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True Blood Actor Nelsan Ellis Dead At 39

by The Hip-Hop Socialite @ DrJays.com Live | Fashion. Music. Lifestyle

Hollywood is mourning the lost of one of their own. Nelsan Ellis, who amassed a vast following through his stellar performance playing Lafayette Reynolds on HBO’s True Blood, has died due to complications from heart failure. ...

YouTube tries to lure brands with ad-supported original series

by Sahil Patel @ Digiday

YouTube is pitching sponsorship and custom integration ad packages to nab advertisers such as Johnson & Johnson for its ad-supported original series.

The post YouTube tries to lure brands with ad-supported original series appeared first on Digiday.

New academic year, new students – a new audience for brands

by Cream Editorial @ Cream Blog - commentary on the art and science of media

Great results in the A Levels recently – which means lots of new students, which for you, as brand marketers, means the chance to connect with a new generation of consumers with money to spend. But for me, and the...

A Delightful Day With Dove

by BeautyFrosting @ BeautyFrosting

BeautyFrosting

I have been a big fan of Dove for as long as I can remember. Not only do they make products that both work – and work within everyone’s budget – but they also are big supporters of women looking … Continue reading

BeautyFrosting

Influencer marketing is growing up with tighter contracts

by Yuyu Chen @ Digiday

Multiple influencer agencies have updated their brand contracts to add clarity to social stars' rights and advertisers' campaign requirements.

The post Influencer marketing is growing up with tighter contracts appeared first on Digiday.

You shouldn't put lipstick on a pig; you can put it on a magazine cover - Innovation

You shouldn't put lipstick on a pig; you can put it on a magazine cover - Innovation


Innovation

Let’s take a break from innovation fever and revel in some good old-fashioned print creativity, shall we?

The Sunday Times takes its fashion videos from behind the pay wall

by Lucinda Southern @ Digiday

"This is to see commercially what we can drive, what new exciting projects we can do and which audiences we can find. It’s the reverse of almost everything else at News UK.”

The post The Sunday Times takes its fashion videos from behind the pay wall appeared first on Digiday.

Patrón Tequila unveils immersive AR-enabled app

by @ Mobile Marketer - Latest News

Spirits aficionados can now learn about the brand's history and distilling process via an iPhone.

8 Steps to a Successful First 90 Days as a B2B CMO

by Bob Domenz @ Brandingmag

The role of Chief Marketing Officer, or any senior marketing position, is always a challenging one – and never more so than in the first 90 days. Whether you are a CMO or, as I have been, one of their trusted advisors, you know that preparing for and working through this initial stage is critical. […]

Neutrogena to Men: Don't Use the Same Soap on Your Face and Sex Bits

Neutrogena to Men: Don't Use the Same Soap on Your Face and Sex Bits


Jezebel

Neutrogena Canada has released a new ad campaign that encourages men to use Neutrogena Men® Invigorating Face Wash because washing your face with the same soap you use to wash your "junk" will lead to "junkface."

Crazy In Love! Beyoncé and JAY-Z Share PDA-Filled Date Aboard Yacht

Crazy In Love! Beyoncé and JAY-Z Share PDA-Filled Date Aboard Yacht

by Alexia Fernandez @ PEOPLE.com

No one is crying over split lemonade as Beyoncé and JAY-Z are more in love than ever.

The superstar couple shared some PDA aboard a yacht and shared their loved-up snaps on Beyonce’s website on Thursday.

The two looked relaxed as they shared a kiss, with the “Empire State of Mind” rapper holding a cigar in one hand with his other arm wrapped around his wife’s shoulders.

The “Formation” singer, 36, wore a black and white pinstriped top with ruffles along the v-neck, as well as jean shorts and cat-eye black and white sunglasses.

She posed in another photo, reclining in her seat while looking at the camera and accentuating her cleavage-baring top.

The singer has been sharing more of her life with fans since welcoming her twins, Rumi and Sir, in June. She and JAY-Z, 47, also share big sister, 5-year-old Blue Ivy.

On Monday night, Queen Bey flaunted her post-pregnancy curves in a series of Instagram photos, posing in skin-tight hot-pink Balenciaga pants and a floral pussy-bow top from the same brand.

The couple recently stepped out for Rihanna’s Diamond Ball in mid-September — their first official return to the spotlight since the birth of their twins.

Beyoncé wore a draped dark teal gown with plunging neckline and thigh-high slit that looked way more expensive than it is. The House of CB maxi dress clocks in at just $165, and is still available to buy now (just in time for fall wedding season!).

Beyoncé and Blue, along with mother Tina Knowles Lawson, were recently spotted in Houston, serving meals to 400 Hurricane Harvey survivors.


UFC vs Boxing: The combat of social media

by Javier Buron @ Audiense

It was 4:30 am (BST) on what was supposed to be my official day of lazing around (my Sunday) but instead I was awake and ready to watch the biggest...

The post UFC vs Boxing: The combat of social media appeared first on Audiense.

3 Ways to Use Recipes in Your Marketing

by Roseanne Luth @ Brandingmag

As any marketer for food brands knows, grocery e-commerce is taking off. It was big news when Amazon recently acquired Whole Foods, a move to compete with Walmart. It marks an important shift in the grocery sector, where grocery retailers can no longer rely on either brick-and-mortar stores or e-commerce, but need both. Grocery shopping […]

Indoor Water Park Commercial & Print Campaign

by Jessica @ Paid Modeling Jobs

A commercial and print ad casting call is looking for real families. An indoor water park is looking for kids, parents and/or grandparents to be in the shoot. The model and actor casting call ...

The post Indoor Water Park Commercial & Print Campaign appeared first on Paid Modeling Jobs.

Chevrolet Commercial TV Campaign Ad

by Jessica @ Paid Modeling Jobs

Do you want to be in a national ad? There is a fun new opportunity for models, actors and everyday people. A Chevrolet TV commercial is searching for Canadian locals.  Men, women and families ...

The post Chevrolet Commercial TV Campaign Ad appeared first on Paid Modeling Jobs.

Nordstrom Rack Store Discounts

by TINA @ Truth In Advertising

November 2015: The plaintiffs filed a Second Amended Complaint to add allegations establishing that Nordstrom intended to deceive customers, that the named plaintiff was deceived by the store, and that his reliance on the representations was reasonable. October 2015: A federal judge refused to dismiss the amended complaint finding, among other things, that the false

The post Nordstrom Rack Store Discounts appeared first on Truth In Advertising.

How Neutrogena Built a Monster Hit

How Neutrogena Built a Monster Hit


WWD

New LED mask helps deliver innovation to the mass-market acne category.

10+ Wendy’s Slogans Today, and Over the Years

by Advergize Staff @ Advergize

Wendy’s slogan was last changed to “Deliciously Different” in 2016 according to Adage. Wendy’s story is one of the most inspiring ones in entrepreneurship anyone has ever heard. Dave Thomas, in 1969, opened a restaurant back in 1969 after he could not find a good place for hamburgers in Columbus. He decided to name is

As an Agency Focused on Experiential, We Can Learn a Lot from the National Association of Broadcasters Show

As an Agency Focused on Experiential, We Can Learn a Lot from the National Association of Broadcasters Show

by @ Cramer

Of the flagship industry events that we as an agency make an effort to attend each year, NAB is always one of them. <p>The <a href="http://www.nabshow.com/" target="_blank">NAB</a> (National Association of Broadcasters) Show is different from <a href="http://www.ces.tech/" target="_blank">CES</a>, <a href="https://www.c2montreal.com/" target="_blank">C2</a>, <a href="http://emsummit.eventmarketer.com/" target="_blank">EMS</a>, <a href="https://www.infocomm.org/" target="_blank">InfoComm</a> and the rest, because it really is geared towards broadcasters. So why would a brand experience agency want to know what's going on in the world of broadcast media (news, sports, Hollywood)? Well with the revolutionary onset of <a href="http://cramer.com/story/live-social-video/" target="_blank">live social video</a> as an experiential marketing channel, the lines between broadcast, B2B events and activations, and consumer video programming, are becoming more blurred. </p> <p>Where broadcasters push the limits in the realms of on set LED installations and camera technology, we know from experience that event marketing and the wide world of experiential brand messaging will follow. In addition, speaking to the video production arm of Cramer that is <a href="http://cramer.com/motionstudios/" target="_blank">Motion Studios</a>, we are always looking to stay on the forefront of new trends, new gear, and new ways of monitoring, capturing, delivering video. The following were our four big takeaways. </p> <h3>1. The Way Professionals Create Virtual Reality and 360 Degree Content is Changing</h3> <p>Just as VR and 360 degree video hit new strides—from both creation and adoption standpoints—in the last two years, we are now undergoing a dramatic shift in camera technology enabling the exponential progression of these video types. We're talking about 8K, 360-degree video, with ambisonic spatial sound. Rather than needing to stitch together a makeshift camera rig (like we have in the past using 6 or 8 GoPros) to capture 360-degree VR content, cameras are being made to stitch seamlessly on board. </p> <p>Yes, most people know about the Samsung Gear VR or the <a href="http://exploreinspired.com/mount-kilimanjaro-theta-360/" target="_blank">Ricoh Theta S</a>, but those were the entry level consumer grade cameras doing this. Looking to models like the Insta360 Pro, Sonicam Apollo, Orah 4i, professional grade standards are jumping to new heights. The Orah 4i is actually made for live streaming 4K, 360-degree video, and that's mind blowing. That also brings us to the next big takeaway. </p> <h3>2. The H.265 HEVC Codec is Making 360-Degree Video Streaming Possible</h3> <p>H.265 HEVC (<a href="https://www.cnet.com/news/what-is-hevc-high-efficiency-video-coding-h-265-and-4k-compression-explained/" target="_blank">high-efficiency video encoding</a>) is the new kid to hit the codec block. Compare a .h264 codec, at 2 megabytes per second, to a .h265 stream at the same rate, and it will look just as good if not better, yet need nearly 50% less bandwidth to push that same amount of data. A 50% reduction in bitrate required for a professional grade live stream is huge! </p> <p>With this advancement in streaming rates, video over IP solutions could replace using satellites for broadcast and professional media, as well as for delivering content to the web. Instead of needing a satellite truck in the field to run a professional grade webcast, you could have just a couple of 4G or 5G network cards and be able to send full HD or 4k footage back to the switchboard, the studio, or the web. Amidst the advancement in camera technology and streaming solutions, the whole workflow for dealing with 360-degree and VR content is changing as well. We see <a href="http://www.immersiatv.eu/" target="_blank">ImmersiaTV</a> as one of the leaders in this space as they work to create more immersive TV experiences and multi-cam omnidirectional broadcasts. </p> <h3>3. Production Switchers Prioritizing Delivering Content to Web and Mobile</h3> <ol> </ol> <p>Broadcast media is not just about high-end TV anymore. The industry is now building for the web audience and that can't be seen more prominently than in how switchboard technology is being redeveloped. And these new, small, all-in-one production switchers ranging from $1500 to $3k, are starting to do everything, if not more, than much pricier alternatives. </p> <p>New production switchers like Black Magic's <a href="https://www.blackmagicdesign.com/products/atemtelevisionstudiohd" target="_blank">ATEM Television Studio Pro HD</a> allow you to not only cut video between cameras, but basically you can use just one piece of gear to produce your entire show. From shading video to controlling robotic cams, recording straight to an SD in the switch board, mixing audio, and direct live streaming, all from one device. </p> <p>As broadcast industry powerhouses the likes of Black Magic start catering to content creators of the digital age, we see the whole way broadcast is built shift with it. Production gear becomes more powerful, more multi-faceted and capable, and less expensive, all so we can start producing studio quality shows for the web. </p> <h3>4. More LED at NAB Than Ever Before</h3> <p>In the past, the industry standard for space between pixels on an LED wall has been around 3.2mm. At NAB, we saw LED walls that <a href="http://www.leyard.com/en/news/2016/9/14/leyard-breaks-the-1-millimeter-pixel-pitch-barrier-with-the-09mm-leyard-twa-series-led-video-wall-display/" target="_blank">broke the 1mm pixel pitch barrier</a>, coming in at just 0.9mm. It's hard to comprehend how much better that is without actually seeing it, but it a much, much better viewing experiencing. </p> <p>LED has just exploded recently, and apart from advancements in pixel construction, we're seeing such remarkable innovations like <a href="http://ledvideocurtain.blogspot.com/" target="_blank">bendable LED walls</a>. Yes, actual rubber panels. LED is getting better, more accessible, cheaper, and is now more than an accent on a set or a stage. They are becoming the set and the stage. </p> <p>As cost goes down and quality improves, we'll see more and more LED in the event space. In the past, one major limitation in the world of events, was that LED walls just wouldn't look great on camera. As the technology improves, such as space between pixels decreasing, image quality becomes much sharper and more viable for having on camera. </p> <p>Another limitation for widespread utilization in the event space was the time it would take to set up the panels. Connecting them, closing the seams, locking them up, to build a big wall was time consuming and labor intensive, which made these very expensive to use as part of a show. There are now a couple of LED manufacturers that are solving this problem. For example, <a href="http://www.usabsen.com/ldi2016-m-launch/" target="_blank">Absen is making LED panels on a track system</a> that utilize magnetic positioning plates to lock in place, while the data and electricity moves through the panels from the track as opposed to hard wiring across panels. And that, is a game changer. </p> <h3>What's next?</h3> <p>As always, The NAB Show was filled with interesting ideas, passionate industry professionals, and amazing technologies. Future facing conversations echoed across the convention floor, like the two-way street that is <a href="https://www.forbes.com/sites/howardhomonoff/2017/05/01/five-advanced-takeaways-from-nab-2017-convention/#df5449731311" target="_blank">TV and digital convergence</a>, to how <a href="http://atsc.org/" target="_blank">ATSC 3.0</a> will transform how targeted TV advertising is delivered to valued audiences. Cramer will continue to look to our complimentary industry sectors to bring the best from the worlds of broadcast media, brand experiences, marketing and technology together in a never ending quest to perfect the craft that is experiential. </p>

Spotify tests self-service ad platform for streamed audio spots

by @ Mobile Marketer - Latest News

Marketers can create a radio spot on the music streaming service for as little as $250.

Talking AR, VR, Live Video, and Healthcare Communications with Robin Farmanfarmaian

Talking AR, VR, Live Video, and Healthcare Communications with Robin Farmanfarmaian

by @ Cramer

Medical futurist, healthcare thought leader, and author of The Patient as CEO, Robin Farmanfarmaian talks implications of AR, VR, and live video on patient communications. <p>In highly regulated industries, such as healthcare, there exists a communications struggle. Consumers, in this case, patients, are demanding authenticity, honesty, and transparency more than ever in marketing and messages received from their care providers. However, it is a thin line for brands to tread with so many privacy concerns at stake. </p> <p>Medical futurist, author of the best-selling book <a href="http://amzn.to/2lxpo3R" target="_blank">The Patient as CEO</a>, and professional speaker Robin Farmanfarmaian, argues that the way healthcare brands are seeming to sidestep these concerns, and keep up with the communication revolution, is by putting the patient behind the messaging wheel — meaning using patient influencers to tell aspirational stories — and bringing these stories to life using new immersive technologies such as augmented reality and live social streaming. </p><figure data-type="image"><a href="/webhook-uploads/1492614312113/Robin-Farmanfarmaian.png"><img data-resize-src="http://lh3.googleusercontent.com/d6V62T4JlYcBNRGxsxJi5mYgCl70FbhP4ECPPVN9BRhoBU42Bwd0HyqxqY6xCIdV_XThQMU0NWEkbW9BUjomLkWlybcIRg" src="http://lh3.googleusercontent.com/d6V62T4JlYcBNRGxsxJi5mYgCl70FbhP4ECPPVN9BRhoBU42Bwd0HyqxqY6xCIdV_XThQMU0NWEkbW9BUjomLkWlybcIRg=s1200"></a></figure> <p>“We’re not looking for brands to tell us what to expect of a treatment," says Robin, "Instead we’re putting our trust in somebody who, let’s say was a Kaiser Permanente patient, and has gone through the same treatment you are about to. Now they have a fun and inspiring life, and they have tips for how to handle and get past what’s ahead. But they’re telling you how Kaiser thought through the little things to make it easier for them along the way. That’s effective healthcare marketing today. The trust is in our perception of our peers’ experiences.” </p> <p>Robin understands first-hand the power of the visual medium to build an aspirational brand. Having been misdiagnosed with an autoimmune disease at a young age, Robin wrongly suffered forty-three hospitalizations and six major surgeries, and to this day continues to battle with Crohn's disease. And yet, through the power of visual storytelling Robin has been able to move beyond being a victim, and has cultivated her brand image as an unstoppable force of positive energy. </p> <p>“When I'm able to share my story visually, I’m not someone complaining about a disease, listing symptoms and struggles for sympathy. I’m not evoking negative emotions. Instead, I share a story of aspirations and inspirations, roadmaps to progress, and give people the hope and the power to do what I have done and continue to do. Seeing and hearing my energy and confidence despite the disease, makes all the difference in the perception of possibility.” </p> <p>It’s these types of stories that consumers in the social media driven economy crave. Highly personal, and highly real. And when brands can capture, then communicate these stories to their audiences by way of engaging and immersive technologies, that’s when people take notice. </p> <p>“Why would you follow a brand?" asks Robin. "Or a healthcare company specifically? You wouldn’t. Unless they make it all about interesting people and their lives. People want to follow people." </p> <p>The key is to empower people to go live through the brand hub to share their transformational experiences, and that's an effective influencer marketing model for healthcare brands. Smart companies are using patients as influencers in their communications. </p> <p>Beyond that, smart companies are also making the most of AR, VR, and live video. Robin has an interesting take on the intersections of these technologies. </p> <p>“In regards to the healthcare field, and medicine specifically, virtual reality is going to be bigger, because it’s so immersive and it has the potential to alter/remap the brain. The whole world is going to be AR. That’s going to be, and already is (<a href="http://cramer.com/story/how-pokemon-took-over-the-world-again/" target="_blank">Pokémon Go</a>, <a href="http://cramer.com/story/snapchat-spectacles/" target="_blank">Snap’s Spectacles</a>) very consumer. But VR is going to be the transformational technology in healthcare. And live video, for now, is an exciting stepping stone.” </p> <p>We can look at the visual storytelling revolution thus far as a 4-step process. The first step is the real, unaltered world. Life and business live as it always has been. But then, step two, social media came along and provided the ability to craft a new reality in real-time. </p> <p>Whatever you wanted to show of your life, your brand, that’s what people would believe and buy into. You could alter you who were and how you were perceived through well-crafted stories and brand imaging on social platforms. </p> <p>Then, step three, <a href="http://cramer.com/story/live-social-video/" target="_blank">live social video</a> hits the scene and starts breaking down those walls. LIVE, whether on Facebook, Instagram, Periscope, or YouTube, is a throw back to step one, bringing us back to what’s really going on behind the scenes of the well-crafted world we were previously shown. It’s refreshing, engaging, and exciting. </p> <p>Let’s think about the next step now. Step four is when AR/VR capabilities combine with that of live video. You can go live, but use AR to overlay a message and create a world you want your audience to see. Or go a step further and create a live, fully immersive virtual experience, as is proving possible using <a href="http://cramer.com/story/is-facebook-spaces-the-beginning-of-an-event-industry-revolution/" target="_blank">Facebook Spaces</a>. Mixing AR/VR on top of Live is where we’re betting brand messaging, and healthcare communications specifically, is going next. </p> <p>As exciting as the potential for these technological advancements may be, brands must not forget the core reason consumers, or patients, will tune in for. Robin reminds us, </p> <p>"The best way to use live video, AR/VR, or any social engagement campaign in general, is to give people something to hope for, aspire to, or be a part of. Inspire people to believe in themselves by believing in you.” - Robin Farmanfarmaian </p> <p>Catch Robin on <a href="http://cramer.com/podcast/episode-4/">episode 4 of the Catalyst podcast</a>, and be sure to grab a copy of her book, <a href="http://amzn.to/2lxpo3R" target="_blank">The Patient as CEO</a>, today. </p><figure data-type="image"><a href="/webhook-uploads/1492614366067/patient-as-ceo.png"><img data-resize-src="http://lh3.googleusercontent.com/_CydaSFTgKRJ2Mqu0zTYrDEHkj72GD66WtcatVv5aZ-fCFPMSq8Uv4HotuWqlCo_pyozu2kH7rZlZladrshKlDxeWFDl" src="http://lh3.googleusercontent.com/_CydaSFTgKRJ2Mqu0zTYrDEHkj72GD66WtcatVv5aZ-fCFPMSq8Uv4HotuWqlCo_pyozu2kH7rZlZladrshKlDxeWFDl=s1200"></a></figure> <p><br> </p>

A Case Of The Mondays

by BeautyFrosting @ BeautyFrosting

BeautyFrosting

Anyone else got a case of the Mondays? We sure do. It’s a no-makeup, no-dry-your-hair, New York Yankees-baseball cap-kinda day. Got some work to do, some voiceover auditions, lunch with dear friends, and some Bachelor in the evening. As I … Continue reading

BeautyFrosting

Fox premieres 'Ghosted' on Twitter first

by @ Mobile Marketer - Latest News

The new sitcom will stream on Twitter before its Oct.1 broadcast debut.

25 Student Council Campaign Slogans

by Advergize Staff @ Advergize

Have you been a high school, college or a university student (or are one right now)? If yes, then you’ve probably witnessed a student council, school elections, or any other sort of politics at your school. This is the first step in the world of elections that comes with a lot of excitement. Its exciting

How to Go Viral: Pepsi’s “Gladiator”

by Ami Foote @ L&T Co.

A rockstar marketing strategy doesn’t need to use literal rock stars — but as Pepsi showed us, it definitely doesn’t hurt. In 2004 Pepsi “rocked” the marketing world with an...

The post How to Go Viral: Pepsi’s “Gladiator” appeared first on L&T Co..

What content triggers a subscription

by Innovation Media Consulting @ Innovation

The New York Times Times already had a great subscription mentality. The US election provided a huge boost. On a rainy Saturday in March, the New York Times held its traditional SXSW event in Austin, Texas. At the Belmont, one of the most emblematic buildings...

The post What content triggers a subscription appeared first on Innovation.

Innovative Ad of the Week: Deutsche Telekom 'Sea Hero Quest VR' (Global)

by Cream Editorial @ Cream Blog - commentary on the art and science of media

Building on the success of its multi award-winning 'Sea Hero Quest' campaign, Deutsche Telekom has upped the ante and revealed a VR sequel to the project. Sea Hero Quest originally started out as a mobile game that challenged and recorded...

The TOP 10 influencers for CMOs

by Paz Segura @ Audiense

The purpose of Audiense is to enable our customers to identify, understand and connect with the audiences that matter to them. We aim to provide intuitive insights into the individuals...

The post The TOP 10 influencers for CMOs appeared first on Audiense.

Why El Pais owner Prisa is shifting from header bidding to server-side bidding in 9 markets

by Jessica Davies @ Digiday

Spanish media group Prisa has hit a wall with header bidding, opting for a server-to-server solution that can solve page-latency issues.

The post Why El Pais owner Prisa is shifting from header bidding to server-side bidding in 9 markets appeared first on Digiday.

Commercial Seeking Newborn Baby & Infants

by Jessica @ Paid Modeling Jobs

Do you have a newborn baby or a set of infant twins? A baby casting call in 2017 is here for you! An upcoming commercial is searching for African American infants. Casting directors are ...

The post Commercial Seeking Newborn Baby & Infants appeared first on Paid Modeling Jobs.

Episode for September 15, 2017

Episode for September 15, 2017

by The Allegheny Front @ The Allegheny Front

In this episode, talking about climate change, even when you don’t want to. Plus, a garden that brings the history of the Underground Railroad alive. 

Teen Choice Awards 2015: The Best Blue Carpet Looks

by Michelle Manetti @ Haute Spotter

The 2015 Teen Choice Awards took place Sunday night in Los Angeles. What we love about the Teen Choice Awards is how fun the red blue carpet can be. It’s not like other award shows, where celebs are looking to be the most elegant and chic. Instead, it’s a time for them to let loose […]

The post Teen Choice Awards 2015: The Best Blue Carpet Looks appeared first on Haute Spotter.

Good Campaign of the Week: Saatchi & Saatchi “Open Your Eyes”

by D&AD @ Brandingmag

Gender equality may be a subject that’s on everyone’s minds in 2017, however, a new film directed Jake Dypka through Indy8, invites viewers to actually see a gender divide, through clever use of videography. “Open your eyes”, which debuted at Saatchi & Saatchi New Directors’ Showcase in June, examines stereotypes projected onto young boys and […]

See What's Possible | Neutrogena Global Campaign - Love for Lacquer

See What's Possible | Neutrogena Global Campaign - Love for Lacquer


Love for Lacquer

Sponsored Neutrogena uncovered a universal truth – women are stepping back to examine what’s possible in their lives so they can pursue their dreams. Always on a mission to create, innovate, and rethink what’s possible in skincare, Neutrogena identified this shared value and was inspired to launch its first-ever global campaign: “Neutrogena : See What’s …

12 Hilarious Marketing Campaigns That Had the World Rolling

by Sasha Kudler @ L&T Co.

A day without laughter is a day wasted — luckily, these campaigns will have you in stitches. Laughter is the best medicine, which is why it’s no surprise that humor...

The post 12 Hilarious Marketing Campaigns That Had the World Rolling appeared first on L&T Co..

Rite Aid Renewal After Sun Gel

by TINA @ Truth In Advertising

In September 2017, a class-action lawsuit was filed against Rite Aid for allegedly falsely advertising that its Renewal After Sun Gel is made of aloe when, according to the complaint, the gel does not contain any aloe at all. (Kalajian et al v. Rite Aid Corp., Case No. 17-cv-6777, C. D. CA.) For more information

The post Rite Aid Renewal After Sun Gel appeared first on Truth In Advertising.

Gigi Hadid Has To Defend Her ‘Butt’

by Michelle Manetti @ Haute Spotter

Supermodel Gigi Hadid is walking in nearly every fashion show during New York Fashion Week. She’s also walking in a slew of other shows during London and Milan Fashion Week. So why does someone with her talent and someone of her age have to defend her body? Because the internet, that’s why. The 20-year-old took […]

The post Gigi Hadid Has To Defend Her ‘Butt’ appeared first on Haute Spotter.

Move with Confidence & Comfort at New York Fashion Week

by Jess @ Love for Lacquer

I received compensation from Dr. Scholl’s® to write this post. All opinions are entirely my own New York Fashion Week has officially invaded the big apple. Between the exclusive events, runway shows, and all of the social media coverage, it’s the largest and most exciting event for photographers, models, fashion bloggers & editors. You definitely […]

The post Move with Confidence & Comfort at New York Fashion Week appeared first on Love for Lacquer.

Sellers Playbook

by TINA @ Truth In Advertising

"Winning on Amazon" at the expense of "significant losses."

The post Sellers Playbook appeared first on Truth In Advertising.

Twitter Does First Season-Long Amplify Ad Deal for ‘Pretty Little Liars’ (Exclusive)

Twitter Does First Season-Long Amplify Ad Deal for ‘Pretty Little Liars’ (Exclusive)


Variety

Come Tuesday, countless teens are once again bound to tune into a new episode of “Pretty Little Liars” on ABC Family. Chances are, they’re also going to fiddle with their phones when they do, where…

Alexander Wang’s Latest Campaign Features Kim, Kanye & Tyga

by Michelle Manetti @ Haute Spotter

Spending everything on Alexander Wang, definitely paid off for Kanye West and his crew. Wang recently released his latest campaign photos featuring nearly 40 huge-name celebrities including West, Kim Kardashain, Tyga, Cara Delevingne, Kate Moss, The Weeknd and Taraji P. Henson. And let us tell you, everyone is looking hot, hot, hot! The black and […]

The post Alexander Wang’s Latest Campaign Features Kim, Kanye & Tyga appeared first on Haute Spotter.

Francia Raisa Reveals Scar While Working Out After Donating Kidney to BFF Selena Gomez

Francia Raisa Reveals Scar While Working Out After Donating Kidney to BFF Selena Gomez

by Alexia Fernandez @ PEOPLE.com

She’s back in action.

Francia Raisa, the best friend who donated a kidney to Selena Gomez early this summer, shared a video of herself on Instagram on Thursday lifting weights.

“Happy to be back,” she wrote in the caption.

The 29-year-old actress was revealed to be Gomez’s kidney donor, after the 25-year-old singer shared a photo of them on separate hospital beds holding hands.

Raisa’s mother, Virginia Almendarez, spoke to Telemundo’s Al Rojo Vivo following the news that Raisa donated her kidney in hopes of aiding Gomez’s battle with the chronic autoimmune disease Lupus.

“They’ve been friends for many years. They’re like sisters. I love her a lot, too. She loves me a lot. She says I’m her mom,” Almendarez told the Spanish-language broadcaster of her daughter and Gomez.

RELATED VIDEO: Selena Gomez Reveals She Is Recovering From a Kidney Transplant Due to Lupus

“All I could do was support her. People need to know that you can live with one kidney, there are a lot of individuals that get scared to donate to people that need it because they’re afraid of never again living a normal life. But there is no danger,” Almendarez explained, adding that Gomez’s mother, Mandy Teefey, gave her a big hug and said: “I don’t know what to say.”

Gomez’s family members were not a match for a kidney, but luckily Raisa — who first met Gomez at a charity event when they were teens — proved to be.

According to Raisa’s mom, the longtime friends are closer than ever.

“The love between them has really grown. Selena is a great girl, and she also has a big heart, as does Francia. I’m very proud of both of them,” Almendarez said. “Francia has a huge heart because not anyone would just let go of one of their organs to give it to someone else.”

 


The Go-to Guide for 2017 Event Technology is Here

The Go-to Guide for 2017 Event Technology is Here

by @ Cramer

Discover the latest and best in event technology for your 2017 events and brand experiences. Supergraphic brought to you each year, by Cramer. <p>Cramer’s highly anticipated annual <a href="http://cramer.com/downloads/event-technology-landscape-2017/" target="_blank">event technology landscape</a> has just been released, updated for 2017, and ready to be your guide in finding all of the hardware, software and vendors you’ll need to succeed at your next event. </p><figure data-type="embed"> <iframe src="//www.slideshare.net/slideshow/embed_code/key/LAia3ffIt6QXe8" width="595" height="485" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen=""> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/WeAreCramer/2017-event-technology-landscape" title="2017 Event Technology Landscape" target="_blank">2017 Event Technology Landscape</a> </strong> from <strong><a target="_blank" href="//www.slideshare.net/WeAreCramer">Cramer</a></strong> </div></figure><br> <p>The SlideShare above is free for you to use, explore, share, and cherish. But, to get the most out of the 2017 Event Technology Landscape, download the hi-res PDF and JPG versions. Also included in the download is a bonus Excel spreadsheet completely categorized with each vendor and their associated websites. </p> <h3><a href="http://cramer.com/downloads/event-technology-landscape-2017/" target="_blank">Download the 2017 Event Technology Landscape Graphic PDF and Excel Files</a></h3> <p>This year, the landscape is organized into four broad categories to help you quickly find the right tech for your event or experience:<br> </p> <ol> <li>Event Planners</li> <li>Venue & Spaces</li> <li>Presentations & Tracking</li> <li>Participants & Networking</li> </ol> <h3></h3> <h2>The Top Trends for 2017 </h2> <h4></h4> <h4></h4> <h3><br></h3> <h3>1. Attendee Tracking & IoT Becomes #1 Focus </h3> <p>Today’s events create a lot of valuable data. And the companies who measure, track and report on it are an event planner’s best friend. They allow you to understand what works and what the people want. Attendee Tracking is being spurred on by advances in IoT, making tracking tech smaller and more affordable – and Attendee Intelligence Platforms are gearing up to deliver all of those juicy insights in an easy to browse dashboard. </p> <h4></h4> <h3></h3> <h3>2. Wearables Facilitate Tracking and Networking </h3> <p>Following the IoT trend, RFID badges are being replaced with NFC and BLE devices capable of more intelligent communication. In 2017 we foresee an explosion in wearable tracking and networking tech – (both badges and wristbands) which will reach a price point that is worth exploring. </p> <h4></h4> <h4></h4> <h3></h3> <h3>3. Event Management Players Aiming to be One Stop Shops </h3> <p>With big acquisitions of big companies like Lanyard and Cvent we have noticed the trend of event management companies organizing their products and services horizontally over the life cycle of an event. When they don’t own a capability, they build or acquire it. </p> <p>Examples of this are seen in <a href="http://www.meetingstoday.com/ArticleDetails/tabid/136/RegionID/0/ArticleID/27333/Default.aspx" target="_blank">Cvent’s acquisition of Crowdcompass (event apps) and AllianceTech</a> (attendee tracking). While this may be convenient for event planners, best of breed companies still dominate their categories in terms of features and flexibility. </p> <h4></h4> <h3>4. Live Streaming is Not Just Expected, But Required </h3> <p>If you haven’t jumped into the wide world of livestreaming yet, this is the year to do it. Livestreaming is easier than ever – and people are watching streams constantly on platforms like Facebook Live, YouTube Live, and now Twitter, with its <a href="http://www.macrumors.com/2016/12/14/twitter-integrates-live-video-periscope/" target="_blank">seamless integration of Periscope</a>. The rule is: If it’s live – it’s most relevant. In social media algorithm terms, that means you go right to the top of the notification feed for your followers. Stay relevant, and go live! </p> <p><br> </p> <h3></h3> <h3></h3> <h3>Looking for event planning advice in the New Year? </h3> <p>Cramer is an experiential marketing agency with hands on experience working with the vendors on this event technology landscape. Let’s talk about your next event, and what event technologies you need to use in 2017. </p> <h4><a href="http://cramer.com/downloads/event-technology-landscape-2017/">Download the 2017 Event Technology Landscape</a> and contact us today.</h4> <h2></h2>

Major Car Company Commercial & Print Ad Campaign

by Jessica @ Paid Modeling Jobs

Are you a senior model or actor looking for a job? A new commercial and print ad wants you! A car company is filming a commercial and print campaign. The model casting call is ...

The post Major Car Company Commercial & Print Ad Campaign appeared first on Paid Modeling Jobs.

Dear Neutrogena: You can’t wipe away a drought

Dear Neutrogena: You can’t wipe away a drought


Grist

Neutrogena’s social media campaign says we can save tons of water by using its wipes to wash our faces. Reality is messier than that.

The Honest Company’s Cleaning Products

by TINA @ Truth In Advertising

August 2017: A federal judge granted preliminary approval of the settlement agreement. A final fairness hearing is scheduled for December 15, 2017. For more information, go to https://www.slssettlement.com/. June 2017: Plaintiffs moved for preliminary approval of a settlement of this consolidated action. According to the proposed settlement terms, class members may receive a refund or

The post The Honest Company’s Cleaning Products appeared first on Truth In Advertising.

Why We All Need to Approach Our Events With A Startup Mindset

Why We All Need to Approach Our Events With A Startup Mindset

by @ Cramer

Established events have built their audience, but that's not to say it's a safe audience. Here are four important lessons startup events can teach the existing players. <h3></h3> <p>Established events have already put in the work. They got past the uphill grind of starting out and persevered to build a keystone industry event or company conference that people have come to expect. Events that have become a go-to for networking, thought leadership and discovery alike. Established events have built their audience, but that's not to say it's a safe audience. Not with new events popping up at seemingly every rotation of the moon. </p> <p>Rather than perceive startup events as a threat, we believe established players should be looking to these new events on the block and learning from them in order to stay relevant, agile, and as risky as their event culture allows. </p> <p>Here are four important lessons startup events can teach the existing players. </p> <h3>1. Get Back to Your Roots</h3> <p>Startups are inherently close to their mission. They have a strong sense of clarity around their purpose that resonates throughout their events and with attendees. </p> <p>As events get to their second, third, tenth year, they can lose sight of what their purpose is. They try and make it more efficient when they should be taking a step back and trying to understand what they’re trying to do in first place. </p> <p>Each and every year, at the start of your event planning season, it's always smart to build on the past, but it's always important to consider what's new and fresh and unexpected. To think back to your first time running the event and what the original vision was for it. Have you pivoted? That's okay. It's still a good thing to rethink your strategies based on your roots and put yourselves in the shoes of someone just starting out. </p> <h3>2. Never Stop Experimenting</h3> <p>Startup events are, by their very nature, starting from scratch, so they don’t have any expectations set around them (yet). The idea of starting from scratch is a scary proposition for most event marketers, but it may ultimately be the best way to keep your events relevant. </p> <p>Don’t be afraid of change, and never stop fiddling and futzing. Throw it out and start over as if you’ve never done it. You might discover that your existing format is good but at least you’ve discovered, experimented and freshened it up. </p> <h3>3. Show Your Users That You Listened</h3> <p>At startup user conferences, because every attendee is an early adopter, advocate, and stakeholder, startup companies listen to them and seek their ideas and feedback. They are also adept at responding to the feedback in overt and meaningful ways. </p> <p>As your events age and scale, never forget this key principle of user conferences: Listening and Doing are tied together. Make sure your user conference shows that your business actively does both for your users. </p> <h3>4. Spend Wisely</h3> <p>As conferences get more established, they get bigger budgets and often start spending them on big-name speakers and lavish parties. Resist the urge to blow the budget on flashy moments and instead prioritize networking, interaction, and opportunities for collaboration. </p> <p>Startups also tend to skip the exotic locales and keep their events in their own backyards. This enables them to boost that conversational value by having their employees and product developers on-site, talking to attendees and prospects. And isn’t that what’s events are really all about? </p> <p><br> </p>

Dave Franco Opens Up About How Alison Brie Was ‘Really the Only Option for Marriage’

Dave Franco Opens Up About How Alison Brie Was ‘Really the Only Option for Marriage’

by Alexia Fernandez @ PEOPLE.com

Dave Franco had an unusual 0deal breaker when it came to choosing a wife.

The Lego Ninjago actor, 32, revealed that his love for his two cats, Harry and Arturo, didn’t always leave room for a partner on Thursday night’s The Tonight Show starring Jimmy Fallon.

“I don’t know how I became the quirky cat guy,” he told Jimmy Fallon. “At one point in my life I was the single guy with two 16-pound cats.”

When it came to how his devotion to his cats complicated his love life, Franco admitted it wasn’t always easy finding someone who would understand.

“It definitely weeds out a lot of potential dating partners,” he said. “Alison loves them, thank God. She was really the only option .”

Franco and GLOW star Alison Brie, 34, were married in March after meeting at the 2011 Mardi Gras parade in New Orleans. They announced their engagement in August 2015 after more than three years of dating.

“When we first started dating, my birthday came up in the first three months of the relationship,” Franco said. “She started planning a surprise party, which was very sweet. But it got out of control.”

The Now You See Me actor explained that the party required costumes and that his anxiety of many people in one space led his to eat a “weed cookie.”

“I freaked out and to alleviate my anxiety I chose to consume a weed cookie,” he said. “It had the opposite affect I intended. I ran downstairs and had the first panic attack of my life.”

Despite the turn of events, Franco told Fallon the party proved something to him about their relationship.

“Alison and I still talk about how if we can survive my surprise party, we can survive anything,” he said.


What Facebook Spaces Means for the Future of Brand Experiences

What Facebook Spaces Means for the Future of Brand Experiences

by @ Cramer

Last month Facebook launched its immersive VR experience "Spaces" which is a major sign of things to come in the world of brand experiences. <p>Facebook is already considered the <a href="http://cdn.freemanxp.com/documents/1382/the_viral_impact_of_events_study_freemanxp_and_emi_final.pdf">most effective social network</a> for use when planning events. Now, industry professionals have a new weapon in their event management arsenal. <a href="https://www.facebook.com/spaces">Facebook Spaces</a>, which launched in April 2017, blends social media with virtual reality, providing users with an interactive space to hang out with friends. Event marketer can use this app to create more immersive brand experiences and take their events to the next level. </p> <h2>What Is Facebook Spaces?</h2> <p>Currently, Facebook Spaces is available on the Oculus Rift — a VR system that lets users explore virtual worlds. "Today, we’re introducing Facebook Spaces," said the social media superpower in a <a href="https://newsroom.fb.com/news/2017/04/facebook-spaces/">recent press release</a>. "[This is] a new VR app where you hang out with friends in a fun, interactive virtual environment as if you were in the same room." </p> <p>With Facebook Spaces, users create an avatar — a virtual doppelgänger based on their <a href="https://qz.com/962899/facebooks-vision-for-the-future-of-hanging-out-in-vr-is-very-sad-and-lonely/">Facebook profile picture</a> — sync their Facebook account and explore digital landscapes. Once they cross over to this other dimension, users can chat and exchange virtual gifts, watch 360-degree videos, make video calls and <a href="https://www.technologyreview.com/s/604320/why-facebooks-first-social-vr-app-is-so-simple/">take virtual selfies</a>. Up to four Facebook friends can interact at one time. </p> <p>While Facebook Spaces is a social app, it offers unparalleled marketing opportunities, specifically within an event context. </p> <h2>The Benefits of Facebook Spaces for Event Marketers</h2> <p>The rise of VR has already transformed the events and experiential landscapes. Not only does VR bring live experiences to people who can't attend an event—earlier this year, FOX Sports <a href="https://www.usatoday.com/story/tech/reviewedcom/2017/02/01/heres-how-you-can-watch-the-super-bowl-in-vr/97291126/">streamed highlights of the Super Bowl in VR</a> on its mobile app—but this technology enhances events for spectators, too. Intel, for example, hosted its 2017 CES conference in VR. (Organizers placed 260 VR units on chairs for attendees.) “This is the most technically difficult event we have ever done,” <a href="https://uploadvr.com/intel-ces-2017-inside-vr/">said</a> a company's spokesperson. </p> <p>Facebook only launched Spaces last month, and while its features might be limited as the app is still in beta, this technology signals the future of event management and certainly the revolution of virtual events and event live streaming on the whole. The avatar-based voice chat system facilitates easy communication and the immersive, geographically limitless, virtual hangouts make communicating with customers easy, fresh, innovative, and fun. No longer will virtual events feel like <a href="https://www.youtube.com/watch?v=8ucCxtgN6sc" target="_blank">navigating Windows 95</a>. New types of VR apps like Spaces provide event organizers with unlimited opportunities for marketing and creating bespoke customer experiences in the future. </p> <p>Joel Comm, CEO of InfoMedia, believes Spaces will have an impact on events. "This is what VR events are going to be like," he <a href="https://www.pcma.org/will-facebook-spaces-redefine-virtual-events/">says</a>. "In the not-too-distant future, you’ll attend one.” Whether it's a wedding or a sales pitch, apps like Spaces let users experience all the action without leaving their home. </p> <h2>Facebook Spaces and the Future of VR</h2> <p>Thirty percent of consumer-facing brands in the Forbes Global 2000 will <a href="http://www.investors.com/news/technology/click/advertising-marketing-to-invade-virtual-augmented-reality-in-2017/?platform=hootsuite">incorporate VR into their marketing strategies</a> in 2017, and event marketers are using this technology to create personalized content for customers. VR lets customers experience a live event from the comfort of their own home, for example. This provides users with a chance to see a sold-out concert or a sports game that is taking place in a distant location. </p> <p>Some broadcasters are already doing this. NBCUniversal’s Telemundo recently announced plans to <a href="http://variety.com/2017/tv/news/world-cup-vr-telemundo-selena-upfront-1202424282/">stream matches from the 2018 FIFA World Cup</a> through its VR suite. Users will be able to access 2-D feeds, 360-degree video content and 180-degree views. In 2016, Citi, Live Nation and NextVR announced plans to produce up to <a href="http://www.billboard.com/articles/news/7525661/citi-live-nation-nextvr-launching-virtual-reality-concert-series">10 live VR concerts</a>. The initiative will also bring users exclusive content, such as backstage interviews. </p> <p>Spaces could offer something similar. Facebook launched its streaming service, Facebook Live, in August 2015, letting users broadcast live video from anywhere in the world. Perhaps the company will incorporate Live and Spaces and let users stream content in a virtual environment. This could have a major impact on event management and expose VR to its biggest audience yet. Currently, Facebook has <a href="https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/">1.94 billion monthly active users</a>, making it one of the world's most visited websites. </p> <p>As well as streaming concerts and sports games, apps like Spaces let event organizers create unique virtual experiences — events that can't be experienced in person. In the future, event attendees may not even have to <a href="https://everwall.com/blog/how-the-rise-of-virtual-reality-will-change-event-management/">travel or book a hotel room</a> to experience every minute detail of a conference. </p> <h2>Social Media and VR</h2> <p>Facebook isn't the only social platform to experiment with VR. In 2016, <a href="http://cramer.com/story/snapchat-spectacles/" target="_blank">Snapchat's Spectacles</a> marked the beginning of the company's AR/VR exploration. Then there's YouTube, which offers a broad range of 360-degree and 3-D videos. In fact, YouTube's <a href="https://www.youtube.com/channel/UCzuqhhs6NWbgTzMuM09WKDQ">Virtual Reality channel</a> already has more than 2.3 million subscribers. These technological developments prove one thing: VR is here to stay. </p> <p>The number of active VR users is expected to reach <a href="http://greenbuzzagency.com/virtual-reality-stats/">171 million by 2018</a>, and event marketers will continue to be on the forefront of experimenting with virtual experiences like those provided by Facebook Spaces. </p>

Bella Thorne Is Neutrogena's New Face

Bella Thorne Is Neutrogena's New Face


The Hollywood Reporter

The "Shake It Up" star is set to become the skincare line's next ambassador.

Neutrogena Sunscreens | Truth In Advertising

Neutrogena Sunscreens | Truth In Advertising


Truth In Advertising

March 2016: The parties agreed to dismiss this action and it was dismissed . The reasons for the dismissal have not been disclosed. June 2014: A class-acti

The Body Shop uses mobile wallets to power brand campaign

by @ Mobile Marketer - Latest News

In a new use for mobile wallet passes, the beauty retailer hopes to grow its petition and give its brand image a boost in the process.

WHOA: Justin Bieber & Kendall Jenner REALLY Love Their Calvins

by Michelle Manetti @ Haute Spotter

We knew underwear ads could be sexy, but Calvin Klein has taken it to the next level. Calvin Klein’s new ad campaign features Justin Bieber, Kendall Jenner, FKA Twigs, Kendrick Lamar and Fetty Wap, all posing like owning a pair of Calvins makes you the most incredible human being in the world. It also features a […]

The post WHOA: Justin Bieber & Kendall Jenner REALLY Love Their Calvins appeared first on Haute Spotter.

Neutrogena’s ‘cloudscreen’: marketing ploy or awareness campaign?

Neutrogena’s ‘cloudscreen’: marketing ploy or awareness campaign?


CosmeticsDesign-Europe.com

Responding to increasing evidence that consumers are failing to appreciate the dangers of not wearing UV protection on overcast days, Neutrogena has launched ‘cloudscreen’ – a rebranded, repackaged version of its usual sunscreen product.

Copyranter takes on ad agencies that shamelessly pilfer creative ideas

by Mark Duffy @ Digiday

There exists an idea theft code among copywriters and art directors. Lately, many creatives have blatantly broken it.

The post Copyranter takes on ad agencies that shamelessly pilfer creative ideas appeared first on Digiday.

Earth Day: A Cause for Celebration for Neutrogena and the NBA

Earth Day: A Cause for Celebration for Neutrogena and the NBA


Spredfast

See how the NBA and Neutrogena created socially-activated cause marketing campaigns to celebrate Earth Day.

The Red State Paradox

by Reid Frazier @ The Allegheny Front

Who are the people who gave Trump their votes? And where does their vision for the environment come from?

Why Videos and Storytelling Must Be Integral Components of Your Event and Social Media Plan

Why Videos and Storytelling Must Be Integral Components of Your Event and Social Media Plan

by @ Cramer

Here's how video can be an integral part of your event engagement strategy as well. <p>Long before TED became a global juggernaut and Forbes began to advise on the power of <a href="https://www.forbes.com/sites/billeehoward/2016/04/04/storytelling-the-new-strategic-imperative-of-business/#73d24eaa4d79">emotion-driven storytelling for business</a>, marketers have understood that the key to capturing (and retaining) an audience's attention lies with the ability to make an emotional connection by telling a relatable and compelling story. </p> <p>With video set to account for up to 80 percent of all web traffic by 2019, and over <a href="https://www.hubspot.com/marketing-statistics">85 percent of online marketers already using video</a> as part of their brand strategy, event marketers looking to capitalize on the reach of social media to increase audience participation should turn their attention to <g>video if they haven't already</g>.<br> </p> <h2>How Video Storytelling Can Help Drive Audience Engagement</h2> <p>In "The Storytelling Animal: How Stories Make Us Human," Jonathan Gottschall notes, “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories. ... Don't despair for story's future or turn curmudgeonly over the rise of video games or reality TV. The way we experience story will evolve, but as storytelling animals, we will no more give it up than start walking on all fours." Whether at a rock concert or a conference on experiential marketing, the human brain is wired to process information by way of creating a narrative that makes sense. </p> <p>From a marketing perspective, the numbers tell the story. <a href="https://www.wirebuzz.com/video-benefits/">According to industry data</a>, video campaigns for social media channels such as Facebook and Snapchat, as well as more traditional outlets such as email marketing and newsletters, have higher ROI and click-through rates than any other medium. In fact, by 2019, <a href="http://cramer.com/weeklytrend/issue-8/">80 percent of all consumer internet traffic will be from video</a>, according to data from Cisco. </p> <p>Unlike straight text or even static images such as infographics, banner ads and memes, video combines all of the elements that go into captivating an audience's attention: visuals and sound. In addition to imparting information and showcasing your brand's services, video storytelling has the unique ability to engage viewers on several levels: </p> <ul> <li>Attract attention</li> <li>Emotional reach</li> <li>Perceived value</li> <li>Clarity</li> </ul> <p>Even if someone is interested in and wants the content that you are producing, marketers are competing for eyeballs against a tsunami of information, which is why traditional marketing outlets have become less and less effective — people are overwhelmed and tired of information overload. </p> <p>But chances are, most people can still recall a video or commercial that made them laugh or cry hysterically, even if they saw it several years ago. If making an emotional connection is the most effective way to get a consumer to take action, videos are the most powerful vehicle available to deliver the message. </p> <h2>Increasing Your Social Footprint and Audience Reach Through Video</h2> <p>According to comScore, 64 percent of people admit to being more likely to purchase a product or take action after watching a video. And when compared to text and static images, <g>video</g> has a higher perceived value than other forms of content, an advantage which is especially relevant for event marketers. </p> <p>Producing short strategic marketing videos and harnessing the reach of social media to distribute them on a global scale can deliver major ROI for marketing budgets and teams of all sizes. It is also good for SEO. From increasing organic search, site traffic and click-through rates, video marketing will take your event marketing efforts to the next level. And taking video storytelling one step further, is <a href="http://cramer.com/weeklytrend/issue-8/" target="_blank">live social video—</a>both brand produced and user generated. </p> <p>Facebook, Instagram, Snapchat, Twitter, Periscope, YouTube, Crowdcast, and more, there's no shortage of platforms available to go live and stream powerful, in-the-moment videos to a global audience. This new marketing channel—live social video—is built upon the worldwide preference shift for consuming real-time, visual content, and it's here to stay. </p> <p>To learn more about live social video, and how video storytelling can can help increase your event social reach, improve audience engagement and elevate your brand, <a href="http://cramer.com/downloads/live-social-video-whitepaper/">download the Live Social Video white paper today</a>. </p>

See What's Possible Campaign: Rachael Taylor

See What's Possible Campaign: Rachael Taylor


Best Ads on TV

Leading actress and Neutrogena ambassador Rachael Taylor, shares how obstacles pushed her to defy all limitations in pursuit of her Hollywood dream. #SeeWhatsPossible

Experience and Exhibit Trends: The Best of HIMSS 2017

Experience and Exhibit Trends: The Best of HIMSS 2017

by @ Cramer

Looking back at the very best in experience design from the HIMSS 2017 healthcare IT conference. <p>HIMSS 2017, the largest and most important annual healthcare IT conference, came to a wrap just a couple short weeks ago. Let’s take a look back at this year’s top trends as seen from the show floor—all the exhibit booths and experiences that had us wanting more! </p><center><figure data-type="embed"> <iframe src="//www.slideshare.net/slideshow/embed_code/key/DLKBMpcuUW77pv" width="595" height="485" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border-style: solid; border-color: rgb(204, 204, 204); border-width: 1px; margin-bottom: 5px; max-width: 100%;" allowfullscreen=""> </iframe><figcaption><br>Reference the SlideShare as you read through the trends below!</figcaption></figure></center> <h3>Trending in Design</h3> <p>One of the most refreshing trends this year was the rise of the “living” booth, with vendors incorporating plants, light, and water into their activations—bringing the beauty of the outdoors to the convention floor. </p><figure data-type="image"><a href="/webhook-uploads/1490666913391/himss-living-green.png"><img data-resize-src="http://lh3.googleusercontent.com/qsulOu1bPYuO7kpUjOSKpynilCtHKrla2N0Zs4UuPLTwBntH5ciEP4p6ppRz4Fc5J10xCCPkFdZN7rok24p3DKSzrkYcvQ" src="http://lh3.googleusercontent.com/qsulOu1bPYuO7kpUjOSKpynilCtHKrla2N0Zs4UuPLTwBntH5ciEP4p6ppRz4Fc5J10xCCPkFdZN7rok24p3DKSzrkYcvQ=s1200"></a></figure> <p>From what we saw, these booths: </p> <ul> <li>Enticed attencradees with a calming presence</li> <li>Had a fresh, clean, and modern feel</li> <li>Expanded on traditional wall and seating formats for increased visibility</li> <li>Promoted brand identity by implying the vendor is environmentally conscious</li> </ul> <p>Mobile optimization. Social media integration. Cloud-based storage. Constant connectivity isn’t an industry buzz word anymore—it’s business as usual. With this in mind, a lot of this year’s vendors were visualizing their commitment to connectivity via booth graphics. Animations and illustrations with a tech feel were popular, as were the more consumer friendly, connect-the-dot type infographic. </p> <h3>Most Innovative Use of Space</h3> <p>The sky was the limit for vendors who wanted to maximize their impact by building upwards. By owing the substantial space between the booth floor and the convention hall ceiling, high-minded vendors could: </p> <ul> <li>Increase visibility by creating activations that were seen from across the entire show floor</li> <li>Maintain an overall smaller booth footprint—allowing for more creative structures within activations—thereby attracting additional attention from passersby</li> </ul> <p>One of the more innovative trends we saw was increased utilization of double decker activations. Instead of just hosting signage or small meeting areas, our favorite two story booths: </p><figure data-type="image"><a href="/webhook-uploads/1490666875264/himss-buildup.png"><img data-resize-src="http://lh3.googleusercontent.com/19lSmWBDjAW8s1COKTCM14lu4X6x9dxzJJlKNjEluhzE-xnn32acgqTQ8NBteJqjHrJRQ1ppIpKyBgqSflVRLciDuZzY" src="http://lh3.googleusercontent.com/19lSmWBDjAW8s1COKTCM14lu4X6x9dxzJJlKNjEluhzE-xnn32acgqTQ8NBteJqjHrJRQ1ppIpKyBgqSflVRLciDuZzY=s1200"></a></figure> <ul> <li>Used top tier areas for multiple functions. We saw everything from a small studio space for media interviews, to quiet spots for phone calls. One even had a second story coffee bar, letting convention goers reenergize with caffeine and a view! </li> <li>A larger-than-life recreation of a popular game show challenge—with great prizes for the winners. </li> <li>An in-convention kitchen that gave off an authentic home-y vibe. Featuring fresh baked treats and delicious aromas that wafted for aisles—this booth attracted all kinds of hungry visitors.</li> <li>A chalk timeline showcasing one brand’s history—done in real time by a talented artist. Increasing the interactivity, passersby were invited to add a Post-it to the wall, explaining how and when they first connected with the company. </li> </ul> <ul> <li>Capitalized on a social media moment. These spots present a great photo opp for visitors to grab the obligatory “having a great time at #HiMSS” picture—often with the vendor’s branding nicely framed in the shot. </li> </ul> <h3>Effective Audience Engagement</h3> <p>What’s the <i>ONE</i> thing all HiMSS goers have in common? They’re going to get tired at some point. </p><figure data-type="image"><a href="/webhook-uploads/1490666827563/himss-break.png"><img data-resize-src="http://lh3.googleusercontent.com/bn6q_ARbLOWQS5eptdNZklYb8o8KvPz6Phm22AYNMAeYBqv42F83o7qex4bYNeBDt50ilVrvLWUa9clNRL7gLdERvmt9" src="http://lh3.googleusercontent.com/bn6q_ARbLOWQS5eptdNZklYb8o8KvPz6Phm22AYNMAeYBqv42F83o7qex4bYNeBDt50ilVrvLWUa9clNRL7gLdERvmt9=s1200"></a></figure> <p>A lot of this year’s vendors capitalized on this universal truth by reimagining their seating set-ups. The traditional theater arrangement—with several rows of chairs all lined up and facing forward—was on the decline. Instead, a more casual, lounge style set-up ruled the day. </p> <p>From what we could tell, this made attendees feel comfortable taking a short break in the booths, which allows for organic connections to be made by sales teams. </p> <p>Other vendors chose to entice visitors with truly unique designs, and interactive experiences that were hard to ignore. Some of our favorites included… </p> <h3>Hitting All the Marks</h3> <p>We were particularly impressed by Salesforce’s booth for the way it managed to incorporate many of this year’s hottest trends into a single experience: </p><figure data-type="image"><a href="/webhook-uploads/1490666780802/salesforce-himss.png"><img data-resize-src="http://lh3.googleusercontent.com/Po2xeUCA450YIR0igrUgib0QmhvjpYLxYgYpQ6ojl_t-EMyaGReDLhLP4GqdVSbXs3JD3pSIZQRgxBiWSmoVddxsoK7T" src="http://lh3.googleusercontent.com/Po2xeUCA450YIR0igrUgib0QmhvjpYLxYgYpQ6ojl_t-EMyaGReDLhLP4GqdVSbXs3JD3pSIZQRgxBiWSmoVddxsoK7T=s1200"></a></figure> <ul> <li>Outdoor theme for the “living booth” feel </li> <li>Interactive activations</li> <li>Inviting seating areas for breaks—and, if guests were so inclined, presentations—creating opportunities for for casual audience engagement</li> <li>Utilizing height by drawing eyes upwards to their branded “horizon”</li> </ul> <p>The Salesforce team gets bonus points for their close attention to detail. Every aspect of the set-up was designed to provide a completely immersive experience, taking attendees off the show floor and into the great outdoors, with the Salesforce team acting as their guide. </p> <p>Kudos to athenahealth for maximizing their massive booth space to create big takes on this year’s most sought-after booth experiences. </p> <ul> <li>Living walls defined spaces, added color, and gave off a fresh feeling</li> <li>Lounge style seating for causal connections with sales staff</li> <li>Interactive installations to draw in audiences and keep them engaged once in the booth</li> <li>A second story break area with a great view of the entire convention center floor</li> <li>Double height activations for unparalleled visibility across all of HIMSS</li> </ul> <h4>Want to make the trending list next year? <a href="http://cramer.com/contact">Let's achieve more at HIMSS 2018</a>.</h4>

Summer is ending, parents are exhausted, let’s get back to school… Strategically!

by Paz Segura @ Audiense

The end of summer is looming! Whilst children are sad to say bye to days of fun and relaxation parents are ready to get back to a routine. Back to...

The post Summer is ending, parents are exhausted, let’s get back to school… Strategically! appeared first on Audiense.

How Plants Were Used To Gain Freedom On The Underground Railroad

by Kara Holsopple @ The Allegheny Front

An overlooked piece of the Underground Railroad’s history is brought back to life in Pittsburgh’s Frick Park.

A map to a gold mine?

by J. Wilpers @ Innovation

If you had been searching for a gold mine for years and stumbled upon a map used by the miners who knew where the mine was, wouldn’t you pick it up? We can’t promise riches beyond your wildest dreams, but the 2017 edition of “Innovation...

The post A map to a gold mine? appeared first on Innovation.

The Democratization of Video Learning

The Democratization of Video Learning

by @ Cramer

Discovering the sweet spot between corporate messaging, internal training, and branded video solutions. <p>In the 1980s, video learning was the domain of a select few. Corporate training guides and educational resources were circulated on VHS and distributed in the mail, seldom leaving the classroom or the boardroom. </p> <p>When YouTube came along, it ushered in a training revolution for the digital age. Among the cute kitten clips and big-budget music videos were language lessons and do-it-yourself drills, changing the way people engaged with educational materials. </p> <p>This user-generated content — video learning 2.0 — let viewers study from the comfort of their own homes, sparking a new wave of learning and development. YouTube has transformed video learning ever since. It's inspired brands to develop new tech innovations and left long-established training organizations playing catch-up. </p> <h2>How YouTube Revolutionized Video Learning</h2> <p>When YouTube launched in 2005, users soon began to create their own learning resources. As the platform increased in popularity, so did the number of content creators who uploaded videos to the site, covering topics such as business, finance, history and life skills. </p> <p>Today, there are more than <a href="https://www.youtube.com/channel/UC3yA8nDwraeOfnYfBWun83g">10 million subscribers</a> in YouTube's #Education category, with channels such as SciShow — which encompasses science-based content — and TED — conferences organized by the nonprofit Sapling Foundation — generating hundreds of millions of views. Other video sharing platforms, such as Veoh and Dailymotion, have followed suit, letting anyone with a passion for education become a teacher in a virtual classroom. </p> <p>There are restrictions on this type of educational content, however. Videos usually come with commercials or might be deleted, and some content creators return to their day jobs and give up making videos halfway through a course. That's why many viewers have turned to legacy training organizations that now upload content to the platform. </p> <p>Educational institutions such as the <a href="https://www.youtube.com/user/oulearn">Open University</a>, which dates back to 1969, provide a whole new generation with access to their learning guides. Their videos, which have a collective 32 million views, run the gamut from social sciences to philosophy to business. <a href="https://www.youtube.com/user/pbslearningmedia">PBS Learning Media</a> now also uploads videos on YouTube. </p> <h2>The Future of Video Learning</h2> <p>Unlike training guides on VHS, DVD or CD-ROM, students can access online video on their mobile devices wherever they are in the world. This has spurred various startups and scale-ups to invest in video learning, and many offer a contemporary solution to the growing demand for knowledge. <a href="https://www.trainual.com/">Trainual</a> lets brands build online training manuals with gamified accountability checks, for example, attracting vendors, salespeople and customers from various niches. </p> <p>In the digital age, there's also a desire for speedy communication, especially in the education sector where students have to exchange ideas and information quickly. <a href="https://slack.com/">Slack</a> optimizes this need, letting users converse via team groups, private channels and direct message. </p> <p><a href="http://videonitch.com/">Videonitch</a> sits somewhere in the sweet-spot between services like Slack and Trainual. It lets users create their own corporate video channels, enhancing learning and development via a streaming platform. It also facilitates information exchange through a powerful messaging system. These companies have built on YouTube's foundations and offer personalized services to corporate clients who want to enhance training in the workplace. </p> <p>While older educational institutions and learning management systems are racing to add videos online, new companies approach video learning from a contemporary perspective. Organizations such as Videonitch realize that training and information exchange are equally important and are quick to adapt to the changing tastes of a digital audience. Educational tech has come a long way since those VHS tapes of the 1980s, and today, fortunately, there are more choices for people who want quick access to learning content. </p>

NBAA Las Vegas Seeking Promotional Models

by Jessica @ Paid Modeling Jobs

The NBAA is heading to Las Vegas and the event is looking for models. A new promotional model casting call is searching for 3 to 4 women. Casting directors are looking for reliable and ...

The post NBAA Las Vegas Seeking Promotional Models appeared first on Paid Modeling Jobs.

Should you transition from a company-specific event to an industry conference?

Should you transition from a company-specific event to an industry conference?

by @ Cramer

Should you transition from a company-specific event to an industry conference? That depends, and here's why. <p>Headlining a business conference isn’t a privilege reserved exclusively for large corporations. Smaller companies can launch successful events that contribute to branding the organization as a thought leader among current and prospects alike. </p> <p>Do you know how to time your inaugural event? Or if you already host an event, is it time to transition from a company-specific meeting to an industry conference? It all depends on balancing several factors to ensure that your benefits outweigh the costs of repositioning your program. </p> <h2>Measure Client Interest</h2> <p>One of the primary goals of a public industry function, as with any event, is to make face-to-face connections with your current and prospective clients. Your marketing and sales experts are working hard to showcase your product’s problem-solving capabilities by phone and email, but nothing is more effective than showing off your product’s effectiveness or industry and service knowledge first-hand. </p> <p>As you demonstrate the solutions your company offers, share industry news and describe best practices from a variety of perspectives, you gain clients’ trust as a thought leader. The relationships you build through an industry-leading celebration will be more successful long-term than those limited by long-distance communication. </p> <p>Of course, holding a big bash before you can attract attendees is an expensive and time-consuming undertaking. Conduct a realistic assessment of the number of participants you can expect. Then hold off on a major event until the numbers balance against your investment. In the interim, consider smaller, consumer-focused networking opportunities like workshops and seminars to build relationships and branding. </p> <h2>Clarify Your Goals</h2> <p>Some events create revenue through sponsorships, vendors and paid advertising. Others forgo such income in favor of building relationships that will bring in future revenue in the form of new customers and investors. Clarify your organization’s goals before attempting to plan an event to ensure a consistent message for potential attendees. </p> <h2>Ensure You Can Exceed Expectations</h2> <p>You don’t have to serve lobster and caviar in a five-star hotel for participants to give you rave reviews, but you must meet or exceed certain basic expectations to build clients’ trust. The location must be convenient and comfortable with appropriate parking, climate control and restrooms. </p> <p>Meals and snacks can be simple and inexpensive if you present them in an appealing manner and offer a sufficient quantity. Finally, you must prepare and test all your technology tie-ins so that they're ready to go. Nothing is more off-putting than delays due to basic technological glitches. </p> <p>If you aren't confident that you can successfully meet these criteria, then wait until you have the resources to guarantee the basics. Or bring in a pro to help bring the event logistics and technical elements to life. Companies like say, Cramer, are happy to make you the star of the show and help craft the industry-centric experience that you, your brand, and likely your audience is craving. </p> <h2>Adding Value</h2> <p>Finally, before giving the green light to an industry-leading event, be sure that attendance adds value for participants. Introduce new information or product features, offer training and development and showcase leaders in your field to share exclusive insights. </p> <p>The purpose of your event is to inspire conversation. Make sure your participants have something to talk about when they leave. A positive experience creates word-of-mouth advertising for future events, ensuring that you will enjoy continued success. </p> <p>The bottom line is that launching an industry-leading event offers an excellent return on investment, as much as <a href="http://www.statista.com/statistics/307741/use-of-event-marketing-in-the-us/">5:1 by some measurements</a>. Many organizations start small, growing quickly as demand increases. Through careful planning, these businesses transition from relative unknowns to industry leaders. </p>

27+ Sobriety Quotes About Recovery from Alcohol Addiction

by Advergize Staff @ Advergize

Sobriety is the state of not being drunk. And that takes a mountain to stay sober if you, or someone you know is addicted to alcohol. Reading sobriety quotes can be a good start to make yourself aware and conscious of staying sober.   How can sobriety quotes help you to stay sober? These quotes

80+ Anti Alcohol Slogans to Help You Quit

by Advergize Staff @ Advergize

Overcoming alcohol abuse can be one of the biggest life savers for people addicted to alcohol. Alcohol addiction not only hurts the people addicted, but also derails their close family and friends. Anti alcohol slogans can help to serve as reminders for such addicts, by shaking things up. If you, or someone you know, is

Achieve More With an Analog Approach to Brand Activations

Achieve More With an Analog Approach to Brand Activations

by @ Cramer

The latest trend in experiential marketing and brand activations is a simple return to the age of authenticity. A time before digital ruled the way we experienced the world. <p>Between exciting corporate events and buzzworthy pop-ups, event-based marketing is all the rage. From <a href="http://www.trendhunter.com/trends/lipton">iced tea slip 'n' slides</a> to <a href="https://econsultancy.com/blog/65230-10-very-cool-examples-of-experiential-marketing/">stuffed animal doctor's clinics</a>, brand activation events can bring people closer to your product in a meaningful way. In short, this approach is all about getting interactive and putting people face to face with your product or service. </p> <p>Even though everything seems to be going digital these days, sometimes the analog approach is where it's at. You might be able to achieve more by designing brand experiences where people can get hands-on. A pamphlet isn't going to ignite a fire about your brand, but a mind-blowing experience just might build instant brand loyalty. </p> <h2>Offer Personal Engagement</h2> <p>As any brand experience agency can tell you: <a href="http://www.adweek.com/brand-marketing/why-american-greetings-disrupted-sxsws-digital-spirit-analog-activation-video-170178/">Analog and digital</a> can work hand in hand to create a dynamic experience. Adding an analog component to your brand activation event is vital to generating a personable interaction with your consumer. </p> <p>Millennial customers expect a personalized message, and they also want brands to <a href="https://www.salesforce.com/blog/2016/12/consumers-want-more-personalized-marketing.html">anticipate their needs and interests</a>. They are no longer satisfied with traditional ads that aim to attract a wide audience. Using an analog activation technique that is highly niche and relatable to your market gives you a trust factor over your competitors. In the end, you can achieve higher conversion by connecting with event participants in a way that anticipates their interests and offers a useful experience. </p> <h2>Show You Know Experience Matters</h2> <p>Speaking of experiences, millennials don't only want you to deliver them a personalized message — they actually <a href="http://www.cnbc.com/2016/05/05/millennials-are-prioritizing-experiences-over-stuff.html">value an experience</a> over material goods. A greeting card company offering an <a href="http://www.adweek.com/brand-marketing/why-american-greetings-disrupted-sxsws-digital-spirit-analog-activation-video-170178/">analog card creation event</a> instead of handing out a preprinted card is more likely to build brand loyalty. Consumers will remember the event, have a good interaction with your business, and associate your brand with a positive experience. </p> <p>Best of all, you don't need to sacrifice measurable goals to take an analog approach to your experience. In fact, <a href="http://adage.com/article/digitalnext/create-brand-activation-fosters-engagement/299154/">keeping track of KPI</a> is a crucial part of any good Boston event marketing — even analog event-based marketing. Figure out how you want consumers to interact with your brand and what you want the outcomes to be. How will you activate them to become advocates for your brand after their experience? Become an online influencer, purchase and rate your product, or share their experience on social media? </p> <h2>Stay Relevant</h2> <p>About <a href="http://www.cnbc.com/2017/02/16/sixty-five-percent-of-people-skip-online-video-ads-heres-what-to-do.html">two-thirds of consumers</a> skip over ads when they get the chance. To stay relevant in your market, you'll have to do more than ask event participants to watch a video ad or interact with a screen. Analog experiences complement digital ones in a way that shows you understand the importance of really connecting. </p> <p> Consumers bore easily, and as a marketing director for American Greetings <a href="http://www.adweek.com/brand-marketing/why-american-greetings-disrupted-sxsws-digital-spirit-analog-activation-video-170178/">points out</a>, "The human brain works in an analog fashion." Even though marketing and digital may be advancing, our human instincts remain the same. If you want to stay relevant, take a step back and go old school. </p> <p>You can always turn to the top brand experience agency in Boston for help. We're experts at creating experiences and activations that get people talking and your partner in fueling passion for your brand. </p>

Gabrielle Union's New NEUTROGENA Print Ad + PSA: Skin Cancer Fight Campaign

Gabrielle Union's New NEUTROGENA Print Ad + PSA: Skin Cancer Fight Campaign


Lipstick Alley

[IMG] YouTube - &#x202a;Actresses Unite with Neutrogena to Help Fight The Skin Cancer Epidemic&#x202c;&rlm; Neutrogena® Brand Ambassadors...

Fall Road Trip Fashion Tips + Essentials

by Paige DiFiore @ Haute Spotter

Picture it now: You and your best friends riding down an open road in a fabulous cherry red Cadillac. You all have your shades on and your hair is flowing graciously in the wind… okay, maybe that picture is a bit too pretty. You’re probably riding in your “well loved” car and your hair is […]

The post Fall Road Trip Fashion Tips + Essentials appeared first on Haute Spotter.

Are Subliminal Messages in Advertising Ethical?

by Advergize Staff @ Advergize

Subliminal messages in advertising (or marketing) copy pertains to any communication that is not obvious (or apparent) to the viewer. Simply put, it is a way to convey hidden messages with them aim of getting in the audiences’ subconscious mind. While this might seem amazing, conceptually, it is scary. It could do wonders to change

The Ultimate Guide to Measuring Social Media Impact at Events

The Ultimate Guide to Measuring Social Media Impact at Events

by @ Cramer

How do you know your event social media strategy is working? Or effective? You follow this framework for measuring your event's social impact. <p>A successful social media campaign for conferences and events involves more than sending out a few tweets and Facebook posts with general details about time and location prior to the event. As with any digital marketing campaign, planning ahead and knowing what metrics to measure will help you to evaluate the campaign's ROI and overall effectiveness after your event. </p> <p>For starters, if you haven't already memorized and worn out your copy of "<a href="http://amzn.to/2otIglC" target="_blank">Trending: The Complete Guide to Social Media for Events</a>" by Beatrice Whelan, stop what you're doing and pick up a copy (we'll wait). It is the go-to resource for event marketers and social media managers looking to create and accurately measure social media buzz both before and after an event. </p> <p>Now, let's dive in. </p> <h2>The Event Marketer's Social Media Measurement Framework</h2> <p>Whether you're <a href="http://cramer.com/focus/events/">organizing a global sales meeting or a trade show</a>, social media is an avenue to get your message to its intended audience, as well as a way for users and attendees to proactively engage with your brand and help to spread your message beyond the confines of the physical event. </p> <p>When embarking on the <a href="https://blog.hootsuite.com/social-media-for-events/">social media strategy for an event</a>, think in terms of before (pre-event), during (live event), and after (post event). </p> <h3>What to Measure</h3> <p>Social media campaigns all boil down to audience behavior and measurable interaction with your content. Four of the core metrics to capture and evaluate are audience, sentiment, activity, and insights. </p> <h4>Audience</h4> <p>When it comes to your audience, of course you want to start with <strong>share</strong> metrics. </p> <ul> <li>How many unique people shared the live event?</li> <li>How many unique people shared the event webcast?</li> <li>How did the numbers/engagement levels change over time?</li> </ul> <p> As you begin to quantify your direct audience based on how much the event was shared socially, you've taken your first steps to understanding the larger scale impact of your event investment and just how wide your message may ripple. Beyond the exact number of shares, you will then start to think about reach. Social reach is defined as the total number of people who may have seen your message across all social networks and is quantified by totaling the audience of those who directly shared a post about your event. </p> <ul> <li>What was the potential total audience of the social media shares for the overall event?</li> <li>What was the potential total audience for the webcast?</li> <li>How did the numbers change over time? Did activity and engagement levels peak and then taper off and decline, or remain steady before, during, or after the event?</li> </ul> <p>You may find that immediate and direct social shares were not as staggeringly high of numbers as you may have hoped going into the event, however, don't discount the impact of social reach. Those that did share, may be influencers in their respective social media circles and may have effectively placed your brand, your event, and your message, in front of a much wider audience than you suspect. If that's the case though, you'll want to start researching how those audiences <em>felt</em> about your event and messages. </p> <h3>User/Participant Sentiment</h3> <p>When analyzing particular feeling and general sentiments in regards to your event's social campaign, it helps to break it down into three areas. </p> <ol> <li><strong>Brand</strong>: What were the sentiments/levels of enthusiasm (or lack thereof) when discussing the brand or product?</li> <li><strong>Conference</strong>: What was the general sentiment when discussing the conference or event itself? Did users recommend the event, or indicate an intention to participate again the following year if it was a recurring event, for example?</li> <li><strong>Content</strong>: What was the sentiment when discussing specific event content including the agenda, speakers, breakout sessions, location, registration process and cost of the event?</li> </ol> <p>In breaking down your sentiment analysis by these three factors of consideration, your team will be better poised to determine what worked for who in which aspect, and how best to craft more effective and more targeted messages for the following year. </p> <h3>Activity</h3> <p>Activity in an extension of both audience and sentiment, yet takes measurement to another level. In measuring "activity," take the following into account: </p> <ol> <li>Amplification</li> <li>Applause</li> <li>Conversation</li> <li>Registration</li> </ol> <p>When we talk about the activity of an event's social media campaign, that encompasses not just how many initial shares and the audience size, but how many times was it re-shared, retweeted, reposted, etc. That's what we like to call "<strong>Amplification</strong>." And based on amplification metrics, how did activity levels change, grow, decline, over time? </p> <p>Next up is the concept of "<strong>Applause</strong>." Applause equals likes. How many likes, loves, plus 1's, etc. did each post receive, and how did the activity levels hold up over time? Were applause metrics consistent throughout the event, or were certain sessions and certain speakers more popular? Also, did the posts continue to generate buzz and live on after the event? These are the questions you must answer to determine just how loud your event's social audience was, or continues to be. </p> <p>Regarding how loud they continue to be, that brings us to "<strong>Conversation</strong>." How many total comments and replies did your posts or streams receive? What was the average number of messages and new conversations generated per post? This is the real power of social media—stimulating conversation. And that should be the goal of every post you put out throughout your event. What can you say or show that not only gets people to take notice, but gets people talking about it? </p> <p>Last up in our activity measurements, the real bottom line, the numbers game. "<strong>Registration</strong>." How many people actually registered to attend your conference, whether this year or next, due to those social media posts? And how many webcast registrations did the social media campaign bring in? Social media efforts are often difficult to quantify in terms of ROI, but not here. You should know exactly how many event registrants or online viewers were a direct result of your social media efforts. </p> <h3>Insights</h3> <p>Our two most important audience insights for how we can better filter and meter our social media efforts, are based on: </p> <ol> <li>Location</li> <li>KOA's (Known On-site Attendees)</li> </ol> <h5>Location</h5> <p>Look for trends, variances and patterns by country and/or geographic regions to get a better understanding of the reach of both the social media campaign and the event across demographics. How localized in your event, vs how far are your messages reaching and who are they resonating with where? These are important questions to answer. </p> <h5>Known On-Site Attendee</h5> <p>Were there any noticeable trends throughout the social activity for known attendees of the event and webcast? We recommend asking for your attendees Twitter or Instagram handles as part of their registration and using a social listening tool such as <a href="http://www.brandwatch.com" target="_blank">Brandwatch</a> or <a href="http://www.mention.com/" target="_blank">Mention</a> to not only monitor the general event's social activity, but create a list of those KOA handles and specifically watch that list. </p> <p>The limitations of data capture and registration fields can make it challenging to get accurate data on every attendee at the live event. However, it is possible to get targeted information by isolating social media activity and behavior by KOAs. Again, we're talking about audience sharing and reach. These are, of course, just as important on-site. </p> <p>To measure live stream event activity, follow the same metrics as the pre-event, replacing conference registration with webcast registration. Additionally, </p> <ul> <li>How many KOAs shared the event overall?</li> <li>What was the potential audience for the event's social media shares?</li> </ul> <h2>Live Event Webcast Viewers and Other</h2> <p>In the absence of specific KOA data for the live event, tweets and social media activity can be attributed to your live stream or after event webcast, as well as various media outlets like news and industry bloggers. </p> <p>Use the same metrics to measure audience, sentiment, activity, and insights for the event webcast and more. A webcast offers the benefit of additional data and easily quantifiable metrics from Facebook Live stats, including: </p> <ul> <li>Total live audience views</li> <li>Total unique viewers</li> <li>Duration</li> <li>Engagement (such as likes and favorites)</li> <li>Conversation (comments, messages)</li> <li>Shares</li> <li>Other (TBD by Facebook Live and Sprinklr capabilities)</li> </ul> <h2>Post Event</h2> <p>After the live event and webcast replays have wrapped, measure the number of registrations, including on demand and replays of the webcast, that resulted directly from social media activity. </p> <p>While it is not an exact science, measuring social media activity and engagement can help to provide insight into user and attendee behavior, and paint a clearer picture of an audience's online and social media habits for future campaigns and events. With the right data and some strategic planning, social media can help generate buzz and amplify your event's reach, for both live and remote attendees. </p>

Herbalife Events

by TINA @ Truth In Advertising

The post Herbalife Events appeared first on Truth In Advertising.

Supermodel Adriana Lima In Seriously Hot Water

by Michelle Manetti @ Haute Spotter

When we’re writing posts about Adriana Lima, we’re usually focusing on her beauty secrets and fabulous life as a Victoria’s Secret model. Today, we’re talking about how the 34-year-old was reportedly duped into making the sign of a terrorist group. A video was uploaded of Lima and a fan at a gym in Miami. The model […]

The post Supermodel Adriana Lima In Seriously Hot Water appeared first on Haute Spotter.

Why Your Brand Needs Live Social Video

Why Your Brand Needs Live Social Video

by @ Cramer

And It’s Here to Stay <p>Although the idea of live video streaming is far from new, integrating the medium with live experiences, social media, and mobile devices pushes it to the forefront of marketing. It packages the immediacy—the now-ness—of live presentation, the reach and engagement of social, and the sensory impact of video. It’s not just a broadcast tool, but a shared brand-client experience. It is as close to direct one-to-one, face-to-face human interaction as one can digitally get. Your audience wants novelty, yes. But more importantly, they want experiences of personal significance, and they want them first hand. </p> <p>The brands who are best prepared to strategically plan, professionally present their live social streaming events, then actively listen, and rapidly respond to their audiences and partners, will be the ones who benefit the most. </p> <p>In our most recent whitepaper, we’ll give you the tools, technique and examples you need to incorporate live social video into your marketing strategies, regardless of your industry. </p> <h3><a href="http://cramer.com/downloads/live-social-video-whitepaper/">Download the whitepaper now.</a></h3>

Corinne Olympios and DeMario Jackson Enjoy a Night Out Together After Bachelor in Paradise Scandal

Corinne Olympios and DeMario Jackson Enjoy a Night Out Together After Bachelor in Paradise Scandal

by Alexia Fernandez @ PEOPLE.com

Their friendship is still going strong.

Corinne Olympios and DeMario Jackson were seen together again Wednesday night following the Bachelor in Paradise sex scandal that led the show to postpone filming earlier this summer.

Olympios was all smiles walking beside Jackson as they left TAO restaurant in Hollywood. Jackson wore a black shirt with “Said She Need A Ring Like Carmelo” written across it from Frank Ocean’s song, “Nikes.” Olympios wore a lavender tank top and black pants.

In late August, the pair was photographed hugging and laughing outside of Nightingale in West Hollywood, with Olympios jumping into Jackson’s arms and playfully planting a kiss on his cheek.

Their real life interactions have been polar opposite to the serious tones they took in their separate sit-downs with BiP host Chris Harrison.

“It’s just really hard, and I hope that he’s doing better,” Olympios told Harrison. “I really just want people to know that I don’t blame DeMario. I never pointed fingers at DeMario. I never said a bad word about DeMario.”

RELATED VIDEO: Corinne Olympios Discusses BiP Sex Scandal in Emotional Interview

According to Olympios, she confronted Jackson on Wednesday evening about him speaking to the media post-scandal.

“I actually told him last night, I was like, ‘You ran to the media. I’m so mad at you,’ and he was like, ‘No I didn’t. I only went to the media after your statement came out,'” she told Entertainment Tonight. “I did express to him I was upset that we could have handled it privately, but everything happens for a reason, and we’re all good now.”

As for Jackson?

“I’m still going to be me,” he said. “I’m working very hard on just building back up my spirits. This summer took a lot out of me. I’m not going to let this get me down. I’m never going to stoop down and I’m never going to be something they want me to be. I’m going to be who I am and that’s my whistleblowing, crazy, fun-loving self.”


Neutrogena taps Nicole Kidman as new ambassador

Neutrogena taps Nicole Kidman as new ambassador


FashionNetwork.com

Nicole Kidman has landed a new major beauty role, as Neutrogena's latest Global Brand Ambassador.

Take the Labor out of Labor Day: 5 Ways to Boost Your Sales

by Seamus Kirst @ L&T Co.

Maximize your Labor Day sales with creative discounts and winning marketing strategies. As summer comes to an end, Labor Day weekend offers one final chance to unwind and spend time...

The post Take the Labor out of Labor Day: 5 Ways to Boost Your Sales appeared first on L&T Co..

The New Era of Internal Social Platforms Will Benefit Corporate Meetings

The New Era of Internal Social Platforms Will Benefit Corporate Meetings

by @ Cramer

In this addendum to the go-to-book "Trending: The Complete Guide to Social Media for Events," we explore the changes in social media for internal-facing meetings and events. <p>In 2016, social media content strategist and event marketer, Beatrice Whelan, dropped the very popular, must-read book, <a href="http://amzn.to/2kZG8jI" target="_blank"><em>Trending: The Complete Guide to Social Media for Events</em></a>. If you're creating a social media plan for events, using social influences to extend your message, planning your event content calendar, or leveraging social mediums to build your audience reach and get more attendees in the room, then this book is a must have. </p> <p>During the creation of the book, Beatrice collaborated with Cramer's own SVP of Solutions, Brent Turner. For example, Chapter 6 showcases their in-depth discussion and profiles real-world examples on using social-driven live video to engage audiences. </p> <p>Since the book's publishing, we have continued to explore the big topics around social media for events. Here is our addendum that explores social media in the context of internal-focused corporate meetings. </p> <h2>Internal, Private Social Media Platforms Have Entered a New Era</h2> <p>For event planners and marketers charged with handling internal meetings and events— for example, leadership meetings, sales kick-offs, and employee conferences—social media can be a high-risk proposition. With confidentiality and attendee privacy top of mind, event marketers have been restricted in their ability to tap into social media. Left on the table was social media’s native ability to drive conversations, amplify messages, encourage collaboration, and nurture affiliations.<br> </p> <p>Since the dawn of corporate digitization, organizations and their employees have adopted email, internal instant message systems, intranets, and early versions of private social networks. While email remains king, for decades these other platforms have languished and failed to gain adoption, leaving marketers of internal events without a true channels for social media-oriented activities. </p> <p>In the past two years, there has been a tidal wave of change within organizations. Three trends have emerged and matured in a corresponding fashion: </p> <ol> <li>Remote teams are the new normal. With greater connectivity and the overall globalization of businesses, from multi-nationals to startups, more and more teams rely on technology to replace face-to-face interactions.</li> <li>Messaging becomes the Operating System. Throughout technological history, operating systems have bolted messaging systems on to them (e.g., using iMessage within iOS, AIM on Windows XP). In recent years, technology is shifting: messaging platforms are now the operating system. Platforms like Facebook Messenger, Slack with their bots, Telegraph-based Chatbots, and—to a degree—Amazon Alexa, allow their users to bring transactions and co-creation directly into the messaging stream.</li> <li>Mainstream social media use has, finally, enabled social media-like platforms to proliferate within organizations. <a href="https://www.salesforce.com/products/community-cloud/overview/">Salesforce Communities</a>, <a href="https://products.office.com/en-us/microsoft-teams/group-chat-software" target="_blank">Microsoft's Teams</a>, <a href="http://www.ibm.com/watson/work/" target="_blank">IBM's Watson Work</a>, and <a href="https://mightybell.com/" target="_blank">MightyBell</a> are now utilized within an ever growing collection of business. Plus, with the recent release of <a href="https://workplace.fb.com/" target="_blank">Workplace by Facebook</a>, people are now able to use familiar social media platforms to converse and collaborate with their co-workers.</li> </ol> <p>Put these trends together, and we have reached a pinnacle where remote teams rely on digital communications, messaging systems are now platforms for business, and social networks are part of a business’s IT fabric. </p> <p>For internal event marketers, this means that—more than ever before—their audiences have the tools, adoption, and, most importantly, intrinsic behaviors to use private social media platforms at work. In turn, this means, the many of the same strategies we use for public-facing events are not powerful approaches for internal events. <br> </p> <p>Now, more than ever, as you dig into <em>Trending</em>, we can be assured that the social strategies for external events are now applicable to internal events. </p> <hr> <h3>Let's keep the conversation going.</h3> <p><a href="http://amzn.to/2kZG8jI" target="_blank">Grab your copy of <em>Trending</em></a><a href="http://amzn.to/2kZG8jI"></a><em> </em>then<em> </em>connect with Beatrice (<a href="https://twitter.com/beatricewhelan" target="_blank">@beatricewhelan</a>), Brent (<a href="https://twitter.com/brentrt" target="_blank">@brentrt</a>) on Twitter with questions using <a href="https://twitter.com/search?q=%23socialforevents" target="_blank">#socialforevents</a>.<br> </p> <p><strong>For more from Beatrice Whelan and <em>Trending</em>, visit </strong><a href="http://www.socialmediaforevents.com/" target="_blank"><strong>socialmediaforevents.com</strong></a> </p> <p><br> </p>

‘Two Supermodels and a Baby’: Cindy Crawford and ‘Auntie’ Naomi Campbell Take Milan Fashion Week with Kaia Gerber

‘Two Supermodels and a Baby’: Cindy Crawford and ‘Auntie’ Naomi Campbell Take Milan Fashion Week with Kaia Gerber

by Karen Mizoguchi @ PEOPLE.com

Kaia Gerber is undoubtedly fashion’s breakout star but her mom Cindy Crawford and “auntie” Naomi Campbell have well-established fame and worldwide renown bestowed on them since the late 1980s and 1990s.

The two supermodels cuddled up with the 16-year-old fashion It girl for British Vogue editor-in-chief Edward Enninful during Milan Fashion Week on Thursday.

“Two supermodels and a baby… breakout star of Fashion Week @kaiagerber, mum supermodel @cindycrawford and auntie @iamnaomicampbell at dinner in Milan. Xoxo,” Enninful captioned a photo of the trio.

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Milan Fashion Week only kicked off yesterday but Gerber has already walked in three shows: Fendi, Prada and Moschino.

RELATED LINK: 16 Major Model Milestones Kaia Gerber Can Already Cross Off Her List

Impressively, Gerber opened the Fendi show wearing bold stripes and an edgy silhouette that cinched at the waist. Not to mention the bold blue bangs that accented a sleek ponytail.

“@prada… a huge goal of mine and I cannot tell you how honored I am to have been included in this incredible show,” the daughter of Rande Gerber said on Instagram.

Also on Wednesday, Crawford, 51, played tour guide to her mini-me daughter around Milan along with fellow up-and-coming model Cayley King.

“So much fun showing these girls around Milano! The next generation,” the mother of two wrote along with a selfie of the group in front of the Porta Sempione.


Neutrogena Print Ad & Commercial Seeking Teens - Paid Modeling Jobs

Neutrogena Print Ad & Commercial Seeking Teens - Paid Modeling Jobs


Paid Modeling Jobs

There is a new casting call for an upcoming Neutrogena commercial and print ad! Casting directors are looking for teens and young adults who are ages 16- 24 years old who have acne on ...

Neutrogena rallies against ‘junkface’

Neutrogena rallies against ‘junkface’


strategy

The brand is stepping in to relieve men of the perils of washing both their face and junk with the same soap.

Haters Gonna Hate? Ashton Kutcher and I aren’t having it.

by BeautyFrosting @ BeautyFrosting

BeautyFrosting

H A T E R S. G O N N A. H A T E? well, I’m not havin’ it. ✋ And, neither is Ashton Kutcher. Thanks so much, Ashton, for featuring the #KissAndMakeup anti-bullying campaign with Bystander Revolution &  Tarte Cosmetics – and the … Continue reading

BeautyFrosting

Neutrogena Men Campaigning Against Junkfaces

Neutrogena Men Campaigning Against Junkfaces


Advergize

Do you use the same bar of soap that has been everywhere around your body to wash your face? If you do, you’re one of the many junkfaces out there. Neutrogena Men is campaigning against all such men (25 to 35 year olds)  in Canada who have been using the same soap to wash their

Nicole Kidman Is Neutrogena’s New Face

Nicole Kidman Is Neutrogena’s New Face


PEOPLE.com

The actress has a new role — as the face of Neutrogena

Cans of Starkist Tuna

by TINA @ Truth In Advertising

In September2017, a class-action lawsuit was filed against Starkist Co. alleging that cans of Starkist tuna do not contain the amount of tuna represented on the label and contain less tuna than the minimum amount required by federal regulations. (Puckett et al v. Starkist Co., Case No. 17-cv-1416, D. OR.) For more information about other

The post Cans of Starkist Tuna appeared first on Truth In Advertising.

Disney Manicures That Will Make You Feel Like A Kid Again

by Paige DiFiore @ Haute Spotter

No one’s ever too old for the magic that is Disney! The manicures below used our favorite characters and movies to make some seriously stunning nail designs. So, indulge your inner child and scroll forth and admire these absolutely majestic Disney nail art ideas! 1. Cinderella’s Castle Nails via @bodybeautifullincoln These Cinderella castle nails are bibbidi bobbidi BEAUTIFUL! […]

The post Disney Manicures That Will Make You Feel Like A Kid Again appeared first on Haute Spotter.

Putting on my power suit…

by BeautyFrosting @ BeautyFrosting

BeautyFrosting

Today, as I dressed in this “power suit” for a day of meetings, I was reminded that it is International Women’s Day. I find it charmingly ironic that is also my father’s 76th birthday. Not exactly the biggest advocate of … Continue reading

BeautyFrosting

Initiative tops the Festival of Media LatAm Awards 2017 shortlist

by Cream Editorial @ Cream Blog - commentary on the art and science of media

IPG's Initiative has come out on top as the best performing agency network on the Festival of Media LatAm Awards 2017 shortlist, with 25 campaigns featured across 13 different categories including Best Communications Strategy, The Effectiveness Award, Best Use of...

Use This Simple Tool To Create A More Cohesive Event Theme

Use This Simple Tool To Create A More Cohesive Event Theme

by @ Cramer

Message Maps provide a blueprint for creating more cohesive event communications and in turn, more effective event themes. <p>As every experienced event marketer knows, there are a million moving pieces with every event. It’s often difficult, if not impossible, to take a moment at the outset to pause and think through how your event’s multiple keynotes, breakouts, and other pieces of content will coalesce to support your show’s overarching message. Indeed, the event theme can either be a triumph or a fail depending on how it’s carried through the event. </p><figure data-type="quote"> <blockquote>“You need to be able to deliver on that theme,” says Angel Micarelli, Creative Director, VP of Content at Cramer. “It’s not just window dressing—it’s the underpinning of everything you’re doing.”<br><br> </blockquote></figure> <p>Cramer helps its time-challenged clients develop and stick to a viable theme with what it calls a Message Map. </p> <h3>A Message Map is a document that gives event marketers an audience-centric blueprint against which every message in the show can be measured against. </h3> <p>Below is a snapshot of the Message Map’s five important steps to creating—and sticking to—an event theme. </p> <p><br> </p> <h2>1. Get Your Stakeholders Invested</h2> <p>In order for your theme to be validated and carried through your event, you need buy-in and support from your key stakeholders. If you can get them to be part of creating the theme, terrific. If not, try to get them on board quickly and then be sure to keep them informed as the show evolves. “They are the standard bearers so you have to get them all invested and aligned,” says Micarelli. </p> <h2>2. Give It Multiple Perspectives<br></h2> <p>In order to fully optimize your theme, you have to interpret it along multiple lines. For example, what will this theme mean to different attendee segments? What does it mean to different strategic lines, or product lines? “If ‘Insight’ is your theme, for instance, ask what insights are you bringing when you’re talking about products?” suggests Micarelli. “What are attendees walking away with and feeling like? Did it pay off on the promise you made them that they would have insights?” </p> <h2>3. Make Sure It’s All Connected</h2> <p>Look at each presentation as another piece of that articulation of the theme. How are you weaving that theme through? “It doesn’t always have to be explicit,” says Micarelli. The Message Map helps clients start from a macro view and then breaks down piece-by-piece into what the theme means among different audiences (executives, influencers, users), and what it means when each audience engages with the products. </p> <p>“The Message Map helps you drill down but keep the big picture in mind so you never lose sight of it,” Micarelli says. “It guides you from a keynote in a general session all the way down to the breakout where you’re going through the features and benefits, and keeps you focused on the big picture all the way through.” </p> <h2>4. Carry It Through</h2> <p>User conference attendees engage across every physical and digital touchpoint so make sure your theme is clearly represented throughout all of your event communications (website, digital, signage, collateral) before, during, and after the event. The Message Map helps clients consider how attendees will engage with the theme and content “today, tomorrow and in the future” as a means to develop a compelling theme they can disseminate across every channel. </p> <h2>5. Develop a Set of Talking Points</h2> <p>As you plot out your presentations, develop a set of key talking points so you can clearly articulate the points you want to make about the theme and the content. “Building your talking points early on gives speakers a leg up because it very often forms the outline for their presentation,” says Micarelli. “It also builds a pool of language for them to draw from so if they want to have a consistent way to talk about the theme, it gives them a place to start.” </p>

Hunt’s Chili Commercial Seeking Seniors

by Jessica @ Paid Modeling Jobs

Are you a senior model or actress who loves to cook? There is a fun new commercial that is looking for you! Hunt’s Chili is searching for women ages 65 and older. Casting directors ...

The post Hunt’s Chili Commercial Seeking Seniors appeared first on Paid Modeling Jobs.

A UK Millennial? What is your dream car?

by Paz Segura @ Audiense

According to the Society of Motor Manufacturers & Traders new car sales hit an all time high throughout the UK this March. SMMT used their findings to rank the top...

The post A UK Millennial? What is your dream car? appeared first on Audiense.

How data is changing the very model of the modern merchandiser

by Hilary Milnes @ Digiday

E-commerce retailers are competing to offer the most personalized experience to customers who visit their site, a strategy that touches on personalized product recommendations, messages and assortment. But when data is ruling a retailer, where does the buyer fit in?

The post How data is changing the very model of the modern merchandiser appeared first on Digiday.

Emma Roberts

Emma Roberts


TVGuide.com

Read all about Emma Roberts with TVGuide.com's exclusive biography including their list of awards, celeb facts and more at TVGuide.com

Audrina Patridge Is ‘Devastated’ After Split from Corey Bohan, Says Source, but She’s ‘Leaning on Her Family’

Audrina Patridge Is ‘Devastated’ After Split from Corey Bohan, Says Source, but She’s ‘Leaning on Her Family’

by Aili Nahas and Natalie Stone @ PEOPLE.com

Audrina Patridge is turning to her tight-knit family for support following her split from husband Corey Bohan.

PEOPLE confirmed Thursday that the Hills alum filed for divorce after less than a year of marriage to 35-year-old Bohan, citing irreconcilable differences, on Wednesday due to an alleged domestic violence incident. Patridge, who shares 1-year-old daughter Kirra Max with Bohan, filed for a temporary restraining order and child abduction prevention order against the professional BMX dirt bike rider on Monday.

“Audrina is leaning on her family. She is extremely close with her parents , brother and sister and they are all supporting her,” a source close to the former MTV reality star tells PEOPLE. “They’re a very tight family and protective of her. They just want what’s best for Audrina and Kirra.”

In her declaration submitted Sept. 18 along with the restraining order, 32-year-old Patridge chronicles multiple instances of emotional abuse and violent outbursts by Bohan. “I am fearful of temper because he cannot control his swearing and personal attacks on me, even when in the presence of our young daughter,” the Prey Swim designer alleged in the documents.

Since filing for divorce, the source says that “physically, Audrina is okay. But she’s devastated.”

“This is the end of a long-term relationship and she never wanted this to happen,” the source continues. “It’s a disappointment on so many levels to say the least. It’s painful and it’s really hard.”

Adds the source, “This whole situation is so unfortunate for everyone. Corey has been in Audrina’s life for almost 10 years.”

Patridge and Bohan began dating in 2008, spending several years together on and off before dramatically splitting on her VH1 reality showAudrina, in 2011. By December 2011, however, Patridge was gushing to PEOPLE that her romance with Bohan was thriving after leaving TV behind.

The pair got engaged in November 2015, when Bohan popped the question at the Summit House in Orange County, California. Seven months later, the couple welcomed Kirra Max in June 2016 before tying the knot in Hawaii in November of last year.


Good Campaign of the Week: Under Armour “Unlike Any”

by D&AD @ Brandingmag

No brand quite does empowerment like Under Armour. It makes sense that a brand the sells sportswear would want to partner with sports personalities, but Under Armour seems to get beneath the surface of what makes these sports stars who they are, and this is undoubtedly their USP. In this latest campaign, “Unlike Any” celebrates […]

What Does Real Beauty Look Like? Neutrogena's Fab #SeeWhatsPossible Campaign Debuts During the 88th Academy Awards - Romy Raves

What Does Real Beauty Look Like? Neutrogena's Fab #SeeWhatsPossible Campaign Debuts During the 88th Academy Awards - Romy Raves


Romy Raves

I love partnering with Neutrogena because they are about empowering women to tap into their really beauty and their new campaign #SeeWhatsPossible focuses on that

10 Digital Advertising Techniques to Drive Results

by Advergize Staff @ Advergize

Advertising techniques have evolved a lot in the last century. And they will continue to evolve because of the ever changing consumers and their media consumption. From being straightforward in convincing a potential customer to buy a product, advertisements these days talk about empowering customers. And rightly so. Gone are the days when convincing consumers

The Curious Incident of the Dog in the Night-Time Captures the Chaos of a Brilliant Mind

by Romy @ Romy Raves

I recently attended Opening Night of The Curious Incident of the Dog in the Night-Time at the Ahmanson in DTLA – It’s a mesmerizing high tech journey into a chaotic mind I am admittedly a musical theater buff and because of my love for lively productions with singing and dancing, I find plays boring and […]

The post The Curious Incident of the Dog in the Night-Time Captures the Chaos of a Brilliant Mind appeared first on Romy Raves.

Neutrogena’s first global campaign

Neutrogena’s first global campaign


CosmeticsDesign.com USA

The Johnson & Johnson facial skin care brand just launched a multichannel content campaign around the tag line “see what’s possible” meant to foster conversation among women encouraging one another to achieve their creative, athletic, and educational goals.

How great companies analyse and act on data

by Innovation Media Consulting @ Innovation

Single metrics are no longer good enough, they don’t tell us enough about the link between news production and reader satisfaction. Working out which combined metrics are right for which model, though, is not easy. Some news companies have increased their use of analytics, but...

The post How great companies analyse and act on data appeared first on Innovation.

Brazilian Neutrogena Unveils Interactive Ad Cover | Brandingmag

Brazilian Neutrogena Unveils Interactive Ad Cover | Brandingmag


Brandingmag

Caras Magazine executed an interactive ad cover where readers remove make-up from actress Giovanna Ewbank’s face using a set of Neutrogena Deep Clean wipes.

Why We Went to Disney to Discover How Wearable Technology Drives Event Engagement

Why We Went to Disney to Discover How Wearable Technology Drives Event Engagement

by @ Cramer

<p>Engagement is the key to crafting a memorable experience. Getting people engaged with each other, engaged with the physical space surrounding them, and engaged with event content, those are the ultimate goals of event marketers. And the bottom line is that wearables = engagement. Here’s why. </p> <p><o:p></o:p> </p> <p>Not long ago, the only way to gather insights about event traffic flow, attendee sentiment, or content engagement metrics, was from post event surveys. When we thought about the decisions being made for events before wearables, the supporting data was wildly inaccurate and heavily skewed. </p> <p>Registration data and event mobile apps gather data about attendee interests, but there was no way to validate this data other than an army of costly personnel scanning badges at every door and booth. But, of course, this had its challenges and inaccuracies. We were playing darts in the dark and hoping for a bull’s-eye. </p> <h3>Wearable tech ushered in a new era of events <o:p></o:p></h3> <p>Whether <a href="http://cramer.com/story/a-beacon-of-hope-the-event-intelligence-revolution/" target="_blank">enabled by beacons</a>, or active or passive RFID, <a href="http://insider.ticketmaster.com/event-wristbands-wearable-technology/" target="_blank">wearable tech of all sorts</a> in the event and experiential spaces exploded with seemingly endless potential to better understand our events. Wearables allow event organizers to script a story that will unfold for each attendee as they journey through an event, and to track the attendee as they experience that story. </p><figure data-type="image"><a href="/webhook-uploads/1500644568268/Screen%20Shot%202017-07-21%20at%209.42.06%20AM.png"><img data-resize-src="http://lh3.googleusercontent.com/V36vt82bzW5RfvslGLKgcfvHNHdXJm6V2Zbrg3XoUz74NzcZvg-Opa8xMd86jQR_c9s0CjAy5Gg0H7CUZEJynTqozbQ" src="http://lh3.googleusercontent.com/V36vt82bzW5RfvslGLKgcfvHNHdXJm6V2Zbrg3XoUz74NzcZvg-Opa8xMd86jQR_c9s0CjAy5Gg0H7CUZEJynTqozbQ=s1200"></a></figure> <p>Wearable devices are now key to understanding attendee behavior & traffic flow, tracking attendee interactions, attendance and participation in real-time, gaining insights from actionable data, understanding event ROI, and measuring engagement levels </p> <p>Event organizers who can get real-time data and craft actionable insights about their events will do their job better, faster, and cheaper. But it’s not just event organizers who now benefit from wearable <a href="https://www.eventbrite.com/blog/the-buzz-on-beacons-introducing-the-latest-festival-technology-ds00/" target="_blank">beacon technologies</a> across the show floor. Affordable, low cost wearable beacons benefit everyone at the event. </p> <h3>For Sponsors/Exhibitors<o:p></o:p></h3> <p>Exhibitors want more exposure and qualified leads to justify their event spend, and that is what wearables give them. Wearables can capture unprecedented insights about booth performance to determine that ever elusive ROI. Exhibitors will get updates on booth traffic and the aisle traffic so they know who or what they missed. </p> <p>Wearables not only help exhibitors understand booth traffic, but can also increase traffic to their exhibit/breakout in real-time by seeing who's visiting where and adjusting their strategy accordingly. All of the exhibit floor behavioral data contributes to predictive models that suggest your booth to attendees that are truly interested. This means the quality of the attendee that visits your booth is much higher and interactions will be meaningful. </p> <p><o:p></o:p> </p> <p>“How much time did CMOs spend at my booth?” “How does my exhibit’s performance compare with my competition?” “How many VPs are in attendance right now for the session in Breakout 10?” Plus, exhibitors get all of this information when they need it, during the event. </p> <h3>For Attendees</h3> <p> Wearables provide attendees a more targeted, personalized experience during the event. All of the behavioral data from each attendee is used to make real-time suggestions for sessions, exhibitors, and other attendees doing similar activities. The show then feels much more relevant because it is. The wearables system learns and understands their needs and helps organizers and exhibitors make it all about them. </p> <p>Attendees also get a rich dashboard that details everything they did at the event including people they met, sessions attended, photos taken, etc. All too often you get back from an event and forget what you did on the first day, what sessions you attended or exhibitors visited. </p> <p>This information is exactly what most organizations want to see to justify why they sent the attendee to the event. Wearables also easily capture contact information, which means no more business card exchanges and the attendee can easily follow up with everyone they met networking. </p> <h3>A La Carte Event Wearables</h3> <p>Within the event engagement tech space, there are many different players with different devices offering different solutions. If you possess the resources or know-how, it’s certainly possible to create a patchwork solution for understanding the full picture, but one turnkey out-of-the-box solution does not yet exist. </p> <p>We can use Grip for Tinder-styled event networking, or grab one of a hundred white labeled gamified event apps now featuring augmented reality add-ons. We can use <a href="https://www.c2montreal.com/news/leave-cards-home-new-connected-badge-work/" target="_blank">new Klik wristband and smart badge by PixMob</a> to allow attendees to exchange contact information with the click of a button and to provide event planners with real time heat maps of attendee engagement. </p><figure data-type="image"><a href="/webhook-uploads/1500644352334/klik-badge.gif"><img data-resize-src="http://lh3.googleusercontent.com/I6lPxH1AzCyFr_-HvuXCXaR2dKfIekYpITKt3GwlEdtvhWZYNEK1ocQcCHS9rzwM8uWVQDMNJvDgLnKWFpD4Dtnu2lWF" src="http://lh3.googleusercontent.com/I6lPxH1AzCyFr_-HvuXCXaR2dKfIekYpITKt3GwlEdtvhWZYNEK1ocQcCHS9rzwM8uWVQDMNJvDgLnKWFpD4Dtnu2lWF=s1200"></a><figcaption>PixMob Smart Badge</figcaption></figure> <p> And then there’s <a href="http://www.sendrato.com/" target="_blank">Sendrato’s Leather Smartbands</a> used at the Tomorrowland Festival for cashless payments and much more. The options are endless, but not unified. However, the silver bullet is coming. </p> <h3>The Future of Wearable Engagement</h3> <p>To paint a picture of where event wearables are going, we’re <a href="http://www.themeparkinsider.com/flume/201702/5444/" target="_blank">looking to Disney and Universal</a>. These entertainment giants have so far come the closest to developing a turnkey experience, something many top notch tech players are striving to achieve, with their theme park wearables. </p> <p>Disney turned heads when they invested over one billion dollars in their MagicBands which have proven to be a major success across their parks. MagicBands replace your wallet, hotel keys, theme park admissions, FastPass ride reservations, and a personal PhotoPass account. </p><figure data-type="image"><a href="/webhook-uploads/1500644221663/Screen%20Shot%202017-07-21%20at%209.35.59%20AM.png"><img data-resize-src="http://lh3.googleusercontent.com/WDzgWgXDFqNIVsgLJKNVcdtb7tvFaZ6wBcrqjjKrFQXViftVMeT1MFJe_w2uewkrgvnD7bSU0RscHKFXPkfKA9RukuaZ" src="http://lh3.googleusercontent.com/WDzgWgXDFqNIVsgLJKNVcdtb7tvFaZ6wBcrqjjKrFQXViftVMeT1MFJe_w2uewkrgvnD7bSU0RscHKFXPkfKA9RukuaZ=s1200"></a><figcaption>Disney Magic Bands</figcaption></figure> <p>Having experienced the MagicBand firsthand, I can say that the technology is simply amazing, but it does have some limitations. The band is basically just a wearable RFID chip that cannot broadcast or receive, and does not connect in ways that it should with the Disney app. In that sense, it cannot use your location and knowledge of ride wait times to recommend where to go next in the park, nor can it find friends or family members. </p> <p>Universal’s TapuTapu waterpark bracelet works in many of the same ways as the MagicBand but with one notable improvement. It can transmit and receive information. Wearing TapuTapu, you can walk up to a slide, tap your band to reserve your spot in line, then wander off and enjoy a slushy by the wave pool. When it’s your time to ride, TapuTapu will vibrate to notify you. </p><figure data-type="image"><a href="/webhook-uploads/1500644237128/Screen%20Shot%202017-07-21%20at%209.36.26%20AM.png"><img data-resize-src="http://lh3.googleusercontent.com/Z9t0r_332kG0hbH8X_AJ7l1yx9qreREe8Xtx0G7TlE5YkknF7WWpS2tDBkzdnlAJFlaMvnH4trwgg9eEUkz2ntyQDFgaqg" src="http://lh3.googleusercontent.com/Z9t0r_332kG0hbH8X_AJ7l1yx9qreREe8Xtx0G7TlE5YkknF7WWpS2tDBkzdnlAJFlaMvnH4trwgg9eEUkz2ntyQDFgaqg=s1200"></a><figcaption>Volcano Bay's Tapu Tapu</figcaption></figure> <p>The band will also trigger fun Easter eggs hidden throughout the park like water cannons firing at guests in the lazy river or activate blowholes from whales in the kiddie park. This level of interactivity from a band is a huge leap forward in wearable technology. </p> <p><o:p></o:p> </p> <p>To say we’re excited about what the future of event wearables holds for the brand experience industry is an understatement. Big players with deep pockets will continue pushing the technology forward. The smaller niche companies in our event world will refine it to do exactly what event marketers, organizers, exhibitors, sponsors, and attendees alike need and want. And within the next two years, we will have the event wearable we’ve been dreaming of. The solution that skyrockets audience and content engagement across the board. It’s coming. </p>

UX has Evolved. XD in the Age of Experiences

UX has Evolved. XD in the Age of Experiences

by @ Cramer

UI and UX roles are evolving. Now XD, Experience Designers, are on the frontlines of the event planning battlefield. <p>Anybody living and breathing in the agency world for the past two decades knows these two acronyms. UI and UX—short for user interface and user experience. Agencies, studios, and boutique garage shops alike understand the importance of beautiful, frictionless user experiences. But previously, this terminology has been reserved for web work.<br> </p> <p>Both in-house and freelance UI/UX designers have been wireframing websites and applications for years, making sure that by the time the end user stumbled upon it, the experience was painless and intuitive. In fact, the previous definition of <a href="https://uxdesign.cc/wtf-is-experience-design-7888d6edf44a" target="_blank">experience design</a>, in short, was to make technology easier to use. But the paradigm is shifting. No longer is XD just about the technology. </p> <p>Today, experience design, <a href="https://en.wikipedia.org/wiki/Experience_design" target="_blank">as defined by Wikipedia</a>, is "the practice of designing products, processes, services, <strong>events, omnichannel journeys, and environments</strong> with a focus placed on the quality of the user experience and culturally relevant solutions." Thus, these days, the Experience Designer is the brand experience's best friend. </p> <h3></h3> <h3>XD in the Brand Experience Age Goes Beyond 2D</h3> <p>While the output may have evolved, experience design truly hasn't strayed far from its core competency—user centricity. Experience designers must first and foremost understand the user's needs, and the clients' goals, and then map out a journey that meets those needs holistically, on a bridge between the digital and physical. </p> <p>Yes, <a href="http://essentialdesign.com/perspective/mapping-experiences/" target="_blank">journey mapping</a> is still the most important element of experience design, and that couldn't make more sense in the world of events. After developing your target audience personas, journey mapping ensures that every possible different touchpoint is thoughtful, personalized, and engaging. Journey mapping allows you to identify gaps in the user experience and determine when and where you need to support, inform and educate, or have some fun. </p> <p>Whether we're talking about a patient's journey through the medical system, from getting sick to seeing the doctor, through to treatment and adherence, or an attendee's journey through a user conference, from awareness, to registration, schedules, presentations, breakouts and networking, understanding and mindfully designing for the journey is everything. </p> <h3>Frictionless Event Experiences</h3> <p>What do we mean by frictionless? Peanut butter and jelly in the same jar—<span class="redactor-invisible-space">frictionless. Only one dirty knife!</span> On perhaps a more relevant note, <a href="https://www.dtelepathy.com/blog/business/strategic-ux-the-art-of-reducing-friction" target="_blank">Telepathy defines friction</a> in user experience as: </p><figure data-type="quote"> <blockquote>Interactions that inhibit people from intuitively and painlessly achieving their goals within a digital interface. </blockquote></figure> <p>Friction is, of course, a bad thing. On a website or digital interface as noted above, it might reduce <i>conversions</i>, but at a trade show, friction may reduce <i>conversations</i>. So how do we lower bounce rates? How can we give people what they want before they know they want it? </p> <p>Start by <a href="http://cramer.com/story/event-wearables-drive-engagement/">analyzing attendee data</a> from past events to understand how your users previously interacted with certain vendors, spaces, content, technologies, and each other. You have the ability to learn where an experience fell apart and failed to engage an attendee, then empathize with their issues and figure out how to make the experience more compelling. </p> <p>It is also worth understanding that the event itself is certainly a tent post and a huge driver for engagement, bringing people together <g>for</g> a point in time, but XD goes much deeper than the event. There are conversations happening before and after the event that must be included in your journey map, and you must be creating appropriate content for your audience at every step. </p> <p>Think live events, virtual events, inbound and outbound calls, community websites, registration microsites, email and print communications, social media, segmented information for multifaceted audiences such as sales forces, customers, ambassadors, and more. </p> <p>The key to frictionless is thinking of, and providing, everything before the user or attendee feels they need it. That means user and context-first predictive behavior modeling to understand how your attendee will experience and flow through a particular environment. That means, covering your bases. </p> <h3>Experience design is iterative</h3> <p>Once you launch a website, even after multiple prototypes and user testing, it will never be perfect for every user. Someone will break something or be unsatisfied in some way. That's just the way it is. And it's the the same with events. Maybe your sales meeting wasn't introvert friendly enough. There is never a one size fits all when it comes to experiences, but through the principles of experience design, we can do our best to make the experience, at worst, mildly pleasant. </p> <p>The excitement in the experience design space right now is simply the massive amount of <a href="http://cramer.com/story/cramers-take-on-experiential-technologies-and-why-the-industry-is-taking-note/" target="_blank">new technologies</a>. And the challenge is how to create a journey that is enriched, that is helpful, and that isn't just using new tech for <g>tech's</g> sake. How can we best use the tools at hand to better design a memorable experience?<br> </p> <p>Utilizing personas, journey maps, interviews, prototypes, <a href="https://medium.com/digital-experience-design/mindsets-tools-and-terminology-of-experience-design-7c25befd439e" target="_blank">ideation workshops, and co-creation sessions</a>, in designing brand experiences will ensure those experiences include more thoughtful touchpoints and create more meaningful, lasting connections with our attendees. </p> <p>The future of event planning will lean heavily on the shoulders of experience designers who, with a background in digital, are experts at combining user data, research insights, and brand strategy, into end-to-end, innovative omni-channel behavioral solutions. </p>

Side effect of the pivot to video: audience shrinkage

by Ross Benes @ Digiday

Media companies chasing video ad dollars are pivoting to declining pageviews.

The post Side effect of the pivot to video: audience shrinkage appeared first on Digiday.

This Legendary Supermodel Reunion Is Everything

by Michelle Manetti @ Haute Spotter

We’re all for Gigi Hadid, Kendall Jenner and the slew of other top models in today’s industry. But no group of ladies will ever compare to the women who paved the way in the 90s. That’s right, 90s supermodels like Tyra Banks, Stephanie Seymour and Christie Turlington took fashion by storm (and still do), and […]

The post This Legendary Supermodel Reunion Is Everything appeared first on Haute Spotter.

Outdoor Inspirations for Meeting and Event Venues

Outdoor Inspirations for Meeting and Event Venues

by @ Cramer

Letting the great outdoors help inspire your attendees and drive home your message. <p>There are few things as widely agreed upon as the beauty and allure of the outdoors. Vast landscapes, dramatic colors, calming serenity, the power to humble and refresh. There’s a certain something about those <a href="http://exploreinspired.com/ode-to-draw-dropping-vistas/">jaw-dropping natural vistas</a> that innately evoke a physical response and engage every sense.<br> </p> <p>The Psychological Science Journal, among others, all <a href="http://www.businessinsider.com/scientific-benefits-of-nature-outdoors-2016-4/">report</a> that spending more time outside: </p> <ul> <li>Improves short-term memory, vision, and concentration</li> <li>Restores mental energy</li> <li>Relieves stress</li> <li>Reduces inflammation</li> <li>Leads to sharper thinking and higher levels of creativity</li> <li>Boosts the immune system</li> <li>Improves mental health</li> <li>May increase lifespan and stimulate cancer-fighting proteins</li> </ul> <p>It’s no wonder then that events and festivals worldwide are <a href="http://cramer.com/story/brands-breaking-out-of-the-ballroom/">breaking out of the ballroom</a> and embracing the great outdoors. Some using wide open natural vistas as their venues, and others <a href="http://cramer.com/weeklytrend/issue-13/">taking inspiration from nature and bringing it right to their attendees</a> on the show floor. </p> <p>We’re often times looking to the music and festival space to discover where to push the boundaries for conferences and meeting experiences, and we’ve discovered the following stunning outdoor venues to consider for your next business or industry event. </p> <h3>1) Fort Punta Christo, Croatia</h3><figure data-type="image"><a href="/webhook-uploads/1505306828775/Screen%20Shot%202017-09-13%20at%208.26.31%20AM.png"><img data-resize-src="http://lh3.googleusercontent.com/PKHvfT5keVhTMO2GFcn0PvTAErXWRv71Z5Im6JfNV9eWanyMO9nKTxGObxgDsmvjfTKZ8phFr5rag-7vadRjt0TDNBOP" src="http://lh3.googleusercontent.com/PKHvfT5keVhTMO2GFcn0PvTAErXWRv71Z5Im6JfNV9eWanyMO9nKTxGObxgDsmvjfTKZ8phFr5rag-7vadRjt0TDNBOP=s1200"></a></figure> <p>Fort Punto Christo is a mid-eighteen century fort on the Croatian coasts surrounding the town of Pula. For years it's been the perfect space to host <a href="http://www.dimensionsfestival.com/" target="_blank">Dimensions Festival</a>, but it could also be the perfect place for you next user conference.<br> </p> <h3>2) Petrovaradin Fortress, Serbia</h3><figure data-type="image"><a href="/webhook-uploads/1505741011299/serbia-fortress.jpg"><img data-resize-src="http://lh3.googleusercontent.com/3A0tRtqe2pecT6WpICfSMDhE1qkbvhxKmA1-RbK0LaZAuDvatAF7sDiBA4M8UWtiRbQDdoIokOGG88bpRsr1cpSGin4h" src="http://lh3.googleusercontent.com/3A0tRtqe2pecT6WpICfSMDhE1qkbvhxKmA1-RbK0LaZAuDvatAF7sDiBA4M8UWtiRbQDdoIokOGG88bpRsr1cpSGin4h=s1200"></a><br></figure> <p>The annual home of <a href="http://www.exitfest.org/en" target="_blank">Exit</a>, EU Festival Awards "Best Major European Festival," this unique and majestic fortress is found in the Serbian city of Novi Sad. </p> <h3>3) Portmeirion Village, Wales</h3><figure data-type="image"><a href="/webhook-uploads/1505306813085/snowdonia-coast.jpg"><img data-resize-src="http://lh3.googleusercontent.com/QG7zc4RruT4tJs3_OXK8didyupei7C9Vp5pZR7uJbCpee6-ZmwvXH7ZDeemdBA2ycIa4AdE56FzwSDm7qHMXP6DHJLBK" src="http://lh3.googleusercontent.com/QG7zc4RruT4tJs3_OXK8didyupei7C9Vp5pZR7uJbCpee6-ZmwvXH7ZDeemdBA2ycIa4AdE56FzwSDm7qHMXP6DHJLBK=s1200"></a></figure> <p>Welsh music festival, Festival No.6, sets its stage each year in the stunning Italian-styled village of Portmeirion on the Snowdonia coast. </p> <h3>4) Mont Tremblant Ski Resort</h3><figure data-type="image"><a href="/webhook-uploads/1505307061631/Screen%20Shot%202017-09-13%20at%208.50.46%20AM.png"><img data-resize-src="http://lh3.googleusercontent.com/Uq1WonvH0PComnXucH5-AMub3_JbLIw5VBhDFx2jmEEUbJeP5lXB3VIaJs7vSLtAzsiOhGepEtkWCWJuUr7NCfAaNjI" src="http://lh3.googleusercontent.com/Uq1WonvH0PComnXucH5-AMub3_JbLIw5VBhDFx2jmEEUbJeP5lXB3VIaJs7vSLtAzsiOhGepEtkWCWJuUr7NCfAaNjI=s1200"></a></figure> <p>Quaint European village styled Mont Tremblant Ski Resort, in Québec, Canada, is home each year to festivals, events, races and more, the likes of <a href="https://wanderlust.com/festivals/" target="_blank">Wanderlust</a>, International Blues Festival, and Subaru Iron Man. </p> <h3>5) Gorge Amphitheatre, Washington</h3><figure data-type="image"><a href="/webhook-uploads/1505307189656/Screen%20Shot%202017-09-13%20at%208.52.50%20AM.png"><img data-resize-src="http://lh3.googleusercontent.com/OQrro0MjmfL91R0uInJ2kmEhWHOCsrTd9d4eiOU7xdve8UoMn5EL3JYnxCdzFXg-edFNivypc47ts_gx-YAyd659q9bc" src="http://lh3.googleusercontent.com/OQrro0MjmfL91R0uInJ2kmEhWHOCsrTd9d4eiOU7xdve8UoMn5EL3JYnxCdzFXg-edFNivypc47ts_gx-YAyd659q9bc=s1200"></a></figure> <p>One of the Unites States' most treasured event venues, you would be hard-pressed to find a more breath-taking backdrop to a main stage event than at the Gorge Amphitheater. </p> <h3>6) Lovrijenac Fortress, Croatia</h3> <p><a href="/webhook-uploads/1505308449281/Screen%20Shot%202017-09-13%20at%209.13.45%20AM.png"><img data-resize-src="http://lh3.googleusercontent.com/U2TfvzYRcYqRitnyZ6MntfvqCH6TMeeny02rAdmF943b8Hp2se3myuY1r0Z9w_AlKJQfvrftcYmzp1Nu43y_sQS4FFk" src="http://lh3.googleusercontent.com/U2TfvzYRcYqRitnyZ6MntfvqCH6TMeeny02rAdmF943b8Hp2se3myuY1r0Z9w_AlKJQfvrftcYmzp1Nu43y_sQS4FFk=s1200"></a><br> </p><figure data-type="image"></figure> <p>Game of Thrones fans rejoice. Westeros' Kings Landing just so happens to be set in the spectacular seaside village of Dubrovnik, Croatia and its Lovrijenac Fortress is open for event business, including the <a href="http://afest.com/" target="_blank">A-fest</a> Croatia after-party </p> <p><br> </p> <h3>7) Wagner Park, Colorado</h3> <p><a href="/webhook-uploads/1505308751867/Screen%20Shot%202017-09-13%20at%209.18.03%20AM.png"><img data-resize-src="http://lh3.googleusercontent.com/prNgnVkTdVXurEKIzgsLaJUs-xQWD5jcRZgJF2mpuLqdUas5wdk3o6TzrgO1d9S9dQgPD-ocpgLJ_35xjFT7f2T3-vec5A" src="http://lh3.googleusercontent.com/prNgnVkTdVXurEKIzgsLaJUs-xQWD5jcRZgJF2mpuLqdUas5wdk3o6TzrgO1d9S9dQgPD-ocpgLJ_35xjFT7f2T3-vec5A=s1200"></a> </p> <p>Each year, the creme de la creme of foodie festivals, the <a href="http://www.foodandwine.com/promo/events/aspen-classic/classic-main" target="_blank">Food & Wine Classic</a> sets its tent posts in Aspen, Colorado's Wagner Park, with the stunning Aspen Mountain summer slopes for its backdrop. </p> <h3>8) Blue Lagoon, Iceland</h3><figure data-type="image"><a href="/webhook-uploads/1505309094457/Screen%20Shot%202017-09-13%20at%209.22.23%20AM.png"><img data-resize-src="http://lh3.googleusercontent.com/asIdapDcLX5aGk_vbQb7Qq6kI_uGbClRmqTOypRWoF8w6yo7-YPDJ5Kug1TBUNFpqqwvdP8NXyasP2seGMSFuTUOtbg4pw" src="http://lh3.googleusercontent.com/asIdapDcLX5aGk_vbQb7Qq6kI_uGbClRmqTOypRWoF8w6yo7-YPDJ5Kug1TBUNFpqqwvdP8NXyasP2seGMSFuTUOtbg4pw=s1200"></a></figure> <p>Iceland's famous <a href="http://www.bluelagoon.com/meetings-and-events/events/" target="_blank">Blue Lagoon</a> is less than 20-minutes from Reykjavik international airport and with plenty of beautiful accommodations, cafes, bars, and restaurants all surrounding the stunning lagoon, it's the perfect place to host an event your employees or attendees will never forget. </p>

The Adecco Group & Audiense: Using Twitter marketing to create waves in HR

by Paz Segura @ Audiense

A few weeks ago we organized a webinar #BotsInAction with Twitter Spain and a few major industry players, focusing on the state of chatbots today. It was evident from our...

The post The Adecco Group & Audiense: Using Twitter marketing to create waves in HR appeared first on Audiense.

100+ Catchy Instant Coffee Slogans of Popular Brands

by Advergize Staff @ Advergize

It won’t be incorrect to say that coffee slogans played a very important role in the widespread adoption of instant coffee around the world. We all love our coffee the first thing in the morning. However, while brewing a pot of coffee slowly over time might be the most ideal thing to do, it is

Hello, Reco! I’m loving this new app for book lovers like me on the go

by BeautyFrosting @ BeautyFrosting

BeautyFrosting

On Monday, I’m headed out on a 16-day trip with stops in 4 different cities…and I need good books to read. If you’ve traveled at all this summer – or, at all, EVER – you can relate. And, if you’re … Continue reading

BeautyFrosting

13 Billboards that Literally Stopped Traffic

by Ami Foote @ L&T Co.

What’s the point of running an ad if it’s not going to turn a few heads? The only time traffic is a good thing? When it’s your ad that’s causing...

The post 13 Billboards that Literally Stopped Traffic appeared first on L&T Co..

The 'Mean Girls' of Instagram acne ads - Digiday

The 'Mean Girls' of Instagram acne ads - Digiday


Digiday

Benzac, an over-the-counter acne solution from Galderma, is unveiling a "Mean Girls"-inspired parody video series to reach out to teens on Instagram.

‘Girls Trip’ VIP Screening Brings Out the Stars

by The Hip-Hop Socialite @ DrJays.com Live | Fashion. Music. Lifestyle

Over the weekend, Hello Beautiful, in partnership with Nissan and Universal Pictures, hosted a VIP red carpet screening for the new film GIRLS TRIP. Attending from the cast was Jada Pinkett Smith, ...

Online Retailer Ad Campaign

by Jessica @ Paid Modeling Jobs

Have you always dreamed of appearing in a campaign ad? That dream could come true! An online retailer has put out a casting call for models and actors. Casting directors are looking for men ...

The post Online Retailer Ad Campaign appeared first on Paid Modeling Jobs.

Confessions of a former agency exec: ‘There is no such thing as an agency model’

by Seb Joseph @ Digiday

A former managing director at an agency, who turned their back on one of the big holding groups, denounces the industry’s search for a new agency model.

The post Confessions of a former agency exec: ‘There is no such thing as an agency model’ appeared first on Digiday.

Neutrogena explores the true value of beauty

Neutrogena explores the true value of beauty


Marketing Interactive

Neutrogena launches media campaign 堅持! 跑出亮麗人生 (Keep it up for a brighter you), inspiring Hong Kong women to be persistent on pursuing a brighter life with a core message - true beauty comes from within.

Wimbledon vs Roland Garros: strategically conquering your biggest challenge as CMO

by Paz Segura @ Audiense

You have just landed your dream job! As CMO of a leading Tennis sportswear brand you are determined to surpass any expectations the team may have. Your first major project...

The post Wimbledon vs Roland Garros: strategically conquering your biggest challenge as CMO appeared first on Audiense.

Good Campaign of the Week: Vice “Safe Sesh”

by D&AD @ Brandingmag

If there is anything that history has taught us, it’s that people will invariably do whatever they damn well please, with very little regard for consequence. So, when we’re talking about illegal substances, the ever so tiny matter of them being illegal is exactly that – ever so tiny. As long as they are readily […]

Johnson & Johnson Adapts A Brick-And-Mortar Legacy To Targeted Digital Campaigns | AdExchanger

Johnson & Johnson Adapts A Brick-And-Mortar Legacy To Targeted Digital Campaigns | AdExchanger


AdExchanger

Johnson & Johnson saw the writing on the wall when it began marketing in a digital world. The 130-year-old CPG giant was born and raised in what Alison Lewis, CMO of J&J Consumer Brands, called a “right-handed world.” “We were dominated by brick-and-mortar, Mom was the CEO of the household, big players used size and... Continue reading »

Four Tips for Shaking Up Your User Conference Engagement Strategy

Four Tips for Shaking Up Your User Conference Engagement Strategy

by @ Cramer

Give yourself permission to explore the edges of what’s expected and possible to shake it up for your attendees. <p>Today’s typical user conferences are hardly typical at all. With top notch entertainment, vibrant creative scenes and surprise and delight experiences around every corner, what was once a simple sit-down business event has become something that looks more like a buzzing arts festival. Here are four tips for shaking up your user conference strategy to give it a more competitive edge. </p> <h3>1. Create ‘Micro Experiences’</h3> <p>Successful user events are doing away with the “general session plus exhibit floor” model and are creating more unstructured physical spaces filled with immersive, tangible and tactile engagements—“experiences within an experience,” says Brent Turner, SVP, Solutions at Cramer. “People are taking inspiration from and being influenced by the more general trend around consumer activations.” </p> <p>TED 2016, for example, offered rock climbing walls and ball pits for its attendees. The C2 (Creativity and Commerce) conference in Montreal erected a full-scale Ferris wheel inside its event space. Bottom line: the same people who are coming to your show are comparing you to what they experienced at South by Southwest, Coachella and other festival-style events. </p> <h3>2. Become One with the Destination</h3> <p>Why host an event in a killer host city when you’re just going to lock your attendees away in a nondescript ballroom? “The biggest and best conferences become microcosms entwined in their location,” says Turner. “They’re authentic and true to where they are.” </p> <p>For example, think about how Austin, Texas, and South by Southwest have become synonymous with one another, and how you can bring that same sense of place and destination to your event. Some ideas: treat attendees to local musicians, artist engagements, and tasty fare by local chefs (even food trucks!) that infuse your user event with the local flavor—and a whole lot of energy. </p> <h3>3. Create a Next-Gen Environment</h3> <p>Smart environmental design is just step-one in the modern user conference experience. To truly differentiate your event, you have to give it a sense of special energy that goes beyond the static identity work. “You’re not just branding a space, you’re figuring out how to take your business’s purpose and keep that tied into all the spaces,” says Turner. </p> <p>Can attendees collaborate on a digital graffiti wall that embodies your company’s spirit of collaboration? Can a local artist create customized takeaways that align with your product’s personalized features? “It’s about how you keep what’s special about your company’s message going on outside the general session, so when you walk out there’s something big and meaningful—a space of activation and activity versus passive signage illustrating just your brand identity,” Turner says. </p> <h3>4. Be Courageous</h3> <p>“Give yourself permission to explore the edges of what’s expected and possible—of stepping into the irreverent to find something that may not make a lot of sense on paper,” says Turner. </p> <p>Like the <a href="https://www.c2montreal.com/" target="_blank">C2 conference</a>, which offered attendees the chance to climb above the show floor, circus style, and have meetings suspended in chairs. “You may amaze and engage your audience in a way they didn’t see coming. That alchemy of physical reaction becomes so much bigger when you are tapping into those emotions in a way that’s not expected or planned for.” </p> <p>As an added bonus, quirky and unexpected moments are also highly shareable ones, and that viral effect is an imperative piece of any healthy user conference. </p>

Gender stereotyping puts products before people – and consumers don’t like it!

by Cream Editorial @ Cream Blog - commentary on the art and science of media

There’s not just an ethical reason, but also a growing commercial imperative for brands to assume a people-first approach and stop using stereotypes in their advertising, says Sally McLaren, director at Sense.

How to transform a print-first organisation into a fast-moving, digital-first asset

by Innovation Media Consulting @ Innovation

Multi-title Hanley Wood went from a Balkanized, print-first, top-heavy, sluggish organisation to a streamlined, fast-moving, highly productive digital-first, data-, content- and revenue-producing machine At B2B publisher Hanley Wood in the US, where they had three dozen print and digital brands each operating totally separately, change...

The post How to transform a print-first organisation into a fast-moving, digital-first asset appeared first on Innovation.

Miley Cyrus MAC Ad Causes A Lot Controversy

by Michelle Manetti @ Haute Spotter

Believe it or not, Miley Cyrus is causing a bit of controversy. The 22-year-old singer is in a bit of hot water for her MAC ads. The ads, where one features her laying down with her legs up against a mirror, received a lot of complaints from people in the United Kingdom, who found them offensive and […]

The post Miley Cyrus MAC Ad Causes A Lot Controversy appeared first on Haute Spotter.

One Final Flowery Paper For Pat Conroy

by BeautyFrosting @ BeautyFrosting

BeautyFrosting

One Final Flowery Paper For Pat Conroy by Dawn McCoy It’s raining tonight in Los Angeles, and I can’t help but be reminded of my belief as a child that anytime it rained, God must be crying. It seemed like … Continue reading

BeautyFrosting

Discounts on Gap Factory and Banana Republic Factory Websites

by TINA @ Truth In Advertising

February 2017: After the complaint was amended in December 2016, a federal judge dismissed claims for equitable relief (a nonmonetary judgment, such as a court order requiring a party to act or prohibiting a party from acting) because the named plaintiff has other remedies available to her. The claims were dismissed . Other claims will

The post Discounts on Gap Factory and Banana Republic Factory Websites appeared first on Truth In Advertising.

Why An Elite Roster of Global Brands Are Inviting Cramer to Talk Tech

Why An Elite Roster of Global Brands Are Inviting Cramer to Talk Tech

by @ Cramer

An elite roster of global brands are inviting Cramer over to talk tech in the world of brand experiences. <p>Emerging technologies we look at for brand experiences must amplify and embrace culture. They must create and fuel energy, unite and broaden community, and capture and interpret data. As we break down the different fields of emerging technologies that meet those goals, the R&D teams at Cramer are concentrating on four distinct buckets—<i>Human, Vision, Screen, Environment</i>. </p> <h3>Human</h3> <p>Human technologies consist of biometrics and wearables. These technologies help us gather data about attendees, which feeds personalization and measurement. <a href="http://cramer.com/story/event-wearables-drive-engagement/">Wearable tech enables attendees</a> to engage with people, places and content without needing to have a phone in their hand, while biometrics the likes of Apple Watch and Fitbit are basically <a href="https://techcrunch.com/2014/12/21/the-future-of-biometric-marketing/" target="_blank">always-on body-monitoring systems</a>. </p> <p>Biometric feedback through third-party apps such as <a href="https://www.strava.com/mobile" target="_blank">Strava</a> or <a href="https://www.nike.com/us/en_us/e/nike-plus-membership" target="_blank">Nike+</a> allow marketers to understand customers on a more granular level and offer products or services specifically designed to meet their physiological needs. </p> <p>Some of the more exciting human technologies we've gotten our hands on lately are <a href="https://www.emotiv.com/" target="_blank">EMOTIV</a>'s EEG brain monitoring wearables, the magic that is <a href="https://atap.google.com/jacquard/" target="_blank">Project Jacquard</a>, weaving touch and gesture interactivity into textiles to turn everyday objects or furniture into interactive surfaces, and <a href="http://duoskin.media.mit.edu/" target="_blank">DuoSkin</a> skin-on user interfaces, straight of the MIT Media Lab. </p><figure data-type="video"> <p> <iframe class="embedly-embed" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fplayer.vimeo.com%2Fvideo%2F178334883&url=https%3A%2F%2Fvimeo.com%2F178334883&image=https%3A%2F%2Fi.vimeocdn.com%2Fvideo%2F585933967_1280.jpg&key=65874c90af644c6a8f0b7072fe857811&type=text%2Fhtml&schema=vimeo" width="640" height="360" scrolling="no" frameborder="0" allowfullscreen=""> </iframe> </p><figcaption>DuoSkin</figcaption></figure> <h3>Vision</h3> <p>Vision technologies encompass the exciting worlds of <a href="http://cramer.com/story/the-difference-between-ar-and-vr/" target="_blank">augmented reality, virtual reality, and mixed reality</a>. AR/VR and mixed reality applications have the power to transport attendees into a world or story that they cannot otherwise experience, creating a deeper connection by way of memory imprint between them and the content. </p> <p>These are powerful event technologies because marketers are able to enhance the attendee's view of reality with layered content, adding details and learning opportunities, and providing another dimension to the story being told throughout the attendee journey. </p> <p>Something as simple as VR Cardboard viewers can elevate an otherwise normal experience into something so much more unexpected and inspired. So simple yet so exciting, that we made our own! Check out <a href="http://cramer.com/cardboard/">Cramer Cardboard</a>. </p> <p>Other vision technologies we've been experimenting with include the <a href="http://www.somniacs.co/" target="_blank">Birdly human flight simulator</a> by Somniacs, <a href="http://www.vizrt.com/" target="_blank">live on-stage augmented reality</a>, powered by Vizrt, and LG's <a href="http://www.lg.com/ca_en/transparent" target="_blank">OLED transparent panel display</a> for facility branding and advertising showcases. </p><figure data-type="image"><a href="/webhook-uploads/1501179105945/birdly.png"><img data-resize-src="http://lh3.googleusercontent.com/oslQ6gLNoC_c8RpOSEuLa5DhaoZVl60b0ahfVjU5wOK9ZJP1l78cdeG3e5wPvJ8ynTpErpbUUQfaVU2j45gbnJGV8c95" src="http://lh3.googleusercontent.com/oslQ6gLNoC_c8RpOSEuLa5DhaoZVl60b0ahfVjU5wOK9ZJP1l78cdeG3e5wPvJ8ynTpErpbUUQfaVU2j45gbnJGV8c95=s1200"></a><figcaption>Birdly by Somniacs</figcaption></figure> <h3>Screen</h3> <p>We're always scoping out the most mind-blowing microsites, simple yet powerful social media tools, latest live streaming trends, and our <a href="http://cramer.com/motionstudios/" target="_blank">Motion Studios</a> arm is heavily invested in staying on top of the world of video. </p> <p>Conversational interfaces, like the <a href="https://conciergeeventbot.com/" target="_blank">Consierge Eventbot</a>, a chat bot for events offering a text-messaging experience, are exciting developments in the screen technology space. As is the revolutionary ease of the webcasting platform <a href="https://www.crowdcast.io/" target="_blank">Crowdcast</a>, and the first ever 360-degree virtual reality camera purpose built for professional content creators, the <a href="https://ozo.nokia.com/vr/" target="_blank">Nokia OZO</a>. </p><figure data-type="image"><a href="/webhook-uploads/1501179318801/nokia-ozo.png"><img data-resize-src="http://lh3.googleusercontent.com/gqaS9h_3NILOjRgRbw66ZPRh2PJIMdUVcc6Cd6HS_J-BjZG4XIBtdIAUe4MnBOrhP22Uz_gJh3kCZC0jycpfjbFAAcU" src="http://lh3.googleusercontent.com/gqaS9h_3NILOjRgRbw66ZPRh2PJIMdUVcc6Cd6HS_J-BjZG4XIBtdIAUe4MnBOrhP22Uz_gJh3kCZC0jycpfjbFAAcU=s1200"></a><figcaption>Nokia OZO</figcaption></figure> <h3>Environment</h3> <p>A longtime favorite arena for the Cramer team, with a 30+ year legacy of event production and environmental design, here we're exploring structures, smart surfaces, objects/IoT, and robotics<span class="redactor-invisible-space">. </span> </p> <p><span class="redactor-invisible-space">Powerfully crafted environmental narratives have the ability to surprise and delight attendees by turning an unexpected surface into a character in the digital narrative or create non-traditional input channels. </span> </p> <p><span class="redactor-invisible-space">Thoughtful evolutions of environmental space and how it can be used will require the attendee to look at everyday items differently. Being invited to touch and manipulate their environment can now help an attendee craft a story of their own. Tactile digital experiences add dimension to the message a brand is trying to convey and provide deeper, more meaningful engagement.</span> </p> <p><span class="redactor-invisible-space">From <a href="http://cramer.com/story/real-time-projection-mapping/" target="_blank">real-time projection mapping</a> to the <a href="http://beamlabsinc.com/" target="_blank">Beam</a> light socket smart projector, and our favorite IoT remote control, <a href="https://bt.tn/" target="_blank">bttn</a>, to the <a href="https://gsuite.google.com/products/jamboard/" target="_blank">Google Jamboard</a>, which merges the worlds of digital and physical creativity, it's a fun time to be exploring the environmental technology space for our clients and audiences.</span> </p><figure data-type="image"><a href="/webhook-uploads/1501179433472/beam-projector.png"><img data-resize-src="http://lh3.googleusercontent.com/Tqtq92Z5YSGR5arPTM9ibT6WYDVaP0S2Px_B3rJrMvtsrgjWhssyDjtu_JfdywaUWbl68hJBegEiC02ad_WeROQdMA0WHw" src="http://lh3.googleusercontent.com/Tqtq92Z5YSGR5arPTM9ibT6WYDVaP0S2Px_B3rJrMvtsrgjWhssyDjtu_JfdywaUWbl68hJBegEiC02ad_WeROQdMA0WHw=s1200"></a><figcaption>Beam by Beam Labs Inc.</figcaption></figure> <h3>Sharing in the Fun</h3> <p>More than just researching the latest technologies to hit the brand experience scene, we are dedicated to bringing this tech in-house to play with it, study it, and learn how we can best utilize these tools to drive impact at shows for our clients. And because we're really good at sharing our toys, Cramer launched the <a href="http://cramer.com/emergingtechnologyroadshow/" target="_blank">Emerging Technology Roadshow</a>. </p> <p>Global juggernauts the likes of IBM, PwC, UPS, and other companies with three letter names are among the growing list of brands that have welcomed Cramer's Emerging Technology Roadshow and gotten hands-on with some of the latest tools in experiential tech. </p> <p>Since launching the program, our creative technology team has been in high demand, touring offices and talking tech. We share many of our findings in the <a href="http://cramer.com/podcast/">Catalyst Podcast</a>, and are also helping event marketers and creative technologists start their weeks inspired with our <a href="http://cramer.com/weeklytrend/" target="_blank">Weekly Trend</a> emails—an Event Marketer collaboration. </p> <p>Learn more about the Emerging Technology Roadshow, get on our radar and showcase your tech, or bring the tour to your company or conference. <a href="http://cramer.com/emergingtechnologyroadshow/">Let's go.</a> </p>

Floyd Mayweather Gives Fans a Tour of his ‘Beverly Hills Palace’ — and His Snack Bar Has to be Seen to be Believed

Floyd Mayweather Gives Fans a Tour of his ‘Beverly Hills Palace’ — and His Snack Bar Has to be Seen to be Believed

by Alexia Fernandez @ PEOPLE.com

Floyd Mayweather has made himself right at hime in his new $26 million mansion.

The former boxing champion, 40, shared a series of videos on Instagram on Wednesday, showing off his Beverly Hills home, which includes a massive 50-seat home theater.

The boxer has certainly settled in, with a giant snack bar installed outside his theater and stack with everything anyone could need while watching a film or in Mayweather’s case, Sportscenter.

“Grabbing a few snacks before watching Sportscenter in my Beverly Hills Palace movie theatre, that comfortably seats 50 people,” he wrote in the caption of a video he posted Wednesday.

He also shared a photo of his backyard, which includes a swimming pool, writing, “The grass ain’t greener on the other side. #Beverly Hills#90210#TBE#TMT.”

Mayweather, who won the much-anticipated boxing match against MMA champion Conor McGregor in August, also has made sure his wine cellar is fully stocked.

Aside from rows and rows of wine, the cellar also has a long marble table to sit up and have a drop of vino at.

Mayweather also showed off his championship belts, along with two Emmy awards visible to the far right behind him. Not done there, the sportsman also showed off his Hublot watch collection.

The boxer bought the Beverly Hills property — which he calls his “palace” and “castle” — earlier this month.

Mayweather won big after defeating McGregor by TKO after 10 rounds in August. His win gives him an incredibly 50-0 undefeated career — a record the boxing legend came out of retirement yet again to clinch.

The highly anticipated fight came after a four-day press tour in which both competitors had some choice words for each other, including accusations of racism and various other personal insults.

Held at the T-Mobile Arena in Las Vegas, the match was attended by quite the bevy of big names, including power couple Jennifer Lopez and Alex RodriguezLeonardo DiCaprio and Charlize Theron.


Coach Outlets

by TINA @ Truth In Advertising

September 2017: After some of the claims were dismissed in August, plaintiffs filed an Amended Consolidated Class Action Complaint making similar allegations. October 2016: A Consolidated Class Action Complaint making the same allegations was filed. August 2016: This action was consolidated to be heard with three other similar lawsuits. For more information about the other

The post Coach Outlets appeared first on Truth In Advertising.

Mary-Kate Olsen Got Married… For Real This Time

by Michelle Manetti @ Haute Spotter

Back in September, we heard that one of our beloved designers, Mary-Kate Olsen, had married long-time boyfriend Olivier Sarkozy. So you can imagine our surprise when this weekend, the internet was abuzz over the fact that Olsen got married… again? According to Page Six, The Row designer and the french banker tied the knot on Friday, […]

The post Mary-Kate Olsen Got Married… For Real This Time appeared first on Haute Spotter.

Nate Berkus Shares How His Entertaining Style Has Changed Since Welcoming Daughter Poppy

Nate Berkus Shares How His Entertaining Style Has Changed Since Welcoming Daughter Poppy

by Megan Stein @ PEOPLE.com

Nate Berkus is the expert on all things party planning. But since becoming a father to one-year-old daughter, Poppy, the designer’s go-to entertaining style has had a few changes.

“We entertain around her nap schedule now,” Berkus, artistic advisor for LG Studio, told PEOPLE at a breakfast on June 8, which celebrated the sleek line of high-end appliances he helped design.

RELATED: WATCH: Jessie James Decker Gives a Tour of Her Lovely Florida Beach House

But when Poppy isn’t snoozing, Berkus, 44, and husband Jeremiah Brent, 31, keep her busy with poolside play dates that are a far cry from a formal outdoor gathering.

“Our home is now filled with blow up toys from Target in the pool as opposed to margaritas,” Berkus said.

WATCH THIS: Designer Nate Berkus ‘Can’t Wait to Be a Family of 3!’

 

And the menu planning is even simpler.

“We throw food on the barbecue, we’ve actually even had a taco truck come once,” Berkus said. “We do put out snacks for the little ones, and they sit and throw them in the pool.”

RELATED: Chip and Joanna Gaines Share Hilarious First Date Story in New Sneak Peek of The Magnolia Story

Although the guest list has been tweaked to include Poppy’s younger crowd, the design-savvy couple couldn’t be happier with their new scene.

“It’s a welcome change,” Berkus said.

For Berkus’ best tips on stress-free summer entertaining, pick up this week’s issue of PEOPLE.


Neutrogena embarks on first global campaign

Neutrogena embarks on first global campaign


The Drum

Johnson & Johnson-owned skin brand Neutrogena has launched its first global campaign, which tells women to 'See What’s Possible' when they chase their dreams.

Neutrogena Recruits Julie Bowen For Its First Global Campaign

Neutrogena Recruits Julie Bowen For Its First Global Campaign


Beauty Packaging

The “Neutrogena. See What’s Possible” campaign has launched - and its educational and inspiring digital content will be leveraged through social pl

Hot Dog, Sushi, Pizza and More Fall for Milk in GS&P’s Latest ‘Got Milk’ Ad

by Erik Oster @ AgencySpy

"Food Loves Milk."

Print Ad of the Week: McDonald's 'Open Late' (France)

by Cream Editorial @ Cream Blog - commentary on the art and science of media

Inspired by its minimalist Pictos campaign, McDonald's has gone one step further in a new print campaign for the night birds. The creative, by TBWA\Paris, sees flashes of light glow together to take the shape of some of its most...

Make Your Internal Meetings More Social Using These 7 Tips

Make Your Internal Meetings More Social Using These 7 Tips

by @ Cramer

<p><strong>For event planners and marketers looking to use social media for their internal events, here are seven key areas of consideration:</strong> </p> <h3>1. Pick the Right Platform</h3> <p>Many social media platforms offer privacy settings, but not all of them may have the features you want. Selecting the right social platform all comes back to what you want to accomplish at your event. For leadership meetings, collaboration, discussion and sharing valuable content are typically key priorities, along with top-notch security features, of course. </p> <p>Private social media platforms come in three general flavors: off-the-shelf, public-private, and app-based. For example, platforms like IBM Connections, Jive, Yammer, and MightyBell are all off-the-shelf tools that can be set up as an internal, company-wide platforms employees can use internally and at events. </p> <p>Facebook Groups and, to an extent, the new Workplace by Facebook, provide a public-private option that offers a private business variation within the larger network, but sits within a public universe. Desktop and mobile apps, especially event-oriented apps, often have the social component built in and in most cases can be customized to map back to your specific objectives for the event. </p> <h3>2. Give Them a Reason to Use it</h3> <p>Whatever platform you choose, you want to get people excited about using it before they get to the event. If it’s an app, provide an incentive for downloading it before the show. Use it during registration and have staffers show attendees how it works. Offer a list of pre-event “to-dos” and exclusive bits of content to get attendees using the platform early. You can create ways to spark some conversations and community discussion before they even get to event. </p> <h3>3. Pre-Populate the Discussions</h3> <p>Within your social platform, set up groups, sub groups, topics or session-based discussions that give attendees an easy entry point for engagement. This helps spark more valuable conversations for all as they have the confidence of the prompt and inclusivity of the meeting to know nobody will be quoting them out in the larger world. Create that safe space. </p> <h3>4. Engage with Influencers</h3> <p>Set up a group of people who are going to be discussion seeders, perhaps part of your marketing group who can figure out how to get the conversations going. Or engage some of your more social-savvy attendees to be guest contributors. You want it to feel natural and help people see the opportunities for discussion, meeting each other and being part of the thought leadership. </p> <h3>5. Name Names</h3> <p>Hey, it’s a private meeting so no reason to keep the contacts off limits. Offering an attendee contact list enables attendees to set up meetings and make plans—which is the whole point of a next gen leadership meeting anyway. The social media use becomes more than just chatter. It has a purpose. There’s more valuable conversation and more connection as a result. </p> <h3>6. Drive Engagement During the Meeting
</h3> <p>Bring your social platform to life at the meeting with interactive tie-ins like live polling during presentations. It shows attendees there is immediate value to using the platform, and gives event organizers and presenters real-time feedback on the value and impact of the content. </p> <h3>7. Before they Leave, Repeat</h3> <p>The social platform, and the content and connections that are shared upon it, should not get shelved once the event ends. To prevent this from happening, make sure that–before your teams leave the meeting–you have repeated the recommendations above. </p> <p>The attendees need to be given a reason to keep using the platform and should already see pre-populated content for post-meeting engagement. The influencers should be empowered with post-event activities and you should keep recognizing (naming names) of the people who are driving the most meaning, value, and outcomes as a result of your now thriving social-driven global internal-only community. </p>

Bringing Up Bates' Tori Bates and Bobby Smith Engaged: 'It Feels Like a Dream'

Bringing Up Bates' Tori Bates and Bobby Smith Engaged: 'It Feels Like a Dream'

by Lindsay Kimble @ PEOPLE.com

Bye bye to Bates!

Tori Bates and Bobby Smith are engaged, PEOPLE can confirm exclusively.

“We’ve been looking forward to this day for so long and it’s finally here – we’re engaged!” the couple says. “The day could not have been more magical, and the moments we shared will never be forgotten.”

Add the Bringing Up Bates stars, “It feels like a dream, and our hearts are overflowing with excitement. Thank you for all of your love and support.”

Smith popped the question at a scenic overlook called Wiseman’s View in North Carolina after months of planning. He picked Bates up from school in the morning before traveling to the secret spot – which was covered with rose petals and candles in anticipation of their arrival.

The couple met in 2015 through a mutual friend and officially began courting in November 2016. The relationship was long-distance until Smith graduated from college this year and moved to Tennessee to be closer to Bates.

RELATED VIDEO: Bringing up Bates Star Lawson Bates Premieres His New Song!

Following their conservative upbringings, the happy couple are saving their first kiss for their wedding day this December.

The Bringing Up Bates: Tori & Bobby special will air Sept. 28 at 9 p.m. ET on UP TV.


Inside Neutrogena: the advertisements behind the brand

Inside Neutrogena: the advertisements behind the brand


Inside Neutrogena: the advertisements behind the brand

Just another WordPress.com site

Neutrogena Honours Earth Month With #WipeForWater, Uber Unleashes #RideOfThrones & #TheForceAwakens On Twitter | Audiense

Neutrogena Honours Earth Month With #WipeForWater, Uber Unleashes #RideOfThrones & #TheForceAwakens On Twitter | Audiense


Audiense

We’ve got Neutrogena exchanging traditional TV advertising for a fully digital campaign in honour of Earth Month, and HBO partnering with Uber.

Advertisers amp up girl-power campaigns to catch the Millennial eye

Advertisers amp up girl-power campaigns to catch the Millennial eye


San Francisco Chronicle

When Always launched its award-winning #LikeAGirl campaign during the 2015 Super Bowl, you would have been hard-pressed to know the company was trying to sell feminine products. The spot earned more than 85 million YouTube views from 150 countries and paved the way for brands to unleash a slew of campaigns aimed at empowering women with hashtags like #SeeWhatsPossible (Neutrogena), #WorthTheWrinkle (Clarins), #PowerofShe (Athleta), #NudeForAll (Naja), #StressTest (Secret), and most recently #MyBeautyMySay (Dove). [...] beyond sending positive messages, they’re also part of a larger trend in advertising driven by the need for perceived authenticity and reaching Millennial consumers, who value experiences and sharing them with others. The #NudeForAll campaign launched in New York City subway stations May 23 and encouraged bystanders to post selfies on Instagram in front of the shade closest to their own skin color. Ads featured women whom Girald felt were breaking the mold — including San Francisco Ballet soloist Sasha De Sola, Silicon Valley software engineer Kelly Gottlib, and Latina actress Gina Rodriguez. [...] the Association of National Advertisers Alliance for Family Entertainment just launched the #SeeHer initiative to promote more accurate portrayals of women in media. Vice President of Marketing Maria Bertorelli described the team’s reaction when their digital agency presented #WorthTheWrinkle: “At first we were all like, ‘do we really want to talk about wrinkles?’” Bitch Media co-founder and creative/editorial director Andi Zeisler, author of the recent “We Were Feminists Once,” says, “The whole co-opting of empowerment language — the explicitness of it is definitely new and very timely, but the ideas, images and assumptions that have been nurtured historically only in feminist movements being sort of co-opted to sell things, that’s not necessarily new.” Take Secret deodorant’s current #StressTest campaign: “One of their commercials is about a young woman who’s trying to ask for a raise and she’s practicing in the mirror of the office bathroom,” Zeisler says. The commercial goes on for a really long time, and she’s getting more awkward and stressed out, and at the end, the copy that’s on the screen says something about Secret deodorant addressing the wage gap. [...] it’s kind of a weird place in which you could argue that well, maybe people don’t realize that women often are made to feel bad or insecure for asking for the same kind of raises that their male counterparts have no problem asking for.

Top Advertising Agencies Toronto

by Sarosh Waiz @ Advergize

We've compiled a list of top advertising agencies Toronto has to offer.

UK publishers also lag in adopting ads.txt

by Jessica Davies @ Digiday

"While the tool is not a complete fix to all ad fraud, it's a significant step for buy and sell side to combat what is a growing black market."

The post UK publishers also lag in adopting ads.txt appeared first on Digiday.

O’Reilly Automotive Stores Windshield Wiper Fluid

by TINA @ Truth In Advertising

A false advertising class-action lawsuit was filed against O’Reilly Automotive Stores for allegedly misrepresenting that its windshield wiper fluid protects and functions in temperatures as low as -20 degrees Fahrenheit when, according to the complaint, the fluid freezes in such temperatures and, as a result, cannot be pumped through the windshield wiper system to clean

The post O’Reilly Automotive Stores Windshield Wiper Fluid appeared first on Truth In Advertising.

‘Survival of the fittest’: How ageism issues affect the finance industry

by Suman Bhattacharyya @ Digiday

Banks and financial services companies have come under fire for ageism.

The post ‘Survival of the fittest’: How ageism issues affect the finance industry appeared first on Digiday.

Pandora expands reward-based Video Plus to all advertisers

by @ Mobile Marketer - Latest News

Rewarded ads have proven to be successful in gaming apps and are starting to expand into streaming content services. 

MADD PSA Commercial – Teen

by Jessica @ Paid Modeling Jobs

A public service announcement commercial is looking for teen models and actors. This is a wonderful opportunity for any experienced or aspiring actor. The MADD commercial is in need of male and female teens ...

The post MADD PSA Commercial – Teen appeared first on Paid Modeling Jobs.

GiantDuck: What Did We Gain (or Lose)?

by Sarosh Waiz @ Advergize

When Ontario first announced that they’re bringing in a #GiantDuck to celebrate Canada‘s 150 at the Harbour Front, it raised many eyebrows. Ontarians weren’t happy to see their hard earned tax dollars “go down the drain” – as most people believed.   “Massive duck made a massive lineup,” said Tiki Taxi’s Luc Cote . “It

Chip and Joanna Gaines Share Their Hilarious First Date Story

Chip and Joanna Gaines Share Their Hilarious First Date Story

by Megan Stein @ PEOPLE.com

Chip and Joanna Gaines are the definition of marriage goals, but their relationship didn’t necessarily have a fairytale start.

In the first chapter of The Magnolia Storyreleased as a sneak peek today, the Fixer Upper dream team spills the details of how they met — and it wasn’t exactly love at first sight.

Joanna agreed to go out on a date with Chip after meeting him and his roommate “Hot John” — who she actually tried to approach minutes earlier, but was too shy — in the waiting room of her dad’s auto shop. She had second thoughts, however, after Chip arrived an hour and a half late to pick her up.

RELATED: HGTV Star Joanna Gaines Talks Fixer Upper Fame and Work-Life Balance: ‘Family Is First’

“He didn’t apologize for being late, either. He had so much confidence. I don’t know. I can’t explain it. Only Chip could be an hour and a half late and have no one mad about it,” Joanna writes.

WATCH THIS: HGTV Stars Anthony Carrino and John Colaneri Compete to Make the Better Birdhouse

The chapter continues to describe the timeline of their relationship, which didn’t actually start until months after they first went out, when Chip (in typical guy fashion) finally called Joanna back.

“I’d made a bet with Hot John to see who could hold out the longest before calling our dates back,” Chip writes “I really wanted that fifty dollars from John! That’s the only reason I didn’t call.”

After they went out a second time, the rest was history.

RELATED: The Property Brothers Throw a House Party in New ‘Let the Night Shine In’ Music Video

For the full access to the details on their meet-cute, relatable dating moments, and how they got their start on HGTV (hint: it involves a very expensive impulse buy), preorder the The Magnolia Story here.


The 5 Best Ways to Promote Your Content

by Sasha Kudler @ L&T Co.

When it comes to content marketing, putting yourself out there pays off. The Internet is saturated with content, and getting yours in front of prospective customers and clients requires more...

The post The 5 Best Ways to Promote Your Content appeared first on L&T Co..

ThredUp Luxe to bring expected $10 million by end of year, but struggles to scale

by Bethany Biron @ Digiday

Since launching the beta mode of its new luxury platform in July, resale company ThredUp’s Luxe program is already on track to rake in $10 million dollars in sales by the end of the year.

The post ThredUp Luxe to bring expected $10 million by end of year, but struggles to scale appeared first on Digiday.

Shell is rather pleased with the duopoly

by Seb Joseph @ Digiday

Shell’s social media boss takes a sympathetic stance on the duopoly.

The post Shell is rather pleased with the duopoly appeared first on Digiday.

Good Campaign of the Week: Keep Going #LikeAGirl

by D&AD @ Brandingmag

Always have proven once again that they are part of a unique collection of brands that care about young girls as well as selling products with their latest “#LikeAGirl” campaign. The multi-award-winning, original campaign came out three years ago, and it could have been enough to cement the brand as a clever and innovative thinker. […]

KNOW. YOUR. WORTH.🏆

by BeautyFrosting @ BeautyFrosting

BeautyFrosting

As some of you know, I do quite a bit of creative consulting and brand strategizing. It started 3 years ago, and I don’t promote it because it was not something I ever set out to do. Rather, it was … Continue reading

BeautyFrosting

The Emma Roberts Photos Everyone Is Talking About

by Michelle Manetti @ Haute Spotter

What an unlikely hero Emma Roberts is… The 24-year-old is the star of aerie’s latest campaign featuring unretouched celebrities and models. In the multiple images, we see the actress looking pretty amazing sans photoshop as she models the intimates brand’s fall collection featuring bras, underwear and some cozy sweaters! We seriously love that Roberts wasn’t afraid […]

The post The Emma Roberts Photos Everyone Is Talking About appeared first on Haute Spotter.

Fashion Week Inspired Braids using TRESemmé

by Jess @ Love for Lacquer

This post is sponsored by Mirum, but opinions expressed are my own With NYFW, comes amazing hair & makeup looks. I know I have enjoyed looking at photos from the event and what products are being used. Did you know TRESemmé is used backstage at the New York Fashion Week Shows? I had no idea! […]

The post Fashion Week Inspired Braids using TRESemmé appeared first on Love for Lacquer.

No One Can Handle Kate Middleton’s New Hair

by Michelle Manetti @ Haute Spotter

It’s been a while since our favorite Royal lady Kate Middleton had the spotlight on her, but after she debuted a new hairstyle, she’s back on everyone’s must-watch list. The Duchess of Cambridge and her husband Prince William headed out to church on Sunday morning. While it was a typical weekend day for them, for […]

The post No One Can Handle Kate Middleton’s New Hair appeared first on Haute Spotter.

On the Hunt for Wild Orchids

by Roxy Todd @ The Allegheny Front

Keep your eyes peeled because you never know what you’ll find on the back roads of West Virginia. 

The C-Suite: Rusty Robertson, Co-Founder of Stand Up To Cancer

by Sidney Evans @ Brandingmag

Stand Up To Cancer was conceived by a group of indomitable women with a singular vision to raise money for cancer research by simplifying the fundraising model. Their forward-thinking model reimagined the traditional silo approach by providing funding over a three/four-year basis to collaborative, multi-disciplinary teams. The innovative approach aptly branded “Dream Teams” has donated […]

10+ of the Most Awesomely Effective Event Websites

10+ of the Most Awesomely Effective Event Websites

by @ Cramer

Simply having an event website won't magically make thousands of attendees register for your event. But having an amazing event website will definitely help. <p>We've touched on what makes a great event website in the past, noting that a smart <a href="http://cramer.com/story/what-makes-a-great-event-website/">combination of personality, usability, and content</a> are central to nurturing a prospective community of attendees. Beyond the information though, an event website has to be intuitive to navigate, and of course, jaw-droppingly beautiful. </p> <p>Your website is often the first touchpoint between your audience and your event. First impressions are lasting impressions, and when a potential attendee visits your event website, they'll immediately notice a few things. Did you make it easy for them to find the information they need to support their decision-making process? Is the website aesthetically pleasing? </p> <p>Not everybody knows how to design a beautiful website, but everybody knows a beautiful website when they see it. Those first impressions of your event website or microsite carry over as expectations for your event. So if your website is well thought-through in support of the attendee journey, and it's gorgeously designed, your audience will feel reassured that the event will play out just as smooth and enjoyable. </p> <h3>These 10+ events nailed the event website:</h3> <h4>LIVEWORX</h4> <p><a href="/webhook-uploads/1503409113210/liveworx2018.png"><img data-resize-src="http://lh3.googleusercontent.com/OOy8URGlUofo8IztMKwUW0HIf5nmxAa5-ZhMEAZ7vZeYFyi68yiguNAruT2RiuyBsRLoIh0ipxwR1HxM0NRyUXR3KvDmXQ" src="http://lh3.googleusercontent.com/OOy8URGlUofo8IztMKwUW0HIf5nmxAa5-ZhMEAZ7vZeYFyi68yiguNAruT2RiuyBsRLoIh0ipxwR1HxM0NRyUXR3KvDmXQ=s1200"></a> </p><figure data-type="image"></figure> <p>The <a href="https://www.liveworx.com/" target="_blank">LiveWorx Technology Conference & Marketplace</a> website features a visually stunning landing page with very obvious call to actions. Of course you can't see this in the screenshot above, but those shapes move responsively with where your mouse travels across the page, and inside them, have video from the conference looping. It's subtle. The video isn't in your face, but it provides a textural feel for the attendee to know what they are getting into. And if you scroll down, the very first thing you read are the top 6 reasons to attend. Well done LiveWorx, we'll be there. </p> <p><br> </p> <h4>DREAMFORCE</h4> <p><a href="/webhook-uploads/1503409139486/dreamforce2017.png"><img data-resize-src="http://lh3.googleusercontent.com/tdmWnwKlQqL4J8raxPmv7EU1Jd53MU9x1b5p4YcBl8AONintkiQFscH8r5M0fsycdXNR-2a9DhQYdBh5H5sDeX51kMBb" src="http://lh3.googleusercontent.com/tdmWnwKlQqL4J8raxPmv7EU1Jd53MU9x1b5p4YcBl8AONintkiQFscH8r5M0fsycdXNR-2a9DhQYdBh5H5sDeX51kMBb=s1200"></a> </p><figure data-type="image"></figure> <p><a href="https://www.salesforce.com/dreamforce/" target="_blank">Dreamforce by Salesforce</a> just looks dreamy doesn't it? Is it the Wonka Factory? Is that my bucket list in a picture? Oh, it's Dreamforce. Their animated landing page provokes emotion and just makes that look like a place you want to be. I mean c'mon, there's a bear riding in a Salesforce logo hot air balloon. And as you scroll down the page, you follow a trail to all the content you may need to sway your decision that this is the conference you should be attending. </p> <p><br> </p> <h4>GOOGLE I/O</h4> <p><a href="/webhook-uploads/1503409154999/googleIO17.png"><img data-resize-src="http://lh3.googleusercontent.com/ZrCZlMGof4wFxWhmYff09GS8e7v6xB_c9omvvQUJhyGVstmAgrv_e9NylBvr5En2ASbqUdGvDIcqbEL35y-vd4rtMQcv" src="http://lh3.googleusercontent.com/ZrCZlMGof4wFxWhmYff09GS8e7v6xB_c9omvvQUJhyGVstmAgrv_e9NylBvr5En2ASbqUdGvDIcqbEL35y-vd4rtMQcv=s1200"></a> </p><figure data-type="image"></figure> <p><a href="https://events.google.com/io/" target="_blank">Google I/O</a> made a very Googley event website. Lots of white space. Smartly designed accents as to how the "/" in the I/O moves. The animation isn't distracting, but instead is complimentary to the look and feel of the show. They have links off to <a href="https://developers.google.com/" target="_blank">Google Developers</a> console and the <a href="https://plus.google.com/u/0/communities/105113874753230740413" target="_blank">Google+ I/O community</a>, and very nicely tiled, easy to navigate session info and <a href="https://codelabs.developers.google.com/io2017" target="_blank">Codelabs</a> sessions. We love this site because it balances minimalistic design perfectly with still providing all the necessary info to attendees. </p> <h4>TED</h4> <p><a href="/webhook-uploads/1503409175561/ted2018.png"><img data-resize-src="http://lh3.googleusercontent.com/xDqedBc3W5V6MRfWFC9QnKPdmP8lj03l3UuUbTbdMdRI3hvFYnexSmba-vJ45WmnD05qtTZKJmvW-EpxetN_-M-ndxg" src="http://lh3.googleusercontent.com/xDqedBc3W5V6MRfWFC9QnKPdmP8lj03l3UuUbTbdMdRI3hvFYnexSmba-vJ45WmnD05qtTZKJmvW-EpxetN_-M-ndxg=s1200"></a> </p><figure data-type="image"></figure> <p>What would you expect from <a href="https://ted2018.ted.com/" target="_blank">TED</a> but big space for big ideas. They built their event website like a stage. They are experts at crafting powerful opening statements and they did just that for their next TED Conference. The other appeal to TED, beyond being in the same room with some of the most brilliant minds in technology, entertainment, and design, is that you must be accepted to attend. And you must have many thousands of dollars. This is a seriously exclusive event, and in a way, this bold black emptiness of a website landing page communicates that. When you scroll down, it's got the sessions, the days, the date, the location, the pictures, all the must-haves, but honestly it feels more like a membership site than a conference registration. And that's a great way to build a real community! </p> <p><br> </p> <h4>DMA &THEN</h4> <p><a href="/webhook-uploads/1503409187519/andthendma2017.png"><img data-resize-src="http://lh3.googleusercontent.com/ClVHBsr6MEJVJd3ttFkwHbUTOuPZvZJxHMgfjIGJ6rY97WflVXCz1ijSewZzhIGqfTHL8ZbClcZ5SFE7GiSKb4uIaHFN" src="http://lh3.googleusercontent.com/ClVHBsr6MEJVJd3ttFkwHbUTOuPZvZJxHMgfjIGJ6rY97WflVXCz1ijSewZzhIGqfTHL8ZbClcZ5SFE7GiSKb4uIaHFN=s1200"></a> </p><figure data-type="image"></figure> <p>DMA's <a href="http://andthen.thedma.org/" target="_blank">&THEN</a> event site gets more beautiful every year. With their smart and simple layout, you can easily discover the session tracks and speakers, and what to expect from the thought leaders. The brands behind the event are prominently displayed so attendees know who they'll rub shoulders with. And most importantly, they have a very strong positioning statement working as a powerful call-to-action, which we're sure, converts. </p> <p><br> </p> <h4>SUNDANCE</h4> <p><a href="/webhook-uploads/1503409207435/sundance2018.png"><img data-resize-src="http://lh3.googleusercontent.com/CyGfsALM8P7SeO71FRW39sftAg6p1sidpWw4jVziP_OmnBwbTlcjTZJxFpJhoV3s2hWZqnEYgt-TBUu5QOdzSJVlWydfDw" src="http://lh3.googleusercontent.com/CyGfsALM8P7SeO71FRW39sftAg6p1sidpWw4jVziP_OmnBwbTlcjTZJxFpJhoV3s2hWZqnEYgt-TBUu5QOdzSJVlWydfDw=s1200"></a> </p><figure data-type="image"></figure> <p><a href="http://www.sundance.org/festivals/sundance-film-festival/" target="_blank">Sundance</a>. The festival of film festivals. Where storytellers around the world come together to celebrate, art, vision, narrative, and passion for the craft that is filmmaking. And also where A-list celebrities do indy dramas for a third their pay to earn industry street-cred. What works so well with the Sundance website is that is has become a publication of its own. You can go to the Sundance site every week for the year leading up to the event and continuously discover the latest news about films, directors, actors, releases, awards, and more. It serves as much more than a festival registration page, but more of a community and content hub with an on-demand library of past festival films to watch, and proof in the pudding so to say of why to attend the next event. </p> <h4>INBOUND</h4> <p><a href="/webhook-uploads/1503409221122/inbound2017.png"><img data-resize-src="http://lh3.googleusercontent.com/fzSlV-HOeVyhjmrHI-qJwj-p36TCXSU35lBoXRh-IjJWKgYA2JUzLFRGcbh2zgimJGZrS9wRKuBuReOglxA9HmoN4EI6hg" src="http://lh3.googleusercontent.com/fzSlV-HOeVyhjmrHI-qJwj-p36TCXSU35lBoXRh-IjJWKgYA2JUzLFRGcbh2zgimJGZrS9wRKuBuReOglxA9HmoN4EI6hg=s1200"></a> </p><figure data-type="image"></figure> <p>If you were to do a sketch of what an event website should look like, or make up a list of what it should have, your list or sketch might look like Inbound here. <a href="https://www.inbound.com/" target="_blank">Inbound's 2017</a> event site is as simple and beautiful a model of what a standard event site should be. Watch a video with all the excitement from last year's event, see who's speaking and what their talking about, browse the content library with slides and topics, check out the schedule and sign up for updates, connect on social, and register. It's all there. Did you read their "<a href="https://www.inbound.com/inbound17/why-attend" target="_blank">Why attend?</a>" Then you're likely going. </p> <h4>SUMMIT</h4> <p><a href="/webhook-uploads/1503409232333/2017summit.png"><img data-resize-src="http://lh3.googleusercontent.com/iRMKpboO7VNdDBTYdObcdn9lksnfZ7Io1omZIiHV9JzMZxOpBzOn84lM5EONJ0Bu2rll6Lzu7BC3EZlQAgABZ7u32Uiy" src="http://lh3.googleusercontent.com/iRMKpboO7VNdDBTYdObcdn9lksnfZ7Io1omZIiHV9JzMZxOpBzOn84lM5EONJ0Bu2rll6Lzu7BC3EZlQAgABZ7u32Uiy=s1200"></a> </p><figure data-type="image"></figure> <p><a href="https://2017.summit.co/" target="_blank">Summit's flagship annual gathering</a> looks cool at a glance right? Minimalism and line art, check. Gradient, check. Easy to navigate, check. But scroll down and what's truly impressive is the seemingly endless tiles of speaker, DJ's, comedians, singers, poets, dancers, artists, etc. you name it. It feels like not only some of the industry's top names, but all of them, are going to be at this event. Summit is mindful of their attendee needs and understands that this roster is the main draw for their event. So they basically built their website around these profiles. Smart. Time to apply. </p> <h4>DESIGN WEEK PORTLAND</h4> <p><a href="/webhook-uploads/1503409256541/designweekportland.png"><img data-resize-src="http://lh3.googleusercontent.com/S2SgO-hUwZ3gOt0u9C-auaid22xRNP8Ghp4L8yT6XOZLmIrrXnDqjZ0hCDyHF1D6NadPxtxiATRf8FWgjo7RlxLT6mE" src="http://lh3.googleusercontent.com/S2SgO-hUwZ3gOt0u9C-auaid22xRNP8Ghp4L8yT6XOZLmIrrXnDqjZ0hCDyHF1D6NadPxtxiATRf8FWgjo7RlxLT6mE=s1200"></a> </p><figure data-type="image"></figure> <p>The <a href="https://www.designweekportland.com/" target="_blank">Design Week</a> event website better be nicely designed right? Rest assured, it is. The website is cleanly built, with itineraries and schedules, open houses and categorized events, partners, patrons, collaborators, and more, just a click away. Their <a href="https://www.designweekportland.com/journal/vision" target="_blank">Journal</a> is really our favorite part of the website, with magazine styled issues supporting the mission and vision of the event and the culture they are cultivating. </p> <p><br> </p> <h4>EPICURRENCE</h4> <p><a href="/webhook-uploads/1503409274336/epicurrence06.png"><img data-resize-src="http://lh3.googleusercontent.com/xjYTaj5hHZ6h5Ryw-0fh9YogyhfIMneW56Nmflz4HJAveoCQS04mubpGulDPQKY8CHRohiXVwkl-QWpi1wkyIG3luNth" src="http://lh3.googleusercontent.com/xjYTaj5hHZ6h5Ryw-0fh9YogyhfIMneW56Nmflz4HJAveoCQS04mubpGulDPQKY8CHRohiXVwkl-QWpi1wkyIG3luNth=s1200"></a> </p><figure data-type="image"></figure> <p>The first thing we notice about <a href="https://www.epicurrence.com/" target="_blank">Epicurrence</a>, beyond clean design, is that it's an invite-only. That communicates exclusivity right off the bat, which appeals to the FOMO (fear of missing out) in all of us. Not only that, but they blatantly state how many spots are left for the event—70. That plays to the scarcity principle. You don't even have to scroll to learn more before feeling like maybe you should request an invite, because soon there may be no more spots! And at least if you request an invite, and get accepted, you can decide to go or not. So maybe, just request one, right? And bam, they either got an attendee, or a warm lead. Smart strategy! But actually, if you do scroll, the website is stunning and the event looks <em>really</em> cool. We may have to request an invite... </p> <h4>COACHELLA</h4> <p><a href="/webhook-uploads/1503409296885/coachella2017.png"><img data-resize-src="http://lh3.googleusercontent.com/sHn_TRc-JHtkkvV9C3uXr1bJQRPnj-qJVL_EDlx4lFxI1d6kSkl1WS2pDVjNJ7rjXS0MMjeD33q7iWUbUf_amny5u1JD" src="http://lh3.googleusercontent.com/sHn_TRc-JHtkkvV9C3uXr1bJQRPnj-qJVL_EDlx4lFxI1d6kSkl1WS2pDVjNJ7rjXS0MMjeD33q7iWUbUf_amny5u1JD=s1200"></a> </p><figure data-type="image"></figure> <p>Coachella has a very attractive landing stage on their event website, with a non-intrusive looping video in the background providing context for the festival environment. Upon scrolling though, the magic of this site unfolds. The "Essence of Coachella" flip book, social feeds, and <a href="https://www.coachella.com/guidebook/" target="_blank">Coachella Guides</a>. Everything you could possibly need for the event, in guidebook form. </p> <ul> <li>Navigating the purchasing process</li> <li>Set times</li> <li>Festival maps</li> <li>Off-site camping</li> <li>Food and drink</li> <li>Accessibility</li> <li>Lost and found</li> <li>Parking</li> <li>Rules and FAQ</li> <li>Sustainability</li> <li>Getting there</li> </ul> <p>They literally thought through it all, and put a lot of effort into providing attendees, both prospective and certain with all the information they need to make the most of the experience. </p> <h4>SXSW</h4> <p><a href="/webhook-uploads/1503409317148/sxsw2018.png"><img data-resize-src="http://lh3.googleusercontent.com/MOBaGhV8EdPABiAJ8VjjLzPIskR7kiROqOttucj6NueYoRK0VIgfQqosBbpy_H-ogrdUfAwdehFreVfxU_WCAUgFKhLs" src="http://lh3.googleusercontent.com/MOBaGhV8EdPABiAJ8VjjLzPIskR7kiROqOttucj6NueYoRK0VIgfQqosBbpy_H-ogrdUfAwdehFreVfxU_WCAUgFKhLs=s1200"></a> </p><figure data-type="image"></figure> <p><a href="https://www.sxsw.com/conference/" target="_blank">SxSW</a> continues to stay on top of their game, from both an event and an event website perspective. Their event site feels just like their event. A place where entertainment, culture, and technology collide. They do a great job laying out conference tracks, and providing information for attendees, sponsors, and exhibitors alike to discover the content they need to plan their experience. Also, their new <a href="http://panelpicker.sxsw.com/vote/70431" target="_blank">Panel Picker</a> allows attendees to vote on session ideas, further personalizing their event experience. A great way to engage the community before the event! </p> <p><br> </p> <h3>How to have a best in class event website</h3> <p>DMA's &Then conference, Coachella, Dreamforce by Saleforce, these events made our last website roundup and they've done it again. Their commitment to beautiful, intuitive design, and having the right content in the right place, certainly helps. And over the years, it's obvious they've put thought into how to continue evolving and optimizing their event website to engage the widest audience possible. </p> <p><a href="https://www.eventbrite.com/blog/5-ways-optimize-event-website-ds00/" target="_blank">Eventbrite covers five ways to do just that</a>, including usability and A/B testing, web analytics, heat mapping, and most importantly, user feedback. If you want to make our next roundup, aside from web and microsite optimization tactics, you may also want to go through the <a href="https://www.eventbrite.com/blog/the-7-essential-elements-of-an-event-website-ds00/" target="_blank">seven essential elements of an event website</a> and be sure you've checked every box. We're talking logo, images, locations and date, social proof, registration and more. These are literally your starting point must-haves, that every prospective attendee will expect to see at the very least. </p> <p>The bottom line with your event website, is don't think of it as much different from a Facebook video or YouTube ad. You have a very short window of time in which to capture your audience's attention, and convince them to stick with you to learn more. At a glance, after landing on your event website homepage, a prospective attendee will very quickly form an opinion of your event and if it feels like the right investment of their time, attention, and hard earned dollars. If you can keep your viewer on the site exploring, be sure they can easily find everything they need to decide, "yes, I will attend." </p>

What Do Nicole Kidman and Kerry Washington Have in Common?

What Do Nicole Kidman and Kerry Washington Have in Common?


InStyle.com

Joining the elite ranks of Kerry Washington and Jennifer Garner, Nicole Kidman is the newest star who has joined the Neutrogena family. Find out all about her new role here, and when you can expect to see her ads.

9 Brand Experiences That Popped Up and Into Our Hearts

9 Brand Experiences That Popped Up and Into Our Hearts

by @ Cramer

The fading and the fleeting. The urgent and surprising. Why are pop-up experiences so delightful and engaging for the new generation of consumers? <p>The pop-up industry is now exceeding <a href="http://www.retailtouchpoints.com/features/special-reports/pop-up-stores-become-more-than-just-a-trend" target="_blank">$10 billion in sales</a> and pop-ups can <a href="http://blog.thestorefront.com/what-exactly-is-a-pop-up-shop/" target="_blank">cost 80% less</a> than opening a traditional retail location. But more than just a great way to rethink retail, brands of all kinds are turning to pop-up experiences to create awareness and better connect with consumers. Why are pop-ups working so well?<br> </p> <p>Pop-up experiences are ephemeral by their very nature. They last for only a brief period of time. They are transitory and as a result, exciting and compelling. Pop-ups create a sense of urgency strong enough to make a passerby take notice, and even interrupt their routine to explore an offering or experience.<br> </p> <p>Below are nine of the most interesting recent pop-up experiences that succeeded at creating a connection between brand and consumer via an ephemeral experience. </p> <h3>1. Etch your dreams into the ice</h3><figure data-type="image"><a href="/webhook-uploads/1488817543487/ice-library.png"><img data-resize-src="http://lh3.googleusercontent.com/dgffxIQa7jkfrWr25LO3SPEGSc8mNwIaBszIuq2R9G3Tb7_Pj9WARTFlsi9vxeWsxKMh2wquPk6XPvS3VrkDxuIxj2c" src="http://lh3.googleusercontent.com/dgffxIQa7jkfrWr25LO3SPEGSc8mNwIaBszIuq2R9G3Tb7_Pj9WARTFlsi9vxeWsxKMh2wquPk6XPvS3VrkDxuIxj2c=s1200"></a></figure> <p>Starting with the ultimate in ephemeral, this pop-up is expected to melt by April 2017, if not sooner. The "<a href="http://www.bbc.com/news/blogs-news-from-elsewhere-38895946" target="_blank">Ice Library of Wonders</a>" was created by a ski resort at Lake Baikal, Russia, and features over 1,000 dreams carved into a labyrinth of large ice blocks spanning over 800 square meters. People from around the world were invited to send in their dreams and some of those chosen for the display include climbing Mount Everest, falling in love, and winning the lottery. </p> <h3>2. A pop-up restaurant that only serves take out</h3><figure data-type="image"><a href="/webhook-uploads/1488817923887/take%20in.png"><img data-resize-src="http://lh3.googleusercontent.com/K-fVZwaikM8Z5XE3MtafIjMLp_zBYgccoJNw8JKiGfF8zsRqZ8c5KNAkB3n-OyuEaD7BaulHo3zJK1tMwUIZWHEPtEVuIQ" src="http://lh3.googleusercontent.com/K-fVZwaikM8Z5XE3MtafIjMLp_zBYgccoJNw8JKiGfF8zsRqZ8c5KNAkB3n-OyuEaD7BaulHo3zJK1tMwUIZWHEPtEVuIQ=s1200"></a></figure> <p>American Express teamed with <a href="https://wolt.com/" target="_blank">Wolt</a>, a food delivery app, to create <a href="http://www.eater.com/2017/1/25/14386272/delivery-only-restaurant-helsinki-take-in" target="_blank">a pop-up dining experience</a> in Helsinki. Diners use Wolt to order from 20 of the city's leading restaurants, enjoy their takeout at "Take In," and purchase drinks from the pop-up's on-site bar. </p> <h3>3. Gold-dipped Air Jordans pop-up in New Orleans</h3><figure data-type="image"><a href="/webhook-uploads/1488818228744/gold-jordans.png"><img data-resize-src="http://lh3.googleusercontent.com/boKMu-yQPLbVJrwR7IZfj2VJevcDlVIHYBCZLdRjwtcj_R4IQpax-x4KVIemoFoQRual_C8msdcm31OfmOJnhWWDCnA" src="http://lh3.googleusercontent.com/boKMu-yQPLbVJrwR7IZfj2VJevcDlVIHYBCZLdRjwtcj_R4IQpax-x4KVIemoFoQRual_C8msdcm31OfmOJnhWWDCnA=s1200"></a></figure> <p>Nike's Jordan brand opened <a href="http://www.foxsports.com/nba/gallery/inside-jordan-brands-all-star-weekend-pop-up-shop-in-new-orleans-021717" target="_blank">a pop-up shoe shop</a> for 3 days during the NBA All-Star weekend in New Orleans. The experience included a museum display of shoes and swag worn by Michael himself, gold-dipped versions of some classic Jordans, exclusive All-Star themed new releases, and a customization center. </p> <h3></h3> <h3>4. Retailers opt out of the Boston Marathon Expo and into Boylston Street pop-ups</h3> <p><a href="/webhook-uploads/1488819049842/janji-marathon.png"><img data-resize-src="http://lh3.googleusercontent.com/0SDOYccPm7uAddlq9wxY4ea1Aue-sxsFrN1Bt9dmJXcZBW30wzRjoOUHAce3vKhWOh-Mp9Qb8xADd1gSbh3dAS1ewIFwZQ" src="http://lh3.googleusercontent.com/0SDOYccPm7uAddlq9wxY4ea1Aue-sxsFrN1Bt9dmJXcZBW30wzRjoOUHAce3vKhWOh-Mp9Qb8xADd1gSbh3dAS1ewIFwZQ=s1200"></a> </p><figure data-type="image"></figure> <p>Running apparel startup, <a href="http://www.runnersworld.com/boston-marathon/running-retailers-spurn-expo-for-pop-up-stores" target="_blank">Janji, and at least 4 others</a>, chose not to compete for attention at the popular Boston Marathon Expo space in the Hynes Convention Center, and instead <a href="https://www.shopify.com/retail/small-storefront-big-impact-distinguish-your-brand-with-a-pop-up-store-experience-at-expos" target="_blank">rented space in small storefronts</a> just blocks from the finish line to create temporary pop-ups for their brand's running retail presence. </p> <h3>5. Luxury travel company offers personalized pop-up holiday experiences</h3><figure data-type="image"><a href="/webhook-uploads/1488819004171/blink.png"><img data-resize-src="http://lh3.googleusercontent.com/EMMrZnZr-rqSc7qdmw4AwcfpAjo5oKQIrIhPwL90XN6ucibl1QBj_Z8jvfKVcszrE5HCSxICyvL6qIWH-npugOr-41GYZQ" src="http://lh3.googleusercontent.com/EMMrZnZr-rqSc7qdmw4AwcfpAjo5oKQIrIhPwL90XN6ucibl1QBj_Z8jvfKVcszrE5HCSxICyvL6qIWH-npugOr-41GYZQ=s1200"></a></figure> <p>Bespoke travel service, <a href="https://www.blacktomato.com/blink/" target="_blank">Blink</a> by Black Tomato, creates pop-up hotels in rare and remote locations around the world under the tagline "<a href="https://vimeo.com/193378079" target="_blank">Blink and you'll miss it.</a>" The temporary camps are designed to be completely unique and have, so far, included experiences in the Moroccan desert, Bolivian salt flats, and the Andes. </p> <h3>6. Pop-up highlights and helps homelessness</h3><figure data-type="image"><a href="/webhook-uploads/1488819865063/raising-roof.png"><img data-resize-src="http://lh3.googleusercontent.com/V-zAVKwmXeN_9O0ECI-ZkkSghHokIK3qwXqSI49PEZwEh9cffCj6LnYykhzZBHbNOkrtDt-MiPgFnOsXk-Mfg1HdoBnu" src="http://lh3.googleusercontent.com/V-zAVKwmXeN_9O0ECI-ZkkSghHokIK3qwXqSI49PEZwEh9cffCj6LnYykhzZBHbNOkrtDt-MiPgFnOsXk-Mfg1HdoBnu=s1200"></a></figure> <p>Canadian charity, <a href="http://www.raisingtheroof.org/get-involved/toque-campaign/" target="_blank">Raising The Roof</a>, set up a pop-up in the trunk of a car in Toronto to demonstrate where a homeless person might be forced to take shelter at night. The mobile pop-up was meant to challenge the city's complacency about the homeless and sold socks and hats to raise money for the cause. </p> <h3>7. People are picking up their meal delivery kit</h3><figure data-type="image"><a href="/webhook-uploads/1488820230555/hellofresh-pop-up.png"><img data-resize-src="http://lh3.googleusercontent.com/8Q77FVHm3W9R33gpxFimdVKsflICkwQpSdPye_sZ0uPkUde8iEPVkHR-P4z05E4HdAy5_f84SqAJxl5y1iwKt5mS2Zlf4g" src="http://lh3.googleusercontent.com/8Q77FVHm3W9R33gpxFimdVKsflICkwQpSdPye_sZ0uPkUde8iEPVkHR-P4z05E4HdAy5_f84SqAJxl5y1iwKt5mS2Zlf4g=s1200"></a></figure> <p>In a seemingly strange twist of fate, meal delivery service, <a href="http://www.eventmagazine.co.uk/hellofresh-opens-pop-up-shop-london/brands/article/1425878" target="_blank">HelloFresh, opened a pop-up in London</a> for the month of March allowing visitors to purchase and take-home their top-rated meal kits, instead of waiting for a delivery. 10% of profits will be donated to <a href="http://www.thefelixproject.org/" target="_blank">The Felix Project</a>, the London-based charity dedicated to reducing food waste and food poverty. </p> <h3>8. Dogs like shopping too</h3><figure data-type="image"><a href="/webhook-uploads/1488820562005/barkshop-live.png"><img data-resize-src="http://lh3.googleusercontent.com/-_Lb_MhzcjSKUK8mzIjiXze0YfG6ba6P4mrgt-07C1ogZeD3t3Fe46pMYGMREzHdKJoh-tGGfcWvCCFGK8-jgIfFmAv-Jg" src="http://lh3.googleusercontent.com/-_Lb_MhzcjSKUK8mzIjiXze0YfG6ba6P4mrgt-07C1ogZeD3t3Fe46pMYGMREzHdKJoh-tGGfcWvCCFGK8-jgIfFmAv-Jg=s1200"></a></figure> <p><a href="https://bark.co/" target="_blank">Bark & Co</a>, the ecommerce company behind pet subscription service, <a href="https://www.barkbox.com/" target="_blank">BarkBox</a>, launched a pop-up shopping experience for dogs in Manhattan called <a href="http://barkshoplive.com/" target="_blank">BarkShop Live</a>. The pups in the right place at the right time were fitted with RFID-enabled vests, which tracked the toys they played with most. Barkshop Live had its own custom mobile app, which owners could use to view and purchase their dogs' favorite toys. </p> <h3>9. Rethinking the interview process</h3><figure data-type="image"><a href="/webhook-uploads/1488821006306/solve.png"><img data-resize-src="http://lh3.googleusercontent.com/_LWH-lPT-68Hn11vm_akKvXosnJo32C4-zsYVMxgp9YMx4bL6GXhQesOtxh0taNlZKa4PQF0shP-5CJ0B_9M_gjcBjzQ" src="http://lh3.googleusercontent.com/_LWH-lPT-68Hn11vm_akKvXosnJo32C4-zsYVMxgp9YMx4bL6GXhQesOtxh0taNlZKa4PQF0shP-5CJ0B_9M_gjcBjzQ=s1200"></a></figure> <p>Minneapolis-based creative agency, Solve, needed a summer intern. What they wanted was someone who could really think on their feet, so they brought a small-scale pop-up replica of their office on a road trip to college campuses. Interested students were given 5-minute challenges to prove their merits in consideration for an internship. The experiences tripled the amount of intern applications that Solve would normally receive.<br> </p> <h3>Are pop-up shops the future of the retail, design, and event industries? </h3> <p>Denver-based pop-up structure manufacturer, <a href="http://www.popshopolis.com/" target="_blank">Popshopolis</a>, is certainly hedging their bets on that being the case. </p><figure data-type="quote"> <blockquote> Pop-up stores create a sense of urgency for the consumer. An “I’d better buy this now, ‘cuz it won’t be there forever” kind of attitude. They generate heavy foot traffic, are great for testing new products, and can help you find new markets. <br><cite>Popshopolis</cite> </blockquote></figure> <p>There's no doubt that pop-ups offer a compelling way to connect with consumers in an ever more crowded and competitive market for mind space and attention. </p> <p>The fleeting, ephemeral nature of pop-ups appeal to the FOMO (fear of missing out) in the best of us, and when properly executed, pop-up experiences have serious potential for forging a meaningful and lasting relationship between brand and buyer. </p>

Putting the people in personalisation

by Cream Editorial @ Cream Blog - commentary on the art and science of media

Pop-ups are proving to be the key to delivering hyper-personalised customer retail experiences, says Fiona Tindall, Head of Domestic Retail at Blackjack Promotions

Upgrade Your Deodorant for New York Fashion Week

by Jess @ Love for Lacquer

This post is sponsored by Mirum, but opinions expressed are my own As you’re packing up the essentials such as shoes, outfits, and makeup for New York Fashion Week, there is definitely one item in particular that you should NOT forget. Deodorant. An absolute must have when experiencing NYFW when you are hustling your way through […]

The post Upgrade Your Deodorant for New York Fashion Week appeared first on Love for Lacquer.

Adopt a strategic approach to audience segmentation. It’s time to think outside the box!

by Paz Segura @ Audiense

We are often faced with customers concerned about their segmentation practices. They are looking for ways to move away from age old traditional methods always turning up the same people...

The post Adopt a strategic approach to audience segmentation. It’s time to think outside the box! appeared first on Audiense.

Adult Disney: 5 Things Grown-Ups Will Love about California Adventure

by Romy @ Romy Raves

Have you ever experienced Disney Parks as a Grown-Up? I recently visited CA Adventure & discovered 5 things that allow adults to love Disney as much as kids I’ve been visiting Disneyland ever since I was a kid and like many of you, it continues to hold a magical place in my heart. Over the […]

The post Adult Disney: 5 Things Grown-Ups Will Love about California Adventure appeared first on Romy Raves.

The Emerging Demand for “Greener” Aluminum

by Julie Grant @ The Allegheny Front

Alcoa is officially moving its headquarters back to Pittsburgh at a time when worldwide sales of aluminum are on the rise. But can the industry meet the demand for “greener” aluminum?

7 Powerful Ad Campaigns That Showcase Female Empowerment - L&T Co.

7 Powerful Ad Campaigns That Showcase Female Empowerment - L&T Co.


L&T Co.

I am woman, hear me roar. Did you know that advertisements are far more likely to feature a man’s face, but a woman’s body? In recent years, a number of...

C2 Montréal's 3-Dimensional Show Flow Had Conference Attendees Buzzing Till The End

C2 Montréal's 3-Dimensional Show Flow Had Conference Attendees Buzzing Till The End

by @ Cramer

C2 Montréal 2017 used their show floor flow to create three unique experiential spaces that kept attendees refreshed and ready to the very end. <p>The final hours of most events, and more specifically as a conference nears its end, we generally expect to see the energy calm down a bit. Attendees start their exodus to catch early flights or off site meetings. People start shifting their mindset to get back into the swing of their everyday lives and forward looking to-dos. The final day of C2 Montréal however, was a zoo. </p> <p>People were still pumped and the excitement in the air had ceased to decline. Why? How did C2's 2017 show keep conference goers refreshed and ready even up until the final remarks? With a carefully crafted, experientially diverse, show floor flow. </p><figure data-type="image"><a href="/webhook-uploads/1496340891452/c2-montreal-2017.jpg"><img data-resize-src="http://lh3.googleusercontent.com/ved44s3pwazsi7q8VYsTgPrP6S_MRRaaEnM0hl0ad_wJz051ZsaXI6rwGa75ezm2nahNnCQz7sTEl2_MSV8Qpws3po6k" src="http://lh3.googleusercontent.com/ved44s3pwazsi7q8VYsTgPrP6S_MRRaaEnM0hl0ad_wJz051ZsaXI6rwGa75ezm2nahNnCQz7sTEl2_MSV8Qpws3po6k=s1200"></a></figure> <h2>C2 Montréal's 3-Dimensional Flow<br></h2> <p>The layout of the C2 show floor basically consisted of three distinct worlds, any of which could have been individually chalked up to providing for a great event. When weaved smartly together as was the case at C2, the variety of ways to experience show content is why attendee energy never hit a brick wall. Let's move through how these different spaces kept things fresh for us attendees. </p> <h3>1. The attendee is responsible for creating the content</h3> <p>The first space to experience at C2 felt very organic, outdoorsy, and plain and simple, comfortably conducive to everyday life. This is where attendees would meet up to network, exchange info and ideas, and where the "brain dates" took place. </p><figure data-type="image"><a href="/webhook-uploads/1496340471952/brain-dates.jpg"><img data-resize-src="http://lh3.googleusercontent.com/OoCjWYAnrtZcrj_lbJ2K96gdEdXvFQFpD8KJVzNsbW4BSxGfDS-EkPcO7As-5jFnhBIwSYszO7ilGcxqxgaEOva4O4EM" src="http://lh3.googleusercontent.com/OoCjWYAnrtZcrj_lbJ2K96gdEdXvFQFpD8KJVzNsbW4BSxGfDS-EkPcO7As-5jFnhBIwSYszO7ilGcxqxgaEOva4O4EM=s1200"></a></figure> <p>This more casual atmosphere provided a safe space for stimulating conversations. The content found here, was created by the attendees. Pure face-to-face interactions and honest engagement. </p> <h3>2. The attendee is a participant within the content</h3> <p>The second space felt more like a collision between worlds—<span class="redactor-invisible-space">a futuristic hanger with a "get where you're going" emphasis and a mood of anxiety. But not in a bad way. Good anxiety. A heightened sense of awareness, if that makes sense.</span> </p><figure data-type="image"><a href="/webhook-uploads/1496340869310/c2-legos.jpg"><img data-resize-src="http://lh3.googleusercontent.com/HL34OFdx-QQl67MVhlOQAVolMhw3iI6ox9HjrHQz_oSUDE3Kz_Z_idR-wPv3fC9NHNwRdYfFFGZ-wM7RHu2jcw5Qf3E" src="http://lh3.googleusercontent.com/HL34OFdx-QQl67MVhlOQAVolMhw3iI6ox9HjrHQz_oSUDE3Kz_Z_idR-wPv3fC9NHNwRdYfFFGZ-wM7RHu2jcw5Qf3E=s1200"></a></figure> <p>Within this area though, were experiences to participate in. The environments and activations here were very much designed for hands-on learning and active involvement. Here, attendees became part of the show. </p> <h3>3. The attendee simply consumes the content</h3> <p>Lastly, we have the space where the content was delivered—the structured sessions and speakers. This space, was very much dedicated to consumption, and while still being a place to discover great content and learn, provided a more relaxing mental experience. </p><figure data-type="image"><a href="/webhook-uploads/1496340706061/c2-speaking.jpg"><img data-resize-src="http://lh3.googleusercontent.com/e0OUzTnpOCj4p6dh1jCvxruU7hTPtLTK1O_M6Tr1j_i7A1HciJ2aSrRmZp8cFWx6BHgiY9fXLpkMnNhr_epFGgXOtWVdMQ" src="http://lh3.googleusercontent.com/e0OUzTnpOCj4p6dh1jCvxruU7hTPtLTK1O_M6Tr1j_i7A1HciJ2aSrRmZp8cFWx6BHgiY9fXLpkMnNhr_epFGgXOtWVdMQ=s1200"></a></figure> <p>Here, aside from sitting back to absorb lessons delivered from stages and screens, attendees could also step out and grab a drink, some good food, or relax in the breeze by the boat. </p> <h2>What can we learn from the C2 Montréal triple threat of experiential space?</h2> <p>When designing a conference show flow in consideration of the attendee journey, our approach must be multi-faceted. A simple "breakfast, general session, lunch, break out room, general session" standard experience just won't continue to cut it. Attendees will get much more out of a show where they can choose their own adventure, one that matches their mood and how they desire to experience the event. In bullet form, here's the impactful lessons. </p> <ul> <li>Allow for people to personalize their conference experience</li> <li>Design a distinct mix of spaces, each of which provide unique ways to consume content</li> <li>Analyze how your space and your experiences will take attendees on an emotional rollercoaster (when it comes to your event, rollercoasters=good, lazy river=bad)</li> </ul> <p>If you take those recommendations, your event, like C2 Montréal, will have attendees chanting "one more song" when the curtain finally closes. </p><figure data-type="image"><a href="/webhook-uploads/1496340728632/c2-outside.jpg"><img data-resize-src="http://lh3.googleusercontent.com/Ziw0vVaBad8YOnMMzDyCfKRjeHEmcnk19gcEpKR3y4GgriAe0ufJRzZ750o7pjWuE39WWKGNVCDpKRYRoKFVvuDL1Faf" src="http://lh3.googleusercontent.com/Ziw0vVaBad8YOnMMzDyCfKRjeHEmcnk19gcEpKR3y4GgriAe0ufJRzZ750o7pjWuE39WWKGNVCDpKRYRoKFVvuDL1Faf=s1200"></a></figure> <h2>Oh, and the icing on the cake? Literally, a cake.</h2> <p>Throughout the conference, if you chose to partake, everybody had the opportunity to co bake a cake. Not a metaphorical cake. An actual cake, that everyone ate at the conference closing. This exercise in collective creativity was a refreshing and fun way to literally bring all event attendees into the "mix" and serve up a bit of everyone's uniqueness and expressive flare. </p><figure data-type="image"><a href="/webhook-uploads/1496337450258/c2-cake.jpg"><img data-resize-src="http://lh3.googleusercontent.com/dOvkmMWaLt79S_J82M-6G2Z8yzIVV2v0qH6pTQ7ih2QUgc_iWRbs6IdT6qzbXx7cgzF7ZlBwafMlgZfkgacYQO-g52eo" src="http://lh3.googleusercontent.com/dOvkmMWaLt79S_J82M-6G2Z8yzIVV2v0qH6pTQ7ih2QUgc_iWRbs6IdT6qzbXx7cgzF7ZlBwafMlgZfkgacYQO-g52eo=s1200"></a></figure> <p><strong>For our full slideshow of C2</strong><strong> photos and our wide-eyed perspective on attending as a newbie (thanks <a href="https://pixmob.com/en/" target="_blank">Pix Mob</a>!), check out our Biz Bash guest column, <a href="https://www.bizbash.com/guest-column-a-first-time-attendees-take-on-c2-montreal/los-angeles/story/33959#.WTAXLxPyvyI" target="_blank">A First Time Attendee's Take on C2 Montréal</a></strong><span class="redactor-invisible-space"><strong><a href="https://www.bizbash.com/guest-column-a-first-time-attendees-take-on-c2-montreal/los-angeles/story/33959#.WTAXLxPyvyI"></a>.</strong></span> </p>

Dig into Cramer's Presentation from the 2017 Experiential Marketing Summit

Dig into Cramer's Presentation from the 2017 Experiential Marketing Summit

by @ Cramer

<p>During the 2017 edition of <a href="http://emsummit.eventmarketer.com/" target="_blank">Experiential Marketing Summit</a> (EMS), Cramer took the stage to wrap up Day One of the conference. </p> <p><a href="https://www.linkedin.com/in/danielle-gorman-20213223/" target="_blank">Danielle Gorman</a>, account director here at Cramer, and <a href="http://blog.polinchock.com/" target="_blank">David Polinchock, a former director of both the PwC's Experience Center and the AT&T's Innovation Lab,</a> presented and discussed the following session: </p> <h1>Using 'Innovation Labs' to Amp Up Attendee Engagement</h1> <p>During their presentation, our speakers explored the big trends and examples behind why brands are expanding their investments into their own labs, innovation hubs and experience center. Our attendees walked away with strategies, examples, and a sense of the fun and engaging experiences that can be created by tapping into their brand’s internal labs. </p><figure data-type="embed"> <iframe src="//www.slideshare.net/slideshow/embed_code/key/wUv1Q83YkRyHTp" width="595" height="485" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border-style: solid; border-color: rgb(204, 204, 204); border-width: 1px; margin-bottom: 5px; max-width: 100%;" allowfullscreen=""> </iframe> <p style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/secret/wUv1Q83YkRyHTp" title="Using 'Innovation Labs' to Amp Up Attendee Engagement | Experiential Marketing Summit 2017" target="_blank">Download Slides</a> </strong> </p> </figure> <p>You will also be able to catch a recap of this session, plus our key takeaways and themes from EMS 2017, on an <a href="http://cramer.com/podcast/" target="_blank">upcoming edition of our podcast</a>. </p> <p style="display: inline !important;">If you are looking to tap into this opportunity within your own organization, <a href="http://cramer.com/contact/">let us know.<br></a><br> </p> <h1>What the Duck?</h1> <p>If you attended our session, we'd love to see where you duck takes you. We'll be <a href="https://twitter.com/search?f=images&vertical=default&q=emslive" target="_blank">following the ducks on Twitter with the hashtag #emslive</a>. </p>

Want a Clothing Item But Can’t Find It In Stores or Online? You Need This App

by Charlotte Berger @ Haute Spotter

They call it “the cure for fashion envy” but I call it pure genius. Here’s how it works. You can crowd source your shopping quest to find a specific item or a look for less. All you do is upload a picture of the product you’re looking for and The Hunt community will find it. […]

The post Want a Clothing Item But Can’t Find It In Stores or Online? You Need This App appeared first on Haute Spotter.

Herbalife And Its Distributors Face RICO Complaint

by TINA @ Truth In Advertising

Lawsuit against Herbalife claims attending events is a losing strategy.

The post Herbalife And Its Distributors Face RICO Complaint appeared first on Truth In Advertising.

How to Follow the Lead of the Most Powerful Content Marketers

by Salesforce Canada @ L&T Co.

Key takeaways from the brands that do content marketing best. Content marketing is an essential part of any brand’s messaging — but what role it plays in that messaging can...

The post How to Follow the Lead of the Most Powerful Content Marketers appeared first on L&T Co..

Everyone’s Going Nuts Over Kim Kardashian’s Sandals

by Michelle Manetti @ Haute Spotter

In case you didn’t know… Kim Kardashian is very pregnant. And like most pregnant women, she is probably dealing with a lot of uncomfortable feelings, including swollen feet. But since Kimmie isn’t an ordinary pregnant woman, people just cannot contain themselves over the fact that instead of wearing super high heels during dinner recently, she opted […]

The post Everyone’s Going Nuts Over Kim Kardashian’s Sandals appeared first on Haute Spotter.

Monday In A Nutshell

by BeautyFrosting @ BeautyFrosting

BeautyFrosting

M O N D A Y. I N. A. N U T S H E L L.   Anybody feeling like Miss Ellie today? If so, perhaps try perking up your perspective. Rather than viewing Monday as the end of … Continue reading

BeautyFrosting

‘A whole new world’: Coke has a sponsorship deal with a virtual soccer star in ‘FIFA 18’

by Ilyse Liffreing @ Digiday

For the first time, Coca-Cola isn't going with a real celebrity or athlete as a sponsor.

The post ‘A whole new world’: Coke has a sponsorship deal with a virtual soccer star in ‘FIFA 18’ appeared first on Digiday.

Webinar: Contextual targeting masterclass

by Grapeshot @ Digiday

Join Nicole Brodeur, Grapeshot director of account management and Aruna Paramasivam L’Oreal’s data acquisition and partner manager to find out how to optimize your campaign performance, increase scale and increase precision targeting. Sponsored by Grapeshot.

The post Webinar: Contextual targeting masterclass appeared first on Digiday.

The Kardashians And Jenners All On One Cover

by Michelle Manetti @ Haute Spotter

Did you feel a shift in the universe? If so, it’s probably because the Kardashian/Jenner Cosmopolitan cover featuring, you guessed it, all the ladies! To celebrate the glossy’s 50th anniversary, Kim, Kendall, Kylie, Khloe, Kourtney and even momager Kris, got together for one cover for the first time in four years. You know, before the modeling, […]

The post The Kardashians And Jenners All On One Cover appeared first on Haute Spotter.

5 Things Brands Can Learn From Broadcast Media About Going LIVE

5 Things Brands Can Learn From Broadcast Media About Going LIVE

by @ Cramer

Social media live-streaming is certainly the latest buzzworthy brand medium, but broadcast media has been ironing out the kinks of going LIVE for a long time. <p>With <a href="https://www.thinkwithgoogle.com/articles/building-youtube-content-strategy-lessons-from-google-brandlab.html">video expected to account for as much as 74 percent of all Internet traffic in 2017</a> according to Google's BrandLab, the emergence of live streaming video across major social media platforms offers brands an opportunity to drive user engagement, increase brand awareness, and provide a steady stream of fresh content to hungry consumers. </p> <p>Brands across all verticals have embraced Facebook Live and other platforms to offer viewers everything from access to well-known influencers and <g>celebrities,</g> to <a href="https://www.facebook.com/benefitcosmetics/videos/10153607587908148/">makeup tutorials over cocktails</a>. Cramer developed a roadmap to help brands <a href="http://cramer.com/story/how-to-facilitate-better-periscoping-at-your-next-event/">more effectively live stream their company events</a> for remote attendees through social media apps like Twitter's Periscope. </p> <p>Is going LIVE worth it? Well, the results so far are promising. <a href="http://newsroom.fb.com/news/2016/04/introducing-new-ways-to-create-share-and-discover-live-video-on-facebook/">According to Facebook</a>, user engagement on live stream video significantly outpaces regular video, with live stream videos generating 10 times the number of comments. </p> <p>While one of the draws of <g>live</g> video is the perception of spontaneity and the accessibility to your brand that it offers consumers, embracing a few classic principles from traditional broadcasting will help your team to keep it professional, <a href="https://www.business.com/articles/why-live-streaming-is-the-future-of-social-media/">create quality content</a>, and better prepare for the unpredictable nature of <g>live</g> video. </p> <h2>5 Broadcasting Tips for Live Streaming on Social Media</h2> <h3><br></h3> <h3>1. Create a Script</h3> <p>Even traditional live broadcasts such as the evening news and sketch comedy <g>shows</g> like "Saturday Night Live" and "The Daily Show" begin the process by brainstorming ideas, writing, editing and finally rehearsing their material before delivering it to a live audience. </p> <h3>2. Mind the Body Language</h3> <p>As seasoned broadcasters and experienced on-camera personalities know, the subtleties of body language can convey more than your actual words. Everything from fidgeting, to awkward hand gestures and bored or strained facial <g>expressions</g> will appear especially jarring on a casual medium like Facebook, YouTube or Snapchat. </p> <p>Traditional <a href="http://www.prnewsonline.com/8-media-training-tips">PR professionals recommend practicing delivery and stance</a> before releasing a live broadcast to make sure your "on air" personality is as natural and engaging as possible. In his popular live stream follow-up to a video broadcast, Detroit Fox 2's <a href="https://blog.hubspot.com/marketing/facebook-live-video-examples#sm.000018oeond6hxdu5zltdr73ksny4">Jason Carr is streaming from behind the wheel of a <g>car</g></a><g>,</g> but appears as poised and professional as if he were still in the studio. </p> <h3>3. Have an Interesting Message and Unique Point of View</h3> <p>Whether you adopt the popular Q&A or a traditional interview format, the point of live streaming is to offer your audience interesting and compelling content that further connects them to your brand or products. <a href="http://shortyawards.com/8th/scifriedu-periscope-series">Public radio show "Science Friday"</a> created a regular live stream of an education manager performing interesting and offbeat science projects for kids and adults alike. </p> <h3>4. Consider Your Background and Surrounding Visuals</h3> <p>Although your video will most likely be viewed on a small mobile or tablet screen, the aesthetics of your background and surrounding images will have an impact on your viewers. Some of the most popular live stream videos are filmed in a traditional studio setting or even in a car, but experimenting with locations and running some test shots can drastically improve your video's production quality and appeal to a broad audience. </p> <h3>5. Let the Audience Know Where to Find You</h3> <p>Include a call to action by asking viewers to comment and subscribe to your Facebook page or YouTube channel in order to help build your audience and user base with each broadcast. </p> <h4>Speaking of that, do you follow Cramer on <a href="https://twitter.com/wearecramer" target="_blank">Twitter</a> and <a href="https://www.facebook.com/WeAreCramer/" target="_blank">Facebook</a>? Our team will be experimenting with fun LIVE strategy sessions and more so be sure to "like" and tune in!</h4>

Why Your Content Strategy Should Include YouTube

by Jamie Ayers @ L&T Co.

Comedy skits and makeup tutorials may come to mind when you think of YouTube, but the video streaming platform also serves as a powerful marketing tool. 48% of marketers plan...

The post Why Your Content Strategy Should Include YouTube appeared first on L&T Co..

4 Major Takeaways from the 2017 Experiential Marketing Summit

4 Major Takeaways from the 2017 Experiential Marketing Summit

by @ Cramer

Experiential marketing is going backward and forward at the same time. How so? Dig into our takeaways from EMS17. <p>The <a href="http://emsummit.eventmarketer.com/" target="_blank">Experiential Marketing Summit (EMS) 2017</a> recently created a new wave of buzz that has resonated through our industry. Produced by <a href="http://www.eventmarketer.com/" target="_blank">Event Marketer</a>, the three-day conference brought nearly 2,000 event industry professionals together, on both brand and agency sides, to discuss, share, teach, and learn from one another, all things experiential.<br> </p> <p>Highlights from the conference's jam packed agenda included Cramer's own account director, <a href="https://www.linkedin.com/in/danielle-gorman-20213223/" target="_blank">Danielle Gorman</a>, along with <a href="http://blog.polinchock.com/" target="_blank">David Polinchock, former director of PwC's Experience Center and AT&T's Innovation Lab,</a> presenting on <a href="http://cramer.com/story/cramer-ems17-presentation/" target="_blank">using innovation labs to amp up audience engagement</a>. Additionally, IBM's vice president of global events, Colleen Bisconti, talked about the importance for event marketers to be creating forward-thinking, fully-immersive, end-to-end experiences for our customers. Helen J. Stoddard's rise as an event marketer for Twitter stimulated lunchtime conversations on Day Two and EMS's own, Dan Hanover, hosted a closing session on 2017 experiential trends. </p> <p>Amidst the presentations, the networking, the lobster mac, and the "Wake Up 5K," four major themes emerged. </p> <h3>1. Be The Event Marketer</h3> <p>We mentioned that Twitter's Helen J. Stoddard spoke to her rise as an event marketer, but where she contrasted coming from was where the real story lay. Helen pinned "event marketer" against "event planner," arguing that we must think beyond tactics and tasks to find purpose in our plans. </p> <p>Event marketers, she stated, are goal-centric. They are focused entirely on the why, the North Star connecting brand and audience. Event marketers understand objectives and strategize to achieve. Event planners are check list driven and task-oriented. But where we can bridge the gap is becoming mindful of mapping those tactics back to purposeful goals. Event marketers are measured and meaningful. </p> <h3>2. Feel The Brand</h3> <p>It's no secret emotion is an important part of marketing. Advertisers have long understood the link, and since the meteoric rise of true content marketing, emotion-driven brand storytelling has dominated our Facebook feeds and Super Bowl commercial breaks alike. Here though, we're not talking about a YouTube video that plucks the heart strings. In this world, it's about the face-to-face feelings. </p> <p>Experiential design has to focus on allowing attendees to feel the brand, not just see it. Storytelling strategies must make their way into the attendee journey, and how we map their movements to messages throughout an experience. For example, rather than putting a logo on every window on every corner, focus instead on using the space to tell a story with a strategic logo reveal. These more emotional, intimate connections are how to create long-lasting brand reciprocity. </p> <p>As far as mapping a meaningful brand journey, think in these four steps. Immersion, Education, Exploration, Impact. </p> <h3>3. Reinvent to Reinvigorate</h3> <p>Events and brands alike need to reinvent themselves to stay relevant. Colleen Bisconti reinforced the results of IBM's transformation, and if we look no further than AOL's NewFront, we see the corresponding conclusion in events. </p> <p>With NewFront, AOL turned their back on the standard event stage format, and <a href="http://adage.com/article/special-report-newfronts/aol-takes-newfront-stage-nyc-streets/303408/" target="_blank">took to the streets</a> for a festival. This concept of giving attendees free choice of how they experienced the event proved successful and reinvigorated their conference. </p> <p>At EMS, Oracle and Mosaic used a similar strategy to reimagine breakouts. They put the audience in control of their own destiny, allowing attendees to vote within their event apps on the problems teams would break to discuss and solve. Based on live voting, content tracks could have gone a few different ways and they were prepared to pivot on the fly. </p> <p>Adobe embraces change to the point of putting their identity in the hands of their consumers, letting customers redesign logos and packaging. And Deborah Curtis, VP-Global Marketing at American Express, went so far as to map reinvention strategy to the planets of the solar system, noting that if you don't make continual efforts to stay ahead of the curve and keep up with the gravitational pull, you could wind up as lost as little <a href="http://news.nationalgeographic.com/news/2006/08/060824-pluto-planet.html" target="_blank">Pluto</a>! </p> <h3>4. Analog is Alive and Well</h3> <p>The "<a href="http://www.huffingtonpost.com/karen-ann-kennedy/disconnect-to-connect_b_7697698.html" target="_blank">disconnect to connect</a>" trend has been rising in popularity as both Millennial and Gen Z attendee numbers rise at events. One may think the opposite to be true in regards to these demographics, but what we're seeing is a technologic pull back from a generation that has been overstimulated. Brands are taking note, and through clever activations, are providing refreshing opportunities to return to the analog age. </p> <p>At EMS 2017, greeting card company, American Greetings, created a "thinking of you" activation. Their station featured free greeting cards of all sorts, and a mailbox for free shipping. The concept was simple and meaningful. We certainly took the time to step back and drop a line to our families back home. Event furnishing company, Totally MOD, gave attendees the chance to sit back in silence, or get their nostalgia on with games of Hungry Hippos and Sorry, while Highmark offered manicures. </p> <p>The event industry seems to be in a constant state of flux, pushing forward for progress but backwards for meaning. From AR to VR, to AI and everything in between, we love to focus on the new, the fresh, and the futuristic, but in the end, it's all about bringing it back to the basics. Technological wow aside, we can't ever forget the granular event details that ensure the most basic human needs are met. Was the environment conducive to creating connections? Was transportation provided? Was there food and drink when I wanted food and drink? You as the event marketer must seek to eliminate the discomforts to make way for the content and forever strive to surprise. </p> <h3>Looking to EMS 2018</h3> <p>Each year EMS is a great time gathering with our peers across the world of brand experiences. It's our industry's best event for taking (and sharing) the pulse of experiential marketing and continuing to push the perspectives we bring to our clients. <a href="http://emsummit.eventmarketer.com/overview/" target="_blank">EMS 2018 is slated for May 14-16</a> in San Fransisco's Marriott Marquis. </p> <p>We look forward to see you there! </p> <p><br> </p>

Study: Mobile ad effectiveness increases 30% from prior year

by @ Mobile Marketer - Latest News

Consumer packaged goods companies yielded better return on ad spending, 4Info found.

Grammys 2016: Kickin’ It With Clive & Cover Girl

by BeautyFrosting @ BeautyFrosting

BeautyFrosting

Most little girls grow up, dreaming of becoming a princess or something…but, me? I grew up, dreaming of award shows and living the Hollywood life. Well, dream granted!!! Never have I been reminded of that dream coming true more than … Continue reading

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Tomorrowland: Conquering the EDM world through influencer marketing

by Javier Buron @ Audiense

According to Festival Insights, the music festival industry was valued at more than 2.3 billion euros and is expected to double by 20201. There is a growing trend of music...

The post Tomorrowland: Conquering the EDM world through influencer marketing appeared first on Audiense.

2016's Top Brand Activations

2016's Top Brand Activations

by @ Cramer

Brand activations present an invaluable opportunity to invite your consumers into your brand's universe. Here are ten activation success stories from the past year. <p>The astronomical rise of VR technology in 2016 has only reinforced the fact that consumers increasingly crave experiences — unique chances to escape the everyday and enter a new world. Smart consumer-facing and B2B brands alike jumped at the chance to bring audiences straight into <em>their</em> worlds. </p> <p>The best brand activations should leave audiences feeling different about the brand than they did before —and most importantly, compelled to action. Have a look at ten activations that succeeded in 2016. </p> <h2></h2> <h3>1 Snapchat Shows Up Google Glass</h3> <p><a href="/webhook-uploads/1483107073389/snap-specs.png"><img data-resize-src="http://lh3.googleusercontent.com/ajobWvcXJ4gVYAjEgQ-KbqFavSZNEk6N6WI9msZCbuBlOkfvCvCfULVSb7LRbaa53zcYj1re3BaXc5oOZfzIjDJ3YAVq" src="http://lh3.googleusercontent.com/ajobWvcXJ4gVYAjEgQ-KbqFavSZNEk6N6WI9msZCbuBlOkfvCvCfULVSb7LRbaa53zcYj1re3BaXc5oOZfzIjDJ3YAVq=s1200"></a><br> </p><figure data-type="image"></figure> <p>One of 2016’s most talked-about launches is Snapchat’s answer to Google Glass: <a href="http://cramer.com/story/snapchat-spectacles/">Snapchat Spectacles</a>. While Snapchat is famous for enabling users to provide a window into their lives, Spectacles takes that idea one step further, allowing users to wirelessly broadcast their daily activities from their perspective directly to their screen. Snapchat’s Spectacles have a massive waiting list, and have already been used to <a href="https://www.engadget.com/2016/12/15/first-snapchat-spectacles-surgery/">record a live surgery</a>— not bad for a product that launched a month ago. </p> <h3>2. IBM Makes the Future Fun</h3> <p><a href="/webhook-uploads/1483107087265/ibm-cocktails.png"><img data-resize-src="http://lh3.googleusercontent.com/wUtFpTHa1GhvLCrRV4Bu21VABDIWKH-Eoqt2JIHXQlENYARRaY7ZzH3oR_mcUoKsCXBP8i2-IXvnJBwZ-M225wnVtIUy" src="http://lh3.googleusercontent.com/wUtFpTHa1GhvLCrRV4Bu21VABDIWKH-Eoqt2JIHXQlENYARRaY7ZzH3oR_mcUoKsCXBP8i2-IXvnJBwZ-M225wnVtIUy=s1200"></a> </p><figure data-type="image"></figure>At SXSW, IBM needed to find an engaging way to showcase their array of cognitive solutions for B2B companies. They captured the attention of business owners and developers by creating<a href="http://brandchannel.com/2016/03/10/sxsw-ibm-watson-031016/"> an activation that applied their cognitive innovations to everyday scenarios</a>: like a “<a href="http://cramer.com/story/the-top-8-activations-at-sxsw-2016/">cognitive cocktail bar</a>” serving custom drinks by the AI-powered Watson and a developer playground, powered by the guests’ personalized RFID bracelets. This creative approach won the brand major points by applying a spirit of fun to their most sophisticated technology. <h3>3. Statefarm Is a Good Neighbor</h3> <p><a href="/webhook-uploads/1483107100833/state-farm-lolla.png"><img data-resize-src="http://lh3.googleusercontent.com/Q_3ZCswWLZKF4l0BbQCrkWYQVNJash0Bgu63NUIFBX6-vtaB7_haqNhmYYm6vu3yI5JF3mIK_CKh0EaGqhdHsn3dA-7z2Q" src="http://lh3.googleusercontent.com/Q_3ZCswWLZKF4l0BbQCrkWYQVNJash0Bgu63NUIFBX6-vtaB7_haqNhmYYm6vu3yI5JF3mIK_CKh0EaGqhdHsn3dA-7z2Q=s1200"></a><br> </p><figure data-type="image"></figure> <p>At music festivals Bonnaroo and Lollapalooza, Statefarm brought its iconic “Like a Good Neighbor, Statefarm is there” tagline to life, and in doing so, succeeded in connecting with millennials — a challenging feat for an insurance company. Statefarm offered vehicle assistance for visitor’s cars, toiletries like shampoo and toothpaste for revelers who forgot them at home and charging stations in a “Here To Help Lounge.”<a href="http://www.adweek.com/news/advertising-branding/forget-your-shampoo-bonnaroo-state-farms-music-fest-campaign-here-help-172990"> These activations</a> enabled festival attendees to experience the Statefarm brand promise that no matter what crises may arise, Statefarm has your back. </p> <h3>4. PwC Goes for the Oscar</h3> <p><a href="/webhook-uploads/1483107115219/pwc-briefcase.png"><img data-resize-src="http://lh3.googleusercontent.com/lYj2hvuTfnUeLw-VgFi76PifQzremAJEUtb2oCydCXI6GnmCcAeOofjE1Sq8mXUfFTFFsDNvlqIXpj0GnDX7xBgR04L4" src="http://lh3.googleusercontent.com/lYj2hvuTfnUeLw-VgFi76PifQzremAJEUtb2oCydCXI6GnmCcAeOofjE1Sq8mXUfFTFFsDNvlqIXpj0GnDX7xBgR04L4=s1200"></a><br> </p><figure data-type="image"></figure> <p>How does a B2B financial firm increase <a href="http://shortyawards.com/8th/oscars-ballotbriefcase-snapchat-journey">impressions on Twitter 136 fold</a>? PwC accomplished just that with its "Ballot Briefcase" Oscars campaign. The campaign ran on Snapchat and followed the briefcase, which was carrying Oscar ballot's on its unpredictable journey to the award ceremony. Tapping into an essential pop culture moment helped earn the brand a Shorty Award for best social marketing campaign by a B2B company. </p> <h3>5. GE Makes the Next “Serial”</h3> <p><a href="/webhook-uploads/1483107128073/ge-podcast.png"><img data-resize-src="http://lh3.googleusercontent.com/-Rj8nI_CT0tx7ceBaM55god2SHquM5a_FAhrGVdpMkJvmJq6Mlt3VQl5gAzwap98RZO530ebkXNwHDxP7QWJ6bWCB0o1" src="http://lh3.googleusercontent.com/-Rj8nI_CT0tx7ceBaM55god2SHquM5a_FAhrGVdpMkJvmJq6Mlt3VQl5gAzwap98RZO530ebkXNwHDxP7QWJ6bWCB0o1=s1200"></a><br> </p><figure data-type="image"></figure> <p>In recent years, GE has emerged as a leader in exceptional B2B marketing tactics. Winner of a 2016 Webby Award, GE’s brilliant<a href="https://www.fastcocreate.com/3065471/ge-podcast-theater-returns-with-a-new-sci-fi-thriller-lifeafter"> Podcast Theater </a>activation engages both B2C and B2B consumers by using a series of podcasts to tell gripping stories that explore themes relating to GE’s cutting-edge work in science and technology. Expanding on the huge success of last year’s serial podcast, “The Message,” GE launched a thriller about AI to rave reviews. </p> <h3>6. American Greetings Goes Analog</h3> <p><a href="/webhook-uploads/1483107143358/sxsw-analog.png"><img data-resize-src="http://lh3.googleusercontent.com/JtVo1yFDP-Gq0W5S32Het8a3FxF99mbqVvzvSkIprcc_TO1D43ifzqMxaURHMyEhPD_HcEsR5xV8_0fuDg5aZ4uU5FqLWg" src="http://lh3.googleusercontent.com/JtVo1yFDP-Gq0W5S32Het8a3FxF99mbqVvzvSkIprcc_TO1D43ifzqMxaURHMyEhPD_HcEsR5xV8_0fuDg5aZ4uU5FqLWg=s1200"></a><br> </p><figure data-type="image"></figure> <p>Sometimes, to differentiate your brand in a saturated market, it’s best to go left when everyone else is going right. Case in point? <a href="http://www.adweek.com/video/advertising-branding/why-american-greetings-disrupted-sxsws-digital-spirit-analog-activation-video-170178">American Greetings’ disruptive activation at SXSW : #Analog.</a> At their analog hub, paper artists built paper installations, a “stitch artist” created embroidered selfies and classes offered visitors the chance to try their hand at hand-lettering. Amongst countless high-tech competitors vying for attention, American Greetings’ powerful statement that analog experiences still matter to consumers emerged as a standout. </p> <h3>7. REI Goes Dark and Patagonia Goes Green for Black Friday</h3> <p><a href="/webhook-uploads/1483107157428/opt-outside.png"><img data-resize-src="http://lh3.googleusercontent.com/l2KRzTXsm2DhXMXPvejP7oJT1y31WN3bgWdUAyglxR4Z059nStM8x5-XYnfDf8gxprnDBuurFO6LeQWEw_HMxufHSI4T" src="http://lh3.googleusercontent.com/l2KRzTXsm2DhXMXPvejP7oJT1y31WN3bgWdUAyglxR4Z059nStM8x5-XYnfDf8gxprnDBuurFO6LeQWEw_HMxufHSI4T=s1200"></a><br> </p><figure data-type="image"></figure> <p>In a widely-lauded activation that earned the brand a Cannes Lion, REI impressed consumers with<a href="http://www.adweek.com/news/advertising-branding/how-one-brave-idea-drove-reis-award-winning-optoutside-campaign-172273"> #OptOutside.</a> On Black Friday, instead of enticing customers with sales, REI made the drastic move of closing their stores and giving their 12,000 employees a paid day off to partake in outdoor activities. While this unprecedented activation caused the brand to miss out on Black Friday revenue, this choice inspired positive feelings about the brand that will likely inspire long-term brand loyalty. </p> <p>In contrast to closing and going outside to play, Patagonia remained open for Black Friday but took an equally buzz-worthy stance against the holiday marked by sales and excess when it <a href="http://money.cnn.com/2016/11/29/technology/patagonia-black-friday-donation-10-million/" target="_blank">vowed to donate 100% of its Black Friday profits to grassroots environmental groups</a>. Sales, and thus their donation, hit $10 million. </p> <h3>8. Paypal Takes Execs For A Ride</h3> <p><a href="/webhook-uploads/1483107173646/paypal-uber.png"><img data-resize-src="http://lh3.googleusercontent.com/qipKDVgswI4gDeDNPmzdwTL0DJBvvibbx3ibU5fgrK9dNjilHsqkyJAN6DYc7rN2zJcXe8vE7li6D2QHhRs4LlJcQ2z7" src="http://lh3.googleusercontent.com/qipKDVgswI4gDeDNPmzdwTL0DJBvvibbx3ibU5fgrK9dNjilHsqkyJAN6DYc7rN2zJcXe8vE7li6D2QHhRs4LlJcQ2z7=s1200"></a><br> </p><figure data-type="image"></figure> <p>In an excellent example of B2B experiential marketing creating whole new brand experiences, Paypal teamed up with Uber at conference LeWeb Paris for a program called <a href="https://www.factory360.com/can-experiential-marketing-work-in-b2b/">“Meet the Speakers, Mobile Office Hours.”</a> The activation gave festival attendees a chance to take a 30-minute Uber ride with one of the conference’s executive speakers. This non-traditional approach for helping professionals make meaningful business connections served to cement Paypal as brand dedicated to helping businesses. </p> <h3>9. Ford Takes Millennials For a Ride</h3> <p><a href="/webhook-uploads/1483107188893/escape-room-ford.png"><img data-resize-src="http://lh3.googleusercontent.com/0TwyzGHmDE2o7bG0ilClaZvqkDNN535R5F8fTGH4wZ54sdk9SRDKTygpQunJVA_Xx9yzalRid56a3PyQafgds7SZMCtn-g" src="http://lh3.googleusercontent.com/0TwyzGHmDE2o7bG0ilClaZvqkDNN535R5F8fTGH4wZ54sdk9SRDKTygpQunJVA_Xx9yzalRid56a3PyQafgds7SZMCtn-g=s1200"></a><br> </p><figure data-type="image"></figure> <p>Until Ford’s activation<a href="http://www.adweek.com/news/advertising-branding/ford-designs-massive-escape-room-game-nyc-replace-test-drive-172197"> “Escape the Room NYC,” </a>the vehicle test drive has never been improved on. To promote the Ford Escape to millennials, Ford created the first ever “driveable game” — a scavenger hunt-like program that challenged visitors to drive an Escape through different spaces and complete tasks along the way. This experience achieved major results for the brand by actually getting millennials to try out a Ford Escape, leading to sales. </p> <h3>10. JetBlue Time Travels</h3> <p><a href="/webhook-uploads/1483107202869/jet-blue-retro.png"><img data-resize-src="http://lh3.googleusercontent.com/cGZn6OxJkeN51I4ujCSeWwh2ECiEj7X5O7KiT0SsUZe_m5QdfoOmpx7Fkpos91NHvGIsvj3Q0F5cpONgPnPD1t6AMISD" src="http://lh3.googleusercontent.com/cGZn6OxJkeN51I4ujCSeWwh2ECiEj7X5O7KiT0SsUZe_m5QdfoOmpx7Fkpos91NHvGIsvj3Q0F5cpONgPnPD1t6AMISD=s1200"></a><br> </p><figure data-type="image"></figure> <p>To celebrate their new route to Palm Springs, JetBlue got aboard the nostalgia train (or rather, plane) with<a href="http://www.adweek.com/adfreak/jetblue-pretends-its-1960s-retro-logo-pop-store-and-airplane-174611"> two immersive activations.</a> With Retrojet, they revived the aesthetic of mod 60's air travel by developing vintage-style branding that imagined what JetBlue would look like if it were around in the 60s. They painted an aircraft in retro hues and flight attendants wore period-appropriate uniforms. This genius move was accompanied by a pop-up “Time Travel Agency" in Soho decked out like an authentic old-school travel agency. </p> <p>In the year ahead, expect to see VR and AI trends in brand activations become ubiquitous and an increase in creative activations from forward-thinking B2B brands. </p>

Publishers continue to see monetization problems with Apple News

by Lucia Moses @ Digiday

One factor is that some of the publishers that distribute their content on Apple News are resistant to having a rival broadcaster sell their ad inventory.

The post Publishers continue to see monetization problems with Apple News appeared first on Digiday.

See What’s Possible…with Neutrogena

by BeautyFrosting @ BeautyFrosting

BeautyFrosting

“Because ‘beautiful’ is the ability to look in the mirror and BELIEVE that anything is possible.” I love the Oscars. I always have and I always will. Because, to me, the Academy Awards are all about dreams coming true and … Continue reading

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Are Corporations Cashing in on Earth Day?

Are Corporations Cashing in on Earth Day?


The Allegheny Front

Many corporations are using Earth Day as an occasion to advertise green products. But for consumers, there’s a subtle line between savvy marketing and greenwashing.

The Rundown: Reality check for publishing

by Brian Morrissey @ Digiday

Publishers at our Moguls event continue to grapple with a media world remade and shrunken by platforms.

The post The Rundown: Reality check for publishing appeared first on Digiday.

The New York Times’ Head of Audience and Brand, David Rubin – Don’t Panic No. 05

by Dominik Prinz @ Brandingmag

“Without a doubt, the biggest challenge in the recent past has been to entice people to actually pay for news.” The New York Times has done a great job of tackling this challenge; by repositioning itself around “the search for the truth,” the brand has caught the mood of a generation. And the results are […]

Academy Sports + Outdoors Plus Size Models

by Jessica @ Paid Modeling Jobs

Are you looking for a plus size model casting call in 2017? A fabulous new opportunity awaits you. Academy Sports + Outdoors is searching for plus size models to appear in a docu-style shoot! ...

The post Academy Sports + Outdoors Plus Size Models appeared first on Paid Modeling Jobs.

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Neutrogena Oil-Free Acne Face Wash With Salicylic Acid, Pink Grapefruit, 6 Fl. Oz. (Pack of 3)
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Neutrogena Visibly Even Bb Cream Daily Moisturizer SPF 30, Light-Medium, 1.7 Fl. Oz
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Neutrogena Men Triple Protect Face Lotion With Sunscreen, Broad Spectrum Spf 20, 1.7 Fl. Oz (Pack of 2)
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Neutrogena Hydro Boost Hydrating Gel Cleanser, 6 Ounce
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Neutrogena Rapid Wrinkle Repair Serum With Retinol, 1 Fl. Oz.
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Neutrogena Deep Clean Invigorating Foaming Face Scrub, 4.2 Fl. Oz.
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Neutrogena Healthy Skin Anti-Aging Perfector Spf 20, Retinol Treatment, 40 Neutral To Tan, 1 Fl. Oz.
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Neutrogena Naturals Purifying Facial Cleanser With Salicylic Acid, 6 Fl. Oz.
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$23.97
Neutrogena Visibly Even Foaming Cleanser, 5.1 Ounce
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Neutrogena T/Gel Daily Control 2-In-1 Dandruff Shampoo Plus Conditioner, 8.5 Fl. Oz.
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Neutrogena Healthy Skin Firming Cream SPF 15, 2.5 Fl. Oz
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Neutrogena Oil-Free Acne Stress Control Power-Clear Scrub, 4.2 Fl. Oz.
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Neutrogena Healthy Skin Eye Cream, 0.5 Oz
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Neutrogena Skinclearing Mineral Powder, Natural Ivory 20, .38 Oz.
$9.88
Neutrogena Ultra Sheer Face & Body Stick Sunscreen Broad Spectrum Spf 70, 1.5 Oz.
$10.17
Neutrogena Oil-Free Moisture, Sensitive Skin, 4 Ounce (Pack of 2)
$23.98
Neutrogena Hydro Boost Water Gel SPF 15, 1.7 Oz
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Neutrogena Sheer Oil-Lotion, Skin-Silkening Moisturizer 8.50 oz
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Neutrogena Oil-Free Acne Stress Control Power-Cream Wash, 6 Fl. Oz.(Pack of 3)
$22.01
Neutrogena Fragrance Free Liquid Neutrogena, Facial Cleansing Formula, 8-Ounce Pump Bottles (Pack of 4)
$22.39
Neutrogena Body Clear Body Wash for Clean, Clear Skin, 8.5 Ounce (Pack of 2)
$14.15
Neutrogena Body Clear Body Wash, Pink Grapefruit, 8.5 Ounce
$8.33
Neutrogena Oil-Free Acne Face Wash Cream Cleanser, 6.7 Fl. Oz. (Pack of 6)
$32.82
Neutrogena Therapeutic Shampoo 4.5 oz, 2 Pack
$15.75
Neutrogena Beach Defense Body Spray Sunscreen Broad Spectrum SPF 70, 6.5 Oz
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Neutrogena Clear Face Liquid Lotion Sunscreen For Acne-Prone Skin, Broad Spectrum Spf 55, 3 Fl. Oz.
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