggatt Honoured With ACE Fellowship Award

by chrisw@tribalworldwide.ca (Chris Webden) @ DDB Canada

This year at the 38th annual Advertising Club of Edmonton (ACE) Awards, DDB Edmonton’s top communications work earned 31 awards, making DDB the most-awarded agency at the annual competition for the fourth year in a row. 

In addition to agency creative work being recognised at the gala, a special honour, the ACE Fellowship Award was presented to DDB Edmonton president Helene Leggatt for her outstanding contribution to both the advertising industry and the community. The ACE Fellowship Award is awarded annually to a special individual who has inspired or shared their knowledge and talents with those in their industry and in the community at large.

“A champion for creativity and a fearless leader in the industry, Helene has spearheaded numerous initiatives that have had far-reaching impact, from post-secondary school programs and partnerships, to industry contributions and support for important community initiatives,” says Lance Saunders, national president and chief operating officer, DDB Canada. “She is highly-regarded by both her clients and staff for developing innovative programs that help the agency to recruit and retain the best talent.”

To read more of Helene’s many achievements and outstanding contributions, visit: http://awards.adclubedm.com/fellowship-award.

“It is a tremendous honour to be recognized by your peers and to join a remarkable group of individuals who have also received the Fellowship Award for their influence in advancing Edmonton’s advertising industry,” says Leggatt.  “I’m forever proud of the talented, smart and creative team at DDB Edmonton, as well as our strong showing at the ACE Awards.”

DDB Canada Edmonton took home 15 ACE Gold Awards and 18 Awards of Distinction for the following work:

  • ACE Gold, Design, Edmonton International Airport, “Bucket L15t”
  • ACE Gold, Innovation, Alberta Health Services, “Shadows of the Academy”
  • ACE Gold, Typography, Art Gallery of Alberta, “Thump/Pump/Bump”
  • ACE Gold, Typography, Hope Mission, “Failboards”
  • ACE Gold, Advertising Illustration, Anthology, Hot Diggity/Popsically/Slushee
  • ACE Gold, Printing, Stollery Children’s Hospital Foundation, Snowflake
  • ACE Gold, Printing, Edmonton International Airport, “EIA 2015 Annual Report”
  • ACE Gold, Annual Report, Edmonton International Airport, “Bucker L15t”
  • ACE Gold, Branded Environment, ICE District, “A Place of Energy”
  • ACE Gold, Fearless Client, Alberta Health Services, “Shadows of the Academy – The Campaign elements”
  • ACE Gold, Microsite, Alberta Health Services, “ShadowsoftheAcademy.com”
  • ACE Gold, Not-For-Profit Direct Marketing, Stollery Children’s Hospital Foundation, “A Winter Frolic”
  • ACE Gold, Not-For-Profit Print, Anthology, “Hot Diggity/Popsically/Slushee”
  • ACE Gold, Poster Series, Art Gallery of Alberta, “Thump/Pump/Bump”
  • ACE Gold, Poster Single, Art Gallery of Alberta, “Thump”
  • ACE of Distinction, Advertising Illustration, Canadian Patient Safety Institute, “Patient Safety Game”
  • ACE of Distinction, Typography, National Advertising Benevolent Society, “Laughter/Depression”
  • ACE of Distinction, User Experience, Alberta Health Services, “ShadowsoftheAcademy.com”
  • ACE of Distinction, Advertising Campaign, Alberta Transportation’s Office of Traffic Safety, “Spot the Difference”
  • ACE of Distinction, Digital Advertising, Alberta Transportation’s Office of Traffic Safety, “Date Night/Road Trip/Night Out”
  • ACE of Distinction, Direct Marketing, Alberta Transportation’s Office of Traffic Safety, “The Blunt Truth”
  • ACE of Distinction, Identity System, City of Edmonton-Waste Management Centre, “EWMC Identity”
  • ACE of Distinction, Not-For-Profit Broadcast/Video, Hope Mission, “It’s a Beautiful Thing”
  • ACE of Distinction, Packaging, Champion Pet Foods, “ACANA Treat Bags”
  • ACE of Distinction, Poster Series, Alberta Transportation’s Office of Traffic Safety, “Road Trip/Date Night/Night Out”
  • ACE of Distinction, Poster Series, Coalition for a Safer 63 & 881, “Idyllic/Scenic/Merry”
  • ACE of Distinction, Self Promo, DDB Canada, “Top Dog and Under Dog”
  • ACE of Distinction, Social Media, Encor by EPCOR, “Energy Hacks”
  • ACE of Distinction, Art Direction, Art Gallery of Alberta, Thump/Pump/Bump”
  • ACE of Distinction, Art Direction, Anthology, “Hot Diggity/Popsically/Slushee”
  • ACE of Distinction, Copywriting, Edmonton International Airport, “Bucket L15t”
  • ACE of Distinction, Design, ICE District, “A Place of Energy”
  • ACE of Distinction, Broadcast Single >$50,000, Western Canada Lottery Corportation, “Confetti Showers”

 

For the past 38 years, the ACE Awards gala is where the Edmonton advertising community convenes to honour the best locally-produced creative work, while recognizing and rewarding the professionalism and entrepreneurial spirit of the industry. To view the winning work, visit: http://awards.adclubedm.com/winners/

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

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For more information or interviews, please contact:

Martine Lévy / Paul-Mark Rendon

DDB Public Relations

416.972.7719 / 416.972.7784

martine.levy@can.ddbpr.com / paul-mark.rendon@can.ddbpr.com

DDB Canada Montreal Appoints A New EVP, Managing Director

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Today, Lance Saunders, national president and chief operating officer of DDB Canada, is pleased to announce that Jean-François Mallette has been appointed as executive vice president, managing director to the Montreal office. 

 

Mallette joins DDB Canada from Cundari, where he gained valuable leadership experience as VP, managing director. Prior to this position, he worked at Terrain Marketing in various strategic planning and client service positions, and held client-side roles at Jean Coutu and Cineplex Odeon.  He also sits on the board of A2C (formerly AAPQ) and last year was recognized with the “Prix Relève d’excellence leadership PME” for professionals under 35-years-old.

 

As EVP, managing director of the Montreal office, Mallette joins VP, creative director Etienne Bastien to co-lead the team at DDB Canada Montreal, as well as to play a crucial role in servicing the Volkswagen Canada business, McDonald's Canada and Investors Group accounts. 

 

“After an extensive search, we believe J.F. is the ideal choice to co-lead the Montreal office and to bolster the agency’s strategic planning expertise,” says Saunders.  “His strategic thinking and deep automotive expertise will prove very valuable to our partnership with Volkswagen Canada.”

 

Over the course of his 14-year career, Mallette has provided strategic planning expertise to many top brands including BMW, Clémentines Maroc, CIBC, Subway, Sobeys, and Baccardi, as well as to spearhead innovative, business-building campaign work that has earned recognition at Créa, CASSIES and the CMA Awards.

 

“Etienne and I share a similar work philosophy and management style in that we are both results oriented, data minded and love to bring fun to the workplace,” says Mallette. “I’m excited to lead and mentor the talented team in Montreal, and look forward to creating real impact.”

 

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

 

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For more information or interviews, please contact:

Paige Calvert

604.608.4421

paige.calvert@ddbcanada.com

10 Comfort Soups That Will Keep You Warm This Fall

by Alyssa BAll @ Best Health Magazine Canada

Creamy, hearty or spicy? Which comfort soup do you prefer? Here are a few of our faves that are sure to bring you company all autumn long.

The post 10 Comfort Soups That Will Keep You Warm This Fall appeared first on Best Health Magazine Canada.

Curious U.S. Travellers Inspired By Surprising Images Found In Canada

by devops@tribal.io (Tribal Dev) @ DDB Canada

Destination Canada has launched a compelling new campaign that leverages Americans’ growing interest in Canada while challenging perceptions and sharing the unexpected side of this country. This is the first time since 2010, Canada’s national tourism marketing organization has developed campaign work specifically targeting U.S. travellers.

With a surge of Canadian superstars topping music charts and gracing red carpets; Canada’s hip, new Prime Minister; and uncertainty from Americans about the political future of their country, “never before have Americans been more curious about Canada,” says Michelle Kitchen, EVP co-managing director, DDB Canada Vancouver

However, while Canada may have piqued the curiosity of some Americans, first-time U.S. travellers to this country know little about it as a vacation destination or they believe Canadian destinations are too similar to those in the U.S and have nothing unique to offer.

“We’re different up here,” adds Kitchen.  “The new campaign shows off the surprising side of our diverse, exciting and urban country, and is told through our people, rather than our geography.”

Harnessing Instagram content in a smart and unexpected way, the Found In Canada campaign uses photos as frames of film and hashtags as script beats to create 17 individual stories.  Shot by Canadians and travellers experiencing Canadian culture, events, local haunts and activities, each film provides Americans with a unique and exciting glimpse of what a trip to Canada could entail.

“Why fabricate an ad campaign when Canadians have already created a real one for us?” says Dean Lee, executive creative director, DDB Canada Vancouver.  “Each film shares a fresh, personal lens on Canada and is tailored for American travellers, who prefer to blend in with locals and participate in cultural or passion-based activities.”

The 17 films appear as preroll, social and premium video online advertising, and feature an all Canadian soundtrack by artists ranging from Alessia Cara and Jean-Michel Blais, to The Courtneys and Keys ‘N Krates. The films are further supported by Facebook canvas ads that allow users to tilt and pan mobile devices to explore the images further.  Social posts on Facebook, and Instagram and a dynamic banner retargeting tool that allows Destination Canada’s partners to create and customize their own prospecting and retargeting ads round out the campaign.  All communications drive to Keep Exploring site where users can explore a gallery of nearly 1000 Instagram photos featured in the films to discover the experiences, places and personalities that make Canada so unique.

OMD Vancouver is responsible for media planning and buying.  The media plan places special emphasis in New York, Los Angeles, San Francisco, Chicago, Washington, Boston, Philadelphia and Minneapolis markets, which all offer direct flights to Canadian urban centres.

DDB One Thing: Animated User Experiences

by devops@tribal.io (Tribal Dev) @ DDB Canada

Animated User Experiences: Creating UI Characters

Today's One Thing was written by Tribal Toronto Information Architect, Daniel Wiseman

 

In the 1980s, Disney animators codified twelve principles of animation. Developed through decades of Disney animation, these principles — things like squash & stretch, staging, anticipation, and exaggeration — allow animators to bring characters to life in realistic yet captivating ways.  

In recent years, as mobile apps and smooth app-like web experiences have become integrated into our daily lives, user interface designers have embraced motion and animation wholesale. We use animation to transform the transition between two states from a jarring experience to a fun and fluid one. We use animation to aid wayfinding — to help the user understand where they came from and where they’re going. We use it to enhance feedback, so that the user knows that the technology they’re using understood their intention and has responded appropriately.

In most cases, the animation within our apps and websites don’t embody the anthropomorphic quality that have endeared animated characters to moviegoers for nearly a century. But they can. Codrops has explored an ‘elastic’ progress indicator effect that gives real personality to this otherwise commonplace interface element. While this approach is not suitable for every progress indicator — users would quickly become annoyed with it — it illustrates how animation can be used to humanize digital interactions to great effect and transform simple elements on screen into engaging characters.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

Milk's Perfect Pairings Never Change

by devops@tribal.io (Tribal Dev) @ DDB Canada

The Strategic Milk Alliance, a joint venture representing dairy producer organizations across English-speaking Canada, is launching a new communications campaign that aims to renew the strong connection Canadians have with milk and their favourite foods. In addition to building an emotional connection to milk, the new campaign also looks to trigger frequent consumption by reminding adults of milk's timeless food pairings.

"Milk is a product that makes our favourite foods even better," says Jason Brandes, market development director, Dairy Farmers of Manitoba. "The new campaign highlights milk's unique ability to elevate a taste experience and deliver moments of pleasure when paired with certain foods, like cookies, cake and sandwiches. Milk is a healthy indulgence that can be enjoyed at every meal and at any time of our lives."

Developed in partnership with DDB Canada, the new campaign includes four spots, Birthday, Lunch, Kitchen and Pickle* with various length versions appearing on television, online and as preroll; headline-driven out-of-home advertising and online display advertising; ongoing community engagement on Twitter, Facebook, Pinterest and Instagram; and a redesigned site www.milkeverymoment.ca where users can peruse a recipe collection of classic dishes and desserts that are best served with a tall glass of milk.

"Perfect pairings don't change over time. Some foods are just too synonymous with milk to go without it," says Dean Lee, executive creative director, DDB Canada Vancouver. "The creative reminds people that even though their life is always changing, one thing that never changes is how good milk tastes with their favourite foods."

The integrated campaign launched on September 14, 2015 and runs until the end of the 2016 with media planning and buying handled by OMD and M2 respectively.

*Pickle is adaptive creative originally developed by Nolin BBDO for Les Producteurs de lait du Québec, which first aired in the Quebec market September 2014.

About Strategic Milk Alliance

The Strategic Milk Alliance (SMA) represents dairy producer associations across English-speaking Canada. This partnership includes the BC Dairy Association, Alberta Milk, SaskMilk, Dairy Farmers of Manitoba and Dairy Farmers of Canada. The SMA seeks to promote milk by developing marketing communications programs that encourage the consumption of fluid milk.

About DDB Canada 

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2015 Creative Report Card and was ranked #2 agency in Canada by the Gunn Report in 2014. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montréal. The agency's integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing.

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For further information or interviews, please contact:

Paige Calvert
Corporate Communications, DDB Canada
604.608.4421
paige.calvert@ddbcanada.com

IABC Names DDB Large Agency Of The Year

by devops@tribal.io (Tribal Dev) @ DDB Canada

On Monday night at the International Association of Business Communicators (IABC) Gold Quill Gala in New Orleans, DDB Public Relations and DDB Canada Edmonton were honoured with ten awards and together named Large Agency of the Year. The Gold Quill Awards is a global competition that recognizes business communication excellence and is acknowledged as one of the most prestigious awards programs in the communications industry.

Together the integrated agency won six prestigious Awards of Excellence and four Awards of Merit for eight different client programs for adidas, CIL Paints, Coalition for a Safer 63 & 881, DDB Canada, Elections Alberta, Hope Mission, ICE District and the Alberta Government's Office of Traffic Safety.

"We're honored to receive these prestigious awards and be named Large Agency of the Year amongst such an elite group of communicators and agencies," says Helene Leggatt, president, DDB Canada Edmonton. "Unlike other awards programs, evaluators review each entry against IABC's standard of excellence rather than against other entries, encouraging the pursuit of excellence."

DDB Canada Edmonton and DDB Public Relations received 2016 Gold Quill Awards for the following creative business communications programs:

  • Award of Excellence, Marketing, Advertising & Brand Communication, adidas, adidas runmore
  • Award of Excellence, Government Communications Program, Office of Traffic Safety, Motorcycle Safety Campaign
  • Award of Excellence, Government Communications Program, Elections Alberta, Choose Your Alberta
  • Award of Excellence, Special Event, ICE District, Nuit Blanche Activation
  • Award of Excellence, Special Event, DDB Canada, Six Second Speech
  • Award of Merit, Customer Relations, CIL Paints, CIL Beauty on a Small Budget
  • Award of Merit, Social Media Programs, CIL Paints, CIL Beauty on a Small Budget
  • Award of Merit, Coalition of a Safer 63 & 881, Fatigue Radio Stunt
  • Award of Merit, Hope Mission, Warm Fuzzy

"The Gold Quill Awards recognize business communication excellence globally, and are acknowledged as one of the most respected awards programs in the communications industry," says Martine Lévy managing director, DDB Public Relations. "Being recognized for our work over such a diverse client base demonstrates the agency's ability to deliver creative communication strategies that yield results, regardless of the industry or sector."

In total, IABC recognized 223 entries as world class with 85 Excellence Awards and 138 Merit Awards. Winners were recognized from all parts of the world, with 12 countries represented on the winners list. IABC Gold Quill Evaluators look for award entries that are innovative and unique, where communicators are able to demonstrate the impact their work had on business goals or organizational outcomes. To review a full winner list, visit: http://gq.iabc.com/.

About IABC:

The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share, and apply the world's best communication practices. IABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields. For more information, visit iabc.com

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montréal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

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For more information or interviews, please contact:

Paige Calvert
Corporate Communications, DDB Canada
604.608.4421
paige.calvert@ddbcanada.com

Tribal Worldwide Canada Bolsters Its Brand Experience & Storytelling Expertise

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Investing in diverse new talent to elevate Tribal Worldwide Canada’s brand experience and brand storytelling expertise, the agency is pleased to welcome Duri Alajrami and Erin Kawalecki to its Toronto office.

 

Duri Alajrami has been appointed to the recently established role of VP, brand experience, responsible for evolving and growing the Toronto office’s key digital practices; including technology, search/performance marketing, user experience, and social media under one unified practice to ensure ideas are delivered in the user-centric, effective manner.

 

Erin Kawalecki joins the agency as creative director, helping to cultivate the creative department’s modern-day storytelling expertise.  Erin will report into executive creative director Marketa Krivy and collaborate with creative director Diego Bertagni to lead day-to-day creative.  Previously, Duri and Erin worked with Tribal Worldwide on a contract basis.

 

Over the course of Duri’s 19-year career, he established and managed digital and social media practices within leading global agencies in Canada and the United Arab Emirates, where he solved business problems for brands such as Unilever, Kraft, Motorola, American Express, Samsung, Nestle, IBM, Cisco, Coca-Cola, and Air Canada.  Most recently, he served as founder and executive director at Relevance Club, a digital transformation consultancy. 

 

Duri is also a frequent speaker and industry panelist at key Canadian social media conferences, where he regularly provides thought leadership on influencer marketing, content marketing, social listening and social media marketing.

 

Erin has spent the past 13 years building brands and creating breakthrough work for clients including Frito Lay, Nordica, Virgin, McCain, Quaker, Rogers, Canadian Journalists for Free Expression, Cadillac, Tropicana and Telus.

 

Her work has earned recognition at the world’s top creative and marketing effectiveness awards competitions, including the One Show, Cannes, LIA, Communication Arts, the Effies and more. Highlighted work includes YWCA’s hard-hitting #NotOkay campaign that challenges the ubiquitous nature of violence against women in pop culture; and launching eos lip balm whose creative platform has helped grow the brand from a start-up to the #1 lip balm in North America.

 

“In the short time that Duri and Erin have been with us, they’ve earned the trust and respect of our most demanding clients with their idea-led innovative thinking and passion for problem solving,” says Andrew McCartney, president, Tribal Worldwide Canada. “Duri’s data-driven approach and digital native expertise has transformed our brand experience offering.  Erin brings a wonderful curiosity and experience in helping brands find new ways to share stories that really connect with consumers.”

 

About Tribal Worldwide

Tribal Worldwide, a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people.  Founded in 2000, Tribal Worldwide consists of 60 offices in over 42 countries with headquarters in New York, NY and Canadian offices, in Toronto and Vancouver. Tribal Worldwide’s Canadian operation was also honoured with strategy magazine’s Digital Agency of the Year award in 2012, 2013 and 2015, was ranked #2 agency in Canada by the Gunn Report in 2015 and was ranked #3 Top Creative Agency in Strategy’s 2016 Creative Report Card.

 

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For more information or interviews, please contact:

 

Paige Calvert

paige.calvert@ddbcanada.com

604.608.4421

 

 

Honey Lime Grilled Shrimp And Pineapple Skewers

by Lisa Hannam @ Best Health Magazine Canada

Once grilled, the shrimp and pineapple are easy to slide off skewers and into your wrap of choice. Serve with lime wedges and sliced avocado.

The post Honey Lime Grilled Shrimp And Pineapple Skewers appeared first on Best Health Magazine Canada.

Introducing The Milk Glass™, the best way to enjoy a glass of milk

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Today, Dairy Farmers of Canada launched a new campaign unveiling the latest innovation in milk drinking, The Milk GlassTM, which takes an incredibly popular idea – the glass – and refines it further. 

Competing in a category, which sees a proliferation of new product options and beverage innovation each year, milk is often forgotten as a beverage choice by many Canadians. 

“While our target enjoys drinking milk, it’s often overlooked due to the overwhelming amount of choice in the beverage category,” says Victoria Cruz, director of marketing and retail, Dairy Farmers of Canada.  “The campaign aims to get Canadian adults to appreciate milk again, by reminding them of the pleasure and taste of enjoying a glass of milk.” 

Knowing that many beverages that are truly appreciated often have a designated drinking vessel, the new campaign by DDB Canada’s Toronto office romanticizes the milk glass by playfully positioning The Milk GlassTM as the future of milk drinking.

“Parodying popular new product launches, this provocative, new approach uses humour and science to breakthrough to get people thinking about milk and drinking it more often,” says Paul Wallace, executive creative director, DDB Canada.  

The integrated campaign includes an online film, television, preroll, OOH station dominations and social posts driving to www.themilkglass.ca, designed by DDB and developed by Mirum, where users can learn more about the tastefully designed glass.  The campaign launched on October 3, 2016 and will continue in various markets across Canada for eight weeks, with Initiative responsible for media buying and planning.

About Dairy Farmers of Canada

Founded in 1934, Dairy Farmers of Canada (DFC) is the national organization defending the interests of Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry. Working within supply management, DFC promotes safe, high quality, sustainable, and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy, and lobbying initiatives. Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national initiatives. Visit dairyfarmers.ca for more information. 

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

 

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For more information or interviews, please contact:

Paige Calvert
604.608.4421
paige.calvert@ddbcanada.com

DDB One Thing: DO IT FOR MOM

by devops@tribal.io (Tribal Dev) @ DDB Canada

Do It For Mom!: Danes Need to Make More Babies

Today’s One Thing was written by Tribal Toronto Account Executive, Monica Bialobrzeski

 

Need another reason to get a little more intimate with your partner? Danish travel company Spies Travel has come up with a mildly NSFW yet hilarious way of enticing travellers to take more vacations in order to help Denmark’s stagnant birth rate by, well, having more sex.  

Spies Travel’s “Do it for Mom!” ad is a fun, comedic video that implores Danes to go on a holiday, because according to a recent poll, they have 51% more sex while on a romantic break. While the company’s memorable 2014 ad tapped into the same insight (travel = more sex = more babies), this new video takes a different approach targeted at the parents of the travel company’s intended targets, revealing a promotion to help pay for their adult children’s getaway in return for a priceless gift nine months later (hint: a grandchild). 

After some guaranteed giggles, what we appreciate about this ad is its unique positioning. It’s easy to routinely speak to the same established target for the same products and services; this reminds us that by taking a step back and re-examining the purchasing path and those who influence it, we can potentially uncover a whole new segment  of potential customers. In the case of this ad, we just happened to get some comedy gold along the way.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

Tribal Worldwide advances its human-driven approach to Experience Design

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Tribal Worldwide Canada has elevated its Experience Design expertise by hiring one of the country’s most experienced leaders in the space, Eiko Kawano, as VP, Experience Design.

The agency’s new leadership position is an evolution of UX and Design Director roles. Kawano’s mandate will be to bring forward modern solutions in emerging technologies and tools, and will mentor and grow Tribal’s 12-person Experience Design practice. She will also guide teams across the country to human-centric solutions with greater agility, speed and collaboration.

Creating digital experiences since 1998, Kawana most recently worked at SapientRazorfish leading UX design and strategy for Walmart Canada.  During her five-year tenure at the agency, she drove the redesign of Walmart.ca, the first-fully responsive website for a mass retailer in Canada, and evolved Walmart’s digital ecosystem though mobile shopping apps, in-store technologies and the launch of online grocery. She also established a collaborative design practice, and an insights-driven design process grounded in customer research and data, which will be a tremendous asset in her new role at Tribal.

Working alongside Jordan Kentris who has been promoted from Experience Lead to Creative Director of Experience, Kawano and Kentris will work with their team to create user-centered solutions, with a strong focus on technical innovation and strategy. Clients such as Adidas, Volkswagen Canada, GO Transit, McDonald’s Canada, Moneris and Tourism Nova Scotia will all benefit.

“Collaborative, curious and generous, both Eiko and Jordan excel in creating meaningful user interactions, and in finding innovative ways for brands to share their stories,” says Marketa Krivy, executive creative director, Tribal Worldwide Toronto.

About Tribal Worldwide

Tribal Worldwide, a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people.  Founded in 2000, Tribal Worldwide consists of 60 offices in over 42 countries with headquarters in New York, NY and Canadian offices, in Toronto and Vancouver. Tribal Worldwide’s Canadian operation was also honoured with strategy magazine’s Digital Agency of the Year award in 2012, 2013 and 2015, was ranked #2 agency in Canada by the Gunn Report in 2015 and was ranked #3 Top Creative Agency in Strategy’s 2016 Creative Report Card.

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 For more information or interviews, please contact:

Paige Calvert
paige.calvert@ddbcanada.com
604.608.4421

 

 

ACES High for DDB Public Relations

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Last night, the team at DDB Public Relations was honoured amongst Toronto’s best PR practitioners at the Canadian Public Relation Society annual Achieving Communications Excellence (ACE) Awards gala. The ACE Awards recognize creativity, innovation and outstanding results in the practice of public relations.

CIL Paints’ awe-inspiring “Dream It Here. Do It Here.” campaign was honoured with double gold and a silver award in the Marketing Communications Campaign of the Year, Best Use of Special Events and New Product or Service Launch Campaign of the Year categories respectively.

To unveil CIL’s new Colour Centre to media, influencers and consumers and demonstrate how it not only inspires, but meets the DIY-consumer’s desire for colour selection and design help, the agency challenged celebrity designer Yanic Simard to bring the Colour Centre to life inside two shipping containers. The shipping containers’ interiors were renovated into an art gallery, with vignettes helping consumers to determine their design personality. Simple DIY projects to demonstrate the transformative power of paint in a small space, were also showcased.

DDB Public Relations’ expertise in activations and events also earned the agency a Bronze award in the Best Use of Special Events category for Moët & Chandon’s partnership and activation at the 40th annual Toronto International Film Festival (TIFF).  To showcase Moët & Chandon’s rich history with cinema, they agency implemented a multi-tier communications strategy that featured a high-profile, first-of-its kind sponsorship, strategic media relations, celebrity outreach and event amplification.

The Dairy Farmers of Canada “Project Sleep” campaign was also recognized with two certificates of merit in the Best Brand Development Campaign and Best Use of Media Relations (Over $50,000). The Dairy Farmers of Canada’s Project Sleep campaign was designed to shed light on the effects of sleep deprivation as it pertains to all facets of Canadians’ lives, i.e. their health, lifestyles, careers, personal relationships, the economy, as well as equipping them with tips on how to obtain better sleep. This media relations initiative was designed to make plain the conviction that Canadians’ health is of the utmost importance to Dairy Farmers of Canada. Truth is, no one knows the value of a good night’s sleep better than a Canadian dairy farmer. Project Sleep was created to help Canadians learn more, and hopefully get on the path to better shut-eye.

Finally, the agency’s “Extending Summer with Chef Rob Rainford” program for the Ontario Natural Gas Alliance (ONGA) was awarded a certificate of merit in the Best Use of Media Relations (Over $50,000). ONGA’s single most successful media relations activation to-date drove awareness and goodwill for natural gas as a cooking fuel for Ontarians, and drove them to CleanAndAffordable.ca, where they could access Chef Rainford’s custom recipes and learn more about the value of natural gas for Ontario.

 

A full list of winners can be found here: http://www.newswire.ca/news-releases/cprs-toronto-celebrates-an-evening-of-excellence-in-communications-at-the-2017-ace-awards-gala-621105883.html

Feeling good is contagious…pass it on.

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Alive! Multivitamins are now available in Canada, and to help launch the brand, Nature’s Way is kicking-off a new campaign, full of fist-bumps and high-fives, that shows how multivitamins can play an essential role in achieving more holistic health.

Created in partnership with Tribal Worldwide Canada, the new campaign creative targets health conscious Canadians by reminding them of their reciprocal relationship with energy – when one feels their best, they have energy to do what makes them feel more alive.

“Almost 70 per cent of Canadian wish they could live a healthier lifestyle, but for many, their lack of energy holds them back,[1]” says Gillian Aiken, VP marketing, Nature’s Way.   “That’s where Alive! Multivitamins come in.  They help in the maintenance of good health. And when you’re feeling good, it’s is contagious.”

The campaign includes a 30-second television spot, Pass It On, preroll, banner and social advertising that drive to http://www.alivevitamins.ca/.   The English-only campaign launched on June 26, 2017 and will run until the fall with Wills & Co. responsible for the media strategy.   

“To stand out in a category that is full of generic work, we crafted a brand story that is energetic, vibrant and fun to show how Alive! Multivitamins make it easy for people to get the nutrients they need to maintain good health, allowing them more feel good moments,” says Andrew McCartney, president, Tribal Worldwide Canada.

The campaign is part of a larger refocusing for Nature’s Way in Canada led by Tribal, which includes digital marketing, traditional advertising and a digital ecosystem redesign.  ALIVE! represents one part of this ecosystem along with other brand sites and the Nature’s Way ecosystem hub, which launches later this year.

There are 10 different SKUs under the Alive! Multivitamins brand, which are available at major retailers across Canada.

[1] Mintel Healthy Lifestyles, Canada – July 2016

How To Love Life (And Yourself), According To Olympic Sprinter Natasha Hastings

by Lisa Hannam @ Best Health Magazine Canada

Natasha Hastings has overcome career disappointments and self-doubt to win two Olympic gold medals. The Under Armour athlete gives advice for making it big.

The post How To Love Life (And Yourself), According To Olympic Sprinter Natasha Hastings appeared first on Best Health Magazine Canada.

10 Quiet Signs You’re In Perimenopause

by Lauren McGill @ Best Health Magazine Canada

It’s not just hot flashes and missing periods. Familiarize yourself with the symptoms of perimenopause and early signs of premenopause.

The post 10 Quiet Signs You’re In Perimenopause appeared first on Best Health Magazine Canada.

DDB Edmonton’s Fatalities of Hwy 63 & 881 Awarded Best of Show

by devops@tribal.io (Tribal Dev) @ DDB Canada

Congratulation to DDB Canada’s Edmonton office whose growing digital portfolio stole the show at the 2015 Digital Alberta Awards.  DDB Edmonton was the most awarded agency at the competition taking home seven of the 26 awards handed out that evening, including Best of Show for the Coalition for a Safer 63 & 811’s Fatalities of Hwy 63 & 881 program.

Alberta’s highways 63 and 811 are known as the province’s deadliest roads.  Based on focus groups and web analytics, the team at DDB Edmonton identified that the oil sands workers who travel these roads, had a powerful reaction to a static map of the highways marked with the fatalities of the past 10 years.  They recommended transforming the map into a digital experience – a visualization that would bring the fatality data to life. The fully responsive experience allows users to choose a highway then travel northbound through changing seasons, experiencing first-hand the hazards and the toll of these deadly highways. Users can also view real headlines and click through to news stories regarding the fatalities, as well as review safe driving tips along the way.  DDB Canada Edmonton collaborated with data visualization studio FFunction to design and develop the Fatality Map.

In addition to the Best of Show win, DDB Edmonton was awarded:

  • Best User Experience Design, Coalition for a Safer 63 & 811, Fatalities of Hwy 63 & 881
  • Best User Experience Design, Edmonton Tourism, Explore Edmonton
  • Best Microsite, Coalition for a Safer 63 & 811, Fatalities of Hwy 63 & 881
  • Best Social Media Campaign, Elections Alberta, #ChooseYourAlberta
  • Best Non-Profit Campaign of Project, Coalition for a Safer 63 & 811, Fatalities of Hwy 63 & 881
  • Best Digital Advertising Campaign or Cross-Platform Experience, EPCOR, Encor Chirp Brand Launch

This year’s Digital Alberta Awards were completely revamped upping the calibre of entries and judging, which was handled by an international panel of creatives. The awards program is organized by Digital Alberta a not-for-profit organization that aims to support, promote and connect Albertans who study or work in digital media and technology.

BCAA, the one you can trust to save the day

by devops@tribal.io (Tribal Dev) @ DDB Canada

Known for its exemplary customer service, BCAA is a trusted insurance provider that helps its customers when they need it the most.  To encourage British Columbians to consider BCAA Award Winning Home Insurance the organization recently launched new television creative, which demonstrates that they can be trusted to save the day.

“While the majority of British Columbians haven’t had to go through a home insurance claim experience, they can imagine what it would be like to lose everything and want to be assured they have a home insurance company that they can count on,” says Dean Lee, creative director, DDB Canada Vancouver.  “For BCAA Home Insurance reps, saving the day comes naturally, so no matter what life throws in people’s way - they will be there to help.”

How Will Your Skin Look in Thirty Years?

by Tasha @ The Life of a Canadian Angel

We all have that one friend. The one who, no matter how many years we know them, their skin seems to stay smooth and flawless. There are a number of factors that can affect how our skin... [Read more]

The post How Will Your Skin Look in Thirty Years? appeared first on The Life of a Canadian Angel.

Tribal Worldwide Canada Appoints Marketa Krivy As Executive Creative Director

by devops@tribal.io (Tribal Dev) @ DDB Canada

Today, Andrew McCartney, national president of Tribal Worldwide Canada is pleased to announce that Marketa Krivy has been appointed as executive creative director to the Toronto office.  Effective, September 6, 2016, Krivy will steer Tribal’s award-winning creative department, helping brands uncover modern ways to meaningfully connect with their consumers in this hyper connected age.

"Among talented creative directors, Marketa has set herself apart through her strong leadership presence, a desire to explore exciting new ideas and via a modern view on how agencies can evolve and shift their ways of working with clients today," says McCartney. "We are excited to have her lead our team, and work with our clients and partners to innovate and collaborate on a whole new level."

Over the course of Krivy’s 20-year career, which included a four-year stint at DDB Canada Toronto, she has worked with an impressive list of clients including: Volkswagen, Coke, IKEA, Unilever, Labatt, McDonald’s, Molson, Bell, Panasonic, Canadian Tire, Kraft, Target and Ford.  Most recently, she served as creative director at john st., where during her tenure, the agency’s assignments on Shoppers Drug Mart, and Loblaws grew to encompass brand and digitally-led initiatives. The agency’s PC’s Fake Shop campaign for example generated strong results for the brand and its gluten-free offering.

“I’ve long admired Tribal’s caliber of work and talent,” says Krivy. “The agency has a widespread reputation for cracking big ideas, and is the first Canadian agency to develop a brand platform so powerful that it was adopted around the world. With their focus on modern branding and deep digital expertise, Tribal is in a unique position to help their clients navigate the constant change in consumer behavior and their liquid expectations of brands.”

Krivy’s work has been recognized at the industry’s top award shows, including Cannes, One Show, Bessies, Clios, ADCC, Marketing, Extras, CASSIES, Communication Arts and Applied Arts.

About Tribal Worldwide

Tribal Worldwide, a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people.  Founded in 2000, Tribal Worldwide consists of 60 offices in over 42 countries with headquarters in New York, NY and Canadian offices, in Toronto and Vancouver. Tribal Worldwide’s Canadian operation was also honoured with strategy magazine’s Digital Agency of the Year award in 2012, 2013 and 2015, was ranked #2 agency in Canada by the Gunn Report in 2014 and was named Top Creative Agency in their 2014 Creative Report Card.

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For more information or interviews, please contact:

Paige Calvert
paige.calvert@ddbcanada.com
604.608.4421



Sometimes Your Inner Child Just Wants A Glass Of Milk

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

This week, BC Dairy Association launches a new advertising campaign that aims to return adults to the impulsive enjoyment of drinking a glass of milk.

 

Knowing the greatest opportunity* to increase consumption among adults is to remind them of milk’s role in delivering pleasure and happiness. The light-hearted creative by DDB Canada Vancouver connects with parents, aged 30 to 49, on an emotional level by depicting adults in playful situations embracing their inner child.

 

“Parents are busy balancing work and family, and have little time for pleasurable moments for themselves,” says Kristine Louie, marketing communications specialist, BC Dairy Association. “Just because people grow up, doesn’t mean they’re grown-ups.  To drive consumption amongst parents, the campaign sets out to renew the personal connection they had with milk in their youth by acknowledging that it’s okay to put your adult on pause.”

 

The campaign includes television spots, “Cop Car,” “Hotel Lobby,” and “Jumbotron,” preroll, OOH and digital banners, which launched on October 10, 2016 and will run for eight weeks.  This is the first time in four years BC Dairy has launched a campaign specifically for the British Columbia market.


 

“BC Dairy’s new campaign validates the youthful spirit inside us and reminds everyone that spirit still enjoys drinking milk, just like we did when we were kids,” says Dean Lee, executive creative director, DDB Canada Vancouver.

 

*Based on three years of tracking data from its previous Milk Every Moment campaign, milk emotion for pleasure and happiness can be associated with an 830 per cent increase in glasses of milk consumed.

 

About BC Dairy Association

BC Dairy Association (BCDA) is a not-for-profit organization that represents the dairy farmers of BC, by advancing the legitimate business interests of its dairy producers and by raising awareness of the dynamic, economically sustainable nature of the industry, which consistently supplies high-quality products to consumers. BCDA implements innovative advertising, promotion and nutrition education programs and advocates for producers’ concerns such as the environment, animal welfare, product safety, employee training, trade and regulatory matters. To learn more, visit: https://bcdairy.ca/

 

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

 

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For more information or interviews, please contact:

Paige Calvert

604.608.4421

paige.calvert@ddbcanada.com

 

 

 

 

 

Corinne Olympios and DeMario Jackson Enjoy a Night Out Together After Bachelor in Paradise Scandal

Corinne Olympios and DeMario Jackson Enjoy a Night Out Together After Bachelor in Paradise Scandal

by Alexia Fernandez @ PEOPLE.com

Their friendship is still going strong.

Corinne Olympios and DeMario Jackson were seen together again Wednesday night following the Bachelor in Paradise sex scandal that led the show to postpone filming earlier this summer.

Olympios was all smiles walking beside Jackson as they left TAO restaurant in Hollywood. Jackson wore a black shirt with “Said She Need A Ring Like Carmelo” written across it from Frank Ocean’s song, “Nikes.” Olympios wore a lavender tank top and black pants.

In late August, the pair was photographed hugging and laughing outside of Nightingale in West Hollywood, with Olympios jumping into Jackson’s arms and playfully planting a kiss on his cheek.

Their real life interactions have been polar opposite to the serious tones they took in their separate sit-downs with BiP host Chris Harrison.

“It’s just really hard, and I hope that he’s doing better,” Olympios told Harrison. “I really just want people to know that I don’t blame DeMario. I never pointed fingers at DeMario. I never said a bad word about DeMario.”

RELATED VIDEO: Corinne Olympios Discusses BiP Sex Scandal in Emotional Interview

According to Olympios, she confronted Jackson on Wednesday evening about him speaking to the media post-scandal.

“I actually told him last night, I was like, ‘You ran to the media. I’m so mad at you,’ and he was like, ‘No I didn’t. I only went to the media after your statement came out,'” she told Entertainment Tonight. “I did express to him I was upset that we could have handled it privately, but everything happens for a reason, and we’re all good now.”

As for Jackson?

“I’m still going to be me,” he said. “I’m working very hard on just building back up my spirits. This summer took a lot out of me. I’m not going to let this get me down. I’m never going to stoop down and I’m never going to be something they want me to be. I’m going to be who I am and that’s my whistleblowing, crazy, fun-loving self.”


We Tried It: That Weird-Looking, Acne-Blasting Light Mask That Celebs Are Obsessed With

We Tried It: That Weird-Looking, Acne-Blasting Light Mask That Celebs Are Obsessed With


PEOPLE.com

Celebs are obsessing over the $35 dollar mask, but does it actually clear up your skin? We put one reporter on the case

DDB One Thing: Search Racism. Find Truth.

by devops@tribal.io (Tribal Dev) @ DDB Canada

Search Racism. Find Truth. - YouTube Preroll Campaign Aims to Clear Things Up

Today's One Thing was written by Tribal Toronto Associate Director of Production, Chris Webden

 
Preroll is annoying. We’ve all cursed the medium countless times while we are forced to wait fifteen seconds for our cat video to start.  But what if annoying was a good thing?

FCB Zurich set out to fully exploit the annoyance of preroll with it’s recently launched “Search racism.  Find truth.” campaign.  Now, when people in Germany search YouTube for hateful videos by the anti-Islamic Pegida Movement, they are forced to watch an unskippable :15s preroll featuring Syrian refugees who will personally explain the inaccuracies of what they are about to watch.

This week we met with the new President and CEO of DDB North America, Wendy Clarke. In her presentation, she reminded us that, as communicators, we should be striving to inspire conversations that will have a net positive effect on society.  She also reminded us that our media partners are key to successful campaigns and need to be an integrated part of the process.

By exploiting the annoyance of preroll and combating the hate and prejudice so readily found on the internet with this campaign, FCB Zurich has checked both of those boxes.


The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

Ingrie’s Faves: September’s Best Drugstore Buys

by Lisa Hannam @ Best Health Magazine Canada

Are you in dire need of a new haul of products? Beauty editor Ingrie Williams has got you covered with September's beauty launches.

The post Ingrie’s Faves: September’s Best Drugstore Buys appeared first on Best Health Magazine Canada.

Life Size Mobile Stylist helps shoppers find Metropolis’ best looks

by devops@tribal.io (Tribal Dev) @ DDB Canada

Metropolis at Metrotown unveiled a new interactive, multi-touch, in-mall display that features its Mobile Stylist online experience on a "life size" scale.  Developed by Tribal Worldwide – Vancouver, the Mobile Stylist first launched in 2014 as a digital initiative to support seasonal out-of-home campaigns.  The user-friendly mobile site allows fashionistas to review seasonal trends, stylist-approved looks and create their own ensembles by mixing and matching articles of clothing and accessories from various retailers at the mall.

“We saw an opportunity to extend the reach and impact of the Mobile Stylist in a new way and position Metropolis as an innovator in the technology space as it relates to in-mall experiences,” says Justin MacLeod, national technology director, Tribal Worldwide – Canada.

The new in-mall version allows users to interact with the Mobile Stylist with fun new features, including an email-able shopping list, and design updates to take advantage of the larger screen and multi-faceted display unit.  The Life Size Mobile Stylist features the best wardrobe trends for fall 2015 and gives users the chance to be their own personal stylist with more than 6,500 possible style combinations.

A Golden Night For Vancouver Opera At The 2016 CASSIES

by devops@tribal.io (Tribal Dev) @ DDB Canada

DDB Canada and Tribal Worldwide took home a gold, silver and bronze award at last night’s Canadian Advertising Success Stories (CASSIES) Award show that demonstrates performance by isolating the affect of advertising on a client’s business.  DDB Canada Vancouver earned a CASSIES gold for its results-driven Stickboy campaign for the Vancouver Opera in the “Best Matching of Message to the Mediums” category.

The gold-winning campaign successfully doubled Vancouver Opera’s ticket sales by selling to new patrons. This exceeded the target and the prior season’s sales by almost 10 per cent.  In terms of social conversation, Stickboy generated a 300 per cent increase over previous Vancouver Opera shows and its PR outreach generated 16 million impressions, including the front cover of Vancouver’s premiere arts & entertainment publication, the Georgia Straight, as well as international coverage from influential blogs such as PSFK and Fast Company. Stickboy and its marketing efforts not only reinvented the way Vancouver views opera, it catalyzed the country to embrace a modern form of this fine art with opera houses across Canada reaching out to organize a national tour of the show, generating a potential new revenue steam for Vancouver Opera and a new name for the company within the arts community.

DDB Canada Toronto’s Equipped for Life’s Authentic Adventures campaign for Subaru Outback was awarded silver in the “Off to a good start” category.  While the campaign was in market, the Intermediate SUV segment increased very slightly (+4 per cent), while Outback increased unit sales by +76 per cent, doubling market share to 8.2%. Despite no significant model changes, monthly sales velocity increased from 507 units per month to 995 units per month during the campaign period.

Tribal Worldwide Toronto’s MAXIMUM Mural for Canadian Tire earned a bronze award in the “Best Launch” category.  Over the course of the four-week online campaign, the MAXIMUM Mural generated more than 18,600,000 digital impressions, including 944,153 video views and an engagement rate of 9.71 per cent. This program did more than move the needle from a sales perspective. Drill bits were Canadian Tire’s top selling tools SKU for the fall, and saw a $1,500,000 in incremental MAXIMUM brand product sales during the campaign’s four week period: taking MAXIMUM from 7.7 per cent of Canadian Tire tool sales to 9 per cent in a very short period of time.

“Winning a CASSIES award takes a blend of great creative, innovative strategies and measurable results, which requires a true collaboration between DDB and our valued clients,” says Lance Saunders, national president and chief operating officer.  “Vancouver Opera, Subaru and Canadian Tire are three very different clients each with its own distinct business goal and challenges. Our strong showing at the CASSIES, proves the agency’s strength in delivering innovative, business-building campaigns for our clients regardless of category.”

This year, the panel of distinguished judges awarded a total of 47 CASSIES, including eight gold, 16 silver, 21 bronze and two Grand Prix.  Winning case studies will be added to the comprehensive CASSIES case library at www.cassies.ca, as well as on warc.com and appear in the February/March issue of strategy magazine.

New Tourism Nova Scotia Campaign Features The Unexpected

by devops@tribal.io (Tribal Dev) @ DDB Canada

This week, Tourism Nova Scotia unveiled a new marketing strategy and communications campaign that inspires travellers to discover all the great things the destination has to offer.

Running in key markets across Canada and northeastern United States, the new campaign is designed to help visitors visualize what they can do on a vacation to Nova Scotia.

"There is great awareness of Nova Scotia as a vacation destination in our key markets, but what we have learned through research is that travellers need more information about the type of experiences Nova Scotia has to offer before booking a trip." said Martha Stevens, acting CEO and director of marketing, Tourism Nova Scotia. "Our campaign embraces lesser known aspects of Nova Scotia and showcases a multitude of experiences to inspire travelers to consider Nova Scotia."

Entitled, If You Only Knew, the campaign includes digital, billboards, print, television and movie theatre advertising created using existing footage from local video production companies.

The campaign showcases experiences through video and social media content, and directs viewers to NovaScotia.com where they enter to win one of six trips to the province. Visitors to the website are encouraged to watch six videos, each with a distinct theme and enter to win the vacation they find most appealing.

On social media, the campaign will harness local enthusiasm for Nova Scotia, calling on residents to share favourite attractions and hidden gems using #VisitNovaScotia. The content generated by Nova Scotians will help to identify and celebrate the lesser known aspects of the province and be used in future campaign work.

"We know consumer reviews and endorsements are one of the most powerful drivers when selecting a destination and we're rallying Nova Scotians to recommend local culture and authentic experiences to travelers," said Ms. Stevens. "The campaign is fresh, fun and our strategic approach will get us one step closer to our industry goal of $4 billion in revenue by 2024."

Public relations efforts will focus on engaging influencers from key markets to connect with locals to create and amplify brand content.

This campaign is the result of a creative partnership between Tourism Nova Scotia, DDB Canada and Halifax-based agency Trampoline.

Neutrogena rallies against ‘junkface’

Neutrogena rallies against ‘junkface’


strategy

The brand is stepping in to relieve men of the perils of washing both their face and junk with the same soap.

DDB One Thing: Walking in Leo's Footsteps

by devops@tribal.io (Tribal Dev) @ DDB Canada

Walking in Leo's Footsteps – The Revanant’s Immersive Digital Experience

Today’s One Thing was written by DDB Sr. Community Cultivator Sharilyn Johnson

 

200 miles is a long distance to travel on foot. To put it in perspective, that’s the equivalent of 7.6 marathons. Or 2/5 of a Proclaimers song.  

In the film The Revenant, 1820s frontiersman Hugh Glass (Leonardo DiCaprio) is attacked by a bear, and his hunting team leaves him for dead in the snowy Wyoming wilderness. (Way to kick a guy when he’s down, right?) The film chronicles his struggles across 200 miles of wintery terrain, and thanks to www.200miles.com, you can make the journey with him.

The interactive site puts you at Glass's side, and lets you control the haunting panoramic views of key scenes in the film. Snippets of the plot accentuate the journey: at mile 50, "Unable to walk, he crawls towards the Cheyenne River"; at mile 90, "Winter sets in as temperatures drop and conditions grow more brutal."

The site capitalizes on the film's breathtaking landscapes, proving that mainstream blockbusters aren't the only films that lend themselves to an immersive experience.

No word on whether this same tactic will let us follow DiCaprio onto the stage as he (presumably) accepts his Oscar.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

Don’t Go Buying Contact Lenses Online Until You Read This

by Lisa Hannam @ Best Health Magazine Canada

You should take advantage of the convenience of buying contact lenses online. But here are some things worth knowing before you click “check out.”

The post Don’t Go Buying Contact Lenses Online Until You Read This appeared first on Best Health Magazine Canada.

Four from the 2017 Interbike Media Preview

by Matthew Pioro @ Canadian Cycling Magazine

New Smith helmets, POC road-rash defence and more

The post Four from the 2017 Interbike Media Preview appeared first on Canadian Cycling Magazine.

People Say These Neutrogena Products Are Leaving Their Face Burning And Irritated

People Say These Neutrogena Products Are Leaving Their Face Burning And Irritated


BuzzFeed

"I couldn't recognize my face in the mirror."

Fighting Billboards Promote Daredevil Season 2

by devops@tribal.io (Tribal Dev) @ DDB Canada

Netflix’s original series, Daredevil is known for its elaborate fight scenes.  To promote the launch of Season 2, Netflix is staging a new kind of fight driven by social media conversations about the season’s three main characters: Daredevil, Punisher and Elektra.

To pique interest and anticipation for the show’s return on March 18th, Netflix has launched an interactive multi-billboard installation in Toronto's Dundas Square that asks onlookers to “join the fight” by using #Daredevil, #Punisher or #Elektra to support their favourite character featured on each board.

Fuelled by Daredevil fanatics social posts that include #Daredevil, #Punisher and #Elektra, the billboards will evolve every 48 hours leading up to show’s launch with the most talked about character on social attacking his or her enemies by adding physical damage, including bullet holes, slashes, bruises and 3D weapons, to the opposition’s billboards.

“Daredevil is extremely popular in Canada and the fighting billboard series is a fun way to introduce new characters and get fans involved in anticipation for the show,” says Dean Lee, executive creative director, DDB Canada Vancouver.

DDB One Thing: The 4/20 Friendly Pizza Box

by devops@tribal.io (Tribal Dev) @ DDB Canada

Push For Pizza’s 4/20 Friendly Pizza Box

Today's One Thing was written by Tribal Toronto Copy Writer, James Ly

 

There’s Mother’s Day, Christmas, New Years, April Fools’, and a slew of other holidays that brands create little pieces of content for. Today’s "holiday,” 4/20, isn’t one many want to attach themselves to. For those who haven’t heard, April 20th (4/20) is basically marijuana appreciation day. There are some theories here on how this day even came to be. The gist of it all is that people around the world gather on 4/20 at 4:20pm to enjoy some pot smoking.

Push for Pizza, a pizza delivery app, is taking full advantage of the “holiday.” In partnership with the Nikolas Gregory studio, which has done a variety of other really cool design projects, the app company thought up a pizza box that turns into a smokeable pipe. All the pieces needed to create the pipe are contained within the box. A piece of cardboard forms the sides of the pipe and the little plastic table that keeps the roof of the box from sticking to the pizza is used for the bowl. 

The idea seems like a silly 420 thought in itself, but it turned into a fun concept that’s getting quite a lot of press. Although it’s just a prototype at this point, there’s a chance a few of these boxes may be made. Maybe for 2017?

Attaching your brand to today might not be the easiest thing to do or even the right thing to do, but there are brands that do find ways to embrace the day. They know their audiences are 420 friendly and try to play it up. Is this content good? Well, we’ll just say it’s not as good as the smokeable pizza box.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

Rocky Mountaineer Rides With DDB Canada

by devops@tribal.io (Tribal Dev) @ DDB Canada

DDB Canada welcomes aboard a new client to its roster, and is excited to start its journey as Rocky Mountaineer's new agency partner. With ambitious growth goals over the next five years, North America's largest luxury tourist train operator has retained DDB Canada's Vancouver office to re-architect their strategic approach and marketing communications.

"Rocky Mountaineer is a great complement to the agency's travel and tourism practice and we're very excited to be working with such a passionate and entrepreneurial client partner who is open to innovative ideas," says Michelle Kitchen, executive vice president, co-managing director. "There's a tremendous growth opportunity for the brand to market to their customers more effectively via targeted, creative campaigns aimed at specific global segments, encouraging exploration of the Canadian Rockies onboard the Rocky Mountaineer."

Effectively immediately, DDB Canada Vancouver will collaborate closely with OMD Vancouver to develop a new creative direction and marketing mix for Rocky Mountaineer.

"We are pleased to have found an agency partner who ticked all of the proverbial boxes, including a successful track record of reinventing brands, working collaboratively with clients, and providing a strong network to support our global needs," says Nikki Hellyer, director of global marketing, Rocky Mountaineer. "The DDB and OMD partnership provides deep expertise in both the strategic and creative realms and will help us to further refine our global brand.

New campaign work for Rocky Mountaineer's will launch in global markets in November 2015.

About Rocky Mountaineer 

2015 marks the 25th Anniversary for Rocky Mountaineer and the company has a lot to celebrate. Since its inception in 1990, Rocky Mountaineer has grown to be the largest privately owned luxury tourist train in the world and is considered by many as the only way to see the Canadian Rockies. In the past 25 years, the train has welcomed onboard over one and a half million guests from around the globe.

With over 45 vacation packages, five unique rail routes, and iconic destinations such as Seattle, WA, Vancouver and Whistler, BC, and the majestic Canadian Rockies in Alberta, there is a journey for anyone looking for a life changing experience. The world renowned train travels by daylight through the diverse landscapes of the Pacific Northwest and Western Canada while guests relish in the breathtaking views of tumbling waterfalls, glacier-capped mountains, and wildlife of the regions. Rocky Mountaineer has received numerous international awards and accolades for service excellence, including eight World Travel Awards for both "World's Leading Travel Experience By Train" and "World's Leading Luxury Train." In 2013, it was also recognized as one of the world's "Dream Trips" by the prestigious Travel +Leisure magazine.

About DDB Canada 

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2015 Creative Report Card and was ranked #2 agency in Canada by the Gunn Report in 2014. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montréal. The agency's integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing.

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For further information or interviews, please contact:

Paige Calvert
Corporate Communications, DDB Canada
604.608.4421
paige.calvert@ddbcanada.com

DDB Canada celebrated at the 2017 IABC Capital Awards

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

DDB Canada’s strategic prowess and creativity continues to prevail. This time, the agency was celebrated amongst Edmonton’s best and brightest communicators at the 2017 International Association of Business Communicators (IABC) Capital Awards.

The team at DDB Canada Edmonton earned ten awards for communications programs that were evaluated on strategic thinking, creativity and results through a rigorous judging process designed to recognize work that is of the highest quality. 

The agency was awarded nine Awards of Excellence and one Award of Merit for work reflecting a cross-section of clients including ICE District, Alberta Transportation Office of Traffic Safety, Edmonton International Airport, EPCOR, Edmonton Waste Management Centre, Anthology, and Edmonton Economic Development Corporation.

As part of its sponsorship of the gala, DDB Edmonton created the #DDBThroneOfGlory photo booth which encouraged guests to celebrate their victories in a regal way.

To top it off, DDB Canada’s client, Mark Ward, CEO of Syncrude was awarded the 2017 Inspired Leader the Year Award in recognition of his excellent leadership through communications in the face of extreme adversity during the Fort McMurray wild fires, as he kept this team of 5000 aware of developments during that trying time.

The IABC Edmonton Capital Awards is northern Alberta’s premiere awards program for communications professionals and is open to all Edmonton communications, marketing, and advertising professionals, graphic designers and students in northern Alberta. For more information about IABC Edmonton's Capital Awards, please visit: http://edmonton.iabc.com/event...

Are You a Fat Burner or a Sugar Burner?

by Lisa Hannam @ Best Health Magazine Canada

When you exercise, of course you burn calories. But what type are you burning? Sugar? Fat? We tapped a sports nutritionist to find out the difference.

The post Are You a Fat Burner or a Sugar Burner? appeared first on Best Health Magazine Canada.

Tribal Worldwide Canada Advances Growth Strategy Via Two New National Appointments

by devops@tribal.io (Tribal Dev) @ DDB Canada

Today, Lance Saunders, national president and chief operating officer of DDB Canada announced the aggressive expansion of Tribal Worldwide Canada's national operations via two new executive appointments. SVP managing director of Tribal Toronto, Andrew McCartney has been promoted to president, while Marty Yaskowich, veteran managing director of Tribal Vancouver has been appointed as chief innovation and growth officer, both with Tribal Worldwide Canada.

"Both Andrew and Marty have been instrumental in growing Tribal from a digital innovation agency, to one of Canada's most progressive agencies whose ideas build modern brands to connect with today's consumers," says Saunders. "These appointments will enable Tribal to increase investment in user experience, social content, and analytics to benefit our clients."

Over the years, McCartney has built an enviable profile for Tribal on the "Building Modern Brands" platform, attracting many of Canada's top talent; his efforts have led the Tribal Canada team to three prestigious Digital Agency of the Year designations by strategy Magazine in 2012, 2013 and most recently, in 2015. He has grown the Tribal client roster ten-fold attracting such prominent brands as: McDonald's, Canadian Tire, adidas, General Mills, Google, and Mars Petcare. McCartney's team has also contributed to exceptional recognition for Tribal clients: McDonald's, Canadian Tire and General Mills were recognized as Canadian Marketers of the Year in 2012, 2013 and 2014 respectively. In fact, McDonald's game-changing Canadian campaign "Our Food. Your Questions" a quadruple Cannes Lions winner, has now become a global model for the QSR.

Yaskowich, has also garnered some of the industry's highest accolades, cultivating award-winning work for such clients as: Destination Canada (formerly, the Canadian Tourism Commission), Nordstrom, BC Hydro, Mastermind Toys and Capital One. He played a critical role in Tribal receiving three Digital Agency of the Year awards within the past four years, with pioneering campaigns across digital, mobile and social media platforms. Today, he continues to inspire his team, focusing on strategy, innovation and new business development.

"I am most passionate about creating a culture of innovation across all of our practice areas and I'm looking forward to strengthening our stand-out senior leadership team in each of our four offices," says McCartney. "This new agency structure enables an increased investment in deep specialty expertise and scale across Canada for the benefit of all of our clients."

McCartney and Yaskowich, in their new roles will be responsible for fuelling Tribal Worldwide Canada's innovation mandate, expanding practices in content marketing & analytics and evolving established practices in user experience, social media and technology.

"To challenge industry's norms, we must shift our approach in all facets of our business," adds Yaskowich. "This requires processes that enable greater agility, speed and collaboration across all disciplines."

McCartney and Yaskowich will assume their new roles immediately.

About Tribal Worldwide

Tribal Worldwide, a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people. Founded in 2000, Tribal Worldwide consists of 60 offices in over 42 countries with headquarters in New York, NY. In 2013, Tribal Worldwide was awarded Webby Agency of the Year and the network's Canadian offices, in Toronto and Vancouver, was ranked #18 in the 2013 Gunn Report's Most Awarded Digital Agencies in the World listing as well as the #1 Agency in Canada designation. Tribal Worldwide's Canadian operation was named Top Creative Agency in their 2014 Creative Report Card, and it was also honoured with strategy magazine's Digital Agency of the Year award in 2012, 2013, and most recently in 2015.

About DDB Canada 

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2015 Creative Report Card and was ranked #1 agency in Canada by the Gunn Report in 2014. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montréal. The agency's integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing.

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For more information or interviews, please contact:

Paige Calvert
Director of Corporate Communications
DDB Canada
604.608.4421
paige.calvert@ddbcanada.com

BC Dairy helps Vancouverites evade adulthood with The Getaway Escape Room

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

BC Dairy Association (BC Dairy) is giving people a taste of what it’s like to escape adulthood in a tangible and entertaining way, vis-à-vis a free, escape room game in Vancouver. 

The Getaway Escape Room is a fun, entertainment experience with a theme focused on escaping the trappings of tedious adulthood tasks like doing chores, dealing with technology glitches and commuting.  Teams of up to eight people have up to 45-minutes to search for clues and solve brain teasing puzzles to help them escape the room.  Following the game, teams are invited to enjoy milk and cookies and take team pictures after they escaped adulthood.   

The activation is created in partnership with DDB Canada Vancouver and GMR Marketing and is an extension of BC Dairy’s 2016 Put Your Adult On Pause campaign that aims to return adults to the impulsive enjoyment of drinking a glass of milk.

“In a similar way to enjoying a cold glass of milk, The Getaway Escape Room, is a playful reminder that even though people grow-up, it’s okay to stay youthful and have some fun,” says Kristine Louie, Marketing Communications Specialist, BC Dairy Association.  “We want adults to renew their connection to the pleasure of drinking milk and reignite the youthful spirit inside them.”

Teams can reserve their time to play The Getaway Escape Room, from September 1st to 12th, 2017 at: http://thegetawayescaperoom.com/. The site also features a leaderboard with the names and times of the fastest teams and aggregates photos that include: #thegetawayescaperoom.

OMD Vancouver is responsible for media strategy and buy, which includes a content partnership with Daily Hive Vancouver, radio advertising with the 102.7 The Peak and social media to promote The Getaway Escape Room.

The Right Way To Use Black Eyeliner (Without Messing Up Your Cat-Eye)

by Lisa Hannam @ Best Health Magazine Canada

Never be intimidated by black eyeliner again. With tips from one of our favourite makeup pros, you will be sporting the cat-eye look pretty much every day.

The post The Right Way To Use Black Eyeliner (Without Messing Up Your Cat-Eye) appeared first on Best Health Magazine Canada.

Low Cal: Mexican & Korean Fusion Kimchi Coleslaw

by Alyssa BAll @ Best Health Magazine Canada

Fresh Asian-inspired flavours shine in this crunchy, colourful diet-friendly salad. Spoon slaw over tacos or enjoy it as a side salad.

The post Low Cal: Mexican & Korean Fusion Kimchi Coleslaw appeared first on Best Health Magazine Canada.

Moët & Chandon Toasts Partnership With TIFF

by devops@tribal.io (Tribal Dev) @ DDB Canada

Moët & Chandon, the Champagne of success and elegance since 1742, continues its longstanding support of cinema by becoming an official sponsor of the 40th annual Toronto International Film Festival (TIFF). The new partnership solidifies Moët & Chandon's "The Champagne of Cinema" positioning by continuing its legacy of being part of Hollywood's most exclusive events and significant celebrations.

"Through our new partnership with TIFF, the love affair between Moët & Chandon and cinema grows even stronger," says Stephane de Meurville, managing director Canada, Moët Hennessy. "Moët & Chandon is pleased to toast achievement in film and to celebrate the extraordinary body of work and talented members of the international film industry."

Negotiated and implemented by DDB Chic, Moët Hennessy's agency of record in Canada, Moët & Chandon's sponsorship at TIFF includes hosting and toasting the world of cinema via two exclusive activations throughout the 11-day festival running from September 10 20, 2015.

The first is the charity bottle signing activation, located at the end of the Roy Thomson Hall red carpet. Stars are encouraged to give back by signing a 9L Moët & Chandon bottle. The autographed-adorned bottle of Champagne will be sold at a special auction benefitting TIFF's Annual Fund. Proceeds from the auction will support unique programs and initiatives across TIFF's impact areas including: Community Outreach & Education, History & Preservation, Experimentation and Discovery & Development.

After the stars have walked the red carpet, they are escorted into the Moët & Chandon Gala Green Room, where the cast, and special guests may enjoy a glass of Champagne before the gala presentation of their film. The Gala Green Room has been one of the festivals best-kept secrets throughout the years. Hidden away in the back hallways of Roy Thompson Hall, this is where celebrities have a chance to relax before their film is screened.

The activations and partnership with TIFF at Roy Thomson Hall provide a truly immersive Moët & Chandon brand experience by captivating guests with strong visuals, resonating charitable messages and engaging interaction.

About DDB chic

DDB chic is specialty fashion, beauty and luxury practice of DDB Public Relations and integrated group of DDB Canada, the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2015 Creative Report Card and was ranked #1 agency in Canada by the Gunn Report in 2014. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montréal. The agency's integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing.

About Moët & Chandon

Moët & Chandon, the champagne of success and glamour since 1743. Renowned for its legendary style, achievements and pioneering spirit, Moët & Chandon is the Maison that introduced champagne to the world. Synonymous with the most venerable traditions and the most modern celebrations, Moët & Chandon has celebrated life's memorable and triumphant moments with panache for more than 270 years. For Moët & Chandon, success is a matter of style.

The Champagne of Cinema

For nearly a century, Moët & Chandon has celebrated the glamour and the red carpet moments of international cinema. Effervescent and effortlessly chic, Moët & Chandon and the movies are like a Hollywood glamorous couple. The Maison is a strong and long-time supporter of film awards and ceremonies, such as the
Golden Globe Awards and the International Film Festivals in Toronto, Venice, San Sebastian and Locarno. Moët & Chandon, an elegant toast to the art of cinema.

For more information, please visit: www.moet.com #MoetMoment

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For more information please contact:

DDB chic
Paige Calvert
604.608.4421
paige.calvert@ddbcanada.com

If it’s made with Canadian milk, it’s worth crying over.

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Today, Dairy Farmers of Canada (DFC) is launching a new campaign to get the nation to fall in love with Canadian milk by establishing it as the key ingredient in their favourite dairy products like yoghurt, cheese, ice cream and butter.

 

“Milk is often taken for granted,” explains Victoria Cruz, director of marketing and retail, Dairy Farmers of Canada.  “Canadians love dairy products; but most are not aware that high quality Canadian milk is what makes them so delicious and enjoyable.  For the first time, Dairy Farmers of Canada shines the spotlight on Canadian milk’s key role in consumers’ favourite foods, and in doing so elevates the perception of Canadian milk.”

 

Developed by DDB Canada’s Toronto office, the integrated campaign debuts with the film The Dinner Party, which appears in cinemas, on television and online. The film opens on a tableau of an elegant dinner party frozen in time. The camera pans slowly down the table to reveal beautifully plated dairy products and static party guests with comically tragic facial expressions and glistening tears streaming down their cheeks.  The camera finds the head of the table, revealing the source of the guests’ distress, a toppled pot of cheese fondue projected to splash onto a man’s lap.

 

“Everyone knows spilled milk isn’t worth crying over, but it’s a whole different story if that milk happens to be Canadian,” says Paul Wallace, executive creative director, DDB Canada Toronto.  “In this campaign, we communicate the high quality of Canadian milk by showing different characters crying over spilled dairy products - because losing even a single drop of ice cream made with quality Canadian milk is a real tragedy.”

 

Scenes from the film are used to create arresting cinemagraphs and GIFs for social and digital out-of-home advertising.  Images of teary-eyed people crying over spilled Canadian dairy products also appear in print, transit shelter advertising and a station domination at Toronto’s Union Station.  The campaign launched on January 16, 2017 and will continue across English Canada for 12 weeks, with Initiative responsible for media buying and planning.

 

All campaign elements direct consumers to www.qualitymilk.ca where they can learn more about DFC’s high standards and commitment to providing quality Canadian milk.  The site page was designed and developed by Tribal Worldwide Canada with Mirum responsible for web platforming and deployment.

 

A national media relations and influencer program by DDB Public Relations also commences this month and focuses on educating Canadians on the quality aspects of Canadian milk.

 

The new campaign is the first consumer communications to include DFC’s new certification and consumer marketing logo created by Karacters Design Group. The logo is part of a new brand conviction strongly reaffirming that dairy farmers believe in the power of dairy to give Canadians a healthier future.  Inspired by the simple, natural purity of milk and designed to be eye-catching and straightforward, the new logo makes it easier for consumers at grocery stores to identify high quality dairy products made from Canadian milk.

 

About Dairy Farmers of Canada

Founded in 1934, Dairy Farmers of Canada (DFC) is the national organization defending the interests of Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry. Working within supply management, DFC promotes safe, high quality, sustainable, and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy, and lobbying initiatives. Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national initiatives. Visit dairyfarmers.ca for more information.

 

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

 

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For more information or interviews, please contact:

Paige Calvert

604.608.4421

paige.calvert@ddbcanada.com

 

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Real Housewife Roxy Earle On Sizeism, Beauty Ideals and Finding Motivation To Work Out

by Lisa Hannam @ Best Health Magazine Canada

Real Housewives of Toronto star Roxy Earl has never shied from speaking her opinion, and she doesn’t hold back here either.

The post Real Housewife Roxy Earle On Sizeism, Beauty Ideals and Finding Motivation To Work Out appeared first on Best Health Magazine Canada.

ShareDDB Raises over $45,000 for Local Charities Across Canada

by devops@tribal.io (Tribal Dev) @ DDB Canada

Hundreds of employee hours and three province's worth of creative action items has resulted in $45,000 raised for local charities as part of DDB Canada's annual ShareDDB fundraiser, organized by staff in the agency's Toronto, Vancouver and Edmonton offices.

Now in its tenth year, ShareDDB is an art crawl and silent auction celebrated across the country, featuring a range of unique auction items and bespoke services, conceptualized, personalized and realized by agency employees and their families, as well as, the agency's clients, partners and vendors. To date, ShareDDB has raised over $252,000 for local charities across Canada.

"ShareDDB represents the best of DDB Canada's values by showcasing the creativity of our employees, and raising money for worthy causes that are near and dear to staff," says Lance Saunders, president and COO, DDB Canada. "Year over year, I'm amazed by our employees' creative currency and find it so rewarding when staff rally their friends, families, clients and suppliers to donate items and services to make these events a reality."

This year's ShareDDB events showcased 343 employee-driven auction items, including personal training sessions, handcrafted oil paintings and jewelry, photography, wine racks and skateboard art, infused spirits and cocktail kits, handcrafted tree ornaments and a homemade gourmet lunch service.

Proceeds from ShareDDB 2015 will benefit four charities chosen by DDB Canada staff. These charities are: the James Lee Foundation, a scholarship fund created in memory of a very special DDB staff member who continues to inspire countless people in the advertising industry; Ronald McDonald House Charities Canada, which provides a home-away-from-home for the families of seriously ill children who are receiving treatment at a nearby hospital; the Music Therapy Band Wagon Project, a multi-site music therapy program that enables music therapists to travel throughout B.C.'s Lower Mainland; and The Hope Mission, a non-profit organization that cares for those who are impoverished and homeless in Edmonton and surrounding areas.

To offset costs of the evening and maximize funds raised, DDB Canada connects with its clients and preferred vendors to sponsor each event via goods in kind or to donate an item for auction. Generous sponsors and vendors have provided venue space, photography services, catering, beverages, custom cupcakes, music and décor to help make ShareDDB the success it is today.

DDB Canada would like to thank the following generous sponsors and corporate donors, whose support and contributions helped create three truly remarkable charitable events:

Edmonton: The Artworks, CBC, Cineplex Media, Corus Radio, Citytv/Rogers Media, CTV/Bell Media, Good Luck Sock, Glen Ronald/Spark The Branding Shop, Global TV/Shaw Media, Monkey Twerk DJs, New Cap Radio, Oxford Properties, Pattison Outdoor, Paul Swanson Photography, Simons and Swish Developments.

Toronto: 10tation Event Catering, adidas, Associated Fundraising Group International, BATL, Beaches International Jazz Festival, Belvedere Vodka, Canadian Tire, Chair-man Mills Inc., C.J. Group of Companies, Cloudy Bay, Corporate Traveler, Divine Furniture Rental, Eclipse, Esso, Freeman Audio Visual, Henkel, Hume Media Inc., Imperial Coffee, Johnson & Johnson, Keystone, Labatt, ListLive Nation, Medcan Clinic, Mee-Chef Revolution, Cloudy Bay, Molson Coors, Moo, Nadege, Open Studio, Parker Pad & Printing Ltd., Reel Canada, Rogers, Steam Whistle Brewing, The Game of Things, Transcontinental, Toronto Blue Jays, VW Canada and Z103.5.

Vancouver: Alberta Milk, Basel Productions, BC Dairy, BCLC, Brand Alliance, Cineplex, City TV, Corporate Traveller, Dairy Farmers of Manitoba, Diamond Restaurant, Downtown Photobooth, Enotecca, Epic Imaging, Global TV, The Globe & Mail, Hemlock Printers, Jeweliette, Lamar, Live Nation, Lunatriks, Madill, Martin Szabo Photography, Michelle's Cheeky Face Painting, NCIX, Oasis Flowers, OMD, Parallel 49, Pedersen's Event Rental, Rocky Mountaineer, Sask Milk, Shellee's Cakes, ShowMax, The Balloon Shop, Thyme to Indulge, Vancouver Opera, Vancouver Police Foundation and Wosks.

To view photos from the Edmonton, Toronto and Vancouver ShareDDB events, visit:

ShareDDB 2015 Edmonton
ShareDDB 2015 Toronto
ShareDDB 2015 Vancouver

About DDB Canada 

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2015 Creative Report Card and was ranked #2 agency in Canada by the Gunn Report in 2014. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montréal. The agency's integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing.

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For further information or interviews, please contact:

Paige Calvert
Corporate Communications, DDB Canada
604.608.4421
paige.calvert@ddbcanada.com

Geoff Kabush beats runners at their own sport, wins B.C. mountain race

by Canadian Cycling Magazine @ Canadian Cycling Magazine

Three-time Olympian and 15-time Canadian national champion won the 2017 Grouse Grind Mountain Run on Sunday

The post Geoff Kabush beats runners at their own sport, wins B.C. mountain race appeared first on Canadian Cycling Magazine.

Time For Running: Yes, You Deserve The Run And The Me-Time

by Lisa Hannam @ Best Health Magazine Canada

We can always find an excuse not to go for a run. So to flip the script, here’s a how-to handbook to finding the time for running – and for you.

The post Time For Running: Yes, You Deserve The Run And The Me-Time appeared first on Best Health Magazine Canada.

DDB Canada and integrated groups win big at the 2016 CMA Awards

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

DDB Canada and its integrated groups prevailed at the 46th annual Canadian Marketing Association (CMA) Awards, a leading advertising award platform celebrating creative marketing that delivers results.  DDB Canada, Tribal Worldwide, TRACK and DDB Public Relations were awarded 11 CMA awards for GO Transit, Scotia Momentum, Reactine, adidas and Volkswagen Canada.

“The CMA Awards honour the most innovative results-based marketing solutions in Canada,” says Lance Saunders, national president and COO, DDB Canada.  “Winning 11 of these prestigious awards for five different clients is a true testament to the agency’s depth, creativity and strategic strength in generating significant results, and the collaborative partnership between the agency and our valued clients.”

In total, the agency won three Silver and eight Bronze CMA awards for the following:

  • Silver, Promotion/Shopper Marketing: Consumer Products General, Tribal Worldwide & DDB PR, adidas, Runmore 10K
  • Silver, Direct Engagement: Consumer Products General, Tribal Worldwide, Reactine, #Allergies be like
  • Silver, Canada Post INCITE Awards, TRACK, Scotia Momentum, Pig Break-a-lope
  • Bronze, Direct: Financial, TRACK, Scotia Momentum, Pig Break-a-lope
  • Bronze, Direct Engagement: Consumer Products General, Tribal Worldwide & DDB PR, adidas, Runmore 10K
  • Bronze, Advertising: Retail, Tribal Worldwide & DDB PR, adidas, Runmore 10K
  • Bronze, Direct Engagement: Retail, Tribal Worldwide & DDB PR, adidas, Runmore 10K
  • Bronze, Integrated: Retail, Tribal Worldwide & DDB PR, adidas, Runmore 10K
  • Bronze, Community Engagement: Business Products & Services, DDB Canada, GO Transit, GO Etiquette
  • Bronze, Digital: Business Products & Services, DDB Canada, GO Transit, GO Etiquette
  • Bronze, Advertising: Automotive, DDB Canada, Volkswagen Canada, Beetle Road Stories

A complete list of 2016 CMA winners can be viewed here

DDB One Thing: Norse's Data Visualization

by devops@tribal.io (Tribal Dev) @ DDB Canada

Norse’s Data Visualization: Turning Data Into Impactful Imagery

Today's One Thing was written by Tribal Toronto Group Account Director, Mike Wiles

 

Data visualization at it’s core is a lot like advertising - it’s about relating a message in a way that makes it more digestible to the average person. Taking a complicated message and distilling it down to a few key visuals is what the best data visualization does, and it’s what the best advertising does. 

Take Norse Corp’s threat tracker. The site does an excellent job of showing live cyber threats in real-time and it makes cyberspace look like a dangerous place in which your data really needs to be protected. However, the reality is that other than hyper sensitive industries (banking, government etc), attacks aren’t nearly as frequent or as difficult to deal with as they may seem on NorseCorp’s dashboard. Through impressive-looking data-visualization, NorseCorp has created a site that makes cyberspace look like The Empire Strikes Back. It does a great job of demonstrating to their potential clients the need for security and the potential benefit of partnering with them.

There are some great potential avenues through which data visualization can be leveraged. By presenting campaign results in an easily digestible and beautiful way, for example, we can focus on key results and ultimately better demonstrate the value of the work we do. By using data visualization we can create content for our client’s social and owned channels that can help explain complex information in an interesting and sharable format. We can also use data visualization to help better understand our client’s business and the challenges they face, so that we can better solve those challenges. 

If you’re interested in checking out more data visualization, Jer Thorp and his work are really worth taking a look at: http://blog.blprnt.com/selected-works

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

New LOTTO MAX Campaign Dares Players To Dream

by devops@tribal.io (Tribal Dev) @ DDB Canada

For the first time, BCLC (British Columbia Lottery Corporation) and OLG (Ontario Lottery and Gaming Corporation) have partnered with DDB Canada Vancouver to develop a new campaign, which aims to reposition the LOTTO MAX brand in each province. Targeting a 35 to 55-year-old audience, while still appealing to LOTTO MAX’s core players, the brand inspires people to dream big.

Leveraging the insight that this new target prefers thoughtful experiences over purchases; tend to be more rational-thinkers and are less inclined to dream than core players, the creative shines a light on people’s passions and how winning LOTTO MAX can be a vehicle to realise those dreams.

“LOTTO MAX gives people the chance to win a large fortune, which empowers players to embrace the discovery and the pursuit of their dreams,” says Charlene Nielson, interim director lottery marketing, BCLC.

The new “Dare to Dream” campaign features various lengths of three broadcast executions, Outdoors, Cyclist and MAXMILLIONS Dream Flash, which are supported by newspaper advertising in major cities in each province, radio spots (Ontario only), digital banners and pre roll.

“We all have a vision of what we would do if we won the lottery,” says Dean Lee, executive creative director, DDB Canada Vancouver.  “The notion of daring to dream means something different to each person, which provides a multitude of extension opportunities profiling relatable passions or dreams that can be enabled by winning LOTTO MAX.”

The new creative started rolling out January 2016 and will be in market for the reminder of the year.

Outdoors


MAXMILLIONS Dream Flash

8 Silent Signs You Just Might Have Asthma

by Lisa Hannam @ Best Health Magazine Canada

Concerned you might have asthma? Find out the silent signs of asthma, and see if you should talk to your doctor about these symptoms.

The post 8 Silent Signs You Just Might Have Asthma appeared first on Best Health Magazine Canada.

The Unexpected Health Benefits Of A Tiny House

by Lisa Hannam @ Best Health Magazine Canada

You'd think a tiny house (especially one at 250 square feet) would make you cagey. But it turns out that a smaller living space is actually healthy.

The post The Unexpected Health Benefits Of A Tiny House appeared first on Best Health Magazine Canada.

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Tourism Nova Scotia unveils the unexpected with 2017 marketing campaign

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Tourism Nova Scotia launched its 2017 marketing campaign today which is running in key markets across Canada and northeastern United States.

 

An evolution of the 2016 “If You Only Knew” campaign, this year’s creative is designed to help potential visitors visualize what they can do on a vacation to Nova Scotia, showcasing the known and lesser-known aspects of the province. 

 

"Through research we learned that travellers need more information about the type of experiences Nova Scotia has to offer before booking a trip, despite the awareness we enjoy as a vacation destination,” said Michele Saran, CEO, Tourism Nova Scotia. "Our campaign showcases a multitude of experiences by contrasting the known and lesser-known aspects of the province in a visually compelling way."

 

Now in its second year, the ‘If You Only Knew’ campaign showcases the unexpected side of the province, static elements of the campaign highlight the juxtaposition of known elements with the lesser known. For example, a whale, traditionally on the list of top things to experience in Nova Scotia is beautifully illustrated with a winery. 

 

The campaign includes television, digital banner ads and videos, special digital features with major media outlets in key markets, and impactful out-of-home billboards in high-traffic locations.  The campaign additionally showcases unique experiences on Facebook, leveraging videos produced in partnership with tourism businesses and organizations who participated in Tourism Nova Scotia’s 2016 Inspiring Content Program. 

 

Showcasing experiences via video and social media content, the campaign directs viewers to NovaScotia.com, where the “Discover Nova Scotia” tool will serve as a landing page for the campaign. By simply selecting their travel preferences, visitors can discover experiences in the province based on their interests. The discovery tool will also allow visitors to build a list of favourites and share them with friends and family on their social channels or via email.  

 

To see more go to https://tourismns.ca/marketing/marketing-overview/2017-campaign

The campaign is the result of a creative partnership between Tourism Nova Scotia, DDB Canada and Halifax-based agency Trampoline, with OMD responsible for media planning and buying.

 

Tourism Nova Scotia was established as a Crown corporation in 2015 and is led by a private sector board of directors, including tourism industry and business leaders from across the province. As the steward of Nova Scotia's tourism brand and chief marketer, Tourism Nova Scotia is focused on attracting first-time visitors to Nova Scotia.

 

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Snack Time Awarded Gold At The 2015 London International Awards

by devops@tribal.io (Tribal Dev) @ DDB Canada

Milk West’s cartoon web series “Snack Time” by DDB Canada Vancouver, earned a prestigious gold statue from the 30th annual London International Awards (LIA). LIA is global competition, celebrating creativity and the power of ideas in all forms of advertising, digital, branded content, branded entertainment, design, production and music & sound.

With no traditional branding or call to action, Snack Time cleverly engages with teens reminding them that milk and great food pairings are the perfect food choice when chilling out at home. Every episode centres on a carton of milk named Carlton and a cast of quirky friends who all happen to be snacks that taste great with milk.

DDB Canada Toronto’s broadcast creative for Volkswagen garnered two bronze statues from the competition.  Cuddle was awarded in the automotive category and “Cuddle and Dance” took home bronze in the TV / Cinema / Online Film campaign category.

Tribal Worldwide – Toronto’s creative for Peanut Butter Cheerios was also honoured at this year’s competition, with Dadhood picking up two bronze wins in both the copywriting and production & post-production categories.

In total the agency was honoured with one gold, four bronze and three finalists designations for the following:

  • Gold: Branded content: online series, Milk West, Snack Time
  • Bronze: TV/Cinema/Online Film: automotive, Volkswagen AG, Cuddle
  • Bronze: TV/Cinema/Online Film: campaign, Volkswagen AG, Cuddle / Dance
  • Bronze: TV/Cinema/Online Film: copywriting, General Mills, Dadhood
  • Bronze: TV/Cinema/Online Film: production & post-production, General Mills, Dadhood
  • Finalist: Print: entertainment, Netflix, Life of Pi
  • Finalist: Print: entertainment, Netflix, Ghostbusters
  • Finalist: Print: consumer campaign, Neflix, Orange is the new black / Arrested development / Fargo / Life of Pi, Ghostbusters

This year’s LIA competition received 14,106 submissions, with only 7 per cent being shortlisted, 1.2 per cent winning Gold, 1.6 per cent winning Silver and 2 per cent winning Bronze.   Canadian agencies brought home 30 statues, approximately 5 per cent of the trophies awarded this year, including 7 Gold, 8 Silver and 15 Bronze.

To view this year’s LIA-winning work, visit: http://www.liaentries.com/winners/

Samsung Canada selects TRACK DDB as its CRM Agency of Record

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Samsung Electronics Canada has selected TRACK DDB as its new customer relationship management (CRM), data and analytics agency of record.  Through the new partnership, TRACK DDB will collaborate with Samsung on targeted, data-driven communication strategies to forge stronger connections and engagement with Canadian consumers and influencers.

 

“Innovative design, intuitive functionality and exceptional performance enable Samsung to consistently offer superior customer experiences across its entire product platform,” says Paul Tedesco, managing director, TRACK DDB.  “As passionate Samsung owners and advocates even before winning the business, the entire Track team is excited to channel that passion to bolster and enhance the brand’s customer experience.”

 

”We are excited to welcome TRACK DDB to our roster of agency partners, to further  strengthen the Samsung customer journey with more targeted, dynamic messaging,” says Mark Childs, CMO, Samsung Canada. “This partnership will help Canadian consumers get closer to the Samsung brand with personalized, timely experiences, innovation news and offers they’re passionate about.”

 

 

About Samsung Electronics Canada

Samsung Electronics Canada inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras and digital appliances. In 2016, Samsung was ranked a top 10 ‘Best Reputation’ brand in Canada based on a study by Leger. Committed to helping Canadians live connected and make a difference, its Samsung Hope for Children corporate giving program supports children's education, sustainability and health-related issues in communities across the country. To discover more, please visit www.samsung.com.

 

Follow Samsung Canada at facebook.com/SamsungCanada, on Twitter @SamsungCanada.

 

 
 About TRACK DDB

As the CRM arm of DDB Canada, TRACK DDB employs marketing analytics and data modeling to deliver highly targeted, relevant, 1:1 cross-channel communications to its clients’ customers, making them more loyal and more profitable. Beyond customer acquisition, retention, and loyalty programs, TRACK DDB specializes in developing and managing complex data-driven solutions for everything from e-commerce to marketing automation, partnering with companies to help them become innovative marketing powerhouses. To learn more, please visit www.trackddb.com

 

For more information or interviews, please contact:

 

Paige Calvert

Director of Corporate Communications

604.608.4421

paige.calvert@ddbcanada.com

New ad campaign shows how CPAs navigate change and drive success

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Canada’s Chartered Professional Accountants (CPAs) today launched a new national advertising campaign that clearly demonstrates the value the profession brings in helping organizations chart a course for success in an ever-evolving economy. 

“CPAs are trusted, collaborative leaders and astute business strategists who have the ability to translate data into meaningful and successful business strategy,” explains Carol Wilding, chair of CPA’s Branding Committee and CEO of CPA Ontario. “The campaign outlines how CPAs anticipate the unexpected, make sense of complexity and analyze data to make business decisions that drive success.”

The new campaign includes television, online video, print, digital and social creative running in English and French across Canada. The captivating broadcast creative includes a visual thread of shots that feature CPAs at the centre of the rapidly changing business landscape and effectively harnessing technology and data for informed decision-making. The print, digital and social executions depict either an email, text or meeting request sent by “Change” illustrating its disruptive nature and the need for prompt, knowledgeable action.


Developed by DDB Canada, the campaign is based on brand positioning by Interbrand Canada with media buying and planning by PHD Canada. This is the first communications campaign the CPA profession has launched since partnering with the three agencies in June 2016.

“Business is changing faster than ever with new rules, new ways of thinking and new business models - all courtesy of technology,” says David Ross, creative director, DDB Canada. “The campaign highlights that with the new business landscape, comes a myriad of info and data that CPAs can leverage to make more informed and insightful business decisions.”

Those thoughts are echoed by Wilding: “Insight is the key to driving and developing strategy. The campaign reinforces the ability of CPAs to leverage their expertise and ethical fortitude to navigate through disruptive change.”

The campaign launched on October 17, 2016, and will run until March 2017. The CPA profession’s new “Navigating Change” campaign will also be reflected in a recruitment toolkit to enlist students across the country. 

To learn more about the campaign, visit: CPAsNavigatingChange.ca

 

Dairy Farmers of Canada Tuck Canadians In For A Good Night's Sleep

by devops@tribal.io (Tribal Dev) @ DDB Canada

When it comes to sleep, Canadians overwhelmingly feel they are falling short, with close to 70 per cent putting better quality sleep on their wish list, according to a new national study released by Dairy Farmers of Canada (DFC) today. The Canadian Sleep Review 2016, which includes a discussion paper and survey implemented by Vision Critical, polled Canadians on sleep habits and attitudes. It offers insights and advice from a panel of leading sleep experts who call on Canadians to make sleep a priority - both to feel better now and guard against serious long term illness.

According to the survey, many Canadians - 40 per cent - do not wake up refreshed, with irritability throughout the day, impacting all aspects of daily life. Furthermore, half of Canadians (49 per cent) admit lack of sleep affects productivity at work, and six in ten would take a nap if they could. The Canadian Sleep Review 2016 and Project Sleep, an initiative from Dairy Farmers of Canada, is part of DFC's ongoing work to explore and build awareness about serious health and social issues, which are important to its members and all Canadians.

"Sleep is something all healthy Canadians need without question, and concerns of a general lack thereof are what prompted Dairy Farmers of Canada to raise awareness about the subject," says Caroline Emond, executive director, Dairy Farmers of Canada. "Helping Canadians gain a better understanding of their sleep requirements is a step towards a healthier Canada. Our goal is to help foster the discussion and raise the sleep priority."

Developed in partnership with DDB Canada, the Project Sleep campaign includes a series of television, radio, digital and social executions that target those suffering from sleep deprivation. The 60- and 30-second spot Goodnight Canada is a mesmerizing, visual-lullaby of lights turning off accompanied by Canadian singer-songwriter Hayden performing his own rendition of "Twinkle, Twinkle Little Star." Whereas the two 15-second spots and 5-second prerolls take a different approach and show a dairy farmer staying up late to help viewers who are sleep deprived, by telling them a bedtime story or shushing them to sleep.

"Like all Canadians, dairy farmers place immense value on a good night's sleep," says Paul Wallace, executive creative director, DDB Canada Toronto. "To help Dairy Farmers of Canada champion the cause of sleep, the new campaign seeks to raise awareness of Canada's sleep issue and provide solutions to those looking for a better night's rest."

All creative executions drive to ProjectSleep.ca where Canadians can go to learn more about the campaign. Between the hours of 10 pm and 6 am, a sleep state is activated on the site, encouraging users to turn off their screens and go to sleep. For those having difficulty falling asleep, the volume can be turned up to hear ambient white noise to help induce sleep. Designed by DDB Canada and developed by Mirum, the digital hub includes aggregated social and editorial content on sleep advice, issues and rituals that promote sleep. Users may also view the discussion paper, where experts weighed in with insights and comments on The Canadian Sleep Review 2016, in an effort to explore the current state of sleep in Canada and provide perspective.

Targeting behavior and not a demographic, Initiative's media strategy and buy includes a heavy late-night television buy and dayparting executions. Digital and social advertising is aimed at Canadians who are online late at night or searching sleep-related topics.

A national media relations program by DDB Public Relations raises awareness of the issue of sleep deprivation for Canadians, highlighting the new The Canadian Sleep Review 2016 and drives the public to ProjectSleep.ca, where Canadians can learn more. Support for earned media activity also includes sponsored segments and blogger outreach.

The campaign launched on May 17, 2016 and will run across Canada (except Quebec) until mid-August.

About Dairy Farmers of Canada

Founded in 1934, Dairy Farmers of Canada (DFC) is the national organization defending the interests of Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry. Working within supply management, DFC promotes safe, high quality, sustainable, and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy, and lobbying initiatives. Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national initiatives. Visit dairyfarmers.ca for more information.

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montréal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.
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For more information or interviews, please contact:

Sandra Da Silva
Assistant Director, External Communications
Dairy Farmers of Canada
905.817.2001
sandra.dasilva@dfc-plc.ca

Paige Calvert
Corporate Communications, DDB Canada
604.608.4421
paige.calvert@ddbcanada.com

Rexall Brunswick Officially Opens with a Nod to the Iconic Venue’s Musical Past

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Rexall officially marks the beginning of a new chapter in the rich history of the Brunswick House as its flagship drugstore in Toronto’s Harbord Village.

 

Known for over 100 years as a hotel, local bar and famous live music venue, the new store opening was celebrated with the unveiling of the Rexall Brunswick House Music Artifacts Exhibition.  Conceived and produced by DDB Public Relations, the special exhibition includes priceless memorabilia from household names whose music once graced its stage: Jeff Healey, Oscar Peterson, Downchild Blues Band, Peter Appleyard and others.

 

“For many years, the Brunswick House was synonymous with good times. We’re very proud to be a part of the community and build on that legacy by providing excellent health and wellness services to the community,” said Paul Dale, executive vice president, store operations.

 

To remain true to the building’s history, Rexall worked closely with the City of Toronto’s Heritage Preservation Service, and fully restored the building’s outdoor façade and interior elements, including its famous keg barrel bar, which now serves as the store’s main checkout area. Chandeliers, tin ceilings and iconic interior signage have all been restored and now feature prominently in the new drugstore’s layout and design.

 

“The Brunswick House is hallowed ground for music fans and its local neighbours,” says Martine Lévy, managing director, DDB Public Relations.  “To best transition the property, Rexall wished to welcome the community to its new flagship drugstore with an appropriate tribute and homage to those artists who graced its stage.”

 

On April 27th, 2017, the music exhibit and memorabilia collection was unveiled to media and industry guests at a special event coordinated by DDB Public Relations.  An omni-channel campaign including OOH, transit, digital, social, print advertising and in-store experiential programs by Anderson DDB invites the general public to visit the exhibit for a limited time before it moves on to a permanent home at Calgary’s Studio Bell, home of the illustrious National Music Centre.

 

About Rexall

With a heritage dating back over a century, Rexall/Pharma Plus is a leading drugstore operator with a dynamic history of innovation and growth. Our focus is helping Canadians improve their overall health and wellness with a wide assortment of products and easily accessible, more convenient services. Operating 471 pharmacies across Canada, Rexall's 7,300 employees are dedicated to providing exceptional patient care and customer service. Rexall is a member of the Rexall Pharmacy Group Ltd., a wholly owned subsidiary of McKesson Corporation. For more information, visit rexall.ca.

 

 

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

 

 

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For more information or interviews, please contact:

Paige Calvert

604.608.4421

paige.calvert@ddbcanada.com

BCAA Named 2016 Marketer of the Year

by devops@tribal.io (Tribal Dev) @ DDB Canada

Congratulations to our clients at BCAA for being named 2016 Marketer of the Year by the BC Chapter of the American Marketing Association (BCAMA).  The special honour recognizes outstanding integrated marketing strategy, with the winner selected by an independent panel of judges, comprised of leading members of the British Columbia marketing industry.

“2015 was a transformational year for BCAA and its marketing presence,” says Patty Jones, EVP co-managing director, DDB Canada.  “We had the privilege of helping BCAA develop a new marketing platform, Membership Is Rewarding and campaign for the master brand, in addition to launching two new lines of business that set them on a trajectory of membership growth.” 

Grant Stockwell, BCAA VP of Marketing adds, “DDB was a great creative partner in helping us reinvent how we went to market.  Together, we put the creative solution first and the team came up with memorable strong work that helped drive the business and build the brand.”
The award will be presented at the Marketer of the Year gala event on Wednesday, October 19, 2016 at the Westin Bayshore Hotel in Vancouver, BC. In addition to this award, Marketing Excellence Award winners in several other categories will also be announced.

For more information on BCAMA’s Marketer of the Year event and ticket reservations, visit: http://ow.ly/BE3u303My1Q 


Double Gold Win For DDB Canada And Milk West At The 2016 Marketing Awards

by devops@tribal.io (Tribal Dev) @ DDB Canada

Canada’s advertising and marketing community convened in celebration of creative excellence at the 2016 Marketing Awards gala on June 2nd in Toronto.  Celebrating its 94nd anniversary, this year’s awards competition received more than 1,500 entries, which were reviewed and scored by a jury of creative directors, representing the finest creative minds in Canada, including DDB Vancouver Associate Creative Director Neil Shapiro, and DDB Public Relations’ Vice President Keka DasGupta who chaired this year’s Multicultural Marketing Jury.

One of the biggest winning campaigns at this year’s show was Milk West’s animated webseries Snack Time.  The clever campaign reminds teens that milk and great food parings are the perfect food choice when chilling out at home.

Together DDB Canada, Tribal Worldwide and Tracy Locke Canada were awarded eight Marketing Awards, including two gold, one silver and five bronze awards for the following work:

  • Gold, Branded Content, “Snack Time.” Client: Milk West
  • Gold, Digital, Online Film Campaign, “Time Machine/Hitchhiker/Game Day.” Client: Milk West
  • Silver, Digital, Online Film Single, “Beauty On A Small Budget.” Client: CIL
  • Bronze, Film-Television Single, “Prom Night.” Client: Volkswagen Canada
  • Bronze, Digital, Online Campaign, “Beetle Road Stories.” Client: Volkswagen Canada
  • Bronze, Design, Annual Reports – Print and/or Digital, “Non-Stop Annual Report.” Client: Edmonton International Airport
  • Bronze, Out-Of-Home, Small-Scale Ambient, “Weight Lifter.” Client: Milk West
  • Bronze, Out-Of-Home, Small-Scale Ambient, “Runner.” Client; Milk West

Groceries for Free in Canada ~ It can be done ~ #FreeGrocery #Canada

by CouponNannie @ Coupon Nannie

Groceries for Free in Canada ~ It can be done ~ #FreeGrocery #Canada   People do not believe that you can get your groceries for free when you live in […]

New Campaign Conveys How Canadian Cheese Is Crafted With Creativity

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Today, Dairy Farmers of Canada (DFC) launches a new campaign to help elevate the quality perception of Canadian cheese and give it social cachet amongst a new millennial target. 

 

With new trade laws soon making imported cheese more accessible to the Canadian consumer, DFC has crafted a narrative that establishes Canadian cheese as a global competitor and an indulgence worth exploring. With the millennial target in mind, the campaign suggests that what separates Canadian cheese from imported European cheese, is the creativity of Canadian cheese makers.

 

“Canadian cheeses are recognized for their quality and flavour around the world,” says Sébastien Bergeron, assistant director, Marketing, DFC.  “The integrated campaign looks at how Canadian cheeses are crafted and enjoyed through the lens of creativity, from the Canadian cheese makers who make new cheeses that represent where they’re from and what they love, to the consumers who cook for their loved ones and friends.”

 

To bring this message to life, the integrated campaign by DDB Canada features Mia & Morton, a short, animated film that chronicles the journey of a young, Canadian cheese-maker as she learns the craft and begins to express herself differently from her traditional father. 

 

“Rather than tread the well-worn traditionally crafted, artisanal quality story typical in cheese advertising, we share a new story for Canadian cheese,” says Paul Wallace, executive creative director, DDB Canada Toronto.  “Inspired by a mosaic of traditions, peoples and tastes, Canadian cheese-makers are unburdened by tradition and unbound by rules, leaving them free to craft new, creative cheeses in any manner their heart desires.”

 

The film appears on YouTube and through targeted Facebook advertisements, with 15 and six-second preroll cutdowns, each driving to https://www.canadiancheese.ca. Designed and developed by Tribal Worldwide, the new site shines a spotlight on some creative Canadian cheese makers and introduces a handy pairing tool for creative serving ideas. Out-of-home advertisements and social media extensions also feature unique pairings perfect for Canadian cheese.

 

To bring the campaign to life at retail, TracyLocke invites shoppers to experience the creativity of Canadian cheese for themselves, and to be inspired by it.  To initiate trial and purchase, the program features in-store campaigns at retailers across Canada, highlighting delicious cheeses to serve for the upcoming holidays. A detailed and descriptive brochure instructs shoppers on how to create their own perfect cheese boards, and suggests pairings from the traditional to the bold and unexpected.  Finally, in-store cheese samplings allow shoppers to experience Canadian cheese first-hand.

 

A Cheese of the Month Club program by DDB PR rounds out the campaign over the course of 2017, by inviting tastemakers and influencers to taste the creativity of Canadian cheeses and suggest pairings that their followers can explore.

 

The campaign launched on April 10, 2017 and runs until mid-June, with a second flight planned for fall 2017. Initiative is responsible for the media planning and buying.

 

About Dairy Farmers of Canada

Founded in 1934, Dairy Farmers of Canada (DFC) is the national organization defending the interests of Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry. Working within supply management, DFC promotes safe, high quality, sustainable, and nutritious Canadian dairy products made from Canadian milk through various marketing, nutrition, policy, and lobbying initiatives. Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national initiatives. Visit dairyfarmers.ca for more information.

 

 

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

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For more information or interviews, please contact:

Paige Calvert

Director of Corporate Communications & PR

1.604.608.4421

paige.calvert@ddbcanada.com

DDB One Thing: NFL on Twitter

by devops@tribal.io (Tribal Dev) @ DDB Canada

NFL on Twitter: Social Platform to Stream Thursday Night Games

Today's One Thing was written by Tribal Toronto Sr. Community Cultivator, Andrew Panturescu

 

It’s Thursday night. Two teams are ready to hit the gridiron for an epic showdown. Sports fans are grabbing cold brew, throwing down bowls of chips and gathering with friends around the…computer? Welcome to the NFL on Twitter!

Twitter didn’t seem like the likeliest candidate, but beat out other heavy hitters including Verizon, Yahoo, Amazon and Facebook to obtain exclusive rights to live stream Thursday Night Football games on their platform. It’s also interesting to note that they won with a smaller bid than their competitors. For the NFL though, this could be the perfect fit. Twitter has already established itself as the epitome of the two-screen experience – millions of users are already tweeting on the platform while watching their favourite TV show or, obviously, sporting event. This provides the NFL with a highly engaged and, ultimately, larger fan-base that will be watching their broadcasts – Twitter has 320 million active users, but claims to boast a global audience of 800 million when including users who don’t sign in. Thursday Night Football could garner significant additional organic reach through social conversations, already a behavior native to the platform.  

It’s no secret that consumers are already cutting the cord at an increasingly rapid rate, seeking other avenues to consume media; Netflix remains the most obvious video streaming alternative to expensive cable packages, but consumers’ options are expanding. Twitter, which has seen its growth stagnate of late, could very well have changed the game. Sorry, but it needs to be said – at first glance, this move looks like a real touchdown for Jack Dorsey and co.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

The Magic Cure: Is Plastic Surgery the Key to Youthfulness?

by Tasha @ The Life of a Canadian Angel

Cosmetic surgery is a divisive topic. For some, the risks don’t seem worth the payoff, and for others, the results are life-changing. Our society’s obsession with youthfulness can cause a deep sense of inadequacy in those who see... [Read more]

The post The Magic Cure: Is Plastic Surgery the Key to Youthfulness? appeared first on The Life of a Canadian Angel.

How To Afford Designer Clothing (When You Think You Can’t)

by Tasha @ The Life of a Canadian Angel

A lot of people don’t feel comfortable with themselves; if they aren’t wearing the right clothing. Having items from non-brand companies can be embarrassing for some, as they often don’t have the same appeal as the nicer, designer... [Read more]

The post How To Afford Designer Clothing (When You Think You Can’t) appeared first on The Life of a Canadian Angel.

Gender Blackout Takes Over Social On International Women's Day

by devops@tribal.io (Tribal Dev) @ DDB Canada

In celebration of 2016 International Women's Day (IWD), DDB Worldwide has launched "Talent Has No Gender", a social campaign and call-to-action that supports DDB's commitment to promote gender equality in the marketing communications industry.

"Talent Has No Gender" sees staff across the DDB Worldwide network changing their profile picture and name (using first initial and last name) on LinkedIn to appear genderless. When people upload the new image and name, their account will post an update to the timeline of every one of their connections, encouraging others to get involved by visiting TalentHasNoGender.com. The multiplatform execution also continues on Facebook, Twitter and Instagram using #TalentHasNoGender capturing inspirational messages.

"With female leaders at the helm of each of our four Canadian offices, DDB Canada has long believed that talent depends on many things, but gender isn't one of them," says Helene Leggatt, chief talent officer, DDB Canada. "Today, on International Women's Day, we want the Canadian marcomm industry to join us in recognizing pure talent and taking gender out of the equation."

The "Talent Has No Gender" website also includes a video featuring male and female leaders, clients and partners across the DDB Network discussing and defining what talent looks like, how talented people thrive, and lessons learned on inspiring talented people.

DDB is also kicking-off an Unconscious Bias Training program with an initial focus on its most senior leaders and those in a position to hire across North America. Serving as a foundational pillar for its Diversity & Inclusion strategy, DDB has plans to offer all employees in-person training opportunities supported by e-learning tools to help mitigate bias and raise awareness.

About DDB Canada 

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montréal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

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For further information or interviews, please contact:

Paige Calvert
Corporate Communications, DDB Canada
604.608.4421
paige.calvert@ddbcanada.com

Celebrating creative excellence, innovation & the best in B.C. communications: DDB Canada awarded 33 LOTUS Awards

by devops@tribal.io (Tribal Dev) @ DDB Canada

Last night Vancouver's marketing and advertising community celebrated creative excellence and innovation at the 2015 LOTUS Awards, a competition honouring the breakthrough communications work of individuals, companies and agencies in British Columbia.

DDB Canada's Vancouver office was the most gold-winning agency at the gala taking home 12 gold, nine silver and 12 bronze awards for BCAA, BC Egg Marketing Board, Big Brothers of British Columbia, Canadian Pacific Rail, Metro Vancouver Crime Stoppers, Milk West, Netflix, Nordstrom Canada, Strategic Milk Alliance, Vancouver Opera, Volkswagen AG and Volkswagen Canada communications programs.

"We are tremendously proud of our strong showing at this year's LOTUS Awards," says Dean Lee, executive creative director, DDB Canada Vancouver. "The winning work is a result of true partnerships between DDB and 12 of our clients across a spectrum of categories, which speaks to DDB's strength in providing creative solutions to our clients business problems no matter what business they're in. It's a strong point of difference."

In total, DDB Canada, Tribal Worldwide Vancouver and Karacters Design Group earned 33 LOTUS Awards for the following work:

  • Gold, Branded Content, Milk West, Snack Time
  • Gold, Broadcast Series, Netflix, You gotta get it, to get it: Pep Talk / Proposal / Test Results
  • Gold, Broadcast Single, Netflix, Airport
  • Gold, Broadcast Single, Netflix, Pep Talk
  • Gold, Online Single, Milk West, Emergency Room
  • Gold, Integrated Campaign, Netflix, Entertainment Lovers
  • Gold, Craft: Illustration, Netflix, Netflix Blockbusters & Originals: Life of Pi / Fargo / Ghostbusters / Orange is the New Black / House of Cards / Arrested Development
  • Gold, Design: Annual Report and/or Print Brochure, BC Egg Marketing Board, The Honest Egg
  • Gold, Print Series, Netflix, Netflix Blockbusters: Life of Pi / Fargo / Ghostbusters
  • Gold, Print Single, Netflix, Life of Pi
  • Gold, Print Single, Netflix, Ghostbusters
  • Gold, Print Single, Netflic, Fargo
  • Silver, Broadcast Series, BCAA, Membership is Rewarding: Bellhop / Cast / Branch
  • Silver, Broadcast Single, Netflix, Test Results
  • Silver, Online Campaign, Milk West, Snack Time: Emergency Room / Movies / Cosplay
  • Silver, Online Single, Milk West, Movies
  • Silver, Online Single, Milk West, Cosplay
  • Silver, Public Service Campaign, Big Brothers of Greater Vancouver, Less Time: Old Man / Book / Kitchen
  • Silver, Ambient Stunt, Netflix, Pep Talk Stanley Cup Stunt
  • Silver, Out of Home Campaign, Vancouver Opera, Stickboy There's a monster in all of us: Loser / Diet / Go Away
  • Silver, Best Special Event Projects, Netflix, Pep Talk Stanley Cup Stunt
  • Bronze, Broadcast Series, Strategic Milk Alliance, Milk Every Moment: Upside Down / Cushion / Rain Gear
  • Bronze, Broadcast Series, Volkswagen AG, Too Close: Elevator / Gym / Platform
  • Bronze, Broadcast Single, Strategic Milk Alliance, Upside Down
  • Bronze, Broadcast Single, Volkswagen Canada, Prom Night
  • Bronze, Integrated Campaign, BCAA, Evo Car Share
  • Bronze, Integrated Campaign, Nordstrom Canada, We Like Your Style
  • Bronze, Craft: Animation, Milk West, Snack Time
  • Bronze, Craft: Photography, Canadian Pacific Rail, Canadian Pacific Magazine Issue 6
  • Bronze, Digital Innovation & Technology, Volkswagen Canada, Beetle Road Stories Interactive Tours
  • Bronze, Website/Microsite, Volkswagen Canada, Beetel Road Stories
  • Bronze, Public Service Campaign, Metro Vancouver Crime Stoppers, Stand Up Against Gun Violence: Amir / Gordon / Lisa
  • Bronze, Ambient Stunt, Vancouver Opera, Stickboy There's a monster in all of us

After taking a hiatus in 2014, the LOTUS Awards returned new and improved with significant changes to its categories, submission requirements and the judging process to enhance this year's competition to better reflect the marketing communications mix in B.C. This year's panel of judges from across Canada and beyond awarded 153 LOTUS Awards, including 23 gold, 57 silver, 72 bronze and one Best In Show with the redesigned trophy by Karacters Design Group at the gala event.

To view a full list of winning work from the 2015 LOTUS Awards, please visit: http://www.lotusawards.com/drive/uploads/2015/10/FINAL-LOTUS_2015_Winners_Version2.pdf

About the LOTUS Awards

Since 1989, the LOTUS Awards has honoured creative excellence, innovation and the best communications in British Columbia. Presented by the Institute of Communication Agencies (ICA), the LOTUS Awards inspire marketing communications professionals, across all disciplines, to push their craft by celebrating the breakthrough creative work of individuals, companies and agencies in British Columbia

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2015 Creative Report Card and was ranked #2 agency in Canada by the Gunn Report in 2014. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montréal. The agency's integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing.

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For further information or interviews, please contact:

Paige Calvert
Corporate Communications, DDB Canada
604.608.4421
paige.calvert@ddbcanada.com

Neutrogena Healthy Skin | eBay

Neutrogena Healthy Skin | eBay


eBay

Find great deals on eBay for Neutrogena Healthy Skin in Foundation. Shop with confidence.

New Brand Campaign Shares How UBC Is Changing the World

by devops@tribal.io (Tribal Dev) @ DDB Canada

The University of British Columbia (UBC) launched a bold, new brand campaign on April 21, 2016 that speaks to the vital contribution the university is making to B.C. and beyond.

“Our research stories have successfully created positive perceptions with business leaders and alumni, and we’ve done a good job telling these stories via earned, digital and social media,” says Kari Grist, managing director, communications and marketing, UBC.  “We now want to leverage this momentum through the broad reach and impact of mass media.”

Developed in partnership with DDB Canada Vancouver, the integrated campaign “Today’s Assignment,” shares arresting, provocative images and stories in print, out of home, digital and social media, to powerfully convey the magnitude of problems UBC sets out to solve.

“The role of a university is to ask difficult questions and find the answers for them. We have taken this same approach in our advertising,” adds Grist.

To pique curiosity and emotionally connect with viewers, each of the seven executions feature a layout that is intentionally simple to allow the power of the image and magnitude of the assignment to be understood.  Each execution includes a custom url to match the individual topic of each story, encouraging readers to visit UBC.ca to learn more.

“The new campaign encourages discussion and debate about the large societal issues UBC is addressing through research and teaching,” says creative director James Bateman.  “From molecular bee breeding and HIV-AIDS research to innovation in concussion identification and prevention, the campaign provides a platform to share the multitude of stories of breakthroughs coming from UBC.”

The regional campaign runs until the end of June.  A special emphasis is placed in both Vancouver and Kelowna where UBC has campuses.  Media planning and buying is arranged by OMD Vancouver.

The Gift of Healthy Skin - Neutrogena Canada Personalized Gift Giveaway • The Life of a Canadian Angel

The Gift of Healthy Skin - Neutrogena Canada Personalized Gift Giveaway • The Life of a Canadian Angel


The Life of a Canadian Angel

Last year Neutrogena’s personalized gift giveaway was so popular that they’ve decided to do it again. But this year it’s even bigger! Neutrogena is giving away free trial-size products and coupons! Receive The Gift of Healthy Skin from... [Read more]

Gran fondo world championships coming to Whistler in 2020

by Philippe Tremblay @ Canadian Cycling Magazine

UCI announced Grand Fondo Whister will be the world championship event

The post Gran fondo world championships coming to Whistler in 2020 appeared first on Canadian Cycling Magazine.

DDB One Thing: Eagles of Death Metal

by devops@tribal.io (Tribal Dev) @ DDB Canada

Eagles of Death Metal: Cover Our Songs, Royalties to Aid Paris Victims

Today's One Thing was written by Tribal Toronto Sr. Community Cultivator, Andrew Panturescu

 

It is a very difficult thing to pluck a silver lining from the recent terrorist attacks in Paris, but the Eagles of Death Metal are trying. The band was of course the musical act on stage at the Bataclan Concert Hall the night 89 people lost their lives at the venue. They were fortunate to escape with their lives that night, as they described in detail in a Vice interview shortly after the incident, and they’re now making it their mission to help any and all who were affected by the senseless violence that occurred that Friday night.

The band sent out a call to fellow musicians far and wide asking them to cover their music. For every cover of an Eagles of Death Metal song, the band has pledged to donate 100% of their royalties to The Sweet Stuff Foundation, which is aiding victims of the Paris attacks. They also requested that the artists donate 100% of sales of their cover to the same cause. In no way could I hope to word it as powerfully as they did in the article linked above, but their hope is that everyone avoids giving into fear; they want music to be a driving force of hope and positivity in a time when so many desperately need it.

So far, their message has been working. Many artists have begun to cover their songs, including The Savages at a recent show in Paris where it all started. In our digital culture of content sharing, the band’s message managed to get around instantaneously, and in turn has spurred new musical creations for all to enjoy. It’s a testament to the power of today’s digital music culture, where covers and tributes are often entertaining fodder for audiophiles, and how this art form, one that can elicit such a wide range of emotional responses, can be used to heal.  It’s not how the Eagles of Death Metal ever have wanted to make the news, but they’ve used their experience to galvanize an industry and push a message of peace - the silver lining we’re all glad they managed to find for us.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

Which sports sunscreens will actually stand up to sweat? - Canadian Cycling Magazine

Which sports sunscreens will actually stand up to sweat? - Canadian Cycling Magazine


Canadian Cycling Magazine

In summer, most cyclists are likely sick of the stinging sunburns and hazards of sun damage. That's why we are bringing you a review of six basic sports sunscreens along with a crash course on taking care of your skin.

DDB One Thing: Eatwell

by devops@tribal.io (Tribal Dev) @ DDB Canada

Eatwell: Tableware for People with Special Needs

Today’s One Thing was written by Tribal Toronto Copywriter, Tracy Wan

 

When we think of Alzheimers, we think first and foremost of memory loss. But those with loved ones suffering from dementia know that the condition is rife with other challenges—it can turn everyday tasks, like eating, into daily struggles. Designer Sha Yao witnessed these difficulties firsthand when her own grandmother developed Alzheimer’s disease, which inspired her to create Eatwell — a set of ergonomic tableware designed for people with dementia and other impairments.

Every piece of the Eatwell set is carefully thought out, to help facilitate eating for those with cognitive and motor difficulties. Take, for example, the colour scheme: the plastic dishware come in three primary colours, reminiscent of children’s playsets. But these design choices aren’t playful—they’re helpful: according to a study from Boston University, those with cognitive impairments consumed 24% more food and 84% more liquid when they were served in colourful vessels. In addition, the bowls feature slanted bottoms (so that the food will gather at one end) and right-angled sides (to facilitate scooping). The cups are designed with wide bases and anti-slip material, for extra stability. That’s just to name a few; the Eatwell set includes over 20 unique, thoughtful features.

All of these small ergonomic considerations add up to a great example of user-centered design, as vetted by early testers, caretakers, and specialists in aging care communities that Yao reached out to. It’s a great example to set. After all, designing for special needs is not specific to those with Alzheimer’s, and empathy for the user should be part of every designer’s process. We are living longer now; and as we speak, the population grows older. Designing for degenerative cognitive and motor conditions will soon be the rule, not the exception.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

Interbike 2017 Day 2: More bikes, more gear

by Matthew Pioro @ Canadian Cycling Magazine

The top of what the cycling industry's got on display at the Las Vegas trade show

The post Interbike 2017 Day 2: More bikes, more gear appeared first on Canadian Cycling Magazine.

DDB One Thing: Lucy

by devops@tribal.io (Tribal Dev) @ DDB Canada

Lucy: A Mirror That Automatically Provides More Natural Light

Today’s One Thing was written by Track DDB Director of Analytics, Kee Park

 

Need more light in your room? Here’s a simple solution that brings more natural sunlight: Lucy, a mirror that tracks the sun and reflects natural light into your home. The mechanism is simple. It’s a mirror, a sensor, a battery, and a small motor that turns the mirror inside the sphere.

Users first choose somewhere to put Lucy, that has line-of-sight to both the sun during the day and the room or space that they'd like illuminated. They then indicate the area they want illuminated. Once set up, Lucy tracks the movement of the sun automatically, bathing the user's chosen space with up to 7,000 lumens of natural light throughout the day. One obvious benefits is hydro cost-savings, which means both a smaller carbon footprint and, of course, a brighter room. It’s not life-changing technology, but we like it because it uses existing technology in a very simple way to solve a problem.

Many people could benefit from more natural light, such as students who live in small dorm rooms or basements, residents of a low-rise in the downtown area where they are surrounded by high-rise buildings, etc. Now that I think about it, I could use one of these for our office!

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

Introducing Twice, a brand consultancy that builds better brands through dialogue

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Karacters Design Group, the specialized brand consultancy and design unit of DDB Canada has rebranded itself as Twice

 

“Over the past 17 years, Karacters has evolved from a design boutique to a multidisciplinary brand consultancy that excels in helping organizations with multiple stakeholders navigate big brand challenges,” says Lance Saunders, national president and chief operating officer, DDB Canada.  “Thus, the brand Karacters no longer reflects the consultancy’s world-class expertise and comprehensive offering of brand analysis, brand strategy and brand experience services.”

 

Twice will continue as the specialized brand design group within the integrated services offering of DDB Canada, whose operations are based in Vancouver.  The group’s executive includes Creative Director James Bateman and Vice President Brand Strategy Rob Newell and Business Director Roger Nairn.

 

Inspired by the Greek philosopher Epictetus’ quote, “We have two ears and one mouth so that we can listen twice as much as we speak,” Twice succinctly reflects the brand consultancy’s collaborative and dialogue-based approach.

 

“Building better brands through dialogue, we connect, listen, discuss and decide the way forward for a brand, with the people who matter most,” says Rob Newell, VP brand strategy, Twice.  “Without the right discovery and thinking process in place, there’s a good chance solutions will miss the mark, not engage with stakeholders, be poorly accepted or solve the wrong problem.”

 

Twice partners with clients to offer comprehensive brand analysis from market assessment and viability, positioning evaluation and uncovering stakeholder insights; brand strategy services including positioning, brand architecture, messaging and engagement; and designing brand experiences, such as identity systems, naming, environments and packaging.

 

Recent projects include helping elevate the Mustang Survival brand and changing the way PFDs are sold with a sophisticated design system for the manufactures’ expanding line for marine safety gear; imagining the Canadian National Institute for the Blind (CNIB) brand as it prepares for its upcoming 100th anniversary; creating a new brand identity for the Dairy Farmers of Canada making it easier for consumers to identify high quality dairy products made from Canadian milk; and looking at British Columbia Institute of Technology’s brand purpose and values to create a meaningful new positioning for the post-secondary institution, which will appear in market at the end of February 2017. 

 

The team has been globally recognized for its ability to deliver breakthrough brand solutions that are founded in strategy and insight, and their work has been recognized at Cannes, in Communications Arts, Applied Arts and in REBRAND 100, where Twice, Karacters, was named to the 2015 REBRAND Hall of FAMETM, a celebration of branding excellence showcasing the world’s most effective rebrand assignments and impact branding has on businesses and organizations around the world. 

 

 

 

About Twice

Twice is the specialized brand consultancy and design group within the integrated services offering of DDB Canada.  The multidisciplinary brand consultancy excels in helping large organizations with multiple stakeholders navigate big brand challenges. Twice’s service offering includes brand analysis, brand strategy and brand experiences, market assessment & viability, stakeholder insight, positioning, brand architecture, identity systems, packaging and more.  The team has been globally recognized for its ability to deliver breakthrough design solutions that are founded in strategy and insight, and their work has been recognized at Cannes, in Communications Arts, Applied Arts and in REBRAND 100. For more information, visit: https://twicebrand.com/

 

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For additional information or to request an interview, please contact:

 

Paige Calvert

Director of Corporate Communications

paige.calvert@ddbcanada.com

604.608.4421

 

 

 

8 Ways To Prep Your Salad, So You’ll Actually Want To Eat It

by Lisa Hannam @ Best Health Magazine Canada

Salad doesn’t always have a reputation as being an exciting main and truth be told, it’s because it can often be boring (cue in romaine lettuce, cucumber and tomato on repeat). But not anymore!

The post 8 Ways To Prep Your Salad, So You’ll Actually Want To Eat It appeared first on Best Health Magazine Canada.

BCAA Revitalizes Play Areas For Kids in BC

by devops@tribal.io (Tribal Dev) @ DDB Canada

On April 5, 2016, BCAA introduced BCAA Play Here, a multi-year, community investment initiative to protect kids in B.C. by rejuvenating play areas to make them safer and more enjoyable for children and their families.  British Columbians are encouraged to nominate and later vote for a play space in need of an upgrade.  At the end of the contest period, the winning play space will receive a revitalization worth up to $100,000.

Shawn Pettipas, BCAA’s Manager, Community Impact, explains, “We’re looking for play areas around the province that are in need of rejuvenation. It could be a park, a playground, a sporting facility or an after-school study area.  If it’s a place where kids can spend their time and develop valuable life skills, we want to hear about how it can be improved to make it a safer, better place for kids to play.”

DDB Canada’s Vancouver office branded the new initiative, designed and developed the microsite, and supporting online and social advertising.

Nominations from the public, community groups or non-profits anywhere in the province are open until May 1, 2016 at www.BCAAplayhere.com.  After judges have selected five finalists, British Columbians are asked to vote for their favourite shortlisted project from May 30 to June 29, 2016, with the winning project announced on July 11, 2016.

YWCA Montréal Names DDB Agency Of Record

by devops@tribal.io (Tribal Dev) @ DDB Canada

YWCA Montréal has appointed DDB Canada's Montréal office as its agency of record via a pro-bono partnership that sees the agency helping to strengthen the brand and creating awareness of the valuable services it provides. Founded in 1875, YWCA Montréal is one of the oldest community organizations in the city, committed to building a better future for women and girls in an egalitarian society where they have the power and opportunity to realize their full potential.

"Our previous communication efforts have squarely focused on lobbying government, however an opportunity also exists to raise YWCA Montréal's profile amongst the general population by sharing how our services have reduced situations of violence and gender inequality experienced by women and girls," says Louise Poirier, president of the board, YWCA Montréal. "This new partnership, signifies a promising future in the broader context of women's issues, and we are proud to have found a likeminded partner that believes in our philosophy and vision."

As the agency's first assignment, DDB Canada Montréal will start work on an awareness campaign focusing on hypersexualization to ultimately stop the sexual exploitation of high school-aged girls being recruited as sex trade workers. The powerful new campaign is slated to launch in September 2016.

"DDB is committed to helping women shine by ensuring they have their rightful place at all levels of society," says Monique Brosseau, VP managing director, DDB Canada Montréal. "Our agency has multiple initiatives designed for empowering women in the workplace and we're proud to donate our strategic planning, creative talent and Omni-Channel approach to elevate YWCA Montréal and bring issues impacting women to the forefront."

About YWCA Montréal

Since 1875, the YWCA Montréal has worked to prevent violence in the lives of women and girls, develop their skills, self-esteem and autonomy and encourage their personal growth. It has contributed to building a better future for women and girls in an egalitarian society where they have the power and opportunity to realize their full potential. For more information, visit: http://www.ydesfemmesmtl.org/

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montréal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing. 

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For more information or interviews, please contact:

Paige Calvert
Corporate Communications, DDB Canada
604.608.4421
paige.calvert@ddbcanada.com

Dairy Farmers of Canada Encourages You To “Pour A Tall Cold One”

by chrisw@tribalworldwide.ca (Chris Webden) @ DDB Canada

Today, Dairy Farmers of Canada (DFC) launches a refreshing new campaign that encourages consumers to grab a cold glass of Canadian quality milk and take a sip.  The new campaign is part of a communications strategy to halt the decline of milk sales, by embracing the true consumer and their perception that ‘milk is just milk’.

“Men are most likely to pour themselves a glass of milk at lunch, dinner or as a snack,” says Sébastien Bergeron, assistant director, Marketing, Dairy Farmers of Canada.  “They already know all there is to know about milk, so we needed to take a different approach. To drive consumption, we crafted a story that is self-aware, unexpected and gives men permission to drink milk more often.”

Developed by DDB Canada’s Toronto office, the integrated campaign “Pour A Tall Cold One” parodies the sometimes over-the-top approach of beer advertising without taking itself too seriously. Leveraging some of the age-old traditional beer formats, the English-only campaign includes the 30-second TV spot “Hockey” which takes milk into the mountains and the 15-second online video “Pour” which dramatizes the pour. The campaign will also include preroll and social videos; homepage takeovers; out of home advertising, including high impact transit shelter advertising and a 3D billboard; and a paid influencer program coordinated by DDB Public Relations.

“Our target enjoys drinking milk for what it is – a delicious drink to be enjoyed anywhere, anytime,” says Paul Wallace, executive creative director, DDB Canada Toronto.  “We aren’t trying to persuade them to like something they already love, we’re just reminding them that milk is refreshing.”

The first flight of the campaign launched on February 13, 2017 and will continue in various markets across Canada for 13 weeks, with Initiative responsible for targeted media buying and planning.  The campaign’s second flight launches later this summer.

About Dairy Farmers of Canada

Founded in 1934, Dairy Farmers of Canada (DFC) is the national organization defending the interests of Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry. Working within supply management, DFC promotes safe, high quality, sustainable, and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy, and lobbying initiatives. Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national initiatives. Visit dairyfarmers.ca for more information.

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

For more information or interviews, please contact:

PM Rendon

Account Manager, DDB Public Relations

416.972.7784

paul-mark.rendon@can.ddbpr.com

Ad Choices

by jnjcanuser @ Johnson & Johnson Inc. Canada

Johnson & Johnson Inc. (“we”, “us” or “our”) is concerned about privacy issues and wants you to be familiar with how we collect, use, and disclose information. We and our media agencies use cookies, pixel tags, web beacons, clear GIFs, or other similar technologies on our web sites which allow our media agencies to deliver advertisements about our products and services when you visit other web sites or web properties across the Internet. For example, we place a small piece of computer text, a “cookie”, on your web browser when you visit one of our sites (including our HEALTHY ESSENTIALS® web site or brand web sites (e.g. NEUTROGENA®)). The cookie allows our media agency to track when your browser visits other web sites within an advertising network, which consists of a number of web pages available for advertising. The browsing information obtained from following your preferences when you visit different sites, can help our media agency to make a prediction about the type of information you may be interested in and can then be used to provide you with ads that are tailored to your interests when you visit other web sites. For example, individuals who visit our NEUTROGENA® website may find ads for NEUTROGENA® on other web sites they visit.

If you would like to learn more about our privacy practices please visit our Privacy Policy. You may also visit the Ad Choices consumer opt-out page to learn more about interest based advertising and manage your preferences for interest based advertising by any of the participating companies listed on the tool. Companies listed in that tool which our media agency uses, as of May 16, 2016, are Turn Inc. and TubeMogul, Inc.

DDB One Thing: Apple vs. The FBI

by devops@tribal.io (Tribal Dev) @ DDB Canada

Apple vs. The FBI: The Privacy War Rages On

Today's One Thing was written by Tribal Toronto Sr. Community Cultivator, Andrew Panturescu

 

Famed whistleblower Edward Snowden has already taken to Twitter to call this the “most important tech case in a decade”. Details continue to pour in, leaving us questioning the validity of the facts being fed to us. Yes, you might say Apple’s recent letter to their customers regarding the FBI’s San Bernardino investigation is a complicated matter. And it’s important that we all pay attention.

To summarize as best as we can, FBI officials have asked Apple to grant it access to the phone of one of the terrorists involved in the San Bernardino shooting  that took place on December 2nd. Specifically, they want Apple to create an altered version of their operating system that would allow them to “brute force” their way into the phone (aka, enter password combinations until one works). This normally wouldn’t be possible, as iPhones have a built in security measure that locks the phone after a certain number of failed password-entry attempts. The FBI claimed it only wanted access to this one specific phone. That may not be the case, and this is where things get trickier.

Apple has taken the stance that the security and privacy of their users is paramount. By providing this backdoor software, there’s no telling how the FBI might leverage that software to bypass security in the future. Not to mention the fact that once the software is available, it could ultimately provide an exploitable loophole for hackers, governments from other countries, and anyone else who might benefit from gaining access to one’s personal data. We recommend that you read this article for a much more thorough breakdown of the specifics.

Instead of focusing on the layers upon layers of legalities and potential resulting issues, one thing that stood out immediately to us was Apple’s decision to post their now famous letter. Apple was placed in a tough spot – to protect the privacy of their customers (and Apple doesn’t exactly have the best track record when it comes to privacy issues), or give into the FBI’s request in the name of “safety”.  Ignoring the fact that the phone in question might not even have any useful data on it, Apple effectively gained the upper hand in the eyes of the public by getting out in front of this epic battle with a savvy marketing maneuver. At a time when people already seem to lack trust in their government, Apple threw a P.R. haymaker in the form of a “we’re putting our cards on the table” open letter, and that has been crucial in focusing the critical eye of the public on the FBI and their attempts to circumvent the privacy of the average American citizen.

Of course, it’s worth mentioning that this isn’t “the little guy” sticking up for the people – we’re talking about one of the largest and richest companies on the planet. Whether they truly believe in fighting for their customers, or their move was a calculated attempt to win over those who have been critical of their privacy issues of the past, the bold move to post the open letter was a win. It also serves as a strong reminder to us as advertisers. We often leverage Google Analytics, Facebook Insights, or other tools to collect as much information about our potential customers as possible. Sometimes, we even ask – forms asking for personal information and contact details, surveys to determine shopping habits, etc. These can be valuable tools to help us understand key demographics better, but we should be careful to not overstep. Particularly since the rise of social media, people are more careful than ever with what information they make public, and what details about their lives they’re willing to fork over.

As far as how this all gets resolved in the end – it’s impossible to say. But the ramifications are significant and far-reaching. We should all be channeling our inner Edward Snowden and paying attention.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

DDB One Thing: Companion

by devops@tribal.io (Tribal Dev) @ DDB Canada

Companion: Never Walk Home Alone

Today’s One Thing was written by Tribal Toronto Copywriter, James Ly

 

As of July 2015, Apple’s App Store has approximately 1.5 million apps, Google Play has 1.6 million apps, the Amazon Appstore has 400,000 apps, the Windows Phone Store has 340,000 apps, and Blackberry World has 130,000 apps. That’s a lot of apps, but such a tiny percentage of those apps are actually useful. That’s why stumbling across the Companion app was such a great find.

In a nutshell, companion is an app that helps keep you safe when you’re alone and walking home. All you have to do is set your destination and select the people you want to be your “companions.” If you don’t arrive at your destination in a reasonable amount of time, veer off track, or feel unsafe at any time during the trip, you are able to alert your “companions” or emergency services for help. The great part about the app is that anyone in your contact list can be used – they don’t need to have the app installed.

Companion is an app that strives to help give us all some peace of mind when it comes to our family and friends. Think of all the people in your life you’d feel better about having this app? It’s a simple idea that can save a life.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

BCIT jumps to the top of the class with new brand identity and platform

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

The British Columbia Institute of Technology (BCIT) today unveils an eye-catching new identity and brand platform designed to help elevate the school’s status as a place that best equips its students with everything they need for a complex world.

 

The new brand platform, titled For a Complex World and developed by Twice, which itself recently rebranded from Karacters Design Group, marks the first array of work in-market since the Burnaby, BC-based school and the specialized brand consultancy came together in September 2016.

 

“We knew we wanted a bold brand position that would break through the clutter and resonate with the next generation of graduates who are facing exponential industry growth and technological change,” says Lara Johnson, associate vice president, Marketing and Communications at BCIT.  “Our flexible and creative platform had to convey the expertise that comes with 50 years of innovative teaching and learning, while also challenging the traditional, Canadian post-secondary marketing landscape.”

 

BCIT’s new brand conviction positions the school as the best learning ground for future experts who can provide solutions in an increasingly complex world. The platform includes a vibrant new blue and yellow colour palette, new typography, a striking graphic device, as well as constructs designed for both general brand, as well as program and school-specific awareness.

 

“The post secondary sector is incredibly competitive, it’s a very noisy category, with lots happening,” says James Bateman, creative director at Twice. “After an extended period of planning sessions, talking to students, staff, and touring state-of-the-art-facilities, we knew there was a real opportunity to define the technical institution and give technical studies the prestige they deserve.”

 

Bateman adds: “These are dynamic, high-tech areas areas of study and they contribute massively to how our economy and the world functions. ‘BCIT for a complex world’ communicates that the institute equips graduates to meet and conquer the complex challenges we face today and will face in the future. It imparts the BCIT reason for being and elevates the brand."

 

The new identity rolls out immediately and will appear in print, radio and online advertising, as well as online videos promoting the school.

 

About BCIT

For more than 50 years, the British Columbia Institute of Technology has been a catalyst for economic, social, and environmental prosperity in the province, the nation, and, increasingly, the world. One of British Columbia’s largest post-secondary institutes, BCIT sees nearly 50,000 students enrol each year in areas such as applied and natural sciences, business, computing, engineering, trades, transportation, and health sciences. Since 1964, BCIT has taught and trained generations of leaders who have envisioned, created, evolved, and improved our country’s infrastructure, accelerated its economy, and grown its stature. Today, BCIT is reimagining the future of student access, teaching, and learning. Its partnerships with communities and industry help to anticipate and outpace the forces of technological disruption and set its students apart in a competitive and changing world. BCIT's proven record of applied learning and applied research, along with the breadth of its programs, offer an advanced training ground for the next generation of experts, and a wellspring of innovation and new capabilities for the future.

 
 

About Twice

Twice is the specialized brand consultancy and design group within the integrated services offering of DDB Canada.  The multidisciplinary brand consultancy excels in helping large organizations with multiple stakeholders navigate big brand challenges. Twice’s service offering includes brand analysis, brand strategy and brand experiences, market assessment & viability, stakeholder insight, positioning, brand architecture, identity systems, packaging and more.  The team has been globally recognized for its ability to deliver breakthrough design solutions that are founded in strategy and insight, and their work has been recognized at Cannes, in Communications Arts, Applied Arts and in REBRAND 100. For more information, visit: https://twicebrand.com/

 

 

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For more information or interviews, please contact:

 

PM Rendon

Account Manager

DDB Public Relations

416-972-7784

paul-mark.rendon@can.ddbpr.com

DDB Public Relations bolsters its bench strength in Montreal

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

DDB Public Relations is pleased to announce that Deborah Bourne has joined the agency as an account manager to lead the agency’s growing practice in Québec. Based out of DDB Canada’s Montreal office, Bourne is charged with developing attention-getting media relations and influencer programs, implementing high profile events and creating engaging social media strategies and content for the Moët Hennessy portfolio of brands.  She also provides strategic and tactile regional support in French Canada for select accounts.

“Deborah is a highly skilled practitioner, who excels at media and influencer relations, experiential and social, and we couldn’t be more delighted that she has joined the team in Montreal,” says Martine Lévy, managing director, DDB Public Relations.

Prior to joining DDB Public Relations, Bourne served as account supervisor at High Road in Montreal and was responsible for planning and overseeing media and influencer relations for a varied client roster. 

“Moët Hennessey is celebrated for its glamorous events and creative communications programs and I jumped at the opportunity to work on the business,” says Bourne.  “I was also excited to work within an integrated agency where I would have the chance to collaborate with a broader team responsible for a client’s holistic marketing mix.”

About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

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For more information or interviews, please contact:
Paige Calvert
604.608.4421
paige.calvert@ddbcanada.com

 

DDB One Thing: Google Street View's Digital Billboards

by devops@tribal.io (Tribal Dev) @ DDB Canada

Virtual Billboards: Digital Ads Coming to Google Street View

Today’s One Thing was written by Tribal Toronto Jr. Producer, Liana Rico

 

Street View is about to look a bit different, as Google has begun rolling out advertisements placed near high-traffic landmarks within the panoramic tool. Google acquired a patent in 2014 that breaks down how the user will soon see purposely-placed ads on sides of buildings or other landmarks within Street View. What’s more, is ads will be geo-located based on the user’s location – so billboards in Times Square, for example, could become new digital real estate for companies to ensure the ad is always relevant to who is seeing it. A Canadian could be taking a tour of Tokyo, but the ads in Street View would be for a Canadian product or service.  

Consumers often try to avoid ads online, and are continuing to adapt to curate their preferred online experience. Adblock is a great example of this. However, as consumers change their behaviours, companies like Google are getting increasingly creative with ways to help companies connect with their target audience. From product placements during popular films and TV shows, to sponsored banners on video game console dashboards, it’s no surprise that Google is taking advantage of their various platforms. 

While it’s easy to see this as virtually imposing, there is also an important utility that can come with these new ad placements. Users will soon be able to interact with these ads as clickable objects. So, you could potentially explore a bar you once visited while traveling, or track down a new restaurant you want to try, and be able to click through to the company’s website via one of these new digital billboards. A utility that will no doubt be overshadowed, for many, by the colonization of yet another online space with digital advertisements. Does Adblock work in Street View yet?

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

Mustang Survival Floats Above The Sea Of PFD Packaging

by devops@tribal.io (Tribal Dev) @ DDB Canada

Mustang Survival has unveiled distinct new packaging for its recreational line of personal floatation devices (PFDs) and marine accessories. In a category where point-of-sale and packaging can play a vital role in purchase, Mustang Survival's new look better communicates it's premium product attributes and enables customers to more easily try on products to experience the superior fit and features for themselves. The new design system coincides with the Canadian manufacturer's expansion of its recreational range of products available at marine supply and outdoor recreation stores across North America.

Since 1967, Mustang Survival has been researching, designing and manufacturing marine safety and climate protection products for recreational, professional and military users. Professional users like the Coast Guard, commercial fishermen and military professionals rely on Mustang Survival products to protect them in unpredictable and hazardous environments. The manufacturer has transferred that knowledge and expertise to design and develop highly engineered products that keep elite recreational users safe when they are on or near the water.

"Like most packaging in the category, ours was very functional but confusing, and did not reflect the premium quality, performance and price point of our products," says James Friedrich, product manager, Mustang Survival. "We wanted to better communicate Mustang Survival's technical design expertise and superior engineering to consumers through our packaging and merchandising."

To help inform the redesign, the team at Karacters Design Group visited various retailers to familiarize themselves with marine safety packaging and merchandising, and studied people shopping for PFDs. The low involvement purchase appeared to be based on necessity or legal requirement versus a considered product choice, and first glance down aisles revealed little standout or differentiation in the category.

"The entire category is generically packaged and merchandised, and treated similarly to purchasing a commodity," says James Bateman, creative director, Karacters Design Group. "We saw a tremendous opportunity for Mustang Survival to become the brand people think of first around marine safety and ask for it by name."

Mustang Survival's new packaging allows customers to easily try on products and experience the attributes for themselves. Designed using a simple black, white and silver color palette, Karacters Design Group established a strong and consistent brand presence. The packaging clearly defines all the technical attributes of the product using clear info graphics, and are finished with foil and varnish to give the brand a distinctly premium technical feel.

"Mustang Survival's products fair best when people try them on. Replacing the generic plastic pack for a specifically-designed hanger better displays the quality of the product, each model's form and fit, and encourages trial," says Bateman. "Like so many great products, Mustang Survival was being let down by its poor packaging. We saw an opportunity where clever branding and packaging can help to delineate the product and establish a stronger brand presence in store."

The packaging's straightforward and simple navigation shares details on buoyancy, recommended activity usage, optimal environmental conditions such as water conditions, humidity and air temperature, deployment method and other product attributes and technical features helping consumers select the best product and eliminating reliance on a salesperson to make a recommendation.

About Mustang Survival

For over 40 years Mustang Survival has been engineering high-performance marine gear for military, coast guard, and rescue personnel. With a focus on applied research and field-testing; we're committed to the protection and enhancement of those who push themselves to extremes. We build gear that saves lives and feeds exploration. Mustang Survival is part of The Safariland Group family of brands. Mustang Survival. Saving lives since 1967. For more information visit: http://www.mustangsurvival.com/

About Karacters Design Group

Karacters Design Group, is the specialized branding and design unit of DDB Canada. Helping clients solve business challenges via Emotionally Intelligent Design, Karacters offers strategic branding and design solutions and consulting including brand strategy, brand identity, identity systems, retail and environmental graphics, packaging and corporate communications. The team has been globally recognized for its ability to deliver breakthrough creative solutions that are founded in strategy and insight. In 2015, Karacters was named to the REBRAND Hall of FAME, a celebration of branding excellence showcasing the world's most effective rebrand assignments and impact branding has on businesses and organizations around the world.

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For more information or interviews, please contact:

Paige Calvert
paige.calvert@ddbcanada.com
604.608.4421

Shadows of The Academy Awarded Best in Show at 2017 Anvil Awards

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Alberta Health Service’s anti-smoking game, “Shadows of the Academy” took home the top prize at Ad Rodeo’s Anvil Awards, the annual awards competition that honours breakthrough ideas and creative excellence in advertising and design.  Previously only open to agencies in Calgary, this year the Anvil Awards expanded by welcoming submissions from any agency based in Manitoba, Saskatchewan and Alberta.

Conceived and created by the talented team at DDB Canada’s Edmonton office, “Shadows of the Academy” aims at preventing Alberta students from smoking. To do so without lecturing them, the agency created a fantasy-inspired, card-based role playing game.  While elements of the game are clear allegories for the dangers of smoking, it is also meant to give kids the tools to address the root causes that contribute to picking up the habit in the first place, such as peer pressure. The game has also been adopted as part of the school curriculum in Alberta.

In addition to being awarded Best In Show, the campaign was also awarded Anvil awards in the Outdoor – Non-traditional, Craft – Fearless Client, User Experience, Digital – Microsite and the Integrated Campaign categories.

“While we are very proud of our recent success at the Anvil Awards, the real winners that should be recognized are the thousands of pre-teens who via the game, have built both self-esteem and tangible skills to manage peer pressure to smoke,” says Helene Leggatt, president, DDB Canada Edmonton.

The agency’s annual report, titled “Bucket L15t” for Edmonton International Airport was awarded Anvil and merit awards in the Design – Annual Report and Craft – Printing categories respectively.  Meanwhile, its campaign “The Blunt Truth” for Alberta Transportation’s Office of Traffic Safety earned a merit in the Outdoor – Non-traditional category.

DDB Canada’s Edmonton’s success at the Anvil Awards falls on the heels of the agency’s success at the 2017 Advertising Club of Edmonton (ACE) Awards, where the agency’s top communications work earned 31 awards, making DDB the most-awarded agency at the annual competition for the fourth year in a row. 

To see all the winners, visit: http://www.adrodeo.com/awards/

About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

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 For more information or interviews, please contact:

Paige Calvert
604.608.4421
paige.calvert@ddbcanada.com

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A Golden Night For DDB Canada At The 2015 CMA Awards

by devops@tribal.io (Tribal Dev) @ DDB Canada

DDB Canada and its integrated groups showed its mettle again at the 45th annual Canadian Marketing Association (CMA) Awards, a national advertising award show that celebrates creative marketing that deliver results. DDB Canada, Tribal Worldwide, TRACKDDB, TracyLocke Canada and DDB Public Relations were all awarded 16 CMA awards for Canadian Tire, General Mills, Johnson & Johnson, Kraft Canada, McDonald's Canada, Milk West, Netflix, CIL Paints and Volkswagen Canada.

"Winning 16 CMA awards for nine difference clients demonstrates the agency's strategic expertise and creative horsepower to generate substantial results for our clients regardless of the marketing discipline or business category," says Lance Saunders, national president and COO, DDB Canada.

In total, the agency won four Gold, six Silver and six Bronze CMA Awards for the following work:

  • Gold, Advertising: Consumer Products Food & Beverage, DDB Canada, Milk West, Snack Time
  • Gold, Community Engagement: Consumer Products Food & Beverage, Tribal Worldwide, General Mills, Dadhood
  • Gold, Digital: Consumer Products Food & Beverage, Tribal Worldwide, General Mills, Dadhood
  • Gold, Digital: Retail, Tribal Worldwide, McDonald's Canada, Fry Defender
  • Silver Digital: Consumer Products General, DDB Canada & Tribal Worldwide, Johnson & Johnson, The campaign to end Junkface
  • Silver, Advertising: Consumer Products General, DDB Canada & Tribal Worldwide, Johnson & Johnson, The campaign to end Junkface
  • Silver, Integrated: Consumer Products General, DDB Canada & Tribal Worldwide, Johnson & Johnson, The campaign to end Junkface
  • Silver, Advertising: Retail, Tribal Worldwide, McDonald's Canada, Fry Defender
  • Silver, Digital: Consumer Products Food & Beverage, DDB Canada, Milk West, Snack Time
  • Silver, Advertising: Consumer Services, DDB Canada, Netflix, Entertainment Lovers
  • Bronze, Direct Engagement: Automotive, DDB Canada & TRACK DDB, Volkswagen Canada, Where's Sportwagon?
  • Bronze, Direct Engagement: Consumer Products Food & Beverage, TRACK DDB, Kraft Canada, What's Cooking?
  • Bronze, Experiential & Innovative Media: Consumer Products General, Tribal Worldwide, Canadian Tire, The MAXIMUM Mural
  • Bronze, Promotional / Shopper Marketing: Consumer Products General, TracyLocke Canada & DDB PR, PPG Architectural Coatings, Décor Experts on the Road
  • Bronze, Direct Engagement: Retail, Tribal Worldwide, McDonald's Canada, Fry Defender
  • Bronze, Direct Engagement: Retail, Tribal Worldwide, McDonald's Canada, Fry Defender

A complete list of 2015 CMA winners can be viewed here.

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2015 Creative Report Card and was ranked #2 agency in Canada by the Gunn Report in 2014. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montréal. The agency's integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing. 


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For further information or interviews, please contact:

Paige Calvert
Corporate Communications, DDB Canada
604.608.4421
paige.calvert@ddbcanada.com

New Dairy Farmers of Canada campaign drives preference for Canadian Cheese

by devops@tribal.io (Tribal Dev) @ DDB Canada

Dairy Farmers of Canada (DFC) launched a mass advertising campaign that tempts consumers to revel in the pleasure of Canadian cheese.  Created in partnership with DDB Canada’s Toronto office, the new campaign is based on the insight that most Canadian’s don’t realize that many of the cheeses they love and enjoy are actually made in Canada.

“Canadians consuming fine cheese often assume they’re imported from Europe,” says Caroline Edmond, executive director, DFC. “This campaign works to challenge this perception, and helps to reinforce that many of the high-quality cheeses Canadians already enjoy are actually produced with passion and hard work, here in Canada. Look for the 100% Canadian Milk symbol, which guarantees the milk used to produce it is Canadian.”

The national (excluding Quebec) campaign includes two TV spots “Paris” and “Holland” that launched on August 17, 2015, pre-roll, out-of-home and print advertising which will run in flights until the end of the year. Digital communications by Mirum rounds out the campaign and media buying and planning is handled by M2. The creative includes DFC’s 100% Canadian Milk symbol prompting consumers to look for the symbol in stores when they are shopping for Canadian cheese.

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DDB One Thing: Smart Highways

by devops@tribal.io (Tribal Dev) @ DDB Canada

Smart Highways: The Roads of the Future

Today’s One Thing was written by Tribal Toronto Jr. Producer, Liana Rico

Smart highways are paving the way for the future, literally. The beautiful, environmentally friendly pilot produced by artist Daan Roosegaarde and construction company Heijmans is completed and ready to be exposed to the rest of the world.  

The Smart Highway project has been an intensive collaboration between builder and developer, grown from a love of energy and light. These roads are sustainable, safe, cost-saving and a glimpse of what we can expect in the future world of transportation. It is a combination of multiple new technologies: Glowing Lines that absorb light during the day in order to glow in the dark, providing the guidelines up to 10 hours. Dynamic Paint & visual road markings that are temperature controlled, warning users when a road can be slippery. An Electric Priority Lane that offers electric cars the ability to charge themselves just by driving on them. Interactive Light controlled by sensors to provide light only when traffic approaches and to provide speed guidance. Dynamic Lines in between lanes that adjust in real time to manage capacity & traffic control.

The fascinating thing is the non-expected collaboration between artist and builder. What we can take away from a project like this is the importance of being self-aware. To understand the possibilities of our own skills and find those that have the experience we are missing. We need to look beyond what we’re merely used to in our every day lives - explore the possibilities, and collaborate with those that can help make it a reality.  

We need to continue to work together, to explore ways to create something worth while in our every day lives, both in cases like the Smart Highway, and in advertising.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

DDB Canada Recognized As One Of BC’s Top Employers

by devops@tribal.io (Tribal Dev) @ DDB Canada

DDB Canada has been named one of British Columbia Top Employers in 2016.  Now entering its 12th year, the annual competition organized by the editors of Canada's Top 100 Employers recognizes leading BC-based organizations providing exceptional places to work by incorporating best practices in employment engagement programs, working conditions, training and skills development programs and other human resource benefits.

“DDB Canada is honoured to be named one of BC’s top employers,“ says Michelle Kitchen, EVP co-managing director, DDB Canada Vancouver.  “We truly value our talented team and are committed to provide an enriching, inspiring and supportive place for them to succeed and grow.”

Cited as “a creative place where idea’s thrive,” one key reason why DDB Canada was selected includes the agency’s collaborative culture and its commitment to innovation through unique growth opportunities it creates for its employees, clients and the start-up companies it partners with.

“What makes this recognition so special is that it acknowledges the spirited culture that is fostered by the people who work here,” adds Patty Jones, EVP, co-managing director, DDB Canada Vancouver.  “Everyone is passionate about our collective success, which drives such a positive energy throughout the agency.”

The extensive evaluation includes a detailed review of DDB Canada’s operations and human resource practices in eight key areas: physical workplace; work and social atmosphere; health, financial and family benefits; vacation and time off; employee communications focusing on how employers capture employee feedback; performance management; training and skills development; and community involvement.

Why work for DDB Canada? Find out why DDB Canada is named one of BC’s Top Employers for 2016: http://content.eluta.ca/top-employer-ddb-canada-vancouver

To read the complete BC Top Employers Report for 2016 visit http://www.canadastop100.com/bc/

Be More Flexible With This One-Week Stretching Program

by Alyssa BAll @ Best Health Magazine Canada

Want to be more flexible? It's the key to becoming more fit and lowering your your risk of injury. Try our flexibility fitness challenge.

The post Be More Flexible With This One-Week Stretching Program appeared first on Best Health Magazine Canada.

30 Under 30 Honouree: Art Director John Larigakis

by devops@tribal.io (Tribal Dev) @ DDB Canada

Congratulations to DDB Canada Vancouver’s art director John Larigakis who was named to Marketing’s 30 Under 30 list for 2015.  This year’s competition received more than 500 applicants from individuals, under the age 30, working in all areas of the business including advertising, media, marketing, public relations and technology.

Since John joined the Vancouver office in 2010 he has won the trust of many of the agency’s toughest clients. Well–recognized for his work, Larigakis has garnered both creative and effectiveness awards form international and national shows, including CASSIES, CMAs, Marketing, Communication Arts and the Clios.

“It’s great to be recognized - I owe a lot of this to the other creatives I work with. We have very motivated people at our office who are unsatisfied unless they’re producing the best possible work; I think that energy has been a big factor in the success I’ve had so far,” says Laragakis.

To read his 30 Under 30 profile, visit:

http://www.marketingmag.ca/advertising/30-under-30-john-larigakis-157560

DDB One Thing: Drake's T-Mobile Superbowl Ad

by devops@tribal.io (Tribal Dev) @ DDB Canada

Drake’s T-Mobile Superbowl Ad: “Restricted Bling” Another Success for the 6 God

Today’s One Thing was written by Tribal Toronto Sr. Community Cultivator, Andrew Panturescu

 

When he’s not running through the six with his “woes” (whatever those could be), Drake is apparently making Superbowl Ads for T-Mobile. The spot, aptly titled “Restricted Bling”, pokes fun at traditional wireless companies and the recent hit video for Hotling Bling – you know, the one with Drake in a small room doing a dance that proved to be perfect fodder for the Internet, spawning loads of hilarious parodies that were unavoidable on social networks.

Celebrities hawking products or services is nothing new – but sometimes it can result in a surge of criticism. In the music business, where authenticity is crucial, this can be particularly risky. The T-Mobile ad could have been painfully forced and unfunny, but when we all watched the ad for the first time, we laughed. Kudos to Publicis Seattle for crafting a legitimately funny ad, but it’s tough not to notice how Drake never seems to pick a bad project.

Drake has been nothing short of brilliant in building his personal brand during his rapid ascent over the years. His musical talent aside, one of his biggest strengths is his ability to be hyper-aware and in touch with pop culture, demonstrating an understanding of digital and social trends and how to insert himself into these conversations. His new billboard campaign in Toronto, and the anticipation that’s building for his forthcoming album, make it even more clear that his marketing prowess is showing no signs of waning. Oh, and the Toronto native is also set to receive the key to the city. Love him or hate him, the 6 God knows how to market himself.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

DDB One Thing: Step Into the Page

by devops@tribal.io (Tribal Dev) @ DDB Canada

Illustrating in 3D: Disney Artist Leverages VR Tech

Today’s One Thing was written by Tribal Toronto Director of Production, Pat Elia

 

Virtual Reality is nothing new. Unfortunately, the promise of immersive worlds and gesture-based interactions has been stuck in techno limbo as the "next big thing" for decades. Nintendo tried to bring it into our homes with the nauseating Virtual Boy. Or perhaps you remember this little beauty? It wasn't feasible nor productive to use VR for anything beyond bad gaming applications so the technology receded into the shadows for years until the Oculus Rift came along (and Zuckerberg bought it for zillions of dollars). There are now dozens of budget friendly VR headsets on the market and we are finally seeing new and innovative uses of the technology that people may actually want in their homes.

Check out this amazing video of retired Disney animator Glean Keane. Keane worked on classics like 'Beauty and the Beast' and 'Little Mermaid'. His biggest frustration as an animator was having to draw in two dimensions. He left Disney in 2012 to "explore new ways to bring animation to life". Now, using an HTC Vive headset and the 3D painting app Tilt Brush, he can illustrate characters in full scale and in three dimensions. Watching a master at work and seeing the joy it brings him is mesmerizing. What's really interesting though, is that when they shot this film it was only his second time using the app. When advanced technology becomes simple and intuitive, it's only a matter of time before it is adopted.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

Hot gear seen at the 2017 Interbike Dirt Demo

by Matthew Pioro @ Canadian Cycling Magazine

Cool gear by Shimano, Cannondale and Continental

The post Hot gear seen at the 2017 Interbike Dirt Demo appeared first on Canadian Cycling Magazine.

DDB One Thing: Martian Concrete

by devops@tribal.io (Tribal Dev) @ DDB Canada

Researchers Developing New Martian Building Material 

Today’s One Thing was written by DDB Sr. Community Cultivator, Andrew Panturescu

 

“Is there life on Mars?” A poignant refrain from the late and undeniably great David Bowie (RIP) seems a fitting question. Following the landing of the Mars Rover, the idea of sending human beings to Mars seems to be an ever-escalating discussion. There’s a lot that still needs to be done, but some at NASA believe we might not be far off. So let’s say we make it to that bright red dot in the sky. What then? How would we go about building a new Martian colony?

In exploring ways for us to build new structures on Mars, researchers have begun to develop Martian concrete. Concrete has been integral to the advancement of civilizations here on Earth, from the Egyptians to the Romans and beyond. There’s only one problem – concrete requires water. While there is new evidence that liquid water could be found on Mars, it doesn’t appear to be a dependable resource. Instead, this new Martian concrete uses sulfur, heated up to extreme temperatures until liquefied. Thankfully, sulfur is something Mars has in spades (as much as 17% of the planet, it’s estimated).

Science was never my forté, so I’ll let the article speak to the remaining details of how it works, but Martian concrete could in fact be even better than what we use now on Earth. As with any great idea, sometimes the core of what makes it work is still valid in new environments – we just need to adapt to find the right element that keeps it relevant. And what better use of "martian concrete" than the construction of a David Bowie statue on Mars? The Starman would approve.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

DDB One Thing: Exploding Hoverboards

by devops@tribal.io (Tribal Dev) @ DDB Canada

The Hottest Tech Toy You Probably Don’t Want Under the Tree this Christmas

Today’s One Thing was written by DDB Public Relations Account Supervisor, PM Rendon

If you’re keen on looking like you’re from the future, or you're simply just plain tired of putting one foot in front of the other, there’s a new must-have tech toy that's taking the phrase “hot-seller” to new heights. Despite its misnomer of a name, the hoverboard, a motorized platform on wheels that allows users to control its direction by shifting their balance forward or backward, was all the rage when it first began garnering mainstream attention earlier this year. It made cameos in music videos. It was a show stopper on social media. All the kids at school had one except you!

But most recently—and most ironically—hoverboards have made new headlines due to their literal heat. Videos of hoverboards spontaneously combusting have started to appear online, prompting the US Consumer Product Safety Commission to jumpstart an investigation into the safety of this holiday’s tech/toy de rigeur. And as more and more fire investigations began citing the hoverboard as a possible culprit (in some cases destroying entire homes), the USCPSC swiftly announced that safety standards would be enacted, not just around the hoverboard’s battery issues, but with respect to facilitating often-hilarious slip and fall injuries. It all means hoverboarders may be required by law to wear helmets, much like cyclists. No word just yet on specific laws for Canadians, but you can bet we’re not far off from stricter rules if they start to appear on more sidewalks.

What seems more likely, though, is the hoverboard will become yet another cautionary tech tale, joining the ranks of Sony's Betamax and Microsoft's Zune (although those guys had completely different issues to deal with). It’s all one big case-in-point that marketers today have nowhere to hide when it comes to product flaws. Bad news travels faster than ever in today’s world. If defects aren’t caught early enough, brands might be forced to go up in a blaze of glory.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

Metro Vancouver Crime Stoppers Offers a #WorldWithoutCrime

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

Today, Metro Vancouver Crime Stoppers unveiled a powerful public service campaign to generate tips and help reduce crime across the Lower Mainland.  To educate and motivate more people to contact Metro Vancouver Crime Stoppers, the campaign takes aim at a new millennial target, who may not be familiar with Crime Stoppers and how their anonymous tips can help the non-profit organization fight crime.

“Crime Stoppers has been a household name for decades, however we want to connect with a younger generation who may not know how our organization works and how they can help,” says Linda Annis, executive director, Metro Vancouver Crime Stoppers.  “We want to hear from people who may know of individuals committing criminal activity — relatives, friends, neighbours or even rival gangs.  Even the smallest tip can make a big difference.”

The province-wide campaign features three 30-second TV spots Assault, Gangs and Kidnapping, radio, print and social creative that addresses serious issues like gang activity and gun violence; however each execution takes an auspicious twist by depicting what life might look like without crime.

“A crime free world has mass appeal, but requires a mass effort from the community,” says Daryl Gardiner, group creative director, DDB Canada Vancouver.  “The new campaign taps into the millennial mindset of getting involved and doing their part to help make a difference.”

Recognizing the opportunity for communications to affect and save lives, DDB Canada, Radke Film Group, Cycle Media, Wave Productions, Adam and Kev Photography, Pattison, Lamar, Newad and local radio and television stations joined forces by either donating or discounted their expertise and media space to realize this campaign.  The province-wide campaign reaches people through more than 500 billboards and transit shelter placements blanketing Metro Vancouver; as well as washroom posters, digital advertising in restaurants and bars, PSA radio and television advertisements on heavy rotation, and social media extensions on Facebook, Twitter, Instagram and YouTube.

About Metro Vancouver Crime Stoppers
Metro Vancouver Crime Stoppers is a non-profit society and registered charity that receives anonymous tip information about criminal activity and provides it to investigators in communities. Tip information is provided to a wide variety of provincial, federal and international investigative agencies. People can leave their anonymous tips in a variety of ways including downloading their information onto an iPad or iPhone app, calling Crime Stoppers at 1-800-222-8477, at www.solvecrime.ca, following the link on Crime Stoppers Facebook page, or texting a message to CRIMES (274637). Crime Stoppers accepts tips in 115 different languages.

» Download the app for iPhone » Download the app for Android

About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

 - 30 -

For more information or interviews, please contact:

Paige Calvert
604.608.4421
paige.calvert@ddbcanada.com

Floral Tips For Budding Fashionistas!

by Tasha @ The Life of a Canadian Angel

Spring is in full swing! The new season brings with it some simply delightful ways of wearing this year’s hottest trend. While you’re doing your best Miranda Priestly impression, florals for spring can be original, innovative and... [Read more]

The post Floral Tips For Budding Fashionistas! appeared first on The Life of a Canadian Angel.

Beat Future Infertility Issues Like a Boss! Protect Your Future Family and Freeze Your Eggs Early

by Guest Post @ The Life of a Canadian Angel

Guest post by Heidi Hayes Despite the relative absence of women in top positions after 30, the tendency for women to begin having children later in life is increasing. But until biology has a chance to catch... [Read more]

The post Beat Future Infertility Issues Like a Boss! Protect Your Future Family and Freeze Your Eggs Early appeared first on The Life of a Canadian Angel.

“I Transformed My Skincare Regime Into A Holistic Beauty Routine, And Then Started My Own Company.”

by Lisa Hannam @ Best Health Magazine Canada

Frustrated with the skincare products that were available, Jean Eng wanted holistic beauty routine. And her research lead to her launch her own company.

The post “I Transformed My Skincare Regime Into A Holistic Beauty Routine, And Then Started My Own Company.” appeared first on Best Health Magazine Canada.

Ontario to impose stiffer penalties on careless driving causing death or bodily injury

by Todd Aalgaard @ Canadian Cycling Magazine

A $50,000 fine, two years' jail time and a five-year license suspension are among the penalties being introduced.

The post Ontario to impose stiffer penalties on careless driving causing death or bodily injury appeared first on Canadian Cycling Magazine.

City councillor hopes to put Halifax on the world mountain biking map with regional strategy

by Todd Aalgaard @ Canadian Cycling Magazine

Regional mountain bike strategies are also found in places like British Columbia and Western Australia.

The post City councillor hopes to put Halifax on the world mountain biking map with regional strategy appeared first on Canadian Cycling Magazine.

Investors Group Instructs Canadians Not to Settle for a Half-Baked Financial Plan

by devops@tribal.io (Tribal Dev) @ DDB Canada

Investors Group’s new campaign shows how building a proper financial plan is a lot like cooking: To do it right, you need all the necessary ingredients or it won’t turn out as you hoped. Leveraging the popularity of online cooking videos like Tasty, each spot shows what happens to a recipe when key ingredients are missing, as a comparison to what can happen with an incomplete financial plan.

Unlike other financial institutions, Investors Group looks at all aspects of an individual’s life that can affect their finances and builds a comprehensive financial plan around it; including tax planning, insurance, estate planning, investments, mortgage and retirement where appropriate. 

Targeting early pre-retirees who have RRSPs, but are under the false impression that they have a proper financial plan, the videos Grandma’s Apple Pie, Chocolate Chip Banana Bread and Nonno’s Famous Lasagna appear on Facebook, LinkedIn and Twitter in both English and French.  Each video drives to investorsgroup.com where users can take a quiz to determine if their financial plan actually has what it needs, and if not, to connect with an Investors Group advisor.


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The 3% Conference To Debut in Canada

by devops@tribal.io (Tribal Dev) @ DDB Canada

After taking the U.S. ad world by storm, The 3% Conference will make its Canadian premiere on Tuesday, August 30, 2016 at the Miami Ad School in Toronto. 

The Conference's guiding message of diversity = creativity = profitability has been widely heralded as forcing the ad industry to question its mostly male, mostly white leadership, especially on the creative side of the business. Through a mixture of microactions, engaging men (Manbassadors), mentorship and professional development, The 3% Conference has helped to up the number of female creative directors from three percent to 11 percent since its inception four years ago(1).

Despite the fact that female consumers influence upwards of 85 percent of consumer spending(2), only three percent of advertising creative directors in the U.S. were women when The 3% Conference first launched. This puzzling fact is often cited as the reason that over 90 percent of female consumers surveyed feel marketers don't understand them(3). In a world where advertising budgets have to work harder than ever, brands know they cannot woo the gatekeepers of $20 trillion(4) of global spending using messaging crafted or green-lighted almost solely by men.

Kat Gordon, founder of The 3% Conference, describes her inspiration for the conference as the ultimate 'Emperor's New Clothes' moment in her life. Gordon, who worked as a senior copywriter at several big agencies, observed how women were often not a part of senior management or included in important pitches. 

Years later, when Gordon managed her own agency one that specializes in marketing to women -- she witnessed the growing power of the female consumer. "It was like connecting two dots. Why is the most powerful consumer segment in the world not being marketed to from a place of understanding?" says Gordon.

To help bring The 3% Conference to Canada, the organizers have reached out to the Canadian marketing communications industry for support. To date, sponsors include DDB Canada, The Miami Ad School, Facebook, SapientNitro and the Institute of Communication Agencies (ICA). 

As the first to sign on as a sponsor of The 3% Conference in Canada, DDB Canada is playing an active role, helping to shape the initiative, and underscoring how important it is to drive change in this area.

Canada's representation of women in creative roles stands at 23.1 percent overall, with just 11.8 percent of all Canadian creative directors being female(5). 

"We always try to be an agency that walks the talk when it comes to gender diversity in the workplace," says Frank Palmer, Chairman and CEO, DDB Canada. "At DDB Canada, we have incredibly talented women at the helm of all four of our offices we believe when the industry works together, we can all achieve a more diverse, gender-balanced workforce."

Another industry-leading organization, the ICA, has signed on to be a partner in this inaugural conference. "The ICA has always been a champion in fostering gender equality and diversity with their agency partners," says Gillian Graham, CEO, ICA. "We hope this first conference will help stimulate dialogue around this important issue." 

Since its inception, The 3% Conference has hosted sold-out events in 13 U.S. cities and in London, England - evolving its mission to help raise the visibility and impact of all women in advertising, even beyond creative roles. Tuesday, August 30th marks its first appearance in Canada at the Burroughes Building, 639 Queen Street West, 6th Floor. Tickets priced at $376 CAD are available for purchase at 3percenttoronto.eventbrite.com.

To date, participating conference speakers, moderators and panelists include:

  • Wendy Clark, CEO, DDB Worldwide, North America 
  • Erin Elofson, Director, Auto & Financial Services, Facebook
  • Alison Garnett, Creative Director, SapientNitro
  • Kat Gordon, Founder, The 3% Conference 
  • Aman Gulati, Founder at Miami Ad School Toronto
  • Heidi Hackemer, Founder, Wolf & Wilhelmine
  • Andrew Kirby, VP of Client Services, SapientNitro
  • Daina Middleton, Principal, Larcen Consulting Group
  • Frank Palmer, Chairman/CEO, DDB Canada
  • Pippa Seichrist, Founder, Miami Ad School 
  • Nancy Vonk + Janet Kestin, Co-Founders/Partners, Swim 
  • Christina Yu, Creative Director, Red Urban 

About The 3% Conference

Started as a passion project to spotlight a huge business opportunity in advertising -- the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace -- the 3% Conference has grown exponentially since its 2012 launch and has hosted events in 14 cities globally. For additional information about the 3% Conference please visit: http://3percentconf.com/.

About 3% Founder, Kat Gordon 

Kat Gordon has been called the "triple threat" of an entrepreneur, ad woman + marketing to women expert and was named one of "30 Most Creative Women in Advertising" by Business Insider in 2016 and one of "Forty Over 40" women disrupting the world in 2014. She is the visionary behind The 3% Conference. 

- 30 -For more information or interviews, please contact:Nancy Vaughn
Phone: 305.902.7172
E-mail: nancy@whitebookagency.com

Martine Levy/Paige Calvert
DDB Public Relations
martine.levy@can.ddbpr.com  / paige.calvert@ddbcanada.com
416.972.7719 / 604.608.4421

1. Based upon a gender breakdown study of award-winning creative directors in Communications Arts. Full explanation of the study can be found at 3percentconf.com/downloads/female-cds-rise
2. Greenfield Online for Arnold's Women's Insight Team
3. Greenfield Online for Arnold's Women's Insight Team
4. Harvard Business Review "The Female Economy" 2009
5. Jean M. Grow and Tao Deng, "Sex Segregation in Advertising Creative Departments Across the Globe," Advertising & Society Review, 2014, Vol 14, Issue 4. 
<>


Ease Pain: How To Relieve Carpal Tunnel The Natural Way

by Anita Costa @ Best Health Magazine Canada

Numbness, tingling, wrist pain and hand weakness is the absolute worst! Soothe your pain and relieve carpal tunnel with these natural home remedies.

The post Ease Pain: How To Relieve Carpal Tunnel The Natural Way appeared first on Best Health Magazine Canada.

GO Transit Etiquette Guide

by devops@tribal.io (Tribal Dev) @ DDB Canada

GO Transit, recently launched a cheeky new social campaign to spark consideration and conversations about etiquette amongst its riders.  The regional public transit service asked 1000 GO riders via an online survey to share which etiquette violations grinds their gears most – and the following was identified:

  • Feet on seats 67%
  • Loud talking 60%
  • Littering 56%
  • Door blocking 52%
  • Priority seat hogging 11%

To address riders’ top courtesy concerns, DDB Canada Toronto’s social campaign borrows the look and feel of airline inflight safety cards, as well as passenger announcements to highlight and exaggerate various social blunders.  The four-week campaign includes a 90-second video running on Facebook and Twitter, static social posts and GIFs and print executions appearing in GO Transit trains, buses and stations. Riders are asked to join the conversation using #EtiquetteFail.

“Everyone wants something to be done about rude behaviour, but nobody wants to be the person to say something,” says Paul Wallace, executive creative director, DDB Canada Toronto.  “Finger wagging does not work.  Instead we chose to call attention to etiquette fails in a light-hearted way.”

 

What's on your mind? Please let us know.

by jnjcanuser @ Johnson & Johnson Inc. Canada

English

Call Us

(8:00 am to 8:00 pm EST, Monday to Friday):
Tel (toll-free):   1 877 223-9807

Email Us

To send us an email, click on the link below:
Send email now >

Write Us

Postal Address:
Canadian Consumer Care Center
Johnson & Johnson Inc.
890 Woodlawn Road West
Guelph, Ontario. N1K 1A5

More Contacts: 

More Contacts

For Emergencies and Medical Advice:
If you have a medical emergency or are in need of specific medical advice, please contact your doctor, healthcare professional, poison control centre, or your local emergency room.

For Trade Customer Orders and Inquiries
Our trade customers can place their product orders or make inquiries at our Customer Logistics Department:

By Phone (toll free):
Tel: 1 800 361-8990
Fax: 1 800 563-2013

Johnson & Johnson Inc. Canada Terms and Conditions of Sale, effective January 1st, 2014 are available upon request.

Media Inquiries:
Email: MediaCanada@its.jnj.com
**Please note that the contact information below is for media inquiries only. We will not respond to any other inquiries.

Non-Media Inquiries:
For all non-media inquiries or questions please call or email our Consumer Care Center (see information on this page).

 

Companies in Canada: 

Johnson & Johnson Operating
Companies in Canada:

Johnson & Johnson Inc.
88 McNabb Street
Markham, ON L3R 5L2
Phone: 905 968-2000
Fax: 905 968-2400
Consumer Care Center : 877 223-9807

McNeil Consumer Healthcare, division of Johnson & Johnson Inc. - Manufacturing Site
890 Woodlawn Road West
Guelph, Ontario. N1K 1A5
Toll Free Phone: 1 800-265-7263
Phone: 519 826-6226

LifeScan Canada Ltd.
Head Office
300-4170 Still Creek Drive
Burnaby, BC V5C 6C6
Phone: 604 293-2266
Fax: 604 293-1619
Customer Care : 1 800-663-5521
Professional Care: 1 888-353-0800
Website: www.onetouch.ca

Janssen Inc.
19 Green Belt Drive
Toronto, ON M3C 1L9
Toll Free Phone: 1 800-387-8781
Phone: 416 449-9444
Fax: 416 449-2658
Website: www.janssen.ca

Johnson & Johnson Medical Products, a division of Johnson & Johnson Inc.
200 Whitehall Dr.
Markham, ON L3R 0T5
Toll Free Phone: 1 800 872-3080
Toll Free Fax: 1 800 591-4935
Website: www.jjmc.ca

Johnson & Johnson Vision Care Canada
200 Whitehall Drive
Markham, ON L3R 0T5
Toll Free Phone (English): 1 800 267-5098
Toll Free Phone (French): 1 800 667-5099
Toll Free Fax: 1 800 267-2259

Email: jjvisioncare@medca.jnj.com
Website: www.acuvue.ca

Corporate Headquarters: 

U.S. Residents / Johnson & Johnson
Corporate Headquarters

This website provides information specific to our products and services in Canada. If you are a U.S. resident or would like to reach the Johnson & Johnson Corporate Headquarters, please use the following contact information:

Johnson & Johnson
Corporate Headquarters
One Johnson & Johnson Plaza
New Brunswick, NJ 08933

Phone: 1 732 524-0400
Website: www.jnj.com
Full contact information: www.jnj.com/contact_us/index.htm

 

DDB One Thing: Designing Self-Driving Cars

by devops@tribal.io (Tribal Dev) @ DDB Canada

Designing for Trust: Self-Driving Cars

Today's One Thing was written by Tribal Toronto Information Architect, Daniel Wiseman 

Self-driving cars are big news, with both traditional automakers and Silicon Valley tech companies said to be developing the technology. In the near-term, manufacturers are unveiling limited self-driving capabilities like assisted parking. However, with these developments, consumers and designers are realizing that trust (or lack thereof) will be a significant barrier to widespread acceptance of these vehicles. Drivers-turned-passengers need to be confident that their self-driving car is capable of handing any situation on the road. According to one designer, this trust comes from clear and continual communication between car and driver. 

As reported by Fast Company, Volkswagen’s Electronics Research Laboratory has been developing a prototype self-driving Audi A7. Team lead Brian Lathrop has formulated a tripartite UX design philosophy for trustable self-driving cars. First, the user always needs to know who’s driving: the car or the person. Second, the user needs to know what the car is going to do before it does it. Third, the user needs to know what the car is seeing. Ultimately, the transition between self-driving mode and driver mode needs to be seamless and fluid. 

Display screens that indicate what the car sees or what it is about to do, multiple warnings before control is passed back to the driver, and multiple buttons required to activate the self-driving mode are some of the ways the team is bringing these design principles to life. Perhaps the most interesting is a concept for a steering wheel that recedes away from the driver when the car is in control and returns forward when the driver is again in control. The saliency of this sort of feedback is unmistakable. The current mode tangibly takes over the experience, in contrast to the icons or textual messaging we might find on a screen.

We might consider how the challenges of developing a self-driving car parallel the challenges of designing other user experiences that are frictionless, understandable, and trusted. Informing users what will happen next, clearly communicating the current state, and providing prominent feedback are important to all interactions between user and technology.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

Strategy’s 2016 Creative Report Card

by devops@tribal.io (Tribal Dev) @ DDB Canada

Strategy’s annual Creative Report Card is now available.  Each year the magazine tallies major international, national and regional creative advertising and marketing effectiveness award shows to compile a scorecard of the brands, agencies and creative talent behind the year’s strongest communications work.

Together DDB Canada and Tribal Worldwide Canada ranked as the #3 creative agency, which marks the 20th consecutive year that the agency has earned a spot in the top three.

“I’m proud of our talent across Canada that continues to produce breakthrough, award-winning work, allowing the agency to uphold its strong ranking,” says Lance Saunders, national president and COO, DDB Canada.  “But more importantly, I want to thank our clients who share our passion for transformational creativity, and commitment to every piece of work we create together.”

The agency’s creative talents also made their mark within the top rankings of this year’s Creative Report Card.  Under the Top Creative Director category, Cosmo Campbell, Dean Lee and Joshua Stein were ranked #13, #14 and #19.

In the Top Copywriter category, Geoff Vreeken was ranked #10 and the Top Art Director category featured Daryl Gardiner at #7.

DDB Canada’s clients were also given top grades with Netflix taking #6, General Mills (Cheerios) at #11 and Johnson & Johnson (Neutrogena, K-Y Canada) ranked #17 in the Top Brand category.

To read the profile piece on DDB Canada/Tribal Worldwide in this year’s Creative Report Card, visit: http://strategyonline.ca/2016/02/19/creative-report-card-ddbs-constellation-of-specialties/

Want To Try Injectible Fillers? Read This Cheat Sheet First

by Alyssa BAll @ Best Health Magazine Canada

Injectable fillers can "refresh" your face. Before you take the plunge with the needle, learn the pros and cons for each type of filler.

The post Want To Try Injectible Fillers? Read This Cheat Sheet First appeared first on Best Health Magazine Canada.

DDB One Thing: How Desired Paths Can Lead To Better Designs

by devops@tribal.io (Tribal Dev) @ DDB Canada

Least Resistance: How Desired Paths Can Lead to Better Design 

Today’s One Thing was written by Tribal Toronto Account Executive, Monica Bialobrzeski

 

Are you a classic shortcut taker when walking or driving? Does the idea of being the first person to pave a route in untouched snow excite you? Well, it turns out urban planners are interested in your "non-traditional" routes to gain insight for better planning solutions for city layouts that are more intuitive.

At first glance, unofficial shortcuts can lead to frustration for landscape designers or even city residents because it looks “unnatural.” Some urban planners, however, are seeing this as an opportunity to study them for mapping out new official paths. Online, we're no strangers to efficient design and the importance of making an intuitive and seamless experience for users. 99% invisible (one of the best podcasts, if you haven’t heard it!) recently released an episode about how paths of least resistance - our 'desired path’ - can lead to better design by interpreting the evidence of current behaviour. 

In Finland, they document where people walk in parks after the first snowfall of the year, then integrate that data into their planning process. More and more experts are calling for approaches that support what users are already doing to implement into their designs. Think about the # and @ signs – despite their current popularity, they were not initially introduced when Twitter launched. Their current functions grew out of how members of the community used them, and were eventually incorporated more officially as organizational devices. Being mindful of examples like this when facing consumer challenges is important - rather than trying to understand users' needs from traditional methods like focus groups, being mindful of peoples’ natural behaviours will show us their real purpose, and how we can reach them, more directly.

 

The DDB One Thing is a result of weekly Friday afternoon meetings held in the DDB Canada offices, where our teams discuss new online trends, tools and technologies.

Follow @TribalToronto on Twitter

Vaginitis: Are You Suffering From This Common Condition?

by Alyssa BAll @ Best Health Magazine Canada

Do all of your symptoms point to vaginitis? If so, here's how you can cope with this condition to get your vagina back on track.

The post Vaginitis: Are You Suffering From This Common Condition? appeared first on Best Health Magazine Canada.

Dutch treat: Dumoulin claims elite men’s time trial world championship

by Rob Sturney @ Canadian Cycling Magazine

Chrono domination from the Netherlands in Bergen, Norway

The post Dutch treat: Dumoulin claims elite men’s time trial world championship appeared first on Canadian Cycling Magazine.

3 Ways To Bring Your Sexy Back (Yeah!)

by Tasha @ The Life of a Canadian Angel

There’s always a certain something that makes us feel awesome about ourselves. Whether it be a compliment that somebody says to you to putting something on that makes you look and feel sexy. Sexy is a word that... [Read more]

The post 3 Ways To Bring Your Sexy Back (Yeah!) appeared first on The Life of a Canadian Angel.

Fascinating Facts Invite Montréalers to Discover The Ecomuseum Zoo

by paige.calvert@ddbcanada.com (Paige Calvert) @ DDB Canada

The Ecomuseum Zoo, the only outdoor zoo on the island of Montréal, has launched an unexpected awareness campaign to increase foot traffic to the 11-hectare park that is home to over 100 different animal species native to Quebec. The non-profit organization creates a loving home to animals that are either orphaned, injured or born under professional care, whom are not able to return to the wild.

Targeting millennial Moms looking for unique family experiences this summer, the campaign by DDB Canada Montréal includes attention-grabbing illustrations paired with fun animal facts that invite families to discover the Ecomuseum Zoo and its inhabitants.  The French and English campaign lives on social, in Montréal Metro trains; and also includes, surprise-and-delight activations that transformed city alleys with campaign creative.  Brand ambassadors handed out free zoo passes to families.  The campaign kicked-off on May 30, 2017 and continues to the end of the summer.

"The Ecomuseum Zoo is an amazing place to meet and learn about Quebec’s local animals; which many Montréalers don’t even know exists,” says Jean-François Mallette, EVP managing director, DDB Canada Montréal.  “Our client partners are passionate advocates for the welfare of animals and through our collaborative process, we learned many interesting animal facts that we used in the campaign to invite people to the zoo.”

In addition to developing the campaign creative, DDB Canada Montréal is responsible for the media strategy of Ecomuseum Zoo’s summer campaign.  The agency was awarded the project after a competitive pitch process earlier this spring.

About Ecomuseum Zoo
The one and only exterior zoo on the island of Montreal, the Ecomuseum Zoo has been offering its visitors a unique and natural experience for over 28 years. Open to the public for the first time in 1988, it is operated by the Saint-Lawrence Valley Natural History Society, a not-for-profit organization with a mission centered on education, animal well-being and conservation of species and their habitats. The Ecomuseum Zoo offers to the public the possibility to share intimate glimpses into the lives of many impressive animals native to Québec. The Ecomuseum Zoo is open 364 days per year, allowing visitors to enjoy the beauty of its 11 hectare site. The Ecomuseum zoo is accredited by Canada’s Accredited zoos and aquariums (CAZA-AZAC). For more information, visit www.zooecomuseum.ca

About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015.  Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.

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For more information or interviews, please contact:

Paige Calvert
604.608.4421
paige.calvert@ddbcanada.com

Clean Air Instantly: How To Get Reduce Indoor Air Pollution

by Alyssa BAll @ Best Health Magazine Canada

Allergens on the brain? Give these air systems a go if you're looking to reduce indoor air pollution in your home, office, dorm, etc.

The post Clean Air Instantly: How To Get Reduce Indoor Air Pollution appeared first on Best Health Magazine Canada.

Makeup Shopping Guide for Canadians

Makeup Shopping Guide for Canadians


nerdylibrariangirl

(Last updated: August 2015) Wondering where to buy a certain makeup brand in Canada? I created this guide to help fellow Canadian makeup lovers find beauty brands in stores or online through sites …

Neutrogena Deep Clean Gentle Face Scrub, 4.2 Fl. Oz.
$4.89
Neutrogena Healthy Skin Anti-Wrinkle Cream Night With Retinol, 1.4 Oz.
$11.72
Neutrogena Oil-Free Acne Face Wash With Salicylic Acid, 9.1 Oz. (Pack of 3)
$24.02
Neutrogena Makeup Remover Cleansing Towelettes & Wipes, Refill Pack, 25 Count (pack of 6)
$37.14
Neutrogena Rainbath Refreshing Shower and Bath Gel- 40 oz (Mega Size)
$23.26
Neutrogena Rapid Wrinkle Repair Night Moisturize With Retinol, 1 Fl. Oz.
$19.99
Neutrogena Hydro Boost Water Gel, 1.7 Fl. Oz
$18.98
Neutrogena Microdermabrasion System Exfoliating Puff Refills, 24 Count
$12.99
Liquid Neutrogena Facial Cleansing Formula, 8 Fl. Oz
$6.69
Neutrogena Hydro Boost Gel-Cream, Extra-Dry Skin, 1.7 Oz
$18.98
Neutrogena Alcohol And Oil-Free Toner, 8.5 Oz.
$5.99
Neutrogena Rapid Wrinkle Repair Moisturizer With Spf 30, 1 Fl. Oz.
$19.99
Neutrogena Ageless Intensives Anti-Wrinkle Deep Wrinkle Daily Moisturizer With Retinol, Broad Spectrum Spf 20 Sunscreen, 1.4 Oz.
$21.99
Neutrogena Anti-Residue Shampoo, 6 Fl. Oz.
$4.89
Neutrogena Body Oil, Light Sesame Formula, Sesame Scented Oil, 16 Fl. Oz.
$22.55
Neutrogena Oil-Free Moisture Sensitive Skin, 4 Fl. Oz.
$9.74
Neutrogena Rapid Clear Maximum Strength Treatment Pads, 60 Count
$10.69
Neutrogena Rapid Wrinkle Repair Regenerating Cream, 1.7 Oz
$26.92
Neutrogena Rapid Clear Stubborn Acne Cleanser, 5 Oz
$8.78
Neutrogena Oil-Free Acne Face Wash Daily Scrub With Salicylic Acid, 4.2 Fl. Oz.
$5.22
Neutrogena Transparent Facial Bar Bonus Pack, Original Formula - 6 ea, 3.5 oz each, total 21 oz
$15.90
Neutrogena Light Therapy Acne Treatment Mask
$37.68
Neutrogena Deep Clean Cream Cleanser, 7 Fl. Oz
$5.19
Neutrogena Healthy Skin Anti-Wrinkle System With Retinol, 1 Kit
$20.61
Neutrogena Rainbath Refreshing Shower And Bath Gel, Body Wash, Original, 16 Fl. Oz.
$13.99
Neutrogena Triple Age Repair Moisturizer, Night, 1.7 Oz
$17.90
Neutrogena Ultra Gentle Hydrating Cleanser For Sensitive Skin, 12 Fl. Oz.
$8.19
Neutrogena Pore Refining Daily Cleanser, 6.7 Fl. Oz.
$7.99
Neutrogena Ultra Sheer Dry-Touch Sunscreen, Broad Spectrum Spf 100, 3 Fl. Oz.
$10.99
Neutrogena Body Clear Body Wash, Salicylic Acid Acne Treatment, Pink Grapefruit, 8.5 Fl. Oz. (Pack of 3)
$25.00
Neutrogena Pore Refining Toner, Pore Cleanser, 8.5 Fl. Oz.
$10.51
Neutrogena Rapid Wrinkle Repair Eye Cream With Retinol, 0 .5 Fl. Oz.
$19.99
Neutrogena Age Shield Face Oil-Free Lotion Sunscreen Broad Spectrum Spf 110, 3 Fl. Oz.
$12.99
Neutrogena Rapid Tone Repair Dark Spot Corrector, 1 Oz
$19.28
Neutrogena Complete Acne Therapy System
$23.99
Neutrogena Skinclearing Blemish Concealer, Light 10, .05 Oz.
$6.94
Neutrogena Rapid Clear 2-In-1 Fight & Fade Acne Toner, 8 Fl. Oz.
$10.69
Neutrogena Light Therapy Acne Mask Activator, 30 Count
$16.05
Neutrogena Visibly Even Daily Moisturizer With Broad Spectrum Spf 30 Sunscreen, 1.7 Fl. Oz.
$18.53
Neutrogena Rapid Tone Repair Night Moisturizer With Retinol, 1 Fl. Oz.
$19.99
Neutrogena Mineral Sheers Loose Powder Foundation 20, Natural Ivory 20, .19 Oz.
$11.00
Neutrogena Healthy Skin Anti-Wrinkle Anti-Blemish Cleanser, 5.1 Ounce (Pack of 3)
$25.17
Neutrogena Triple Moisture Daily Deep Conditioner For Dry Hair Moisturizing, 8.5 Fl. Oz. (Pack of 3)
$19.77
Neutrogena Healthy Skin Liquid Makeup Foundation, Broad Spectrum Spf 20, 30 Buff, 1 Oz.
$12.77
Neutrogena Naturals Multi-Vitamin Nourishing Face Moisturizer, 3 Fl. Oz.
$12.99
Neutrogena T/Gel Therapeutic Shampoo Original Formula, Dandruff Treatment, 4.4 Fl. Oz.
$7.59
Neutrogena Skinclearing Makeup, 10 Classic Ivory, 1 Fl. Oz.
$13.99
Neutrogena Norwegian Formula Intensive Moisture Wrap Body Treatment Ff, 10.5 Oz
$10.37
Neutrogena Hydro Boost Eye Gel-Cream, 0.5 Fl. Oz
$18.98
Neutrogena Healthy Skin Boosters Facial Cleanser, 9 Fl. Oz
$7.97
Neutrogena Moisturesmooth Color Stick, 60 Soft Raspberry, .011 Oz.
$8.10
Neutrogena Revitalizing Lip Balm Spf 20, Petal Glow 40, .15 Oz.
$8.99
Neutrogena Body Sheer-Oil Lotion For Dry Skin , Light Sesame Formula, 32 Fl. Oz
$16.93
Neutrogena Men Triple Protect Face Lotion with Sunscreen SPF 20 1.70 oz (Pack of 4)
Neutrogena Rainbath Multi-Pack of 3, 1 Original Formula, 1 Pomegranate and 1 Ocean Mist, 16 fl oz bottles
$29.99
Neutrogena Light Facial Night Cream, 2.25 Oz.
$10.34
Neutrogena Oil-Free Acne Wash Redness Soothing Facial Cleanser With Salicylic Acid, 6 Fl. Oz.
$10.69
Neutrogena Skinclearing Mineral Powder, Natural Beige 60, .38 Oz., (Pack of 2)
$16.94
Neutrogena Oil-Free Acne Face Wash With Salicylic Acid, Pink Grapefruit, 6 Fl. Oz. (Pack of 3)
$25.00
Neutrogena Hydro Boost Hydrating Serum, 1 Fl. Oz
$19.46
Neutrogena Norwegian Formula Hand Cream Fragrance Free, 2 Oz (Pack of 6)
$23.82
Neutrogena Visibly Even Bb Cream Daily Moisturizer SPF 30, Light-Medium, 1.7 Fl. Oz
$14.94
Neutrogena Naturals Purifying Pore Scrub, 4 Fl. Oz. (Pack of 3)
$18.81
Neutrogena Healthy Skin Anti-Aging Perfector Spf 20, Retinol Treatment, 30 Light To Neutral, 1 Fl. Oz.
$12.07
Neutrogena Wet Skin Kids Stick Sunscreen Broad Spectrum Spf 70, 0.47 Oz.
$9.00
Neutrogena Men Triple Protect Face Lotion With Sunscreen, Broad Spectrum Spf 20, 1.7 Fl. Oz (Pack of 2)
$11.38
Neutrogena Hydro Boost Hydrating Gel Cleanser, 6 Ounce
$7.80
Neutrogena Healthy Skin Compact Makeup Foundation, Broad Spectrum Spf 55, Buff 30, .35 Oz.
$8.99
Neutrogena Rapid Wrinkle Repair Serum With Retinol, 1 Fl. Oz.
$19.99
Neutrogena Rapid Dark Circle Repair Eye Cream, .13 Fl. Oz
$21.00
Neutrogena Hydrating Makeup Remover Cleansing Facial Towelettes, 25 Count (pack of 3)
$20.97
Neutrogena Hydro Boost Hydrating Tint, 1.0 Fl. Oz. 40 / Nude
$15.02
Neutrogena Cooldry Sport Sunscreen Lotion Broad Spectrum SPF 70, 5 Oz
$11.85
Neutrogena Deep Clean Invigorating Foaming Face Scrub, 4.2 Fl. Oz.
$10.08
Neutrogena Healthy Skin Anti-Aging Perfector Spf 20, Retinol Treatment, 40 Neutral To Tan, 1 Fl. Oz.
$12.68
Neutrogena Cleansing Wipes, Oil-free, Acne-prone Skin, Pink Grapefruit, 25 Ct (Pack 2)
$22.90
Neutrogena T/Sal Shampoo, Scalp Build-up Control, 4.5 fl oz
$7.99
Neutrogena Naturals Purifying Facial Cleanser With Salicylic Acid, 6 Fl. Oz.
$6.39
Neutrogena Oil-Free Moisture, Combination Skin, 4 Ounce
Neutrogena Rapid Clear Acne Eliminating Spot Gel With Salicylic Acid, 0.5 Fl. Oz. (Pack of 3)
$23.97
Neutrogena Visibly Even Foaming Cleanser, 5.1 Ounce
$10.29
Neutrogena Healthy Skin Blends, 10 Clean, Face Makeup, .3 Oz.
$11.03
Neutrogena T/Gel Daily Control 2-In-1 Dandruff Shampoo Plus Conditioner, 8.5 Fl. Oz.
$10.85
Neutrogena Naturals Fresh Cleansing And Makeup Remover, 6 Ounce (Pack of 2)
$13.83
Neutrogena Healthy Skin Firming Cream SPF 15, 2.5 Fl. Oz
$12.35
Neutrogena Oil-Free Acne Stress Control Power-Clear Scrub, 4.2 Fl. Oz.
$7.04
Neutrogena Healthy Skin Eye Cream, 0.5 Oz
$12.99
Neutrogena Skinclearing Mineral Powder, Natural Ivory 20, .38 Oz.
$9.88
Neutrogena Ultra Sheer Face & Body Stick Sunscreen Broad Spectrum Spf 70, 1.5 Oz.
$10.17
Neutrogena Oil-Free Moisture, Sensitive Skin, 4 Ounce (Pack of 2)
$23.98
Neutrogena Hydro Boost Water Gel SPF 15, 1.7 Oz
$18.98
Neutrogena Sheer Oil-Lotion, Skin-Silkening Moisturizer 8.50 oz
$8.99
Neutrogena Oil-Free Acne Stress Control Power-Cream Wash, 6 Fl. Oz.(Pack of 3)
$22.01
Neutrogena Fragrance Free Liquid Neutrogena, Facial Cleansing Formula, 8-Ounce Pump Bottles (Pack of 4)
$22.39
Neutrogena Body Clear Body Wash for Clean, Clear Skin, 8.5 Ounce (Pack of 2)
$14.15
Neutrogena Body Clear Body Wash, Pink Grapefruit, 8.5 Ounce
$8.33
Neutrogena Oil-Free Acne Face Wash Cream Cleanser, 6.7 Fl. Oz. (Pack of 6)
$32.82
Neutrogena Therapeutic Shampoo 4.5 oz, 2 Pack
$15.75
Neutrogena Beach Defense Body Spray Sunscreen Broad Spectrum SPF 70, 6.5 Oz
$10.17
Neutrogena Clear Face Liquid Lotion Sunscreen For Acne-Prone Skin, Broad Spectrum Spf 55, 3 Fl. Oz.
$10.99
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